Scolaro Parasol

What Scolaro Parasol does

Scolaro Parasol is an Italian designer and manufacturer of premium outdoor parasols and umbrellas, headquartered in Casale di Scodosia in the province of Padua and operating continuously since its founding in 1974 near Venice. The company is structured as Scolaro Parasol SRL UNIPERSONALE, a single-member private limited liability company under Italian law, indicating direct founder or family ownership with no disclosed external institutional investment. Its product portfolio spans seven parasol categories: side-post retractable (Galileo series, Pagodaire), side-post (Rimini, Napoli, Torino, Leonardo, Pompei, Palladio Braccio), telescopic (Leonardo, Palladio, Capri, Verona), central pole (Vela, Lido, Napoli, Rimini, Palladio Standard), gas-spring retractable (Astro series), flat design (Revo, Alba), and special modular structures (Quattro, Dual V, Dual T, Poker/Double) for large coverage up to 6x6 meters. Underlying technologies emphasize Italian craftsmanship in aluminum and Iroko wood fabrication, with proprietary features including gas-spring assisted opening systems, telescopic poles that allow closing above furniture, push-up mechanisms for flat designs, anti-mold and waterproof acrylic fabric treatments, and finishes resistant to saltwater and UV degradation for coastal environments.

The company sells exclusively through a B2B channel model: a global network of more than 60 distributors and agents spanning Europe, the Middle East, Asia Pacific, and the Americas, supported by dedicated wholly-owned distribution subsidiaries in Japan (Scolaro Japan, Tokyo) and the United States (Scolaro USA), plus garden furniture retailers and HORECA equipment suppliers reaching end buyers. Pricing is quote-based and not publicly disclosed, with no direct-to-consumer e-commerce. Revenue streams derive from professional parasol sales, custom branded and printed parasols for advertising and promotional use, complementary tables and benches (Romeo, Giulietta), and accessories including LED lighting kits and base systems. Customer segments split across HORECA (hotels, restaurants, cafes), contract and hospitality chains, residential premium outdoor, and advertising/promotional markets serving global beverage brands such as Coca-Cola, Heineken, Carlsberg, Peroni, Guinness, Tuborg, Warsteiner, Lavazza, and Theresianer.

Go-to-market relies on professional catalog downloads, trade show participation (notably Salone del Mobile in Milan, where the company is booked for Stand B07, Hall 01 in April 2026), multi-language websites (Italian, English, French, Spanish, Japanese, Arabic, US English), a newsletter funnel, and the distributor/agent channel for closing. Marketing emphasizes Italian craftsmanship heritage, modularity, and design innovation rather than technology differentiation. Operating geographies span over 40 countries with no apparent geographic restrictions, and the company maintains an Environmental Policy and a sustainability narrative centered on durable materials and long product lifecycles.

Name

Scolaro Parasol

Legal name

Scolaro Parasol SRL UNIPERSONALE

Website

https://scolaro-parasol.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Scolaro Parasol is an Italian family-owned manufacturer founded in 1974 that designs, produces, and distributes premium outdoor parasols and umbrellas to HORECA, contract hospitality, residential, and branded promotional customers across 60+ countries via a global distributor network and subsidiaries in Japan and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Casale Di Scodosia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. Professional Parasol and Umbrella Sales: Sale of professional outdoor parasols and umbrellas to HORECA, hospitality, and residential markets. Includes both standard and custom/branded products for commercial applications.
2. Branded and Custom Printed Parasols: Custom branded parasols with company logos and branding for advertising and promotional purposes, targeting food and beverage companies, hotels, and advertising agencies.
3. Accessories and Bases: Sale of complementary accessories including bases, lighting kits, and finishing care products to enhance and complete parasol installations.
4. Tables and Benches: Sale of complementary outdoor furniture including Romeo tables and Giulietta benches designed to integrate with parasol bases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Scolaro Parasol designs, develops, and manufactures professional outdoor parasols and umbrellas in Italy. The portfolio spans side post retractable, side post, telescopic, central pole, gas-spring retractable, flat design, and special large-coverage structures, plus complementary outdoor tables, benches, LED lighting kits, and base systems. The company also produces custom-branded parasols for advertising/promotional applications and serves HORECA, contract, advertising, and residential markets globally through a distributor network spanning 60+ countries.

