What T-mobile Puerto Rico does

T-Mobile Puerto Rico LLC is a regional mobile network operator headquartered at B7 Tabonuco St., Suite 700, Guaynabo, Puerto Rico, and a subsidiary of T-Mobile US, Inc. (NASDAQ: TMUS), ultimately controlled by Deutsche Telekom AG. The company launched the first and only 5G network in Puerto Rico in December 2019, with coverage spanning all 78 municipalities including Vieques and Culebra, and has been consistently recognized by Ookla and Opensignal as the fastest mobile network on the island (207.19 Mbps 5G download in Ookla H2 2024). It serves individual consumers (postpaid Experience Beyond/More plans, T-Prepaid at $45/month), businesses (SuperMobile with network slicing, 5G Business Internet), government (Project 10Million K-12 connectivity, Lifeline subsidized service, T-Priority for first responders), and ecosystem partners (Engine-4 5G/NB-IoT Innovation Lab, Geotab fleet solutions).

The product portfolio is built on 5G and 5G Advanced infrastructure incorporating NB-IoT, satellite connectivity via Starlink (T-Satellite), and AI-powered Self-Organizing Network (SON) technology that made 121,000+ automatic antenna adjustments during Hurricanes Helene and Milton. Differentiated capabilities include on-network Live Translation across 80+ languages (launched May 2026), T-Satellite direct-to-cell emergency messaging, SuperMobile network slicing for businesses, and T-Priority dedicated 5G for first responders with deployable cell sites (SatCOW/SatCOLT). Distribution combines 71 retail stores, the t-mobilepr.com and es.t-mobile.com e-commerce properties, the My T-Mobile and T-Life apps, 1-800-TMOBILE phone sales, dedicated T-Mobile for Business account teams, and DoorDash same-day device delivery.

The business model is subscription-driven with multiple recurring revenue streams: monthly mobile voice and data plans ($25-$80+ per line depending on tier and credits), 5G Home and Business Internet at $40/month, Protection 360 device insurance ($7-$25/month), T-Satellite ($10/month or bundled with Experience Beyond), IoT connectivity (Geotab fleet, NB-IoT), and the T-Mobile Tuesdays loyalty program (1.4 billion offers redeemed, $1B+ in customer value since 2016). Device financing operates through 24-month Equipment Installment Plans with $0 down on flagships. Customer acquisition is driven by aggressive trade-in credits (up to $1,200/line), free flagship device offers, and bundled entertainment (Netflix, Hulu, MLB.TV, DashPass). Leadership includes Jorge Martel as VP & General Manager and Lyanette Dávila as Director of Sales & Marketing.

Name

T-mobile Puerto Rico

Legal name

T-Mobile Puerto Rico LLC

Website

https://t-mobilepr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

T-Mobile Puerto Rico LLC operates the first and only 5G network across all 78 Puerto Rico municipalities as a subsidiary of T-Mobile US, serving individual consumers, businesses, government, and first responders with mobile, fixed wireless internet, IoT, and satellite connectivity.

Ownership category

akta.pro rank

Headquarters

HQ city

Guaynabo

HQ country

Puerto Rico

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Voice and Data Service Plans: Monthly recurring subscription revenue from postpaid and prepaid mobile voice and data plans. Plans include unlimited calling/texting and 5G data. Postpaid plans (Experience Beyond, Experience More, SuperMobile) include bundled benefits like streaming, international data, satellite connectivity, and T-Mobile Tuesdays rewards. Prepaid T-Prepaid plans start at $45/month with AutoPago.
2. 5G Home Internet: Residential fixed wireless internet service delivered over 5G network, offered at $40/month when combined with an eligible voice line. Generates additional revenue from non-voice standalone home internet customers.
3. Device Equipment Sales and Financing: Revenue from smartphones, tablets, wearables, and other equipment sold at full price or through Equipment Installment Plans (EIP) with 24-month financing. Trade-in credits and 'on us' device offers (e.g., iPhone 17 Pro, Galaxy S26 Ultra) are offered as promotional incentives to attract or retain customers.
4. Protection Plans (Protection 360): Monthly device protection subscriptions ranging from $7 to $25 per month per device depending on device tier. Covers accidental damage, mechanical/electrical failure, loss, and theft. Administered by Assurant with insurance provided by Caribbean American Property Insurance Company.
5. Business IoT and Fleet Solutions: Revenue from IoT connectivity and managed services for business customers, including fleet management solutions via Geotab partnership and custom business connectivity packages under SuperMobile plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

