Helmet House, Inc.

What Helmet House, Inc. does

Helmet House, Inc. is a privately held powersports distributor and multi-brand e-commerce retailer headquartered in Calabasas Hills, California. Founded in 1969 and operating for over 50 years, the company distributes premium motorcycle helmets and riding gear through two channels: a B2B wholesale network supplying motorcycle dealers and bike shops across the United States via a dedicated B2B portal at beta.helmethouse.com, and a direct-to-consumer storefront at helmethouse.com. Its catalog spans full-face, open-face, and modular helmets, complete riding apparel (jackets, pants, gloves, boots, suits), eyewear, luggage, communication systems, cleaning products, and action cameras.

The company carries a portfolio of more than 17 brands, including premium helmet manufacturers SHOEI and HJC, riding apparel and protection brands Alpinestars, Sidi, Cortech, Tourmaster, and NORU, lifestyle brand Fasthouse, eyewear brand 100%, Bluetooth communication brands Cardo and Sena, phone-mounting brand Quad Lock, luggage brand Kriega USA, and accessories from Pinlock, Molecule, Armanox, and Insta360. Pricing ranges from under $10 for entry-level accessories to over $1,000 for flagship helmets, with a dedicated clearance section offering 10–75% discounts. Product prices, brand assortments, and clearance offers are the primary pricing levers.

The business model is wholesale distribution plus direct e-commerce, generating revenue through unit markups on products sold to dealers and retail sales to consumers. Marketing channels include the e-commerce website, dealer locator, social media integration via Curator.io, and email newsletters. Revenue, funding, ownership structure, and management team beyond a named CTO (Greg Alexander) are not publicly disclosed, limiting external visibility into the company's financial profile.

Name

Helmet House, Inc.

Legal name

Helmet House, Inc.

Website

https://helmethouse.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Helmet House, Inc. is a privately held US powersports distributor operating for over 50 years, supplying premium motorcycle helmets and riding gear from 17+ brands (SHOEI, HJC, Alpinestars, Sidi, Cortech) to motorcycle dealers nationwide via B2B wholesale and to consumers via e-commerce.

Ownership category

akta.pro rank

Product category

Powersports Equipment Distribution

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Powersports distribution
• Motorcycle helmets
• Riding gear
• Dealer wholesale
• Motorcycle accessories

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Powersports Equipment Distribution: Helmet House operates as a wholesale distributor of premium motorcycle helmets and riding gear to dealers throughout the United States, while also maintaining a direct-to-consumer e-commerce platform. Revenue is generated through the mark-up on products sold to motorcycle dealers and retail sales through their online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Helmet House, Inc. is a wholesale distributor and online retailer of premium motorcycle helmets, riding gear, and powersports accessories from brands including SHOEI, HJC, Alpinestars, Sidi, Cortech, and Tourmaster. The company sells to motorcycle dealers and bike shops nationwide through a B2B portal and directly to consumers through its e-commerce website, offering a full multi-brand catalog spanning helmets, apparel, boots, luggage, communication devices, cleaning products, and action cameras.

