Shorecare
Shorecare is a GP-owned urgent care provider operating two walk-in clinics on Auckland's North Shore — including the only 24-hour clinic in the catchment — delivering accident and injury treatment, fracture clinics, and on-site specialist and diagnostic services to North Shore and Rodney residents since 1973.
- Company typePrivate
- Founded1973
- HeadquartersTakapuna, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Shorecare does
Shorecare is a GP-owned urgent care medical services provider operating two walk-in clinics on Auckland's North Shore in New Zealand. The Smales Farm clinic in Takapuna operates 24 hours a day, 365 days a year and is the only 24-hour urgent care clinic serving the North Shore and Rodney areas; the Greville Road clinic in Pinehill (formerly Northcross, opened 1996) operates daily from 8am to 8pm. Established in 1973 by the North Shore Emergency Medical Services Society Incorporated, the company is privately held under the legal name Shorecare Medical Services Ltd and employs 51-100 staff across its two sites. Its core clinical scope is non-life-threatening urgent medical care, accident and injury treatment (including on-site x-ray via Canopy Imaging and plastering for simple fractures), wound clinics, and specialist fracture clinics conducted by visiting orthopaedic specialists.
The service portfolio is built around an integrated care model that combines core urgent care consultations with partner-delivered specialty services co-located on-site — physiotherapy (Axis Sports Medicine), hand and upper limb therapy (Hands On Rehabilitation), podiatry (Foot Foundation), fertility consulting (Fertility Associates), and visiting orthopaedic specialists. Patient records and administrative workflows run on the Medtech Evolution patient management system. Shorecare also publishes multilingual service information in English, Chinese, and Korean.
The revenue model is fee-for-service, with pricing tied to time of arrival at the clinic rather than time of consultation. Revenue streams comprise medical consultations (with tiered pricing for weekday in-hours, after-hours, weekend, public holiday, and non-resident categories), ACC co-payments (free for under-14s, $525 for patients 14+ and non-residents), government after-hours subsidies for under-14s, Community Services Card holders, and 65+ patients, direct billing via Southern Cross Easy-Claim, and ancillary fees for long consultations, materials, ECG, lab tests, equipment hire, wound care, and a $40 specialist fracture clinic administration fee. The go-to-market is direct-to-consumer walk-in with no appointment required, supported by a minimal marketing approach centred on the corporate website and community presence.
Shorecare firmographics
Firmographics- Name
- Shorecare
- Legal name
- Shorecare Medical Services Ltd
- Website
- https://shorecare.co.nz
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shorecare is a GP-owned urgent care provider operating two walk-in clinics on Auckland's North Shore — including the only 24-hour clinic in the catchment — delivering accident and injury treatment, fracture clinics, and on-site specialist and diagnostic services to North Shore and Rodney residents since 1973.
- Ownership category
- akta.pro rank
Shorecare industry classification
Industry- Product category
- Urgent Care Services
- NAICS
- Offices of Physicians (6211), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
- akta.pro secondary industry
- Retail & Walk-In Primary Care Clinics (HLAFAGAC)
Keywords
Where Shorecare is headquartered
LocationHeadquarters
- HQ city
- Takapuna
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Shorecare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Medical Consultations: Fee-for-service medical consultations with time-of-arrival based pricing. Standard consultations, long consultations (over 20 minutes incur additional charges). After hours fees apply based on arrival time.
- ACC Consultations: Accident Compensation Corporation consultations. Free for under 14s at all times. ACC co-payment applies for patients 14 and over. Non-residents pay $525 co-payment.
- Government After Hours Funding: Subsidised care funded by Government for under 14s, community services card holders, and patients 65 and over who arrive during after hours periods (5pm-8am weekdays, weekends, public holidays).
- Southern Cross Easy-Claim: Direct billing partnership with Southern Cross insurance for covered urgent care consults. Patient pays any remaining contribution not covered by insurance.