T-Mobile Puerto Rico operates a 5G mobile network offering postpaid and prepaid voice and data plans, fixed wireless home and business internet, satellite-based emergency messaging via Starlink, business IoT and fleet solutions, device protection plans, device installment financing, and a customer loyalty/rewards program. Plans bundle unlimited 5G data, international roaming in 215+ countries, streaming entertainment (Netflix, Hulu, MLB.TV), and AI-driven features such as on-network Live Translation. Distribution is through 71 retail stores, the t-mobilepr.com website, the T-Life mobile app, phone sales, and dedicated business account managers.

Product overview

T-Mobile Puerto Rico operates as a mobile network operator offering a unified portfolio of connectivity services centered on its 5G network. The core offering consists of postpaid mobile voice and data plans (Experience Beyond, Experience More) and business solutions (SuperMobile, T-Priority). The portfolio extends to fixed wireless internet services (5G Home Internet, 5G Business Internet), prepaid services (T-Prepaid), and government-subsidized plans (Lifeline). Supporting products include Protection 360 device protection with McAfee Security, JUMP! device upgrades, T-Satellite emergency satellite messaging, and the T-Mobile Tuesdays loyalty program. The company also provides IoT solutions for businesses and operates Project 10Million educational connectivity initiative. The T-Life app serves as the unified digital platform for account management, rewards access, and service features.

Differentiator

Problem solved

Functional benefit

Brands

• T-Mobile Tuesdays: A loyalty and rewards program offering weekly gifts, prizes, and exclusive deals to T-Mobile customers, celebrating its 10th anniversary in 2026.
• T-Mobile for Business
• SuperMobile
• T-Prepaid
• Lifeline
• Project 10Million
• Protection 360
• T-Life

