US Modified Touring Series
USMTS is a privately held Iowa-based sanctioning body that runs a premier dirt modified touring racing series, sanctioning 100+ events annually across 25+ U.S. states for over 1,000 registered drivers competing in 11 racing divisions.
- Company typePrivate
- Founded1998
- HeadquartersWebster City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What US Modified Touring Series does
US Modified Touring Series (USMTS) is a privately held, Iowa-based sanctioning body for open-wheel dirt modified auto racing, operating continuously since its founding in 1998. Headquartered in Webster City, the organization sanctions the Summit Racing Equipment USMTS Modifieds as its premier touring division alongside ten supporting divisions under the USRA banner, including USRA Stock Cars, USRA B-Mods, USRA Hobby Stocks, USRA Limited Mods, Sunoco USRA Factory Stocks, Midwest Modifieds, Mod Lites, Pure Stocks, and Tuners. The series fields over 1,000 registered competitors and runs a calendar of more than 100 events per year across 25+ U.S. states, anchored by signature annual events such as the Masters at Cedar Lake Speedway (now in its 27th year) and the King of America at Lucas Oil Speedway.
US Modified Touring Series firmographics
Firmographics- Name
- US Modified Touring Series
- Legal name
- United States Modified Touring Series
- Website
- https://usmts.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- USMTS is a privately held Iowa-based sanctioning body that runs a premier dirt modified touring racing series, sanctioning 100+ events annually across 25+ U.S. states for over 1,000 registered drivers competing in 11 racing divisions.
- Ownership category
- akta.pro rank
US Modified Touring Series industry classification
Industry- Product category
- Motorsports Racing Series
- akta.pro primary industry
- Motorsports Leagues & Series (MPAKAAAH)
Keywords
Where US Modified Touring Series is headquartered
LocationHeadquarters
- HQ city
- Webster City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
US Modified Touring Series business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Event Entry Fees: Drivers pay entry fees to compete in USMTS events, with registration managed through MyRacePass platform
- Spectator Ticket Sales: Revenue generated from grandstand admission fees at live racing events
- Sponsorship and Partner Revenue: Multi-tiered sponsorship program including presenting sponsors (Summit Racing Equipment), official partners, participating partners, and contingency partners providing financial support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult spectator admission |
| Unit Pricing | Pay-as-you-go | Senior/Military admission |
| Unit Pricing | Pay-as-you-go | Junior admission (12-16) |
| Unit Pricing | Pay-as-you-go | Children 11 & under |
| Unit Pricing | Pay-as-you-go | Adult pit pass |
| Unit Pricing | Pay-as-you-go | Youth pit pass (5-10) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
US Modified Touring Series product offering
Product offeringCore offering
The United States Modified Touring Series (USMTS) sanctions and operates a touring series of open-wheel dirt modified racing events at dirt tracks across the United States. The flagship Summit Racing Equipment USMTS Modifieds division and multiple supporting USRA divisions (Stock Cars, B-Mods, Hobby Stocks, Tuners, Limited Mods, Factory Stocks, Midwest Modifieds, Mod Lites, Pure Stocks, B Modifieds) compete at more than 100 events annually across 25+ states, with purses ranging from $3,000 to $15,000 per night and signature events exceeding $175,000 in purse and bonus money.
Product overview
USMTS is a touring racing series organization featuring multiple racing divisions. The core product is the Summit Racing Equipment USMTS Modifieds, a premier winged dirt Modified touring series with over 1,000 registered competitors. Supporting divisions include USRA Stock Cars (255 competitors), USRA B-Mods (564 competitors), USRA Hobby Stocks (113 competitors), USRA Tuners (39 competitors), USRA Limited Mods (140 competitors), Sunoco USRA Factory Stocks (161 competitors), Midwest Modifieds (43 competitors), Mod Lites (22 competitors), Pure Stocks (18 competitors), Stock Cars (12 competitors), and B Modifieds (31 competitors). Services include live event streaming via RacinDirt.tv, driver registration via MyRacePass, event scheduling and results tracking, points standings, and an online merchandise store at shopusmts.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Summit Racing Equipment USMTS Modifieds Touring Series
- USRA Stock Cars Division
- USRA B-Mods Division
- USRA Hobby Stocks Division
- USRA Limited Mods Division
- Live Racing Streaming via RacinDirt.tv
- Driver Registration and Competition Management Service
- USMTS Official Merchandise Store
- Dig for Gold Modified Nationals
Companies that use US Modified Touring Series
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
US Modified Touring Series technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
US Modified Touring Series partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship/presenting sponsor and minor.
- Trantina PromotionscoreJames Trantina of Trantina Promotions partnered with USMTS to create the inaugural Dig for Gold Modified Nationals for August 2027. Joint event at Minnesota tracks.
- Summit Racing Equipmentflagship/presenting sponsorPresenting sponsor of the Summit Racing Equipment United States Modified Touring Series. Summit Racing Equipment is a major aftermarket automotive parts retailer and a flagship sponsor of the series.
- VP Racing FuelscoreOfficial fuels partner providing VP Racing Fuels for competition. Named sponsor of events like the VP Racing Fuels Take It To The Bank Modified Challenge.
- RacinDirt.com / RacinDirt.tvcoreOfficial digital media and streaming partner presenting the series. RacinDirt.tv provides live streaming coverage of events.
- American RacercoreOfficial tire partner providing American Racer tires for competition.
- Fast ShaftscoreContingency partner supplying drivetrain components with Heat Race sponsorships.
- Featherlite TrailerscoreOfficial trailer partner providing Featherlite trailers with contingency awards.
- Longacre Racing ProductscoreContingency partner for racing equipment and safety products.
