Gabriel Group
Gabriel Group is a privately held, family-owned automotive and motorcycle dealership conglomerate operating 35+ franchised rooftops across Greater Montreal, the South Shore, and Trois-Rivières, representing 20+ automotive brands plus BMW Motorrad and Harley-Davidson. It serves individual consumers with new and used vehicle sales, captive in-house financing, service, parts, and body work.
- Company typePrivate
- Founded1990
- HeadquartersMontréal, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Gabriel Group does
Gabriel Group (Groupe Gabriel) is a privately held, family-owned automotive and motorcycle dealership conglomerate headquartered in the Greater Montreal area of Quebec, Canada. Founded approximately in 1990 with its first Acura dealership, the group has grown over more than 35 years into what it self-describes as the largest dealership group in Montreal, operating more than 35 franchised rooftops across Greater Montreal, the South Shore (Rive-Sud), and Trois-Rivières. The portfolio spans 20+ automotive brands — including luxury (Porsche, BMW, Audi, Lexus, Genesis, Land Rover, Jaguar, Lincoln), premium (Acura, Infiniti), and mainstream (Toyota, Honda, Hyundai, Mazda, Nissan, Kia, Ford, Volkswagen, Chrysler, Dodge, Jeep, RAM) — plus two motorcycle brands (BMW Motorrad and Harley-Davidson).
The group's business is organized around wholly owned, brand-specific dealer subsidiaries, each operating as a full-service franchised outlet for new vehicle sales, used vehicle sales, OEM parts, mechanical service, and body work. A captive finance arm, Solution Crédit Auto Gabriel, provides in-house vehicle financing and credit solutions, and dedicated sub-brands — Occasion Gabriel (used vehicles, 1,264+ in inventory), Moto Gabriel (motorcycle sales and service, 161 used motorcycles in inventory), and Liquidation Gabriel (clearance showroom) — segment the offering by channel and price point.
Gabriel Group's go-to-market is enterprise field sales executed through physical dealerships, supported by a digital platform comprising gabriel.ca, 50+ brand-specific dealer microsites, brand blogs, and social media presence. Customers transact online or in-store with bi-weekly leases, weekly payment plans, monthly financing, and unit-priced used vehicle purchases ranging from approximately $4,990 to $242,777. Revenue is generated across five streams: new vehicle sales, used vehicle sales, service and maintenance, parts and accessories, auto financing (Solution Crédit), and body work (carrosserie). The primary customer segment is individual consumers in Greater Montreal and Rive-Sud seeking to purchase, lease, finance, service, or trade in vehicles across all price tiers and brand categories.
Gabriel Group firmographics
Firmographics- Name
- Gabriel Group
- Legal name
- Groupe Gabriel
- Website
- https://gabriel.ca
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Gabriel Group is a privately held, family-owned automotive and motorcycle dealership conglomerate operating 35+ franchised rooftops across Greater Montreal, the South Shore, and Trois-Rivières, representing 20+ automotive brands plus BMW Motorrad and Harley-Davidson. It serves individual consumers with new and used vehicle sales, captive in-house financing, service, parts, and body work.
- Ownership category
- akta.pro rank
Gabriel Group industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Gabriel Group is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Gabriel Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- New vehicle sales: Sale of new automobiles and motorcycles through authorized brand dealerships representing Porsche, BMW, Audi, Lexus, Genesis, Acura, Infiniti, Volkswagen, Land Rover, Jaguar, Lincoln, Ford, Toyota, Honda, Hyundai, Mazda, Nissan, Kia, Chrysler, Dodge, Jeep, RAM, Harley-Davidson, and BMW Motorrad.
- Used vehicle sales: Sale of pre-owned vehicles across all brands with 1,264+ vehicles listed on the group's used vehicle portal. Certified pre-owned programs are offered for select brands.
- Service and maintenance: Vehicle service and maintenance operations at each dealership location, with certified technicians trained by each brand for routine maintenance, complex repairs, and full vehicle servicing.
- Auto financing: Financing services offered through Solution Crédit Auto Gabriel, providing vehicle financing and credit solutions to buyers.
- Parts and accessories: Sale of original/OEM parts and accessories for vehicles across all represented brands.