Product overview

Scolaro Parasol is an Italian manufacturer of professional outdoor parasols and umbrellas, established in 1974 near Venice. The company produces a comprehensive portfolio of parasol products organized into seven main categories: Side post retractable parasols (Galileo series, Pagodaire), Side post parasols (Rimini, Napoli, Torino, Leonardo, Pompei, Palladio Braccio), Telescopic parasols (Leonardo, Palladio, Capri, Verona), Central pole parasols (Vela, Lido, Napoli, Rimini, Palladio Standard), Gas-spring retractable parasols (Astro series - Galaxy line), Flat design parasols (Revo, Alba), and Special structures for large coverage (Quattro, Dual V, Dual T, Poker/Double series). Additionally, the company offers complementary outdoor furniture including Tables (Romeo) and Benches (Giulietta), along with accessories such as LED lighting kits and various base systems. The product range features aluminum and wood frames with various finishes (Dark/anthracite, Starwhite, Timber/wood effect, Titanium), catering primarily to HORECA (hotels, restaurants, cafes), contract, and residential outdoor markets. The company emphasizes Italian craftsmanship, sustainability, and design innovation across its product lines.

Differentiator

Problem solved

Functional benefit

Brands

• pagodaire (pagoda*ire*): Side-arm parasol reinterpreting the iconic pagoda shape into a contemporary outdoor furniture piece. Features high-strength aluminum frame for residential, Ho.Re.Ca., and contract settings.

Quantifiable outcome

• Wind-resistant design with tilt angle up to 60° for retractable models and 90° for flat design models
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

37 partnerships are on record, tiered minor and core.

• Albadri Global Investment CompanyminorChannel Partner/ Reseller/ DistributorDistributor covering Jordan market with contact at +962 795212585
• Alessandro AzzaliminorChannel Partner/ Reseller/ DistributorAgent covering Italy (tel: 0295-2629728)
• Alessio ZunchedduminorChannel Partner/ Reseller/ DistributorAgent covering Mexico and Panama markets with contacts at +5215591938462 and +50764585862
• Alexei VolodinminorChannel Partner/ Reseller/ DistributorAgent at +39 348 9034957
• Chen Bros Merchandise Co., Ltd.minorChannel Partner/ Reseller/ DistributorDistributor covering Taiwan at +886 4 23860799
• Elite Style Furniture LtdminorChannel Partner/ Reseller/ DistributorDistributor covering Saudi Arabia at +966112222450
• Handelsvertretung Bernd BergmannminorChannel Partner/ Reseller/ DistributorAgent covering Germany regions 4-5-6 at +49-178-5272588
• Hotel ProminorChannel Partner/ Reseller/ DistributorDistributor in France at +33 563621010
• Instant Shade UmbrellasminorChannel Partner/ Reseller/ DistributorDistributor covering Australia at +61 3 9915 3510
• Joachim FreundminorChannel Partner/ Reseller/ DistributorAgent covering Germany regions 7-8-9 at +49-176 78584982
• Kvalitetstid ASminorChannel Partner/ Reseller/ DistributorDistributor covering Norway at +47 23652424
• Lara Concept-Sia Dekorasyon LtdminorChannel Partner/ Reseller/ DistributorDistributor covering Turkey at +90 5336333323
• Liv OutdoorminorChannel Partner/ Reseller/ DistributorDistributor covering Estonia (Harjumaa) at (+372) 6888 617
• NOSTOS FURNITURE S.A.minorChannel Partner/ Reseller/ DistributorDistributor covering Greece at +30-210-4119993
• OskaminorChannel Partner/ Reseller/ DistributorDistributor covering South Korea at +82 1800-5945
• Petra BettgensminorChannel Partner/ Reseller/ DistributorDistributor in Netherlands at +31 073 8505984
• Raymark Services Ltd.minorChannel Partner/ Reseller/ DistributorDistributor covering Mauritius at +230 2489553
• ReeHouse Group of Companies LtdminorChannel Partner/ Reseller/ DistributorDistributor covering Russia at +7(499)6539723
• Scolaro JapancoreChannel Partner/ Reseller/ DistributorDedicated subsidiary handling Japanese market distribution at +81 3 36618361
• Scolaro USAcoreChannel Partner/ Reseller/ DistributorDedicated US subsidiary handling American market distribution at 001 720 2833327
• Shade7minorChannel Partner/ Reseller/ DistributorDistributor covering New Zealand at +64 09 570 1112
• SO OMBRELONESminorChannel Partner/ Reseller/ DistributorDistributor in Norway at +47 3052 7600
• Solutions Experts Ltd.minorChannel Partner/ Reseller/ DistributorDistributor covering Turks and Caicos at +1649 331 8833
• Tienda Mary S.AminorChannel Partner/ Reseller/ DistributorDistributor at 00809-567-5233
• Uwe Wöhlk - idea.objektminorChannel Partner/ Reseller/ DistributorAgent covering Germany regions 0-1-2-3-98-99 at +49 170 2712044
• Zzue CreationminorChannel Partner/ Reseller/ DistributorDistributor covering Hong Kong at 852 2580 0633
• GANOS TMI - Mr. Hannu SaarinenminorChannel Partner/ Reseller/ DistributorAgent covering Finland at +358 400 648639
• EMi, spol. s r.o.minorChannel Partner/ Reseller/ DistributorDistributor covering Czech Republic at +420 7777 80888
• Feher Es Tarsai KFTminorChannel Partner/ Reseller/ DistributorDistributor covering Hungary at 06-13877909
• Gerda Slovakia s.r.l.minorChannel Partner/ Reseller/ DistributorDistributor covering Slovakia at +421 910400400
• Chigo Contract DoominorChannel Partner/ Reseller/ DistributorDistributor at 0038121446505
• Grade One Trading And ContractingminorChannel Partner/ Reseller/ DistributorDistributor covering Qatar at +974 33558617
• Helle KleinminorChannel Partner/ Reseller/ DistributorAgent covering Denmark at +45 40281551
• ItalmebelminorChannel Partner/ Reseller/ DistributorDistributor at +38 0442999931
• Key&C Design AgencyminorChannel Partner/ Reseller/ DistributorAgent at 3358496333
• SIA GROUMENTminorChannel Partner/ Reseller/ DistributorDistributor covering Latvia at +371 25138870
• UAB VadasigaminorChannel Partner/ Reseller/ DistributorDistributor covering Lithuania at +370 698 40668 and +370 616 29 817

