Affiliate Performance

What Affiliate Performance does

AffiliatePerformance GmbH is a Berlin-registered private limited liability company (Handelsregister HRB 122182, Registergericht Berlin Charlottenburg) operating as an affiliate marketing and business development consultancy. It provides services spanning strategy, project management, design, workshops, and training for business optimization, with stated specialization in go-to-market strategy, publisher development, and retail media, served to clients primarily in Germany. The company has 11-50 employees and is led by Founder Matthias Juergensen (20+ years in GTM, programmatic advertising, and SaaS) and Managing Director Shahane Hakobyan-Juergensen (10+ years in the global art market), both of whom also serve on the Board of the parent Hakobyan Group.

The business operates without a distinct branded software product, API, or mobile application. Its digital infrastructure consists of standard marketing tooling: MailChimp for newsletter distribution with double opt-in and three-year retention for consent proof, Google Analytics (with Universal Analytics and cross-device tracking), Google AdWords and Doubleclick for paid search and remarketing, Facebook Social Plugins for content sharing, and Twitter integration. No pricing model, revenue figures, funding rounds, or customer logos are disclosed. Revenue model mechanics appear to rest on consulting and affiliate/performance marketing service engagements rather than software or platform fees.

The company sits within the Hakobyan Group, a diversified conglomerate that also encompasses Hakobyan Consulting (art-focused advisory led by the Managing Director), SocialLab (an AI-facing company that the Founder leads into European markets), and ARTanalyist (an AI-driven platform transforming the art world, also under the Managing Director). Operating geographies disclosed in the input are limited to Germany, with no global footprint claim explicitly made, although leadership commentary indicates planned activity in France tied to a family cognac tradition and European market entry for affiliated AI ventures.

Name

Affiliate Performance

Legal name

AffiliatePerformance GmbH

Website

https://affiliateperformance.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AffiliatePerformance GmbH is a Berlin-based affiliate marketing and business development consultancy providing strategy, project management, design, workshops, and training services as a subsidiary of the diversified Hakobyan Group.

Ownership category

akta.pro rank

Product category

Marketing and Business Development Consultancy

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Affiliate marketing consultancy
• Business development services
• Go-to-market strategy
• Performance marketing advisory
• Publisher development

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Marketing channels4 records

Core offering

AffiliatePerformance provides affiliate marketing and business development consultancy services, including go-to-market strategy, project management, design, workshops, and training aimed at optimizing business growth. The firm operates as part of the Hakobyan Group and advises clients on strategic growth, publisher development, and retail media.

Product overview

AffiliatePerformance is an affiliate marketing and business development consultancy that operates as part of the Hakobyan Group. The company focuses on strategic growth, go-to-market strategy, and sales across global markets. No distinct branded products, modules, or named product offerings are described in the provided source material. The company appears to provide advisory and consulting services rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Marketing Consultancy Advisory service helping businesses design, launch and scale affiliate and performance marketing programs, including publisher development and retail media strategy. Targeted at business clients seeking go-to-market growth support.
• Go-to-Market Strategy Services Strategic advisory for businesses entering or expanding in markets, covering sales strategy, project management, and cross-industry go-to-market execution.
• Workshops and Training Structured workshops and training programs to help business teams build capabilities in affiliate marketing, performance advertising, and related growth disciplines.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hakobyan GroupcoreStrategic or Co-development PartnerParent company and strategic umbrella organization. Matthias Juergensen and Shahane Hakobyan-Juergensen serve as Board Members of Hakobyan Group. The company is part of the Hakobyan Group portfolio and operates under its governance structure.
• Hakobyan ConsultingminorOthersArt-focused advisory firm under the Hakobyan Group umbrella, led by Shahane Hakobyan-Juergensen. Related entity within the same corporate ecosystem.
• SocialLabminorStrategic or Co-development PartnerAI-facing company that Matthias Juergensen leads into European markets. Operates within the same strategic network under Hakobyan Group leadership.
• ARTanalyistminorStrategic or Co-development PartnerAI-driven platform transforming the art world, led by Shahane Hakobyan-Juergensen. Matthias Juergensen leads this company into European markets alongside SocialLab. Related venture within the Hakobyan Group ecosystem.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Webgains: Webgains is an international affiliate marketing network with a strong European presence. It is comparable to AffiliatePerformance because both operate in the affiliate/partner marketing category, helping advertisers build and run performance-based publisher programs.
• Tradedoubler: Tradedoubler is a European affiliate and performance marketing network offering partner programs, tracking technology, and advisory services. It is comparable to AffiliatePerformance because both serve advertisers and publishers across European markets with affiliate marketing programs and performance-based partnerships.
• Partnerize: Partnerize is a partner marketing platform providing affiliate program management and consultancy services. It is comparable to AffiliatePerformance because both focus on enabling performance-based partner/affiliate programs and supporting advertiser strategy in that channel.

Emerging players

• digidip: digidip is a performance marketing network focused on coupon and cashback affiliate models in Europe. It is comparable to AffiliatePerformance because both are smaller, affiliate-focused players operating in European markets with performance-based publisher models.

Broad incumbents

• Rakuten Advertising: Rakuten Advertising is a global affiliate and performance marketing network operated by Rakuten. It is comparable to AffiliatePerformance because both operate in affiliate/performance marketing, helping brands design, run, and optimize partner programs across geographies.
• Awin: Awin is a global affiliate marketing network headquartered in Berlin with a large publisher and advertiser base. It is comparable to AffiliatePerformance because both operate in the affiliate/performance marketing space out of Berlin and serve advertisers seeking measurable, partner-driven customer acquisition.
• CJ Affiliate (CJ): CJ Affiliate is one of the largest global affiliate marketing networks, offering program management, tracking, and strategic services. It is comparable to AffiliatePerformance because both serve advertisers seeking to scale through affiliate/performance partnerships, though CJ operates at much greater scale.
• Impact (now impact.com): Impact.com is a global partnership management platform covering affiliate, influencer, and B2B partner programs. It is comparable to AffiliatePerformance because both sit at the intersection of performance marketing, affiliate program management, and partnership strategy for advertisers.

Regional players

• financeAds (now part of Awin): financeAds was a German/European affiliate network specialised in financial services advertisers. It is comparable to AffiliatePerformance because both operated affiliate marketing services out of the German-speaking market with similar performance-partnership offerings.
• Blue Summit Media Group: Blue Summit Media Group is a German performance marketing agency offering affiliate program management and consulting. It is comparable to AffiliatePerformance because both are Germany-based, services-led firms competing in affiliate/performance marketing for advertiser clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliate Performance