What REDA does

REDA One, LLC operates a Salesforce-native all-in-one real estate management platform that unifies CRM, ERP, PMS, and AI capabilities into a single integrated system. Founded in 2014 and headquartered in Princeton, New Jersey, with an Innovation Center in India, the company is structured as a private LLC and operates as the authorized global reseller of applications developed by Vedi Technologies (its parent/strategic operating company). The platform targets property managers, real estate developers, residential and commercial portfolio operators, homeowner/condo associations, and government housing agencies across 25+ countries. Product surface includes REDA CRM, REDA PMS, REDA Construction, REDA Accounting, REDA Paperless, REDA Connect (WhatsApp/SMS), REDA Pay (payments via Stripe/PayPal), Digital Experience (tenant portal/listings), Acquisitions & Investments, Risk Management, Process Automation, and the REDAOne.AI intelligence layer introduced in beta in 2025. Certifications span ISO 27001, PCI DSS, SOC 2 Type 2, GDPR, and LGPD, enabling procurement in regulated segments such as EU and Brazilian enterprises and government housing agencies.

The business model combines annual SaaS subscriptions (named-user, non-transferable, 12-month utilization terms) with implementation, training, and managed services revenue. Go-to-market is layered: direct enterprise field sales targeting mid-to-large property managers, a Salesforce AppExchange marketplace listing (#1 in real estate management), and a designated global reseller network. Named enterprise anchors include JWB Real Estate Capital (5,000+ units, USA), Vila11 (3,000+ units, Brazil), Groupe Inspire (1,000+ units, Canada), and IREP (1,000+ units, Bahrain). The company reports no institutional funding or public ownership structure, operating as founder/management-owned with no disclosed venture or private equity backing. Revenue and headcount specifics are not disclosed beyond the 11-50 employee range, limiting external financial triangulation.

Name

REDA

Legal name

REDA One, LLC

Website

https://reda.one

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

REDA One, LLC provides a Salesforce-native all-in-one real estate management platform combining CRM, ERP, PMS, and AI for property managers, developers, and housing operators across 25+ countries.

Ownership category

akta.pro rank

Product category

Real Estate Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Robotic Process Automation (RPA) Platforms (HDAEAHAB), Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Property management software
• Real estate ERP
• Cloud-based PMS
• AI real estate automation
• Salesforce-native platform

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Core revenue from subscription-based access to the REDA One platform, including CRM, ERP, PMS, and AI capabilities. Subscriptions are sold per user with designated users identified by name, non-transferable, and non-sharable. Services must be utilized within a 12-month period from contract date.
2. Implementation Services: Implementation, customization, and advisory services provided alongside subscription services, charged as professional services.
3. Technical Support: Customer support services for direct clients, with resellers providing support to their end customers.
4. Training Services: User training services for real estate software adoption and implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

REDA sells an all-in-one cloud-based real estate management platform built natively on Salesforce that unifies CRM, ERP, Property Management System (PMS), and AI automation into a single integrated solution for property managers, real estate developers, and portfolio operators across 25+ countries. The platform offers modular capabilities spanning tenant applications, rent collection, maintenance scheduling, construction project management, multi-entity accounting with regional tax compliance (GDPR, LGPD, AML), and an integrated payment ecosystem, complemented by professional services for implementation, migration, integration, training, and technical support.

Product overview

REDA One is an all-in-one real estate management platform built natively on Salesforce, combining CRM, ERP, PMS, and AI automation in a unified system. The platform targets residential, commercial, and mixed-use property portfolios across 25+ countries. The product portfolio centers on the REDA One platform as the core offering, supplemented by REDAOne.AI (the AI intelligence layer in Beta) that powers all modules with generative AI capabilities. Individual modules include REDA CRM for customer relationship management, REDA PMS for property management, REDA Construction for project management, REDA Accounting for financials, REDA Paperless for document automation, Digital Experience for tenant portals and marketing, Acquisitions for investment tracking, Risk Management, Process Automation, Enterprise Collaboration, REDA Connect for WhatsApp/SMS communication, REDA Pay for payment processing, and Open API Integration for custom development. Services include Platform as a Service, Managed Services, Implementation, Data Migration, System Integration, User Training, and Technical Support.