Product overview

Helmet House is a powersports distributor and online retailer serving motorcycle dealers and bike shops throughout the United States. The company operates as a multi-brand e-commerce platform offering a comprehensive portfolio of motorcycle helmets and riding gear from premium brands including SHOEI, HJC, Alpinestars, Sidi, Cortech, Tourmaster, NORU, and others. Their product catalog encompasses full-face, open-face, and modular helmets; complete riding gear including jackets, pants, gloves, boots, and suits; motorcycle luggage and storage solutions; casual apparel; Bluetooth communication devices; cleaning products; and action cameras. The company has been in business for over 50 years, serving riders seeking premium gear that combines style, comfort, and protection. They operate a dealer B2B portal and offer both consumer retail and dealer wholesale purchasing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full-face, open-face, and modular motorcycle helmets along with shields, lens inserts, and helmet parts distributed across multiple premium brands for motorcycle dealers and end-consumer riders.
• Riding Gear Complete riding apparel including suits, jackets, pants, gloves, boots, riding shoes, rainwear, base layers, jerseys, protection gear, boot parts, and heated gear for street, off-road, and adventure motorcycle riding.
• Eyewear Goggles, sunglasses, and goggle accessories for motorcycle riding and motorsports.
• Motorcycle Luggage Adventure and sport motorcycle luggage solutions including waist packs, adventure packs, backpacks, drypacks, mounting kits, helmet bags, hydration packs, messenger bags, platform racks, saddlebags, soft panniers, and tank bags.
• Casual Wear Casual apparel including t-shirts, long sleeve tees, tank tops, button up shirts, flannels, pullovers, zip-ups, jackets, vests, pants, shorts, and hats, including motorsport lifestyle lines.
• Communication Devices Motorcycle communication equipment including phone cases, mounts, Bluetooth communicators, and communication accessories for rider-to-rider intercom and phone connectivity.
• Cleaning Products Motorcycle and gear cleaning products including apparel cleaners, cleaning kits, helmet cleaners, and vehicle cleaners.
• Action Cameras 360-degree action cameras, camera mounts, and accessories for capturing ride footage on a motorcycle.
• Clearance Products Discounted clearance items including helmets, riding gear, gloves, boots, luggage, and casual wear from various brands at reduced prices, with free shipping on clearance orders.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• SHOEIcoreChannel Partner/ Reseller/ DistributorSHOEI is a premium helmet brand distributed by Helmet House throughout the United States. Helmet House carries the full SHOEI product line including RF-1400, GT-Air II, and related accessories like shields and helmet bags.
• HJCcoreChannel Partner/ Reseller/ DistributorHJC is a major helmet manufacturer whose products are distributed by Helmet House. The partnership includes full-face, open-face, and modular helmets across various model lines including RPHA, i-series, and C-series.
• AlpinestarscoreChannel Partner/ Reseller/ DistributorAlpinestars is a premium riding gear brand distributed by Helmet House, including jackets, pants, gloves, boots, riding shoes, riding suits, base layers, protection gear, and backpacks.
• SidicoreChannel Partner/ Reseller/ DistributorSidi Moto USA is a motorcycle boots and riding shoes brand distributed by Helmet House, including the X-Power SC Boots featured in sales promotions.
• CortechcoreChannel Partner/ Reseller/ DistributorCortech is a riding gear brand distributed by Helmet House featuring jackets, pants, gloves, boots, riding suits, rainwear, protection gear, backpacks, and tank bags.
• TourmastercoreChannel Partner/ Reseller/ DistributorTourmaster is a riding gear brand distributed by Helmet House, offering jackets, pants, gloves, boots, riding suits, rainwear, heated gear, motorcycle covers, and tool bags.
• NORUcoreChannel Partner/ Reseller/ DistributorNORU is an off-road focused riding gear brand distributed by Helmet House, including jackets, pants, gloves, boots, riding suits, base layers, and protection gear.
• FasthousecoreChannel Partner/ Reseller/ DistributorFasthouse is a lifestyle riding gear brand distributed by Helmet House, featuring jerseys, jackets, pants, gloves, base layers, casual wear, motorall, and accessories.
• 100%coreChannel Partner/ Reseller/ Distributor100% is a goggles and eyewear brand distributed by Helmet House, including gloves, goggles, sunglasses, and goggle accessories for motorsports.
