Daruma
Daruma is a Jakarta-based B2B e-commerce marketplace (daruma.co.id) where Indonesian businesses procure industrial tools and office supplies (ATK) from authorized suppliers, with payments via Midtrans and nationwide delivery through JNE.
- Company typePrivate
- Founded2017
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Daruma does
Daruma operates a B2B online marketplace (daruma.co.id) for industrial tools and office supplies (ATK / Alat Tulis Kantor) in Indonesia, connecting business buyers with authorized suppliers and official brand distributors. Founded in 2017 and headquartered in Jakarta Utara, the company is the privately held operating entity PT Daruma Adira Pratama, with platform operations managed by PT Somagede Indonesia from a single domestic office. The platform is a single unified storefront with a product catalog, online quotation tool for instant custom pricing, a buyer help-center, and supplier onboarding pages. Its core technology stack is a standard e-commerce build (Nuxt/Jamstack-rendered pages) with payments processed through Midtrans, SSL encryption, and shipping integrated with JNE for nationwide Indonesian delivery. Multiple Indonesian payment methods are supported (Mastercard/Visa, BCA, Mandiri, BNI, BRI, GoPay, and QRIS), and the company maintains a registered consumer-complaint channel via the Directorate General of Consumer Protection and Fair Trade at Indonesia's Ministry of Trade.
The business model is transactional B2B commerce: revenue is generated through product sales on the marketplace, with the underlying revenue mechanic described as transaction fees. The go-to-market motion is product-led growth via the self-serve website, supplemented by an online quotation workflow that enables customized pricing for procurement-oriented buyers. Distribution is exclusively through the proprietary daruma.co.id storefront, targeting SMB industrial buyers across Indonesia (single-country footprint). No mobile application is offered; customer engagement beyond the webstore occurs via WhatsApp Business. The company has 11-50 employees and has not raised external venture or private-equity capital according to disclosed records.
Operating as a niche vertical B2B marketplace, Daruma competes in the industrial supplies and office-stationery procurement segment alongside larger horizontal Indonesian e-commerce platforms. No pricing is publicly disclosed; procurement pricing is handled through the online quotation tool. There is no evidence of named enterprise customer logos, no disclosed revenue or GMV, and no announced funding rounds, acquisitions, or geographic expansion beyond the domestic Indonesian market.
Daruma firmographics
Firmographics- Name
- Daruma
- Legal name
- PT Daruma Adira Pratama
- Website
- https://daruma.co.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daruma is a Jakarta-based B2B e-commerce marketplace (daruma.co.id) where Indonesian businesses procure industrial tools and office supplies (ATK) from authorized suppliers, with payments via Midtrans and nationwide delivery through JNE.
- Ownership category
- akta.pro rank
Daruma industry classification
Industry- Product category
- B2B Industrial Supplies Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Industrial Supplies & MRO Marketplaces (CRAFAHAA)
Keywords
Where Daruma is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Daruma business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: B2B e-commerce marketplace generating revenue through product sales of industrial tools and office supplies (ATK). Operates as an online storefront connecting buyers with verified suppliers and official brand distributors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Daruma product offering
Product offeringCore offering
Daruma operates a B2B online marketplace at daruma.co.id that connects Indonesian businesses with verified suppliers and official brand distributors of industrial tools and office supplies (ATK/Alat Tulis Kantor). The platform enables companies to browse, request online quotations, and purchase products directly, with integrated secure payments (via Midtrans) and nationwide shipping through JNE.
Product overview
Daruma operates as a single unified B2B online marketplace platform connecting buyers with suppliers of industrial tools and office supplies (ATK). The platform offers online quotation tools, guided purchasing, multiple payment options, and logistics coordination via JNE. No separate modules, sub-products, or add-on offerings are identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Daruma Online Marketplace A B2B online marketplace for industrial tools and office supplies (ATK/Alat Tulis Kantor) in Indonesia, connecting business buyers with authorized suppliers and official brand distributors. Offers online quotation tools, secure multi-method payments, and integrated shipping.
Companies that use Daruma
Customer profileSegments1 record
Ideal customer profiles1 record
Daruma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daruma partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- JNEcoreJNE is integrated as the primary shipping and logistics partner for the Daruma e-commerce platform, handling delivery of industrial tools and office supplies to customers across Indonesia.
- MidtranscoreMidtrans provides payment gateway services enabling secure online transactions on the Daruma platform, supporting multiple payment methods including credit cards, bank transfers, and e-wallets.
- PT Somagede IndonesiacoreParent company and operator of the Daruma platform. Manages the business operations, supplier relationships, and platform development from their Jakarta office location.
Recent moves5 records
Expansion highlights4 records
Daruma competitors and assessment
Company assessmentBroad incumbents
- Tokopedia (GoTo B2B): Tokopedia is Indonesia's largest consumer marketplace with a growing B2B/UMKM vertical that increasingly carries office and industrial supplies, posing competitive overlap from a much larger incumbent.
- Bukalapak: Bukalapak is a major Indonesian marketplace with a Mitra (agent) and B2B commerce layer, directly competing for the same B2B procurement wallet by carrying industrial and office categories.
- Shopee Business: Shopee is a major Southeast Asian marketplace with growing B2B offerings that include office and industrial supplies, competing for the same Indonesian B2B buyer base Daruma addresses.
- Alibaba.com (Indonesia): Alibaba.com is the world's largest B2B marketplace, with Indonesian buyers sourcing industrial tools and supplies through it, representing the global competitive alternative in Daruma's category.
Direct peers
- Bhinneka: Bhinneka is an established Indonesian e-commerce platform with a strong B2B/procurement orientation serving office supplies, IT, and industrial categories across the country, overlapping directly with Daruma's offerings.
- Ralali: Ralali is an Indonesian B2B e-commerce marketplace connecting businesses with suppliers across industrial, MRO, and office supply categories, the same core use case and customer segment Daruma targets.
- KOMPASKO: KOMPASKO is an Indonesian platform specializing in office and industrial supplies with both B2B and B2C motions, making it a close functional peer in the same procurement workflow Daruma serves.
- Mbiz.co.id: Mbiz is an Indonesian B2B e-procurement platform serving corporate and SMB buyers of office supplies, industrial tools, and facility consumables, directly comparable to Daruma's procurement focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Daruma social profiles
Digital presenceDaruma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daruma leadership team
Management profileNumber of profiles
Daruma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daruma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daruma
What does Daruma do?
Daruma operates a B2B online marketplace at daruma.co.id that connects Indonesian businesses with verified suppliers and official brand distributors of industrial tools and office supplies (ATK/Alat Tulis Kantor). The platform enables companies to browse, request online quotations, and purchase products directly, with integrated secure payments (via Midtrans) and nationwide shipping through JNE.
Is Daruma a public or private company?
Daruma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daruma founded?
Daruma was founded in 2017. It employs 11 to 50 people.
Where is Daruma based?
Daruma is headquartered in Jakarta, Indonesia, in the Asia region.
How does Daruma make money?
One revenue line is on record: product Sales.
Who are Daruma's main competitors?
Broad incumbents on record are Tokopedia (GoTo B2B), Bukalapak, Shopee Business and Alibaba.com (Indonesia). Direct peers are Bhinneka, Ralali, KOMPASKO and Mbiz.co.id.
Does Daruma have an API?
No public API is recorded for Daruma.
What industry is Daruma in?
Daruma's product category is B2B Industrial Supplies Marketplace. Its primary akta.pro industry code is CRAFAHAA, Industrial Supplies & MRO Marketplaces. Its NAICS code is 425120 and its SIC code is 5082.