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Janus et Cie: US-based luxury outdoor furniture brand offering parasols and umbrellas as part of a broader hospitality-grade outdoor collection. Comparable on contract-grade durability, premium pricing, and HORECA/hotel-chain customer base, though not a parasol specialist.
• Royal Botania: Belgian premium outdoor furniture manufacturer whose range includes parasols alongside broader garden furniture. Comparable on premium positioning, materials, and HORECA/contract clientele, but with a much wider portfolio beyond shade structures.
• Kettler: European outdoor furniture manufacturer and retailer offering parasols alongside a wide garden furniture range. Comparable on European distribution scale and HORECA-adjacent retail channels, but with broader product portfolio and lower price positioning than Scolaro.

Direct peers

• Glatz AG: Swiss-based manufacturer of premium parasols and sunshades for residential and commercial use, with a comparable product portfolio of central-pole, side-arm, and large-format structures. Highly comparable European craftsmanship positioning and overlapping HORECA/contract distribution channels.
• Umbrosa: Belgian designer and manufacturer of premium outdoor parasols and shade solutions with a strong design-led positioning. Overlaps with Scolaro on European craftsmanship, contemporary side-arm cantilever designs, and HORECA/contract distribution.
• Shadowspec: Specialist in cantilever and retractable outdoor umbrellas targeting residential and commercial buyers, with comparable focus on wind-resistant engineering, modular large formats, and premium finishes overlapping Scolaro's Galileo, Astro, and Quattro lines.
• Tuuci: US-based manufacturer of commercial-grade parasols, cabanas, and shade structures targeting hospitality and high-end residential markets. Closely aligned on retractable mechanisms, modular large-format systems, and HORECA customer base.
• Jardinico: Belgian premium outdoor parasol brand with a similar mid-to-high-end product range targeting both residential and HORECA buyers. Comparable on materials (aluminum, teak-like finishes), cantilever/side-arm geometries, and European designer aesthetic.
• Sun Garden: German parasol manufacturer offering a comparable spectrum of central-pole, side-arm, and telescopic models with strong European retail and HORECA distribution. Similar product breadth and price positioning to Scolaro's standard and telescopic ranges.
• May尔森 (Marson / Sywawa): Italian competitor specializing in professional outdoor parasols and umbrellas with similar product categories (central pole, side-arm, telescopic, large-format structures) and overlap on Italian manufacturing heritage and HORECA targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ScolaroParasol
• LinkedInlinkedin.com/company/scolaro-parasol

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scolaro Parasol