Differentiator

Problem solved

Functional benefit

Brands

• REDAOne.AI: The AI Intelligence Layer for Real Estate - a beta product bringing generative AI capabilities to real estate operations, automating decisions, uncovering insights, and closing deals faster. Built natively on the REDA platform.
• REDA Pay
• REDA CRM
• REDA PMS
• REDA Construction
• REDA Paperless

Products and services

• REDA One The world's first all-in-one real estate platform combining CRM, ERP, PMS, and AI automation, built natively on Salesforce and trusted by global leaders across 25+ countries. A unified platform for real estate development and management, now supercharged with REDA AI.
• REDAOne.AI AI Intelligence Layer for Real Estate (currently in Beta) that brings generative AI capabilities to automate decisions, uncover insights, and close deals faster. Built natively on the REDA platform, powered by the Atlas Reasoning Engine, with AI Agents, Smart CRM, Governance & Trust, Multi-Language, and Extensibility features that power all REDA modules.
• REDA Pay Banking and Accounting Automation platform that connects tenant portals, lease records, and accounting for seamless rent collection, real-time status updates, and automated reconciliation. Supports credit/debit cards, bank transfers, wire payments, and payment gateways including Stripe and PayPal. PCI DSS compliant.
• Platform as a Service (PaaS)

Quantifiable outcome

• 90%+ process automation
• +9 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Vedi TechnologiescoreOEM/ Whitelabel/ Licensing PartnerVedi Technologies is the primary entity that contracted directly with Salesforce to resell services globally. REDA One LLC is an authorized global reseller of services and applications developed by Vedi Technologies. This is a foundational partnership where REDA serves as the global go-to-market entity for Vedi Technologies' Salesforce-based real estate applications.
• SalesforcecoreTechnology or IntegrationSalesforce is the exclusive host for REDA's applications, operating on Salesforce OEM infrastructure. REDA builds natively on Salesforce and leverages Salesforce's security infrastructure, compliance frameworks (SOC, PCI), and enterprise reliability. Customers interface with Salesforce to access REDA's real estate applications.
• Designated ResellerscoreChannel Partner/ Reseller/ DistributorNetwork of designated resellers who purchase REDA One products and services through Accepted Orders and resell to end customers (Reseller Clients). Resellers manage customer relationships, support, and billing while REDA provides the platform and backend infrastructure. Resellers are identified and managed through a structured reseller ordering process.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Propertyware: Single-family and small multifamily property management platform with accounting and maintenance workflows. Competes with REDA in the residential portfolio operator segment.
• RealPage: Enterprise property management and resident services platform for multifamily and commercial operators. Competes with REDA across PMS, payments, and AI-driven analytics in residential and student housing.
• AppFolio: Public SaaS property management platform for residential, commercial, and student housing, with adjacent AI capabilities (Realm-X). Direct competitor to REDA's PMS and CRM modules for mid-market and enterprise property managers.
• Buildium: Cloud property management software for residential portfolios, HOAs, and small-to-mid property managers. Competes with REDA's PMS and Accounting modules in the residential segment.
• RentManager: Property management and accounting software for residential, commercial, and HOA portfolios. Overlaps with REDA's PMS and Accounting modules, particularly for HOAs, stratas, and mid-market operators.
• ResMan: Property management platform purpose-built for residential and affordable housing operators, including government-subsidized workflows. Directly comparable to REDA's residential and government housing modules.
• Yardi Systems: Largest incumbent in commercial and residential real estate software, offering ERP/PMS/CRM suites for property managers and investors. Directly competes with REDA across the same product surface area and target customers, but with much broader scale and a non-Salesforce-native stack.
• MRI Software: Enterprise real estate software suite covering property management, accounting, investment management, and CRE intelligence. Overlaps heavily with REDA's PMS, Accounting, and Acquisitions modules for large multi-entity operators.
• Entrata: Multifamily property management platform with PMS, payments, CRM, and resident experience. Direct competitor to REDA in the residential and student housing PMS category.

Broad incumbents

• Salesforce: Underlying CRM/ERP platform on which REDA is built and through which it is distributed (AppExchange). Salesforce itself competes broadly in CRM/automation, and its vertical AI roadmap (Einstein Copilot) is a key competitive force for REDAOne.AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/redaerp
• YouTubeyoutube.com/channel/UCSTtgDVXekGJWZRURJbFvBw
• Facebookfacebook.com/redaerp
• LinkedInlinkedin.com/company/reda-one-salesforce-erp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDA