Aware Psychology & Coaching
- Company typePrivate
- Founded2025
- HeadquartersBowral, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Aware Psychology & Coaching firmographics
Firmographics- Name
- Aware Psychology & Coaching
- Legal name
- Aware Psychology & Coaching
- Website
- https://awarepsychology.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aware Psychology & Coaching industry classification
Industry- Product category
- Psychology and Counselling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
- akta.pro secondary industries
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Aware Psychology & Coaching is headquartered
LocationHeadquarters
- HQ city
- Bowral
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Aware Psychology & Coaching business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Counselling Sessions: Fee-for-service model for individual psychology and counselling sessions. Sessions are 60 minutes at $210 per session. Medicare rebates of $98.95 are available for eligible clients with a valid GP or psychiatrist referral under the Better Access Initiative (up to 10 sessions per calendar year).
- Corporate/Organisational Training: Corporate training packages for organisations covering mental health awareness, resilience, stress management, and mindfulness. Available in-person and virtually, ranging from one-hour seminars to longer-term development programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Counselling Session - 60 minutes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Aware Psychology & Coaching product offering
Product offeringCore offering
Aware Psychology & Coaching is a private psychology and counselling practice that delivers one-on-one face-to-face and Zoom telehealth therapy sessions for adults, online group programs, and corporate training packages. Services use an integrative approach combining CBT, ACT, Mindfulness, Positive Psychology, and Solution Focused Therapy to address anxiety, depression, stress, grief, adjustment issues, and workplace wellbeing. Pricing is $210 per 60-minute session with Medicare rebate eligibility of $98.95 for referred clients.
Product overview
Aware Psychology & Coaching is a psychology and counselling practice offering an integrated suite of mental health services. The core offering consists of Individual Counselling Services for adults delivered either face-to-face in Sydney or via secure Zoom telehealth, complemented by Online Group Programs. The practice also provides Corporate Training services including specific programs like the 8-Week Mindfulness Program and 6-Week Resilience Development Program. Free resource products include Tip Sheets and Exercise Sheets for self-help. Global Coaching Services for emotional resilience training are available internationally via video. Services address conditions including Adjustment & Change, Anxiety, Depression, and Grief/Loss & Bereavement using therapeutic modalities such as CBT, ACT, Mindfulness, Positive Psychology, and Solution Focused Therapy.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counselling Services
- Online Group Programs
- Global Coaching Services
- Corporate Training
- 8-Week Mindfulness Program
- 6-Week Resilience Development Program
Companies that use Aware Psychology & Coaching
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Aware Psychology & Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Aware Psychology & Coaching partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Aware Psychology & Coaching competitors and assessment
Company assessmentDirect peers
- Lysn: Australian online psychology and counselling platform offering telehealth sessions across Australia. Directly comparable on modality (1:1 psychology via video), target customer (Australian adults), and fee-for-service structure.
- Upbeat Psychologists: Australian private psychology practice offering telehealth and in-person services with multiple clinicians. Comparable on fee-for-service individual psychology, telehealth delivery, and adult mental health use cases.
- Talked: Australian online counselling and psychology service delivering video sessions nationally. Comparable on direct-to-consumer individual telehealth counselling and Australian adult target market.
Broad incumbents
- BetterHelp: Global teletherapy platform matching individuals to licensed counsellors via subscription. Overlaps on individual online counselling for adults but operates at massive scale with a marketplace model rather than a branded solo practice.
- PeopleSense by Altius: Established Australian EAP and corporate psychology provider delivering individual counselling and organisational training. Comparable on the corporate wellness and individual psychology mix, but at significantly greater scale.
- Converge International: Large Australian EAP and mental health provider offering individual counselling plus organisational training programs. Comparable on the dual individual-plus-corporate offering, with substantially broader clinician coverage and enterprise contracts.
Emerging players
- Eucalyptus: Australian digital health platform operating multiple telehealth brands (including Pilot and Kin) with mental health offerings. Comparable on Australian telehealth delivery and consumer-direct model, but operates at venture-scale with multiple specialties.
- Mosh: Australian telehealth platform initially focused on men's health, expanding into mental health consultations. Comparable on Australian telehealth delivery and consumer-direct mental health services, though differentiated by its broader health focus.
Others
- Open Arms – Veterans & Families Counselling: Australian government-funded counselling service for veterans and families, including PTSD support. Comparable on the ADF/veteran mental health use case and telehealth delivery, but operates as a free government service rather than a commercial practice.
- Headspace Australia: National youth mental health organisation providing counselling and wellbeing support. Tangentially comparable on Australian mental health service delivery, but operates as a non-profit and targets a different age cohort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Aware Psychology & Coaching social profiles
Digital presenceAware Psychology & Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aware Psychology & Coaching leadership team
Management profileNumber of profiles
Profiles2 records
Aware Psychology & Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aware Psychology & Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aware Psychology & Coaching
What does Aware Psychology & Coaching do?
Aware Psychology & Coaching is a private psychology and counselling practice that delivers one-on-one face-to-face and Zoom telehealth therapy sessions for adults, online group programs, and corporate training packages. Services use an integrative approach combining CBT, ACT, Mindfulness, Positive Psychology, and Solution Focused Therapy to address anxiety, depression, stress, grief, adjustment issues, and workplace wellbeing. Pricing is $210 per 60-minute session with Medicare rebate eligibility of $98.95 for referred clients.
Is Aware Psychology & Coaching a public or private company?
Aware Psychology & Coaching is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aware Psychology & Coaching founded?
Aware Psychology & Coaching was founded in 2025. It employs 1 to 10 people.
Where is Aware Psychology & Coaching based?
Aware Psychology & Coaching is headquartered in Bowral, Australia, in the Oceania region.
How does Aware Psychology & Coaching make money?
Two revenue lines are on record. Individual Counselling Sessions are the primary driver. The others are corporate/Organisational Training.
Who are Aware Psychology & Coaching's main competitors?
Direct peers on record are Lysn, Upbeat Psychologists and Talked. Broad incumbents are BetterHelp, PeopleSense by Altius and Converge International. Emerging players are Eucalyptus and Mosh. Others are Open Arms – Veterans & Families Counselling and Headspace Australia.
Does Aware Psychology & Coaching have an API?
No public API is recorded for Aware Psychology & Coaching.
What industry is Aware Psychology & Coaching in?
Aware Psychology & Coaching's product category is Psychology and Counselling Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms, with a secondary code of HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 621330 and its SIC code is 8011.