Autostar

What Autostar does

Autostar S.p.A. is a privately held, multi-brand automotive dealership group headquartered in Piacenza, Italy, operating four physical locations across the Lombardy and Emilia-Romagna regions (Piacenza headquarters, Lodi, Melegnano, and a Carmix used-car showroom in Piacenza). The company functions as an authorized concessionaire for four original equipment manufacturers — Škoda, Kia, KGM (formerly SsangYong), and Mitsubishi — selling new vehicles, KM0 (near-new) vehicles, and certified pre-owned cars through its Carmix Autosalone division and the manufacturer-backed Škoda Plus program. Its inventory spans petrol, diesel, mild-hybrid, full-hybrid, plug-in hybrid, and fully electric powertrains across the price spectrum from approximately €17,500 (Kia Picanto) to over €83,500 (Kia EV9).

Autostar's business model is built on diversified revenue streams: one-time vehicle sales across new, KM0, and certified used categories; recurring after-sales service revenue from its authorized workshop (routine maintenance, tire changes, vehicle inspections, bodywork repairs, and LPG/GPL system installation); transaction-fee revenue from vehicle financing and insurance products bundled with sales; and subscription-based recurring revenue from long-term and short-term vehicle rental (noleggio). Pricing is transaction-based with vehicle prices varying by brand, model, condition, and specification; financing options include promotional rates starting at €135/month for select models. The company also operates a trade-in (permuta) program that purchases customers' existing vehicles.

The company's go-to-market is direct-to-consumer through its physical showroom network, supported by an e-commerce-enabled website offering inventory search, filtering by brand/model/fuel/condition, contact forms, test drive bookings, and service scheduling. Digital marketing channels include Facebook, Instagram, email newsletters, and Google Business listings. Its customer segments are predominantly individual retail consumers (personal vehicles, families, first-time buyers including neopatentati), with a secondary business/fleet buyer segment. The company is privately held with no disclosed institutional ownership, no management team information, no funding history, and no revenue disclosure, representing a data gap for investor due diligence.

Name

Autostar

Legal name

Autostar S.p.A.

Website

https://autostarpc.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Autostar S.p.A. is a privately held multi-brand automotive dealership in Northern Italy, operating four locations as an authorized dealer for Škoda, Kia, KGM, and Mitsubishi, selling new, KM0, and certified used vehicles with after-sales service, financing, and rental.

Ownership category

akta.pro rank

Product category

Multi-Brand Automotive Dealership

NAICS

Automobile Dealers (4411), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Multi-brand car dealership
• Authorized automotive dealer
• Certified pre-owned vehicles
• Vehicle rental services
• Automotive after-sales service

Headquarters

HQ city

Piacenza

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales - New Cars: Sales of new vehicles from authorized dealer brands including Škoda, Kia, KGM, and Mitsubishi. Customers can purchase directly from inventory or order new models.
2. Vehicle Sales - Used Cars: Sales of pre-owned vehicles through Carmix Autosalone certification program, offering rigorously inspected used cars with warranties.
3. KM0 (Zero Kilometer) Vehicles: Sales of nearly-new vehicles (KM0) that have minimal mileage, often from previous registrations or display models.
4. Vehicle Service and Maintenance: Authorized workshop services including routine maintenance (tagliando), tire changes, vehicle inspections (revisione), bodywork repairs, and LPG installation. Service department operates Monday-Friday 8:00-12:00 and 14:00-18:00.
5. Vehicle Financing: Financial services offered to customers including personalized financing plans and insurance products bundled with vehicle purchases.
6. Long-term and Short-term Rental: Vehicle rental services including both long-term (noleggio a lungo termine) and short-term (noleggio breve termine) options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Autostar S.p.A. is a multi-brand automotive dealership and authorized concessionary selling new, KM0 (zero-kilometer), and certified pre-owned vehicles from Škoda, Kia, KGM, and Mitsubishi, alongside a Carmix used-car division. It complements sales with an authorized workshop for maintenance, tire changes, inspections, and bodywork repairs; LPG/GPL system installation; long-term and short-term vehicle rentals; financing and insurance; and trade-in/vehicle purchase services, delivered through physical locations in Piacenza, Lodi, and Melegnano.

Product overview

Autostar S.p.A. is a multi-brand automotive dealership operating across three locations in northern Italy (Piacenza, Lodi, and Melegnano). It functions as an official dealer for Škoda, Kia, KGM, and Mitsubishi, complemented by a Carmix used-car division and a Škoda Plus certified pre-owned program. The core offering consists of new and used vehicle sales across multiple brands and powertrains (petrol, diesel, mild-hybrid, full-hybrid, plug-in hybrid, and fully electric). Supporting services include authorized workshop/maintenance, tire changes, vehicle inspections, bodywork repairs, GPL conversion installation, and both long-term and short-term vehicle rental. The company also offers trade-in (permuta) and flexible financing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Carmix Autosalone (Certified Pre-Owned / Used Vehicles) Autostar's used-car division offering certified pre-owned vehicles subjected to rigorous multi-point inspection controls for reliability, operated both as an internal brand and as a standalone showroom in Piacenza. Serves retail customers in Lombardy/Emilia-Romagna seeking inspected used cars with warranties.
• Škoda Plus (Certified Pre-Owned) Official Škoda certified pre-owned program delivered through Autostar, providing verified used Škoda vehicles with additional manufacturer-backed assurance and warranty. For buyers in Northern Italy seeking used Škoda models.
• New Vehicle Sales (Škoda, Kia, KGM, Mitsubishi) Sales of new vehicles from authorized dealer brands (Škoda — Elroq, Kamiq, Karoq, Kodiaq, Octavia, Scala, Fabia, Enyaq, Superb; Kia — EV2, EV3, EV4, EV5, EV6, EV9, Picanto, Stonic, Sportage, Niro, Sorento, X-Ceed, PV5; KGM — Tivoli, Korando, Actyon, Torres, Torres EVX, Rexton, Rexton Sports; Mitsubishi — ASX, Eclipse Cross, Outlander, Grandis, COLT) including petrol, diesel, mild-hybrid, full-hybrid, plug-in hybrid and fully electric powertrains. For individual and business buyers in Northern Italy.
• Long-Term Rental (Noleggio a Lungo Termine) Subscription-style rental service allowing customers to lease vehicles over extended periods with customized financing options adapted to individual needs; monthly all-inclusive bundles with insurance and maintenance. For consumers and businesses/fleet users.
• Short-Term Rental (Noleggio Breve Termine) Flexible short-period vehicle rental service offered by Autostar for temporary mobility needs, available through the dealership's rental operations.
• Vehicle Maintenance and Repair (Officina) Authorized workshop offering routine maintenance (tagliando), tire changes (cambio gomme), vehicle inspections (revisione), bodywork repairs (carrozzeria), and accessories/spare parts requests, with manufacturer-trained technicians using genuine parts. Service hours Monday–Friday 8:00–12:00 and 14:00–18:00. For owners of Škoda, Kia, KGM, Mitsubishi, and other vehicles.
• GPL/LPG System Installation (Impianto GPL) Conversion service that installs an LPG (GPL) system on customers' vehicles to enable dual-fuel gasoline/LPG operation. For vehicle owners seeking reduced fuel costs.
• Vehicle Trade-In (Vendi la Tua Auto) Purchase of customers' existing vehicles as part of trade-in arrangements when buying a new or used car from Autostar. For individual and business sellers.
• Vehicle Financing and Insurance Financial services offered alongside vehicle purchases, including personalized financing plans with promotional rates starting from €135/month on selected models (e.g., KGM Tivoli) and bundled insurance products. For retail and business vehicle buyers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Škoda AutocoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Škoda dealer (concessionario ufficiale) offering the complete Škoda model lineup including Elroq, Kamiq, Karoq, Kodiaq, Octavia, Scala, Fabia, Enyaq, and Superb. Vehicles are available as new, KM0, or certified pre-owned with Škoda warranty programs.
• KiacoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Kia dealer offering the full Kia range including EV2, EV3, EV4, EV5, EV6, EV9, Picanto, Stonic, Sportage, Niro, Sorento, X-Ceed, and PV5 models. Kia's 7-year manufacturer warranty is transferable to buyers.
• KGM (formerly SsangYong)coreChannel Partner/ Reseller/ DistributorAutostar is an authorized KGM dealer for the Italian market offering KGM models including Tivoli, Korando, Actyon, Torres, Torres EVX, Rexton, and Rexton Sports. KGM vehicles come with 5-year/100,000 km official warranty.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorAutostar is an authorized Mitsubishi dealer offering models including ASX, Eclipse Cross, Outlander, Grandis, and COLT. Electric and hybrid options available including Outlander PHEV and Eclipse Cross BEV.
• CirelliminorChannel Partner/ Reseller/ DistributorAutostar represents the Cirelli brand, offering vehicles through the dealership network with certified pre-owned options under the Carmix program.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Auto1 Group SE: European online used car platform operating across 30+ countries including Italy. Directly comparable to Autostar's Carmix certified pre-owned business but at much larger scale and with a digital marketplace model.
• Drivalia: Italian long-term rental and mobility services company owned by CA Auto Bank (Crédit Agricole). Directly comparable to Autostar's Noleggio a Lungo Termine service with a pure-play mobility focus.
• Brumbrum: Italian online car retailer selling new and used vehicles directly to consumers across Italy. Comparable in product offering and target customer, but competes with a digital-first model versus Autostar's physical dealership approach.
• Fimauto: Italian multi-brand car dealer group operating in northern and central Italy with similar OEM partnerships including Škoda and Kia. Comparable scale, geographic focus, and integrated sales-service model.
• Gruppo Autotorino: One of Italy's largest multi-brand automotive dealer groups, operating across northern Italy with multiple OEM partnerships including Škoda, Kia, and others. Directly comparable in business model, customer base, and geographic focus.
• CarVillage: Italian multi-brand car dealer offering new and used vehicles across multiple brands. Similar product offering, target customer, and integrated sales-service model.

Broad incumbents

• LeasePlan: Leading European vehicle leasing and fleet management company. Comparable business model to Autostar's long-term rental offering, though at significantly larger scale and with a corporate fleet focus.
• ALD Automotive: Major European vehicle leasing and long-term rental provider owned by Société Générale. Comparable to Autostar's NLT service but operates at much larger scale across multiple European markets.
• Penske Automotive Group: Global automotive retailer with premium and luxury brand focus across the US, UK, and continental Europe. Much larger scale, but comparable in integrated automotive retail model and service offering structure.

Regional players

• Clicars: Spanish online used car retailer offering certified pre-owned vehicles with home delivery. Similar certified used car model to Carmix Autosalone, but operates primarily in Spain rather than Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autostarofficial
• Instagraminstagram.com/autostarofficial
• LinkedInlinkedin.com/company/autostar-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autostar