Ideal Home
Ideal Home is a privately held real estate brokerage in Cluj-Napoca, Romania, operating via its idealhome.ro website to list residential and commercial properties for sale and rent across the Cluj-Napoca metropolitan area, serving individual buyers, renters, sellers, and landlords.
- Company typePrivate
- Founded2018
- HeadquartersCluj-napoca, Romania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ideal Home does
Ideal Home is a privately held real estate brokerage headquartered at W.A. Mozart nr. 14, ap. 1, Cluj-Napoca, Romania, operating primarily through its consumer-facing website idealhome.ro. The business lists residential and commercial properties for sale and rent across Cluj-Napoca and surrounding localities (Floresti, Apahida, Baciu, Feleacu, Gilau, Gherla, Rasnov, Suceava, Belis, Cojocna, Dezmir), with categories spanning apartments, houses/villas, land, office spaces, and commercial spaces. The platform surfaces an inventory of roughly 240+ sales listings (24 pages) and 100+ rental listings (10+ pages), filtered by location, property type, price, and number of rooms.
The underlying technology stack is built on the ImmoFlux CRM and website platform, a third-party real estate software vendor rather than proprietary IP. Lead capture is handled via prominently displayed phone numbers (+40 783 003 300), email ([email protected]), WhatsApp messaging, and a "favorites" feature on the site. Distribution is entirely direct-to-consumer: no resellers, no third-party listing syndication, no mobile app, and a limited social media footprint (Facebook, Instagram, LinkedIn, YouTube referenced in cookie policy).
Revenue is generated through real estate brokerage commissions on completed sales and rental transactions. The company does not publicly disclose commission rates; some listings advertise '0% commission' to buyers, indicating variable fee structures. A small, named broker agent team — including Cosmin Muresan (Team Leader Residential Rentals) and Razvan Onesemiuc (Broker Partner), alongside agents Bogdan, Diana, and Daiana — facilitates viewings and closings. The company is GDPR-compliant, holds no disclosed patents, awards, or external funding, and serves exclusively the Cluj-Napoca metropolitan residential and light-commercial market.
Ideal Home firmographics
Firmographics- Name
- Ideal Home
- Legal name
- Ideal Home
- Website
- https://idealhome.ro
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideal Home is a privately held real estate brokerage in Cluj-Napoca, Romania, operating via its idealhome.ro website to list residential and commercial properties for sale and rent across the Cluj-Napoca metropolitan area, serving individual buyers, renters, sellers, and landlords.
- Ownership category
- akta.pro rank
Ideal Home industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro industry
- Specialty & Adaptive-Use Tenant RepresentationBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Leasing Services (Tenant Representation)
Keywords
Where Ideal Home is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Ideal Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Real estate brokerage commissions: The company acts as a real estate brokerage/agency, earning commissions on property sales and rental transactions facilitated through its platform. Properties are listed for clients (sellers/landlords), and the agency earns fees upon successful transaction closure. The platform also lists properties where the commission is 0% for some listings, suggesting variable commission structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction facilitation with variable commission structure |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ideal Home product offering
Product offeringCore offering
Ideal Home is a Cluj-Napoca-based real estate brokerage that operates an online property listings portal (idealhome.ro) listing residential and commercial properties for sale and rent across the Cluj-Napoca metropolitan area. The platform offers a searchable catalog of apartments, houses/villas, office and commercial spaces, and land with filters by price, location, and specifications, while broker agents facilitate viewings and transactions in exchange for commissions.
Product overview
Ideal Home is a Cluj-Napoca-based real estate agency operating primarily through its online property listings portal (idealhome.ro). The core offering consists of two main service categories: Vanzari (Property Sales) and Inchirieri (Property Rentals), which list various property types including apartments (Apartamente), houses/villas (Case/Vile), office spaces (Spatii Birouri), commercial spaces (Spatii Comerciale), and land (Terenuri). The platform features search functionality with filters for location, price, property type, rooms, and surface area. The website serves as the primary interface for property discovery, with agent contact information provided for inquiries.
