Apple Realty & Auction

What Apple Realty & Auction does

Apple Realty & Auction is a privately held, for-profit real estate firm founded in 1986 and headquartered in Blountville, Tennessee. According to the available firmographics, the company specializes in three service lines: residential home sales, property management, and auction services. The firm operates with a stated headcount of 1–10 employees, indicating a micro-cap, likely independent-brokerage operating model rather than a scaled platform business. The website domain (apple.re/) returns only a generic loading/verification page in the captured source, so no additional information on service packaging, listing volume, geographic reach within Tennessee, or auction inventory type could be verified from first-party material.

The business model is consistent with a traditional small-market real estate and auction practice: revenue would be expected to flow from residential brokerage commissions (sale-side and/or buy-side), recurring property management fees on managed rental portfolios, and auction-related commissions or buyer premiums tied to liquidation events. However, no pricing details, fee schedules, contract structures, customer segments, or transaction volume figures were disclosed in the input. The company's reported location in Blountville (a small Sullivan County community in northeast Tennessee) constrains its natural geographic market, and there is no evidence of multi-office operations, franchise activity, or online platform distribution.

The input contains no information on the management team, ownership structure, subsidiaries, funding history, partnerships, awards, technology stack, or AI/ML capabilities. Strategic intelligence is therefore limited to the founding year, size, location, and stated service mix. Anyone evaluating this company for investment, M&A, or counterparty purposes should treat the firm as a data-thin target and pursue primary-source diligence (state licensing records, MLS data, auction filings, and direct management contact) before drawing material conclusions.

Name

Apple Realty & Auction

Website

https://apple.re

Company type

Private

Founded year

1986

Headcount range

1–10 employees

Short description

Apple Realty & Auction is a privately held, micro-cap real estate firm founded in 1986 in Blountville, Tennessee, serving residential clients with home sales, property management, and real estate auction services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industry

Residential Real Estate Auctions (BPAJAEAA)

Keywords

• Residential real estate
• Property management
• Real estate auctions
• Home sales services
• Auction brokerage

Headquarters

HQ city

Blountville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Apple Realty & Auction is a real estate firm based in Blountville, United States, that provides residential home sales, property management, and real estate auction services. The company operates as a traditional real estate brokerage serving local residential property owners, buyers, and sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Sales
• Property Management
• Real Estate Auction Services

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Zillow: Zillow operates the largest US residential real estate marketplace and has historically offered brokerage and auction-adjacent services. It is a broad incumbent that channels buyer and seller demand away from small local brokerages.
• Auction.com: Auction.com is the largest online real estate auction marketplace in the US, offering foreclosure, bank-owned, and luxury auction inventory. It is the dominant incumbent in the same online-auction category in which Apple Realty & Auction operates, though at vastly greater scale.
• Redfin: Redfin is a technology-driven residential brokerage and portal with nationwide coverage. It competes for residential seller leads that Apple Realty & Auction relies on, but does not focus on auctions or property management.
• Ten-X (Xome): Xome operates an online residential and commercial auction platform serving institutional sellers, banks, and individuals. It is a broad incumbent with overlapping auction services to Apple Realty & Auction's residential auction line.
• Coldwell Banker Premier Realty: Coldwell Banker is a national real estate brokerage franchise offering residential sales and property management. As a franchised brokerage, it competes with Apple Realty & Auction for residential listings and management contracts at the regional level.
• Century 21: Century 21 is a global real estate franchise network providing residential brokerage and ancillary services. It is a broad incumbent competing for the same residential sellers and management clients that Apple Realty & Auction serves.

Direct peers

• Hubzu: Hubzu is an online real estate auction marketplace enabling buyers and sellers to transact residential properties via timed online auctions. It directly mirrors Apple Realty & Auction's online-residential auction offering and competes for the same buyer pool.
• Tranzon Asset Management: Tranzon is a network of real estate auction companies specializing in residential, land, and commercial auctions across the US. It directly competes in the same residential auction services category as Apple Realty & Auction.
• Williams & Williams Auctions: Williams & Williams conducts live and online real estate auctions for residential, commercial, and land properties. It is a direct auction-services competitor with a similar multi-channel auction model.

Regional players

• Bowen Realty / Bowen National Group: Bowen Realty provides brokerage, auction, and property management services primarily in the Appalachian/Southeast region. It is a regional peer with an overlapping multi-line real estate services model in similar geography.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/applesold
• Facebookfacebook.com/applerealty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Realty & Auction