Products and services

• Experience Beyond Premium postpaid mobile voice and data plan offering unlimited calling/texting, 5G network access, international high-speed internet in 215+ countries, T-Satellite connectivity with Starlink for emergency messaging, Netflix and Hulu streaming bundled, DashPass, and priority access to events. Includes Intelligent Connectivity features like Live Translation in 80+ languages. Targeted at consumers seeking the highest-tier mobile plan.
• Experience More Postpaid mobile voice and data plan offering unlimited calling, texting, and high-speed data with international roaming benefits and 5G network access. Part of the Experience plan family for individual and family consumers.
• SuperMobile Business Plan Business mobile plan designed for companies with multiple lines, starting at $20/line. Provides real-time network slicing that allocates network resources to guarantee video calls, apps, and data transfers without interruption even in high-congestion zones. Includes satellite coverage for remote sites and enhanced security with advanced device authentication. Volume discounts available up to $20,000 in credits for 20+ line accounts. Targeted at SMB and enterprise customers.
• T-Prepaid Unlimited Prepaid mobile service plan requiring no credit check. Offers unlimited calls, texts, 5G data, and hotspot for $45/month with AutoPay ($50 first month). Designed for consumers who prefer prepaid service or who do not pass standard credit checks.
• 5G Home Internet Fixed wireless home internet service delivered via the 5G network. Offers fast, hassle-free installation with no data caps. Customers combining with an eligible voice plan save $15/month and receive a $100 bill credit. Same-day delivery via DoorDash available for new customers combining with Galaxy S26. Targeted at residential consumers.
• 5G Business Internet Business-focused fixed wireless internet delivered over the 5G network from $40/month when combined with an eligible business voice line. Includes $30 in monthly bill credits (50% off). Targeted at SMB and enterprise customers seeking primary or backup connectivity.
• T-Satellite Satellite-based connectivity service powered by Starlink enabling text messaging (including 911) when terrestrial cell towers are unavailable. Requires no special configuration, app, or external hardware. Included with the Experience Beyond plan or available standalone for $10/month, auto-renewing. Targeted at consumers and businesses needing emergency backup connectivity.
• T-Priority Emergency services solution combining a dedicated 5G network segment with deployable equipment, drones, and specialized applications for first responders. Provides up to 5x more network resources, lower latency, faster consistent 5G speeds, and maximum priority connectivity even during extreme congestion. Targeted at government emergency management, police, firefighters, and rescue teams.
• Protection 360 Device protection subscription covering accidental damage, mechanical and electrical failure, loss, and theft. Includes $29 walk-in screen repair at authorized centers, up to 5 claims per 12-month period for loss/theft/damage, next-business-day replacement delivery, unlimited screen protector replacements, JUMP! device upgrade eligibility, and McAfee Security with identity theft protection. Monthly cost ranges from $7–$25 per device depending on tier. Administered by Assurant with insurance from Caribbean American Property Insurance Company.
• T-Mobile Tuesdays Customer loyalty and rewards program offering weekly gifts, prizes, and exclusive deals from over 500 brand partners, including Soft & Creamy, Taco Bell, Burger King, Starbucks, Sam's Club, DoorDash DashPass, Planet Fitness, Delta Air Lines, Royal Caribbean, Netflix, Hulu, and MLB. Customers receive rewards from day one of service. Since 2016, customers have redeemed 1.4 billion offers delivering over $1 billion in value. MLB.TV is the most popular redeemed offer.
• Lifeline Government-subsidized mobile service program for income-eligible Puerto Rican residents. Provides a $10 monthly discount on any plan, unlimited calls and texts in Puerto Rico, the US, Canada, and Mexico, 4.5GB of high-speed data, included taxes and regulatory fees, and access to T-Mobile Tuesdays rewards.
• Project 10Million Educational connectivity program offering free mobile hotspots with 200GB of internet per year for 5 years to students in kindergarten through 12th grade enrolled in Puerto Rico Department of Education public schools. Designed to eliminate the homework gap by providing internet access for students without home connectivity.
• Business IoT and Fleet Solutions Internet of Things solutions for businesses including fleet management via the Geotab partnership, enabling real-time video, data analytics, and machine learning to improve fleet productivity and driver safety. Also includes NB-IoT applications for agriculture (AgroBrain), healthcare, urban development, and environmental sustainability. Targeted at enterprise and SMB customers seeking IoT and telematics solutions.
• Device Equipment Sales and Financing (EIP) Sales and 24-month installment financing of smartphones, tablets, wearables (e.g., Galaxy S26 starting $37.50/month, iPhone 17, Galaxy S26 Ultra, Galaxy S26+), accessories, and other equipment. Includes trade-in credit programs (up to $1,200/line) and 'on us' promotional device offers delivered via monthly bill credits. Targeted at consumers and businesses purchasing mobile devices.

Quantifiable outcome

• 5G download speeds averaging 207.19 Mbps in Puerto Rico (Ookla H2 2024)
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

17 partnerships are on record, tiered minor, core and flagship.