• CardocoreChannel Partner/ Reseller/ DistributorCardo is a Bluetooth communication systems brand distributed by Helmet House, including helmet communicators and communication accessories.
• Kriega USAcoreChannel Partner/ Reseller/ DistributorKriega USA is a luggage brand distributed by Helmet House, featuring backpacks, rollpacks, hydration packs, soft panniers, platform racks, mounting kits, drypacks, adventure packs, and bike kits.
• Quad LockcoreChannel Partner/ Reseller/ DistributorQuad Lock is a phone mounting and communication accessory brand distributed by Helmet House, including mounts, phone cases, and communication accessories.
• SenacoreChannel Partner/ Reseller/ DistributorSena is a Bluetooth communication devices brand distributed by Helmet House, offering motorcycle helmet communicators and accessories.
• MoleculecoreChannel Partner/ Reseller/ DistributorMolecule is a cleaning products brand distributed by Helmet House, featuring vehicle cleaners, helmet cleaners, cleaning kits, and apparel cleaners.
• PinlockcoreChannel Partner/ Reseller/ DistributorPinlock is an anti-fog lens insert brand distributed by Helmet House, including accessories, earplugs, pins, and lens inserts for helmets.
• ArmanoxcoreChannel Partner/ Reseller/ DistributorArmanox is a protection gear brand distributed by Helmet House, featuring protective equipment for motorcycle riders.
• Insta360coreChannel Partner/ Reseller/ DistributorInsta360 is a 360 camera brand distributed by Helmet House, including 360 cameras, camera mounts, and camera accessories for action sports recording.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Dennis Kirk: Dennis Kirk is a US motorcycle and powersports parts, accessories, and gear retailer with strong e-commerce and catalog operations. It overlaps with Helmet House on helmets, riding gear, and accessories across the same brand partners.
• Chaparral Motorsports: Chaparral Motorsports is a US powersports dealer and online retailer offering motorcycles, parts, gear, and apparel from many of the same brands Helmet House distributes. It operates both retail and wholesale channels, making it a comparable dual-motion competitor.
• RevZilla: RevZilla is a leading US online retailer of motorcycle gear, helmets, and apparel — directly competing with Helmet House's B2C channel and overlapping heavily on premium brand distribution (SHOEI, HJC, Alpinestars). Now part of Comoto Holdings, it is the most direct e-commerce competitor in the same product categories.
• Riders Discount: Riders Discount is a US online motorcycle gear retailer carrying premium helmet and apparel brands similar to Helmet House's catalog. It competes primarily in the B2C helmet and riding gear space with comparable brand positioning.
• Cycle Gear: Cycle Gear is a US motorcycle apparel and gear retailer operating both brick-and-mortar stores and e-commerce, distributing many of the same brands Helmet House carries (SHOEI, HJC, Alpinestars). Also owned by Comoto Holdings alongside RevZilla, it competes directly across both channels.
• Sportbike Track Gear: Sportbike Track Gear is a US online retailer specializing in sport motorcycle helmets, leathers, and riding gear, distributing many of the same premium brands (Alpinestars, Sidi, HJC). It competes directly with Helmet House's sport riding and apparel segments.
• J&P Cycles: J&P Cycles is a long-standing US retailer and distributor of motorcycle parts, accessories, helmets, and riding gear. Its broad multi-brand catalog and B2C e-commerce model directly overlap with Helmet House's apparel and accessory offering.
• Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is a major US powersports retailer and wholesaler selling motorcycle, ATV, and snow gear including helmets and apparel. It competes with Helmet House in B2C powersports gear and operates a similar multi-brand distribution model with strong e-commerce presence.

Regional players

• FC-Moto: FC-Moto is a major European online retailer of motorcycle helmets, apparel, and accessories from the same premium brands (SHOEI, HJC, Alpinestars, Sidi). It serves a different geography than Helmet House but operates a comparable multi-brand gear e-commerce model, making it a relevant regional peer.

Emerging players

• Twisted Throttle: Twisted Throttle is a US distributor specializing in adventure and touring motorcycle gear, luggage, and accessories — overlapping with Helmet House's Kriega, Quad Lock, and adventure category SKUs. It is more niche than Helmet House but directly comparable in the adventure sub-segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/helmet-house-inc-171603872950732
• LinkedInlinkedin.com/company/helmet-house-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helmet House, Inc.