Nest & Care
Nest & Care is a privately held Maryland home health care agency delivering non-medical home care, neuro care, specialized programs, and skilled nursing services to seniors and patients across 21+ locations in Montgomery and Howard counties.
- Company typePrivate
- Founded2009
- HeadquartersSilver Spring, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Nest & Care does
Nest & Care LLC is a privately held, founder-owned home health care agency headquartered in Bethesda, Maryland, with operational offices in Silver Spring. Founded by Kat Villanueva, a registered nurse with 15-20 years of experience specializing in neurological and neurosurgical care, the company was established following her personal experience caring for her grandmother Virginia after a stroke. The agency delivers in-home care services across Montgomery County, Howard County, and 21+ named communities throughout Maryland, serving primarily seniors and aging adults, including pediatric, adult, and geriatric populations with neurological and post-acute needs.
The company operates four core service lines: non-medical Home Care (personal care, companion care, medication reminders, homemaking, respite, transportation, errands, mental stimulation); Neuro Care (specialized stroke, Alzheimer's/dementia, Parkinson's, and seizure/epilepsy programs); Specialized Care Programs (24-hour care, postoperative recovery, end-of-life support, hospital sitter, memory care, safe transition to home); and Skilled Nursing Services (medication administration, wound care, IV therapy, vent and trach care, ostomy care, diabetes management, patient and family education). Its technology layer is a Family Portal that gives families real-time access to care notes and care plans, paired with a 24/7 RN on-call line and an RN-led caregiver matching process based on skills, personality, and schedule.
The business model is direct-to-consumer with hourly billing and no long-term contracts; clients pay only for services rendered. Go-to-market is organic-led: a blog, free e-book, monthly newsletters, podcast, and active social media presence across six platforms, supplemented by third-party validated reputation (Home Care Pulse Provider/Employer of Choice awards 2021-2023, Caring Stars 2022-2023). Pricing is not publicly disclosed. The company is bootstrapped with no disclosed institutional funding, no parent company, no subsidiaries, no acquisitions, and no mergers or restructuring events in the available record.
Nest & Care firmographics
Firmographics- Name
- Nest & Care
- Legal name
- Nest & Care LLC
- Website
- https://nestandcare.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nest & Care is a privately held Maryland home health care agency delivering non-medical home care, neuro care, specialized programs, and skilled nursing services to seniors and patients across 21+ locations in Montgomery and Howard counties.
- Ownership category
- akta.pro rank
Nest & Care industry classification
Industry- Product category
- Home Health Care
- NAICS
- Home Health Care Services (6216), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Home Care Staffing & Nurse Registry Services (HLAFAEAK)
- akta.pro secondary industries
- Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)
Keywords
Where Nest & Care is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nest & Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Home Care Services: Non-medical home care services including personal care, companion care, homemaking assistance, respite care, senior transportation, errands and shopping, and mental stimulation. Charged hourly with no contracts required — clients pay only for services provided.
- Skilled Nursing Services: Medical home health care services including medication administration, diabetes management, wound care, IV therapy, tube feeding, vent and trach care, ostomy care, injection administration, and patient and family education. Provided by certified nursing professionals (CNA, CMT, GNA, LPN, RN).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Nest & Care product offering
Product offeringCore offering
Nest & Care delivers in-home health care services across Maryland through four core service lines: Home Care (non-medical personal and companion care), Neuro Care (specialized Alzheimer's, dementia, stroke, Parkinson's, and epilepsy care), Specialized Care Programs (24-hour care, postoperative recovery, end-of-life support, hospital sitters, safe transition to home), and Skilled Nursing Services (medication administration, wound care, IV therapy, ostomy care, diabetes management, vent and trach care). Services are provided by certified nursing professionals (CNA, CMT, GNA, LPN, RN) on an hourly basis with no long-term contracts required.
Product overview
Nest & Care is a home health care agency offering a unified suite of in-home care services across Maryland. The portfolio consists of four core service lines: Home Care (non-medical assistance), Neuro Care (specialized neurological conditions), Specialized Care Programs (transitional and round-the-clock care), and Skilled Nursing Services (medical home health). These services include sub-services such as personal care, companion care, Alzheimer's/dementia care, 24-hour care, postoperative care, ostomy care, stroke care, Parkinson's care, and respite care. A Family Portal technology feature enables families to monitor care delivery online. The company serves the pediatric, adult, and geriatric populations primarily in Montgomery County and surrounding Maryland areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Care Non-medical in-home care service for seniors and adults needing daily support, covering personal care, companion care, medication reminders, homemaking assistance, respite care, senior transportation, errands and shopping, and mental stimulation. Delivered by trained caregivers on an hourly basis with no long-term contracts required.
- Neuro Care Specialized in-home care for individuals with neurological conditions, including stroke care, Alzheimer's and dementia care, Parkinson's home care, and seizure and epilepsy care. Programs are shaped by the founder's 20+ years of neurological nursing experience and delivered by trained caregivers.
- Specialized Care Programs Personalized care programs covering safe transition to home from hospital or rehab, 24-hour home care, postoperative care, end of life support, hospital sitter services, and memory home care. Designed for clients with complex, transitional, or continuous supervision needs.
