TUBE ONE

What TUBE ONE does

We Are Era (legal entity: we are era GmbH) is a privately held, Germany-domiciled pan-European media and talent company operating as a three-pillar service platform. It connects brands, broadcasters, and personalities (social influencers and artists) through purpose-driven storytelling and community-focused content distributed across major social platforms including TikTok, Instagram, YouTube, and Facebook. The company positions itself as the first pan-European talent agency for social influencers and artists and maintains official verified partnerships with Meta, TikTok, and Google.

The company monetizes through three professional-services and licensing/royalty streams: (1) Branded Entertainment Services, producing influencer-led campaigns and branded content for enterprise clients; (2) Talent Agency Representation, representing social influencers and artists across European markets; and (3) Broadcaster Content Development, creating stories and innovative formats for media companies and broadcasters. Named enterprise clients include WOW/Sky, Tinder, ALDI Nord, and the German Football Association (DFB), spanning entertainment, technology, retail, and sports verticals. Pricing is not publicly disclosed and operates on a quote-based, project-by-project basis. The company maintains a localized digital presence in six European languages (English, German, Dutch, French, Italian, Swedish, and Spanish) supporting its pan-European positioning, with European headquarters in Germany and creative credibility established through eight industry awards between 2017 and 2020 (including Effie Gold, German Media Award, Civis Media Award, and Eyes & Ears Europe). No proprietary technology, AI/ML capabilities, patents, funding history, headcount, or revenue figures are disclosed in the available data.

Name

TUBE ONE

Legal name

we are era GmbH

Website

https://tubeone.com

Company type

Private

Operating status

Operating

Short description

We Are Era is a Germany-based pan-European media and talent company connecting brands, broadcasters, and social influencers through purpose-driven storytelling, branded entertainment campaigns, and the first pan-European talent agency for social personalities.

Ownership category

akta.pro rank

Product category

Branded Entertainment and Influencer Marketing Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Strategy & Social Media Management (Artists) (MPAIAGAH)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Branded entertainment services
• Influencer marketing
• Talent agency representation
• Social media content production
• Multi-platform content distribution

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Entertainment Services: Creation of branded entertainment content and campaigns for brands, leveraging influencer voices and social media platforms to reach target audiences across Europe.
2. Talent Agency Representation: First pan-European talent agency representing social influencers and artists, managing personality brands and career development across multiple platforms.
3. Broadcaster Content Development: Development of compelling stories and innovative formats for broadcasters across all platforms, created by award-winning storytellers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

We Are Era is a pan-European media company that creates branded entertainment content and influencer-led campaigns for brands, develops multi-platform content for broadcasters, and operates as the first pan-European talent agency representing social influencers and artists. The company connects brands with European communities and subcultures through purpose-driven storytelling distributed across major social platforms including TikTok, Instagram, YouTube, and Facebook.

Product overview

We Are Era is a pan-European media and talent company operating as a platform with three integrated service offerings. The platform connects Brands with branded entertainment and influencer marketing capabilities, provides Broadcasters with compelling storytelling and innovative formats, and offers Personalities (influencers and artists) access to the first pan-European talent agency. These three service lines work together to serve the fragmented media landscape through purpose-driven storytelling and community-focused content.

Differentiator

Problem solved

Functional benefit

Products and services

• Services for Brands Branded entertainment and influencer marketing services that help enterprise brands elevate their brand message through branded entertainment, social influencer collaborations, and branded channels. Designed for brands seeking to reach fragmented European audiences through authentic influencer voices and purpose-driven storytelling.
• Services for Broadcasters Multi-platform content development and innovative format creation for broadcasters and media companies. Provides compelling stories and innovative formats developed by award-winning storytellers to reach audiences across all platforms.
• Services for Personalities Talent agency representation for social influencers and artists, providing career development, brand building, and multi-platform presence management as the first pan-European talent agency for social influencers and artists.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Meta (Facebook/Instagram)coreTechnology or IntegrationOfficial Meta Business Partner with verified partnership badge. Company maintains certified partnership status for Facebook and Instagram business operations.
• TikTokcoreTechnology or IntegrationOfficial TikTok partner with verified partnership badge. Company is recognized as a TikTok partner for content creation and branded entertainment on the platform.
• Google (YouTube)coreTechnology or IntegrationOfficial Google Partner with verified partnership badge. Company maintains certified partner status for YouTube content and advertising operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grin: Creator marketing platform focused on relationship management, gifting, and affiliate campaigns for consumer brands. Comparable to We Are Era on the brand-side service layer where both serve enterprise advertisers running creator-driven campaigns at scale.
• Viral Nation: Global creator and influencer marketing agency offering talent representation, branded content, and social campaign execution for enterprise brands. Comparable to We Are Era in combining talent management with brand-side campaign services and multi-platform distribution.
• Captiv8: Influencer marketing platform and agency connecting brands with creators and managing end-to-end campaign workflows. Comparable to We Are Era in serving enterprise brand advertisers with creator sourcing, campaign management, and content production services.
• Jellysmack: Global creator economy company that partners with social media creators to manage, optimize, and monetize content across platforms. Closely comparable to We Are Era in combining talent representation, multi-platform distribution, and brand partnership services, with a similarly influencer-led go-to-market.
• Aspire: Influencer marketing platform and agency running creator campaigns for direct-to-consumer and enterprise brands. Comparable to We Are Era in offering brand-side campaign execution, creator sourcing, and content services for advertisers.
• Influencer: Global influencer marketing agency running end-to-end creator-led campaigns for enterprise brands (formerly Influencer.com, including the Fanbytes acquisition). Comparable to We Are Era as a full-service creator marketing agency serving major brand advertisers with talent and content services.
• Whalar: Independent creator marketing agency representing influencers and creators for brand campaigns across Europe and the US. Comparable to We Are Era in serving as a talent agency plus branded content producer for enterprise brands, with overlapping brand and influencer client types.
• CreatorIQ: Enterprise creator marketing platform powering influencer discovery, campaign management, and measurement for global brands. Comparable to We Are Era's enterprise brand-side services from a platform-first model, overlapping on the same blue-chip advertiser base.
• GameChange Agency: European gaming and creator marketing agency producing branded entertainment and influencer campaigns for major brands. Comparable to We Are Era in the branded content and European influencer marketing space, with a gaming vertical tilt that overlaps with the Game Logo reference visible on We Are Era's website.
• Studio71: European creator economy company (part of ProSiebenSat.1) representing YouTube, TikTok, and Instagram creators and producing branded content. Directly comparable to We Are Era's European talent agency plus branded entertainment model and shares a DACH/German market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@weareera
• Xx.com/TubeOne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUBE ONE