• Ciegos con VisiónminorStrategic or Co-development Partner · 6 March 2026Community partnership for accessibility during World Baseball Classic 2026. T-Mobile provided technology and accessories to enable descriptive audio narration of games via the Uforia app, making the event accessible for blind and low-vision community members. T-Mobile Club Magenta at Hiram Bithorn was adapted with braille signage and trained staff.
• Starlink (SpaceX)coreTechnology or Integration · 1 January 2024T-Mobile partnered with Starlink (SpaceX) to deliver T-Satellite, the first and only direct-to-cell satellite service in the US. Enables standard smartphones to send SMS texts including 911 even when terrestrial cell towers are offline. No special configuration, app, or hardware required. T-Satellite included in Experience Beyond plan or available for $10/month.
• Engine-4 Foundation (AgroBrain Agricultural Technology)coreStrategic or Co-development Partner · 1 January 2024T-Mobile 5G enables the AgroBrain smart agriculture system developed by Engine-4, using AI and advanced imaging cameras (Goldeye G-034 XSWIR) to monitor plant stress and optimize crop productivity. Supports Puerto Rico's goal of increasing local food production and agricultural sustainability.
• GeotabcoreTechnology or Integration · 10 November 2023Strategic alliance to deliver fleet management IoT solutions in Puerto Rico. T-Mobile provides the 5G connectivity and IoT network solutions, while Geotab provides its leading telematics platform for fleet tracking, real-time video, data analytics, and machine learning. The partnership enables businesses to optimize operations, improve driver safety, and reduce fuel costs.
• Engine-4 FoundationcoreStrategic or Co-development Partner · 20 September 2020T-Mobile co-founded the first 5G & NB-IoT Open Innovation Lab in Puerto Rico and USVI with Engine-4, a technology and innovation hub. T-Mobile provides 5G and NB-IoT equipment and network access, while Engine-4 provides the 41,000 sq ft facility in Bayamón for developers, startups, businesses, academia, and government. The lab focuses on agriculture, manufacturing, health, and entertainment IoT applications. T-Mobile further donated connected equipment to Engine-4's AgroBrain project for sustainable agriculture.
• Delta Air LinesflagshipGTM or Marketing Partner · 1 January 2016Delta is a T-Mobile Tuesdays partner providing premium in-flight beverages free to T-Mobile customers. Highlighted as a flagship travel benefit during the 10th anniversary Member's Month celebration in June 2026.
• Royal CaribbeanflagshipGTM or Marketing Partner · 1 January 2016Royal Caribbean is a T-Mobile Tuesdays partner offering free Wi-Fi on cruises booked through T-Mobile Travel, plus up to $2,500 in cruise credits. Part of T-Mobile's travel benefits ecosystem within T-Mobile Tuesdays.
• DoorDashflagshipGTM or Marketing Partner · 1 January 2016DoorDash DashPass (12 months free shipping, lower fees, exclusive offers) is available to eligible T-Mobile customers via T-Mobile Tuesdays. Additionally, DoorDash powers same-day device delivery for new T-Mobile orders combining Galaxy S26 with 5G Home Internet.
• NetflixflagshipGTM or Marketing Partner · 1 January 2016Netflix Basic (1 screen, up to $8.99/month value) included for free with 2+ eligible lines on select T-Mobile postpaid plans (Magenta family of plans). Available from day 1 of service. One offer per account.
• HuluflagshipGTM or Marketing Partner · 1 January 2016Hulu included free with select T-Mobile postpaid plans as part of the best-in-class entertainment package. Combined with Netflix to form the leading entertainment bundle in US wireless.
• MLB (Major League Baseball)flagshipGTM or Marketing Partner · 1 January 2016MLB.TV free subscription (value $149.99) offered annually to T-Mobile customers via T-Mobile Tuesdays. The most redeemed T-Mobile Tuesdays offer historically. MLB.TV returned in March 2026 for the 2026 baseball season. T-Mobile also sponsors the World Baseball Classic 2026 with accessible experiences.
• Planet FitnesscoreGTM or Marketing Partner · 1 January 2016Planet Fitness PF Black Card one month free at any gym in Puerto Rico, offered to T-Mobile customers via T-Mobile Tuesdays Member's Month (June 2026).
• Sam's ClubcoreGTM or Marketing Partner · 1 January 2016Sam's Club membership offered at $20 (down from $60) for T-Mobile customers during T-Mobile Tuesdays Member's Month (June 2026), saving members up to $40.
• Soft & Creamy, Más Ricos Pizza, Taco Bell, Burger King, StarbuckscoreGTM or Marketing Partner · 1 January 2016Over 500 brand partners participate in T-Mobile Tuesdays, including food and beverage brands Soft & Creamy (with exclusive 'Celebration Delight' magenta ice cream for 10th anniversary), Más Ricos Pizza, Taco Bell, Burger King, and Starbucks. Offers include weekly discounts, free items, and exclusive products.
• AssurantcoreTechnology or Integration · 1 January 2011Assurant Services of Puerto Rico, Inc. administers the Protection 360 device protection program covering accidental damage, mechanical/electrical failure, loss, and theft. The Protection 360 mobile app is provided by The Signal. These companies operate under the Assurant brand. Basic device protection plan also available.
• Caribbean American Property Insurance CompanycoreTechnology or Integration · 1 January 2011Insurer of property coverage under Protection 360 device protection. Coverage is provided under a master policy issued to T-Mobile. The policyholder holds the certificate of insurance in favor of T-Mobile with rights to receive loss and theft benefits.
• McAfeecoreTechnology or Integration · 1 January 2011McAfee Security for T-Mobile with ID Theft Protection is offered as part of Protection 360, helping protect customer identity, privacy, and up to 10 devices against virtual threats. Also includes True Key password management app.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• UScellular: Regional US wireless carrier offering prepaid and postpaid mobile plus home internet and IoT services with 5G expansion. Comparable in scale and product breadth to T-Mobile Puerto Rico and ultimately being acquired by T-Mobile US, reinforcing strategic relevance.