- EdelbrockcoreContingency partner for engine components with Heat Race sponsorship.
- Malvern BankminorFinancial services partner providing sponsorship support.
- Mesilla Valley TransportationminorTransportation/logistics partner with contingency awards.
- PEM Racing Gears & DrivetraincoreContingency partner for drivetrain components.
- Wieland Metal ServicescoreMetal services partner with Heat Race and qualifying sponsorship.
- MyRacePasscorePlatform provider for website hosting, driver registration, event management, results, and ticketing. MyRacePass provides the technical infrastructure for usmts.com.
- FK Rod EndscoreContingency partner providing Hard Charger awards and sponsorship.
- KSE Racing ProductscoreEngine builder award sponsor with JE Pistons USMTS Engine Builder of the Year points.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
US Modified Touring Series competitors and assessment
Company assessmentDirect peers
- DIRTcar Racing: DIRTcar is a major dirt track racing sanctioning body running Modified, Late Model, and Pro Stock series. It directly competes with USMTS in attracting dirt Modified drivers, fans, and corporate sponsors across overlapping geographic markets.
- All Star Circuit of Champions: 410 Sprint Car touring series racing primarily on dirt across the Midwest and Eastern U.S. Operates a similar premier-tour model to USMTS (regional touring schedule, purses, contingency sponsors) for a closely adjacent dirt motorsport category.
- IMCA (International Motor Contest Association): IMCA sanctions Modified racing alongside numerous other dirt-track classes nationally. It is a direct competitor to USMTS for dirt Modified drivers, tracks and event dates, and operates a similarly broad driver-class structure.
- Lucas Oil Late Model Dirt Series: Premier dirt Late Model touring series operating nationally with major purses and sponsors. Directly comparable to USMTS as a high-profile, sponsor-backed dirt touring championship competing for shared motorsport audiences and sponsorship dollars.
- World of Outlaws: World of Outlaws is a premier touring dirt racing series (Sprint Cars and Late Models) competing for similar fans, sponsors, and broadcast/streaming real estate as USMTS within the dirt-racing ecosystem.
- WISSOTA Modifieds: WISSOTA sanctions regional Modified racing across the upper Midwest and is explicitly named as the competitor series that will face USMTS at the Dig for Gold Modified Nationals. Both tours race the same type of open-wheel modified cars on dirt ovals for similar driver and fan bases.
Broad incumbents
- ARCA Menards Series: ARCA is a national stock car touring series with broader geographic reach and a more prominent media profile than USMTS. Overlaps with USMTS as a stock-car sanctioning organization targeting drivers, tracks, and sponsors in the U.S. racing ecosystem.
- American Speed Association (ASA): ASA sanctions stock car racing across multiple divisions and geographies, overlapping with USMTS's Stock Car and support divisions. Broader and more established motorsports sanctioning body competing for similar grassroots stock car drivers and sponsors.
Regional players
- Southern All Star Dirt Racing Series: Regional Super Late Model dirt touring series focused primarily on the Southeast U.S. Comparable touring-series model to USMTS but covering a different geography and Late Model class, making it a regional analog rather than a direct head-to-head competitor.
Others
- MyRacePass: MyRacePass is USMTS's technology platform partner powering driver registration, event management, results and the website itself. It is an ecosystem/technology participant rather than a competitor, but is central to USMTS's digital operations and customer database.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
US Modified Touring Series financial estimates
Financial estimateRevenue estimate
Valuation estimate
US Modified Touring Series leadership team
Management profileNumber of profiles
Profiles1 record
US Modified Touring Series funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
US Modified Touring Series M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about US Modified Touring Series
What does US Modified Touring Series do?
The United States Modified Touring Series (USMTS) sanctions and operates a touring series of open-wheel dirt modified racing events at dirt tracks across the United States. The flagship Summit Racing Equipment USMTS Modifieds division and multiple supporting USRA divisions (Stock Cars, B-Mods, Hobby Stocks, Tuners, Limited Mods, Factory Stocks, Midwest Modifieds, Mod Lites, Pure Stocks, B Modifieds) compete at more than 100 events annually across 25+ states, with purses ranging from $3,000 to $15,000 per night and signature events exceeding $175,000 in purse and bonus money.
Is US Modified Touring Series a public or private company?
US Modified Touring Series is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was US Modified Touring Series founded?
US Modified Touring Series was founded in 1998. It employs 11 to 50 people.
Where is US Modified Touring Series based?
US Modified Touring Series is headquartered in Webster City, United States, in the North America region.
How does US Modified Touring Series make money?
Three revenue lines are on record. Event Entry Fees are the primary driver. The others are spectator Ticket Sales and sponsorship and Partner Revenue.
Who are US Modified Touring Series's main competitors?
Direct peers on record are DIRTcar Racing, All Star Circuit of Champions, IMCA (International Motor Contest Association), Lucas Oil Late Model Dirt Series, World of Outlaws and WISSOTA Modifieds. Broad incumbents are ARCA Menards Series and American Speed Association (ASA). Southern All Star Dirt Racing Series is listed as a regional player. MyRacePass is listed as an others.
Does US Modified Touring Series have an API?
Yes. An internal API endpoint is referenced via an API Access Settings link (https://rvbvm0h9xk.execute-api.us-east-1.amazonaws.com/ProdStage) on the USMTS website. This appears to be an internal/operational API rather than a public developer API. No public documentation, authentication details, SDK availability, or developer portal information is specified in the available source material.
What industry is US Modified Touring Series in?
US Modified Touring Series's product category is Motorsports Racing Series. Its primary akta.pro industry code is MPAKAAAH, Motorsports Leagues & Series.