- Body work (carrosserie): Body repair services (carrosserie) offered at dealership locations for collision damage and related repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicle inventory — prices vary by vehicle age, mileage, and condition |
| Subscription | Monthly | New vehicle lease promotions — brand-specific promotional rates advertised on promotions page |
| Unit Pricing | Pay-as-you-go | Service appointments — pricing determined per service event |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Gabriel Group product offering
Product offeringCore offering
Gabriel Group operates a multi-brand automotive and motorcycle dealership network of 35+ locations across Greater Montreal and the Rive-Sud, selling new and pre-owned vehicles from over 20 automotive brands (Porsche, BMW, Audi, Lexus, Genesis, Acura, Infiniti, Volkswagen, Land Rover, Jaguar, Lincoln, Ford, Toyota, Honda, Hyundai, Mazda, Nissan, Kia, and others) and 2 motorcycle brands (BMW Motorrad, Harley-Davidson). The group also provides in-house vehicle financing through Solution Crédit Auto Gabriel, as well as parts, service, body work (carrosserie), and a trade-in/sell-your-vehicle program with an online VIN-based valuation tool.
Product overview
Gabriel Group is a multi-brand automotive and motorcycle dealership conglomerate offering a unified platform of vehicle sales and services across Greater Montreal and Rive-Sud. The core offering consists of new and used automobile sales spanning over 22 brands (from economy to luxury segments including Porsche, BMW, Audi, Lexus, Genesis, Toyota, Honda, Hyundai, Nissan, Kia, Ford, and others), supplemented by new and used motorcycle sales through BMW Motorrad and Harley-Davidson dealerships. The portfolio is organized around the main Gabriel Group platform (gabriel.ca) that aggregates inventory across individual brand-specific dealership websites, enabling customers to browse, search, and filter vehicles across the entire network. Add-on services include vehicle trade-in/sell-your-vehicle evaluation, full-service maintenance and repairs, and promotional financing offers. With over 35 dealerships under the Gabriel banner, the company positions itself as the largest dealership group in Montreal, serving customers through a family-oriented approach since its founding.
Differentiator
Problem solved
Functional benefit
Brands
- Occasion Gabriel: Certified pre-owned vehicle dealership brand for used cars
- Moto Gabriel
- Liquidation Gabriel
Products and services
- New Vehicle Sales
- Used Vehicle Sales
- New Motorcycle Sales
- Used Motorcycle Sales
- Vehicle Service, Maintenance and Body Work Full-service maintenance and repair offerings including oil changes, mechanical repairs, body work (carrosserie), and complete vehicle servicing across all brand dealerships. Technicians receive ongoing brand-specific training, and certified collision/structural repairs are provided for collision damage.
- Solution Crédit Auto Gabriel (Vehicle Financing) Captive auto financing arm of the Gabriel Group providing vehicle financing and credit solutions to buyers purchasing vehicles from group dealerships, enabling in-house financing to support sales conversions.
- Vehicle Trade-In / Sell Your Vehicle Service allowing customers to sell or trade-in their vehicle by entering their VIN or make/model online to receive a vehicle valuation offer from Gabriel's buyers.
- Parts and Accessories Sales Sale of original/OEM parts and accessories for vehicles across all represented brands through dealership parts departments.
Quantifiable outcome
- 35+ dealerships operating in Greater Montreal and Rive-Sud, making Gabriel Group the largest automotive dealership group in Montreal
- +2 more outcomes
Companies that use Gabriel Group
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles4 records
Gabriel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gabriel Group partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Porsche (Porsche Prestige, Porsche West Island)coreGabriel Group operates authorized Porsche dealerships — Porsche Prestige and Porsche West Island — as exclusive franchise dealers for the Porsche brand in the Greater Montreal area, selling new, certified pre-owned, and used Porsche vehicles and providing service and parts.
- BMW (BMW West Island, BMW Motorrad Gabriel)coreGabriel Group operates BMW West Island (automobile) and BMW Motorrad Gabriel (motorcycle) as authorized BMW dealers in Greater Montreal, representing both the BMW automobile and BMW Motorrad motorcycle brands.
- Audi (Audi Anjou, Audi St-Laurent, Audi Trois-Rivières, Audi West-Island)coreGabriel Group operates four Audi dealerships across Greater Montreal and Trois-Rivières: Audi Anjou, Audi St-Laurent, Audi Trois-Rivières, and Audi West-Island, selling new, certified pre-owned, and used Audi vehicles.
