What Auckland Breast Centre does

Auckland Breast Centre is a private specialist breast healthcare provider based on Auckland's North Shore, operating two clinics (Milford on Shakespeare Road and Pinehill on Greville Road, opened February 2025) as part of the Canopy Healthcare network owned by ICG (Investment Group). The centre delivers a comprehensive breast care pathway including screening and diagnostic mammography with 3D Tomosynthesis as standard, breast ultrasound, Contrast-Enhanced Mammography, breast MRI (performed at affiliated Canopy Imaging), image-guided biopsies (ultrasound-guided and stereotactic), oncoplastic and reconstructive breast surgery, and cosmetic breast surgery (augmentation, reduction, mastopexy).

Its technology stack centres on advanced breast imaging hardware (3D Tomosynthesis, dual-energy CEM, ultrasound) supplemented by AI-assisted image reconstruction, computer-vision diagnostic support for radiologists, automated breast density assessment via Volpara software, and AI tools for scheduling and prioritisation, all within a clinical workflow where a specialist radiologist or surgeon retains final diagnostic authority.

The business model is a professional services, fee-for-service model with same-day results where clinically appropriate, supported by Southern Cross Affiliated Provider status and partnerships with NIB and other insurers that enable direct billing and prior approval processing; self-pay is available for uninsured patients. Customers are individual patients segmented by use case (routine screening, symptomatic diagnostics, breast cancer treatment, plastic surgery) plus GP referrers, with no disclosed revenue figures and an operating team of 11-50 staff plus a multidisciplinary specialist roster of radiologists, breast surgeons, and plastic surgeons with international fellowship training.

Name

Auckland Breast Centre

Legal name

Auckland Breast Centre

Website

https://aucklandbreastcentre.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auckland Breast Centre is a private specialist breast healthcare provider on Auckland's North Shore, offering advanced breast imaging, breast cancer surgery, and plastic surgery across two clinics, supported by AI-assisted diagnostics and Southern Cross insurance billing.

Ownership category

akta.pro rank

Product category

Breast Healthcare Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Women’s Imaging & Breast Health Centers (HLAFAJAJ)

akta.pro secondary industries

Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Breast Oncology (HLAKAFAJ), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Breast cancer screening
• Breast imaging services
• Oncoplastic surgery
• 3D mammography tomosynthesis
• Breast reconstruction surgery

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Clinical Services Revenue: Revenue generated from breast imaging services (mammography, ultrasound, biopsies), diagnostic procedures, and surgical consultations. Payment required on day of service; supports private medical insurance claims.
2. Insurance Billing: Private medical insurance claim processing. Southern Cross Affiliated Provider; patients can obtain prior approval through insurers. Invoice provided for submission to insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Auckland Breast Centre provides specialist breast healthcare across three pillars: breast imaging (screening mammography with 3D tomosynthesis, diagnostic mammography, breast ultrasound, contrast-enhanced mammography, breast MRI, and image-guided biopsies), breast cancer surgery (oncoplastic surgery, partial mastectomy, mastectomy, and lymph node surgery), and plastic surgery (breast reconstruction, augmentation, reduction, and mastopexy). Services are delivered at two Auckland North Shore clinics by a multidisciplinary team of radiologists, breast surgeons, and plastic surgeons, with same-day results available for many patients.

Product overview

Auckland Breast Centre is a dedicated breast healthcare centre offering a comprehensive range of services across breast imaging, breast cancer surgery, and plastic surgery. The centre provides screening mammography with 3D tomosynthesis, diagnostic ultrasound, contrast-enhanced mammography, breast MRI, and image-guided biopsies as core imaging services. For cancer treatment, the centre offers oncoplastic surgery, lymph node surgery, partial mastectomy, and mastectomy. Plastic surgery services include breast reconstruction (using implants or autologous tissue flaps), augmentation, reduction, and mastopexy. The centre operates two Auckland clinics (Milford and Pinehill) and provides same-day results where clinically appropriate, with all services delivered by a multidisciplinary team of specialist radiologists, breast surgeons, and plastic surgeons.

Differentiator

Problem solved

Functional benefit

Products and services

• Mammography and 3D Tomosynthesis X-ray imaging of the breast using 2D digital mammography combined with 3D breast tomosynthesis, which takes multiple images of thin slices of the breast and reconstructs them into a three-dimensional image for improved cancer detection.
• Breast Ultrasound Non-invasive imaging using sound waves to create detailed images of breast tissue, used to assess breast lumps, complement mammography, and provide further detail in dense breast tissue.
• Ultrasound Guided Biopsy Minimally invasive procedure using ultrasound imaging to guide a needle precisely to the area of concern for accurate tissue sampling and analysis.
• Hookwire Localisation Procedure where a fine wire marker is placed into the breast to precisely locate and mark a specific area of concern identified on imaging for surgical removal.
• Contrast-Enhanced Mammography (CEM) Advanced breast imaging technique combining standard mammography with intravenous iodine-based contrast dye to highlight areas of increased blood flow, improving cancer detection especially in dense breasts.
• Breast MRI Detailed imaging of internal and soft tissue structures of the breast using magnetic resonance technology, the most sensitive method for breast cancer detection, performed at Canopy Imaging.
• Breast Stereotactic Biopsy Biopsy technique using digital mammography and computer-aided geometry to accurately localise and sample microcalcifications or non-palpable nodules detected on mammography.
• Oncoplastic Surgery Surgical procedure combining plastic surgery techniques with breast cancer resection, sculpting remaining tissue to restore natural breast appearance after large lumpectomies.
• Lymph Node Surgery Surgical examination of lymph nodes in the armpit including sentinel node biopsy and axillary dissection to determine if breast cancer has spread.
• Partial Mastectomy Breast-conserving operation removing a tumour together with surrounding healthy breast tissue, also known as lumpectomy.
• Mastectomy Surgical removal of the entire breast, the treatment of choice for larger tumours or multiple tumours, may be accompanied by sentinel node biopsy or axillary dissection.
• Breast Reconstruction Surgical procedure to recreate the natural contour of a woman's breast using artificial implants or the patient's own body tissue (DIEP flap, TRAM flap, or latissimus dorsi flap).
• Breast Augmentation Procedure to enhance breast size and shape by inserting silicone or saline implants underneath the breast tissue.
• Breast Reduction Surgical procedure to reduce breast size and create a better proportioned shape, addressing physical and psychological symptoms associated with enlarged breasts.
• Mastopexy (Breast Lift) Surgical procedure that improves the shape and position of the breast on the chest wall, restoring a more youthful appearance.