- Additional Services and Materials: Fees for materials, long consultations over 20 minutes, ECG tests, lab tests, equipment hire, wound care, and change of dressing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Medical Consultation (Weekday In-Hours) |
| Unit Pricing | Pay-as-you-go | Medical Consultation After Hours (Weekday) |
| Unit Pricing | Pay-as-you-go | Weekend Medical Consultation |
| Unit Pricing | Pay-as-you-go | Public Holiday Medical Consultation |
| Unit Pricing | Pay-as-you-go | ACC Consultation |
| Unit Pricing | Pay-as-you-go | Non-Resident Medical Consultation |
| Unit Pricing | Pay-as-you-go | Specialist Fracture Clinic |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Shorecare product offering
Product offeringCore offering
Shorecare is a New Zealand urgent care provider operating walk-in clinics that deliver acute medical treatment for accidents, injuries, and general practice presentations without requiring an appointment. It serves individuals and families seeking immediate, after-hours or same-day primary care, with services delivered by general practitioners and nurses across its clinic sites.
Product overview
Shorecare is a GP-owned urgent care medical services provider offering walk-in clinic services at two locations on Auckland's North Shore. The core offering consists of urgent medical care for sudden non-life-threatening illnesses and accident/injury treatment (including x-ray and fracture management) at both locations, with 24/7 care available at Smales Farm. The service portfolio includes specialist fracture clinics and wound clinics conducted on-site, with visiting orthopaedic specialists, physiotherapy, hand therapy, podiatry, and fertility services provided through partnered specialists. The Smales Farm clinic operates 24 hours daily while Greville Road operates 8am-8pm daily.
Differentiator
Problem solved
Functional benefit
Products and services
- Urgent Care (Walk-In Medical Care) Walk-in, no-appointment urgent care for patients with acute, non-life-threatening medical needs, delivered by GPs and nurses across Shorecare's clinic locations.
- Accident and Injury Treatment Treatment of accidental injuries (e.g., sprains, strains, minor fractures, lacerations) for walk-in patients, provided by Shorecare's clinical team.
- General Practice / Primary Care Consultations GP-led primary care consultations for enrolled, casual, and non-resident patients, available on a walk-in basis at Shorecare's clinics.
- After-Hours Medical Care Medical consultations available during evening, weekend, and public holiday hours for patients who cannot access daytime GP services.
Quantifiable outcome
- Most simple fractures can be treated on site with x-ray and plastering facilities
- +1 more outcomes
Companies that use Shorecare
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Shorecare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shorecare partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Axis Sports MedicinecorePhysiotherapy services provided by New Zealand's leading Sport and Exercise Medicine Clinic. Patients can book ahead or walk up to see the next available physiotherapist. Access to Sport and Exercise Physicians, Orthopaedic Surgeons, and other clinicians at their network of clinics throughout Auckland.
- Fertility AssociatesminorFertility Associates' satellite clinic at Pinehill (Greville Road location) provides a full consulting clinic with access to scans, consultations and tests.
- Foot FoundationminorLeading podiatry practice providing comprehensive foot and lower limb health services including sporting injuries management, biomechanical assessments, orthotic therapy, and general foot care.
- Hands On RehabilitationcoreHand and upper limb rehabilitation clinic providing hand therapy services to help clients achieve maximum function. Has dedicated hand therapists based at Shorecare Smales Farm clinic (David Beattie as Clinic Team Lead, Mark Lanigan, Courtney Wilkinson).
- Visiting Orthopaedic SpecialistscoreHighly qualified orthopaedic specialists (Mr Andrew Campbell, Mr Peter Mutch, Dr Terri Bidwell) visit Shorecare several times a week for fracture clinics that enable patients to receive ongoing orthopaedic care in the community. $40 administration fee applies.
- Southern Cross Health InsurancecoreSouthern Cross Easy-Claim partner. Patients simply show their member card and Southern Cross reimburses Shorecare directly for covered urgent care consults. Patient only pays any remaining contribution.
- Canopy ImagingcoreX-ray and radiology services located at both Shorecare clinics. At Greville Road, Canopy Imaging is located next door (open 8am-7:30pm weekdays, 9am-6pm weekends). At Smales Farm, Canopy Imaging is located just next desk from reception (open 8am-10pm daily). Previously known as TRG Imaging.
- Shorecare PharmacyminorPharmacy located directly opposite Shorecare Smales Farm clinic. Open 8:30am-11pm Monday through Sunday.