- Skilled Nursing Services Medical home health care services delivered by certified nursing professionals (CNA, CMT, GNA, LPN, RN), including medication administration, diabetes management, wound care, IV therapy, tube feeding, vent and trach care, ostomy care, injection administration, and patient and family education.
Quantifiable outcome
- Caregivers feel like family and clients look forward to spending time with them, building trust-based long-term relationships.
Companies that use Nest & Care
Customer profileSegments1 record
Ideal customer profiles1 record
Nest & Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nest & Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Arc of Montgomery County (Respite Consortium)coreNest & Care is a member of the Respite Consortium organized by The Arc of Montgomery County, providing respite care services to support family caregivers and seniors in the community.
- Home Care PulseminorHome Care Pulse is a third-party benchmarking firm that conducts client and caregiver satisfaction surveys. Nest & Care has received multiple awards through their program (Provider of Choice 2021-2023, Employer of Choice 2022-2023).
- Caring.comminorCaring.com is a senior living referral service that publishes consumer reviews and ratings of home care providers. Nest & Care received Caring Stars awards in 2022 and 2023 based on consumer reviews on the platform.
- Best of Home CareminorBest of Home Care is an award program recognizing top home care agencies. Nest & Care received the Leader in Training Award (2022) and Best of Home Care Award (2023).
- Continuum Healthcare NetworkminorA healthcare network organization. Nest & Care is listed as a member/partner, suggesting alignment with a network of healthcare providers in the region.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Nest & Care competitors and assessment
Company assessmentBroad incumbents
- Amedisys: Public national home health and hospice provider with skilled nursing, therapy, and personal care services across the Mid-Atlantic. Represents a larger incumbent offering overlapping clinical and personal care services.
- Home Instead: One of the largest global home care franchises, offering personal care, companionship, and specialized Alzheimer's/dementia and Parkinson's care programs. Operates widely in Maryland and represents a larger, established incumbent.
- BAYADA Home Health Care: Large national home health provider offering skilled nursing, therapy, and personal care services including adult and pediatric care. Operates in Maryland and represents a much larger, established incumbent across the same service spectrum.
Direct peers
- Comfort Keepers: National franchise offering in-home companion, personal, and specialized care (including Alzheimer's/dementia), operating with locally owned franchises in Maryland. Closely comparable service mix and target customer.
- Senior Helpers: National home care franchise specializing in Alzheimer's/dementia, Parkinson's, and personal care services with active locations in Maryland. Comparable service lines and private-pay model.
- Right at Home: International home care franchise providing personal care, companionship, and specialty care for chronic conditions, with Maryland franchise locations. Comparable service mix and customer base.
- Synergy HomeCare: National home care franchise offering personal care, companion care, and specialized memory/dementia and post-surgical care. Comparable private-pay model and Maryland presence.
- Homewatch CareGivers: International home care franchise providing companion, personal, and specialized care (dementia, post-surgical) with active Maryland franchise locations. Closely comparable in scale, services, and target customers.
- BrightStar Care: National franchise providing both medical and non-medical home care, including skilled nursing and personal care services, with a similar full-service model and family-facing care coordination. Direct competitor in the Maryland DC metro market.
- Visiting Angels: Large national home care franchise with active franchises in Maryland offering companion care, personal care, Alzheimer's care, and respite care on an hourly, no-contract basis. Direct peer in service model and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nest & Care social profiles
Digital presenceNest & Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nest & Care leadership team
Management profileNumber of profiles
Profiles1 record
Nest & Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nest & Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nest & Care
What does Nest & Care do?
Nest & Care delivers in-home health care services across Maryland through four core service lines: Home Care (non-medical personal and companion care), Neuro Care (specialized Alzheimer's, dementia, stroke, Parkinson's, and epilepsy care), Specialized Care Programs (24-hour care, postoperative recovery, end-of-life support, hospital sitters, safe transition to home), and Skilled Nursing Services (medication administration, wound care, IV therapy, ostomy care, diabetes management, vent and trach care). Services are provided by certified nursing professionals (CNA, CMT, GNA, LPN, RN) on an hourly basis with no long-term contracts required.
Is Nest & Care a public or private company?
Nest & Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nest & Care founded?
Nest & Care was founded in 2009. It employs 51 to 100 people.
Where is Nest & Care based?
Nest & Care is headquartered in Silver Spring, United States, in the North America region.
How does Nest & Care make money?
Two revenue lines are on record. Home Care Services are the primary driver. The others are skilled Nursing Services.
Who are Nest & Care's main competitors?
Broad incumbents on record are Amedisys, Home Instead and BAYADA Home Health Care. Direct peers are Comfort Keepers, Senior Helpers, Right at Home, Synergy HomeCare, Homewatch CareGivers, BrightStar Care and Visiting Angels.
Does Nest & Care have an API?
No public API is recorded for Nest & Care.
What industry is Nest & Care in?
Nest & Care's product category is Home Health Care. Its primary akta.pro industry code is HLAFAEAK, Home Care Staffing & Nurse Registry Services, with a secondary code of HSABAHAJ, Private Duty 24/7 Nursing (RN/LPN) In-Home Care. Its NAICS code is 6216 and its SIC code is 8082.