Quantifiable outcome

• Less than 1% of women who attend regular breast screening are found to have breast cancer
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Canopy HealthcarecoreStrategic or Co-development PartnerParent organization providing integrated healthcare services including diagnostic imaging, cancer treatment and care, breast diagnostics and surgery. Auckland Breast Centre operates as part of the Canopy Healthcare network committed to patient-centered care through innovation and excellence.
• Canopy ImagingcoreStrategic or Co-development PartnerAffiliate diagnostic imaging provider. Breast MRI services performed at Canopy Imaging locations. Co-located at Pinehill (Greville Road) clinic with Shorecare Urgent Care.
• Canopy Cancer CarecoreStrategic or Co-development PartnerAffiliate cancer treatment and care provider within Canopy Healthcare network, providing integrated cancer services alongside breast diagnostics and surgery.
• Southern CrosscoreChannel Partner/ Reseller/ DistributorSouthern Cross Affiliated Provider enabling direct insurance billing and prior approval processing for policyholders accessing breast imaging and surgical services.
• NIB New ZealandminorChannel Partner/ Reseller/ DistributorPrivate health insurer partner accepting NIB policyholders for breast imaging and surgical services with prior approval and claim processing.
• Shorecare Urgent CareminorStrategic or Co-development PartnerUrgent care medical center co-located at Greville Road, Pinehill with Auckland Breast Centre and Canopy Imaging, providing integrated healthcare access on Auckland's North Shore.
• Toitū EnvirocareminorOthersEnvironmental certification body providing Toitū Carbonreduce certification to Canopy Healthcare, measuring and validating carbon emissions reduction commitments.
• IANZ (International Accreditation New Zealand)minorOthersNational accreditation body providing IANZ MIS (Medical Imaging Sciences) accreditation for the clinic, verifying compliance with international standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wakefield Hospital: Private surgical hospital in Wellington offering breast surgery and reconstructive procedures. Comparable as a New Zealand private provider of breast surgical care, although geographically separate from Auckland Breast Centre and not focused exclusively on breast health.

Broad incumbents

• I-MED Radiology Network: Australia's largest private diagnostic imaging network offering mammography, MRI, CT, and interventional procedures at scale. Comparable as a regional breast imaging and diagnostics provider with multi-site operations and similar modality mix, though operating across the Tasman.
• Sonic Healthcare: Global diagnostic services group with radiology and pathology operations including in New Zealand and Australia. Comparable as a large incumbent offering breast imaging among a broad diagnostic portfolio and competing for specialist radiology talent.
• Radiology Partners: Large US-based physician-led radiology practice offering mammography and advanced breast imaging across hundreds of sites. Comparable as a multi-site, technology-enabled breast imaging provider with similar AI-assisted workflow ambitions, though operating in a different healthcare system.
• Healius (formerly Primary Health Care): Australian healthcare operator running diagnostic imaging (Lumus) and pathology networks including breast imaging services. Comparable as a multi-site private imaging provider offering mammography and breast diagnostics at significant scale.
• BreastScreen Aotearoa: Government-funded national breast screening programme providing free mammography to eligible New Zealand women. Competes with Auckland Breast Centre for the screening patient pool and employs several of its radiologists as BreastScreen readers, shaping the addressable private market.

Direct peers

• Canopy Imaging: Sister company within the Canopy Healthcare network, providing general diagnostic imaging including breast MRI to Auckland patients. Directly comparable as a New Zealand ambulatory imaging provider sharing the same parent and several specialist radiologists with Auckland Breast Centre.
• Mercy Radiology: Auckland-based diagnostic imaging provider offering breast imaging, MRI, CT, and ultrasound services. Direct competitor in the same metro, overlapping significantly on mammography and breast MRI demand from GPs and self-referring patients.
• Pacific Radiology: Large New Zealand diagnostic imaging network offering mammography, ultrasound, MRI, and interventional procedures across multiple sites. Comparable as a private ambulatory imaging competitor in the same Auckland market with overlapping breast imaging and biopsy services.

Emerging players

• Icon Cancer Centre: Australasian private cancer treatment provider with medical oncology, radiation oncology, and haematology services. Comparable as a sister-network peer (Canopy Cancer Care is part of the same group) and as a downstream partner in the breast cancer care pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auckland-breast-centre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auckland Breast Centre