- Bargain Chemist and Woolworths PharmacyminorTwo pharmacies located across the road from Shorecare Greville Road clinic. Available Monday to Sunday with varying opening hours.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
Shorecare competitors and assessment
Company assessmentDirect peers
- Three Kings Accident & Medical: Walk-in urgent care clinic in central Auckland offering ACC consultations, x-ray, and fracture management. Mirrors Shorecare's core service line of accident and injury treatment on a walk-in basis.
- East Care Accident & Medical: Auckland-based after-hours accident and medical clinic providing walk-in urgent care, ACC injury treatment, and x-ray services. Highly comparable to Shorecare's Smales Farm 24/7 service offering in service mix and target demographic.
- White Cross Healthcare: Operates a network of walk-in urgent care and GP clinics across New Zealand, including multiple Auckland sites. Closest direct competitor to Shorecare's walk-in urgent care model, with overlapping ACC-accredited services and extended hours.
- Local Doctors (Tāmaki Health): NZ-owned network of urgent care and GP clinics with multiple Auckland locations, offering walk-in care, ACC, and after-hours services. Directly comparable model to Shorecare in terms of walk-in urgent care and target patient segments.
- Ascot 24/7: Auckland 24-hour urgent care clinic offering accident and medical services, x-ray, and ACC consultations. Direct comparable to Shorecare's Smales Farm 24/7 operation in extended-hours urgent care delivery.
Regional players
- Counties Urgent Care (Pukekohe): Urgent care and GP provider in South Auckland serving a different catchment but with comparable walk-in, ACC, and after-hours service mix. Relevant peer for understanding operating model benchmarks in NZ.
Others
- Axis Sports Medicine: Co-located physiotherapy and sports medicine partner at Shorecare Greville Road. Adjacent allied-health provider whose precinct integration is part of Shorecare's one-stop urgent care value proposition.
- Canopy Imaging: Co-located radiology partner at both Shorecare clinics providing x-ray services. Adjacent infrastructure provider whose embedded relationship is a key enabler of Shorecare's on-site fracture and imaging capability.
Broad incumbents
- St John New Zealand: NZ's primary ambulance and emergency medical services provider. While not a direct walk-in competitor, St John represents the broader emergency care ecosystem that Shorecare's urgent care diverts non-emergency cases from, and is a potential upstream referral channel.
- Southern Cross Healthcare: Largest NZ health insurer and private hospital operator, and Shorecare's existing Easy-Claim billing partner. Comparable as an incumbent shaping urgent care demand and reimbursement economics across NZ.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Shorecare social profiles
Digital presenceShorecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shorecare leadership team
Management profileNumber of profiles
Profiles4 records
Shorecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shorecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shorecare
What does Shorecare do?
Shorecare is a New Zealand urgent care provider operating walk-in clinics that deliver acute medical treatment for accidents, injuries, and general practice presentations without requiring an appointment. It serves individuals and families seeking immediate, after-hours or same-day primary care, with services delivered by general practitioners and nurses across its clinic sites.
Is Shorecare a public or private company?
Shorecare is a private company. It is classified as unknown and is currently operating.
When was Shorecare founded?
Shorecare was founded in 1973. It employs 51 to 100 people.
Where is Shorecare based?
Shorecare is headquartered in Takapuna, New Zealand, in the Oceania region.
How does Shorecare make money?
Five revenue lines are on record. Medical Consultations are the primary driver. The others are ACC Consultations, government After Hours Funding, southern Cross Easy-Claim and additional Services and Materials.
Who are Shorecare's main competitors?
Direct peers on record are Three Kings Accident & Medical, East Care Accident & Medical, White Cross Healthcare, Local Doctors (Tāmaki Health) and Ascot 24/7. Counties Urgent Care (Pukekohe) is listed as a regional player. Others are Axis Sports Medicine and Canopy Imaging. Broad incumbents are St John New Zealand and Southern Cross Healthcare.
Does Shorecare have an API?
No public API is recorded for Shorecare.
What industry is Shorecare in?
Shorecare's product category is Urgent Care Services. Its primary akta.pro industry code is HLAFADAH, After-Hours & Walk-In Primary Care Clinics, with a secondary code of HLAFAGAC, Retail & Walk-In Primary Care Clinics. Its NAICS code is 6211 and its SIC code is 8011.