- Lexus (Lexus Gabriel Brossard, Lexus Gabriel St-Laurent)coreTwo Lexus dealerships — Lexus Gabriel Brossard and Lexus Gabriel St-Laurent — operate as authorized Lexus franchise dealers representing the luxury brand within the Gabriel Group network.
- Genesis (Genesis West Island)coreGenesis West Island serves as the authorized Genesis brand dealership within the Gabriel Group, representing Hyundai's luxury Genesis brand in the West Island of Montreal.
- Toyota (Toyota Gabriel Centre-Ville, Toyota Gabriel St-Laurent)coreTwo Toyota dealerships — Toyota Gabriel Centre-Ville and Toyota Gabriel St-Laurent — operate as authorized Toyota franchise dealers within the group.
- Hyundai (multiple locations: Anjou, Ouest, P.A.T., St-Jacques)coreGabriel Group operates four Hyundai dealerships across Montreal: Hyundai Gabriel Anjou, Hyundai Gabriel Ouest, Hyundai Gabriel P.A.T., and Hyundai Gabriel St-Jacques, including the specialized Hyundai Gabriel Électrifié (electric vehicle-focused) location.
- Nissan (multiple locations: Anjou, Jean-Talon, P.A.T., St-Constant, St-Jacques, St-Léonard)coreGabriel Group operates six Nissan dealerships across Greater Montreal: Nissan Gabriel Anjou, Nissan Gabriel Jean-Talon, Nissan Gabriel P.A.T., Nissan Gabriel St-Constant, Nissan Gabriel St-Jacques, and Nissan Gabriel St-Léonard.
- Mazda (Mazda Gabriel Anjou, Mazda Gabriel Plateau, Mazda Gabriel St-Jacques, Mazda Gabriel St-Laurent)coreFour Mazda dealerships — Mazda Gabriel Anjou, Mazda Gabriel Plateau, Mazda Gabriel St-Jacques, and Mazda Gabriel St-Laurent — operate within the Gabriel Group network.
- Volkswagen (multiple locations: VW Centre Ville, Chateauguay, St-Constant, St-Laurent)coreFour Volkswagen dealerships operate under the Gabriel Group: Volkswagen Centre Ville, Volkswagen Gabriel Chateauguay, Volkswagen Gabriel St-Constant, and Volkswagen Gabriel St-Laurent.
- Land Rover (Land Rover West Island)coreLand Rover West Island operates as the authorized Land Rover dealership within the Gabriel Group, representing the premium British SUV brand in the West Island of Montreal.
- Jaguar (Jaguar West Island)coreJaguar West Island serves as the authorized Jaguar franchise dealer within the Gabriel Group network in the West Island of Montreal.
- Lincoln (Lincoln Gabriel)coreLincoln Gabriel operates as the authorized Lincoln luxury brand dealership within the Gabriel Group.
- Ford (Ford Gabriel)coreFord Gabriel serves as the authorized Ford franchise dealer within the Gabriel Group.
- Honda (Honda Gabriel)coreHonda Gabriel operates as the authorized Honda automobile dealership within the Gabriel Group network.
- Acura (Acura Gabriel West-Island)coreAcura Gabriel West-Island is the authorized Acura brand dealership within the Gabriel Group. This is historically significant as the first dealership under the Gabriel banner, from which the group grew.
- Infiniti (Infiniti Gabriel Jean-Talon, Infiniti Gabriel St-Léonard)coreTwo Infiniti dealerships operate within the Gabriel Group: Infiniti Gabriel Jean-Talon and Infiniti Gabriel St-Léonard.
- Kia (Kia Gabriel Nord, Kia Gabriel Ouest)coreTwo Kia dealerships — Kia Gabriel Nord and Kia Gabriel Ouest — operate within the Gabriel Group network.
- Jeep Chrysler (Jeep Chrysler Gabriel)coreJeep Chrysler Gabriel operates as the authorized Jeep and Chrysler brand dealership (also covering Dodge and RAM) within the Gabriel Group.