Differentiator
Problem solved
Functional benefit
Products and services
- Ideal Home Property Listings Portal Online real estate portal featuring property listings for sale and rent across Cluj-Napoca and surrounding areas, with search and filtering capabilities by property type, price, locality, and number of rooms, and direct agent contact via phone and WhatsApp.
- Vanzari (Property Sales) Property sales service offering apartments, houses/villas, land, office spaces, and commercial spaces for purchase, with broker agent support through viewings and transaction closure.
- Inchirieri (Property Rentals) Property rental service offering apartments, houses/villas, office spaces, and commercial spaces for lease, supported by agent-led viewings and ongoing tenant placement.
Companies that use Ideal Home
Customer profileSegments1 record
Ideal customer profiles1 record
Ideal Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Ideal Home partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ideal Home competitors and assessment
Company assessmentBroad incumbents
- OLX Imobiliare: Classifieds-style property section within Romania's largest general marketplace; offers free and paid listings to individuals and agents, competing for low-cost listing distribution.
- Imobiliare.ro: Romania's largest property listing portal aggregating broker and owner listings nationwide; broader scope and scale than Ideal Home but overlaps as a discovery channel for the same buyer/renter audience.
- Storia.ro: National property portal operated by OLX Group covering residential sales and rentals across Romania; competes for listing-side supply and buyer-side attention with Ideal Home's portal.
Direct peers
- SVN Romania: International commercial real estate firm with Romanian franchise offices covering residential and commercial brokerage; comparable broker-led agency model with broader geographic reach.
- Napoca Imobiliare: A long-standing Cluj-Napoca-focused real estate agency listing apartments, houses, and commercial spaces for sale and rent — directly overlapping Ideal Home's core geography, product types, and brokerage model.
- RE/MAX Romania: International real estate franchise operating in Romania with residential brokerage services (sales and rentals); comparable business model with stronger brand recognition and larger agent network.
- Blitz Imobiliare: One of the largest Romanian real estate agency networks with broker-led residential sales and rentals across multiple cities; directly comparable in business model to Ideal Home but at materially larger national scale.
- Century 21 Romania: Global real estate franchise active in Romania providing residential brokerage across sales and rentals; directly competes with Ideal Home on agent-led residential transactions.
- Coldwell Banker Romania: International real estate franchise with Romanian operations offering residential brokerage services; competes for the same agent-driven residential buyer and renter pool as Ideal Home.
Emerging players
- Homezz.ro: Romanian property portal focused on verified listings and agent profiles; emerging player with partial overlap to Ideal Home's brokerage-led, listing-aggregator hybrid model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Ideal Home social profiles
Digital presenceIdeal Home compliance and trust
Trust signalCompliance1 record
Ideal Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideal Home leadership team
Management profileNumber of profiles
Profiles2 records
Ideal Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideal Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideal Home
What does Ideal Home do?
Ideal Home is a Cluj-Napoca-based real estate brokerage that operates an online property listings portal (idealhome.ro) listing residential and commercial properties for sale and rent across the Cluj-Napoca metropolitan area. The platform offers a searchable catalog of apartments, houses/villas, office and commercial spaces, and land with filters by price, location, and specifications, while broker agents facilitate viewings and transactions in exchange for commissions.
Is Ideal Home a public or private company?
Ideal Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ideal Home founded?
Ideal Home was founded in 2018. It employs 11 to 50 people.
Where is Ideal Home based?
Ideal Home is headquartered in Cluj-napoca, Romania, in the Europe region.
How does Ideal Home make money?
One revenue line is on record: real estate brokerage commissions.
Who are Ideal Home's main competitors?
Broad incumbents on record are OLX Imobiliare, Imobiliare.ro and Storia.ro. Direct peers are SVN Romania, Napoca Imobiliare, RE/MAX Romania, Blitz Imobiliare, Century 21 Romania and Coldwell Banker Romania. Homezz.ro is listed as an emerging player.
Does Ideal Home have an API?
No public API is recorded for Ideal Home.
What industry is Ideal Home in?
Ideal Home's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJALAJ, Specialty & Adaptive-Use Tenant Representation. Its NAICS code is 532 and its SIC code is 6531.