Direct peers

• Liberty Communications of Puerto Rico: Part of Liberty Latin America; provides mobile (Liberty Mobile), broadband, and pay-TV in Puerto Rico. Competes with T-Mobile Puerto Rico across consumer mobile and home internet, with increasing 5G investment.
• Claro Puerto Rico: Subsidiary of América Móvil and the historical wireless market-share leader in Puerto Rico. Provides postpaid/prepaid mobile, 5G, home internet, and pay-TV services across the same Puerto Rico footprint, making it the most direct competitor to T-Mobile Puerto Rico.
• AT&T Puerto Rico: AT&T's Puerto Rico wireless operation provides postpaid and prepaid mobile service plus nationwide 5G coverage to the same island customer base. Competes with T-Mobile Puerto Rico for consumer, business, and first-responder accounts.

Regional players

• Flow (Cable & Wireless Communications / Liberty Latin America): Cable & Wireless / Liberty Latin America's Flow brand delivers mobile, broadband, and TV across multiple Caribbean islands. Comparable in island-market operating dynamics to T-Mobile Puerto Rico but operates outside Puerto Rico.
• Digicel: Caribbean-focused mobile operator serving multiple island markets with prepaid/postpaid mobile and home services. Comparable to T-Mobile Puerto Rico's island-market business model, but it does not directly compete in Puerto Rico.

Others

• Starlink (SpaceX): SpaceX's low-earth-orbit satellite internet and direct-to-cell partner for T-Mobile's T-Satellite service. While not a competing wireless carrier, Starlink is the upstream infrastructure partner enabling T-Mobile Puerto Rico's emergency satellite messaging differentiator.

Broad incumbents

• Verizon Wireless: Largest US wireless carrier by subscribers; comparable to T-Mobile Puerto Rico in offering consumer postpaid, business, IoT, and fixed wireless home internet over a 5G network. Provides a benchmark for enterprise and government contracts that T-Mobile Puerto Rico competes for.
• T-Mobile US, Inc. Parent company of T-Mobile Puerto Rico and the third-largest wireless carrier in the United States (NASDAQ: TMUS). Operates the same Magenta/Un-carrier brand and product set (Experience Beyond, T-Satellite, Live Translation, T-Mobile Tuesdays) at scale across the US mainland, providing a direct business-model and product-roadmap parallel.
• AT&T Mobility: One of the three major US national wireless carriers offering postpaid, prepaid, IoT, and business plans. Comparable to T-Mobile Puerto Rico in product/market mechanics, albeit at vastly greater scale and with its own 5G expansion effort.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tmobilepr
• YouTubeyoutube.com/user/tmobilepr
• Facebookfacebook.com/tmobilepr
• Instagraminstagram.com/tmobilepuertorico
• LinkedInlinkedin.com/company/tmobilepuertorico1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T-mobile Puerto Rico