- Harley-Davidson (Gabriel Harley-Davidson Montréal)coreGabriel Harley-Davidson Montréal serves as the authorized Harley-Davidson motorcycle dealership within the Gabriel Group, offering new and used Harley-Davidson motorcycles, parts, accessories, and service.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gabriel Group competitors and assessment
Company assessmentDirect peers
- Dilawri Group: Largest privately-owned automotive group in Canada, operating franchised dealerships across multiple provinces including Quebec. Directly comparable as a large Canadian multi-brand private dealer group with similar franchise breadth and integrated service operations.
- Spinelli: Montreal-area automotive dealership group operating multiple brand franchises. Direct regional peer competing in the same Greater Montreal catchment with similar multi-brand retail model.
- HGrégoire: Quebec-based automotive retailer with a strong used-vehicle focus and multiple dealership locations in the Greater Montreal area. Comparable in geography and in combining new/used inventory with financing services.
- AutoCanada: Canadian multi-brand automotive dealership group operating new- and used-vehicle sales, parts, service, and financing across multiple provinces. Directly comparable in business model (franchised dealer network + captive finance), and the closest Canadian public peer to Gabriel Group's structure.
- Groupe Park Avenue: Montreal-area multi-brand automotive dealership group with luxury and mainstream franchises. Direct regional competitor to Gabriel Group in the Greater Montreal market with overlapping brand portfolio.
Broad incumbents
- Holman Automotive: Large North American privately-held automotive services group with franchised dealerships, fleet management, and parts distribution. Comparable as a broad multi-brand dealership and mobility-services incumbent, though more diversified beyond retail than Gabriel.
- Asbury Automotive Group: U.S.-based multi-brand franchised automotive retailer with significant service, parts, and F&I operations. Comparable business model across new/used retail, finance, and service at scale.
- Group 1 Automotive: Large international franchised automotive retailer operating in the U.S. and U.K. with a similar mix of new/used vehicle sales, F&I, and parts/service. Comparable in operating model and emphasis on premium import franchises.
- Berkshire Hathaway Automotive: U.S. subsidiary of Berkshire Hathaway operating one of the largest franchised dealer groups in North America. Comparable as a long-established, large-scale multi-brand dealer network with integrated F&I and service operations.
- Lithia Motors: One of the largest U.S. automotive dealership groups with hundreds of franchise stores and an integrated digital retail platform. Comparable in scale, multi-brand franchised retail, and digital store-network strategy, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gabriel Group social profiles
Digital presenceGabriel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gabriel Group leadership team
Management profileNumber of profiles
Gabriel Group subsidiaries and ownership
Company hierarchySubsidiaries48 records
Gabriel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gabriel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gabriel Group
What does Gabriel Group do?
Gabriel Group operates a multi-brand automotive and motorcycle dealership network of 35+ locations across Greater Montreal and the Rive-Sud, selling new and pre-owned vehicles from over 20 automotive brands (Porsche, BMW, Audi, Lexus, Genesis, Acura, Infiniti, Volkswagen, Land Rover, Jaguar, Lincoln, Ford, Toyota, Honda, Hyundai, Mazda, Nissan, Kia, and others) and 2 motorcycle brands (BMW Motorrad, Harley-Davidson). The group also provides in-house vehicle financing through Solution Crédit Auto Gabriel, as well as parts, service, body work (carrosserie), and a trade-in/sell-your-vehicle program with an online VIN-based valuation tool.
Is Gabriel Group a public or private company?
Gabriel Group is a private company. It is classified as family owned and is currently operating.
When was Gabriel Group founded?
Gabriel Group was founded in 1990. It employs 1,001 to 5,000 people.
Where is Gabriel Group based?
Gabriel Group is headquartered in Montréal, Canada, in the North America region.
How does Gabriel Group make money?
Six revenue lines are on record. New vehicle sales are the primary driver. The others are used vehicle sales, service and maintenance, auto financing, parts and accessories and body work (carrosserie).
Who are Gabriel Group's main competitors?
Direct peers on record are Dilawri Group, Spinelli, HGrégoire, AutoCanada and Groupe Park Avenue. Broad incumbents are Holman Automotive, Asbury Automotive Group, Group 1 Automotive, Berkshire Hathaway Automotive and Lithia Motors.
Does Gabriel Group have an API?
No public API is recorded for Gabriel Group.
What industry is Gabriel Group in?
Gabriel Group's product category is Automotive Dealership Services. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 4411 and its SIC code is 5500.