Goodmates

What Goodmates does

Goodmates GmbH is a Hamburg, Germany-based UX/UI design studio founded in 2014 that delivers professional design and development services to companies seeking to improve or build digital products. The firm's core service portfolio spans six lines: Digital Strategies, User Experience Design, User Interface Design, Development, Content Management, and Change Management, delivered through a hybrid operating model of approximately 10 core designers ("Mates") supplemented by a network of 20+ external collaborators ("Friends"), with an average team tenure of 5+ years and 100+ projects completed over the firm's history.

Complementing the services business, Goodmates has productized three specialized offerings: KIM (AI Videos), a generative-AI tool that produces multilingual video content with automatic translation and lip synchronization; Product Performance Monitoring, a recurring analytics and user-research service built on Google Analytics, on-site surveys, and user interviews; and Digital Checkup, an independent diagnostic service that delivers feedback and quick-win recommendations on digital products. These products leverage integrations with Google Analytics, UserZoom, and UserSnap rather than proprietary AI infrastructure.

The business model is sales-led and project-based, with no public pricing and quotes generated per engagement following direct consultation; engagements are described as multi-year contracts. Customer acquisition is direct via the goodmates.de website, email ([email protected]), and phone, supplemented by organic social presence on LinkedIn, Instagram, Facebook, and Xing. No external funding rounds, acquisitions, named large-anchor customers, or geographic expansion beyond Germany are disclosed.

Name

Goodmates

Legal name

Goodmates GmbH

Website

https://goodmates.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodmates is a Hamburg-based UX/UI design studio founded in 2014 that delivers digital strategy, experience design, interface design, development, and content management services to companies building digital products, supplemented by three productized offerings: KIM AI video generation, Product Performance Monitoring, and Digital Checkup.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. UX/UI Design Services: Project-based professional services encompassing digital strategy, user experience design, user interface design, content management, and development implementation. Services are delivered through direct client engagement with custom scoping per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Goodmates is a UX/UI design studio that delivers digital strategies, user experience design, user interface design, content management, software development, and change management services. The studio also offers three proprietary products: KIM (AI-generated multilingual videos), Product Performance Monitoring (continuous UX optimization via analytics and user research), and Digital Checkup (independent digital product analysis with recommendations).

Product overview

Goodmates is a UX/UI Studio based in Hamburg, Germany, founded in 2014, offering a portfolio of design and digital services. The company provides six core service offerings: Digital Strategies, User Experience Design, User Interface Design, Development, Content Management, and Change Management. These are complemented by three specialized products: KIM (AI Videos) for multilingual AI-generated video content, Product Performance Monitoring for continuous digital product optimization using analytics and user research, and Digital Checkup for independent product analysis and recommendations. The studio has completed over 100 projects with a team of 10 core members plus 20+ collaborators.

Differentiator

Problem solved

Functional benefit

Brands

• KIM: AI-powered video platform providing multilingual video communication that is efficient and cost-effective.
• Product Performance Monitoring
• Digital Checkup

Products and services

• KIM (AI Videos) An AI-powered multilingual video generation tool that creates video content with automatic translation and lip synchronization, designed to save time and costs compared to traditional video production. Targeted at businesses needing scalable, multilingual video communication.
• Product Performance Monitoring A continuous improvement service that monitors digital product performance through analytics, user behavior analysis, on-site surveys, and user interviews to optimize user experience and conversion rates. For businesses seeking ongoing UX optimization.
• Digital Checkup An independent analysis service that provides expert feedback on digital products to improve quality and user-friendliness through transparent identification of weak points and concrete recommendations. For businesses seeking an objective UX audit.
• Digital Strategies Strategic consulting services that simplify complex relationships and help connect strategic decisions with clear execution paths. For businesses undertaking digital transformation.
• User Experience Design Design services focused on crafting intuitive and efficient user experiences when interacting with digital products or services. For businesses seeking improved digital usability.
• User Interface Design Visual appearance development for digital user interfaces, creating the look and feel of software products. For businesses needing digital interface design.
• Content Management Ongoing maintenance and updates services ensuring digital content remains current, relevant, and accurate. For businesses requiring continuous content operations.
• Development Software coding and implementation services that bring UX/UI designs to life as feature-rich digital products. For businesses needing design-to-code implementation.
• Change Management Communication and strategy services that address uncertainty in complex digital projects through transparent communication measures. For organizations undertaking complex digital initiatives.

Quantifiable outcome

• Increase conversion rates through optimized digital products
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• denkwerk: Cologne-based independent digital agency offering strategy, UX/UI, development, and content services to enterprise clients across DACH. Closely comparable to Goodmates in service mix, integrated design-and-build model, and boutique German agency positioning.
• SinnerSchrader: Hamburg-headquartered digital agency specializing in UX, e-commerce platforms, and product development, now part of Accenture Song. Highly comparable on geography, customer base (German enterprises), and integrated design-to-development delivery.
• ustwo: London-headquartered digital product studio with studios worldwide, combining design, technology, and product strategy into shipped digital products. Comparable integrated studio model and project-based engagement style.
• UID: German UX design agency with offices in several German cities, focused on user experience design and research for enterprise clients. Comparable as a UX-specialist boutique competing for similar digital product engagements.
• Work & Co: Digital product studio focused on designing and building flagship digital products for brands, with integrated strategy, design, and engineering teams. Comparable end-to-end product model and enterprise client base.
• Scholz & Volkmer: Wiesbaden-based UX/design agency with a strong German enterprise and brand client base, offering strategy, UX, UI, and implementation. Comparable in focus on digital product design and a similar boutique-to-mid-size agency scale.

Broad incumbents

• IDEO: Global design firm offering human-centered design, innovation strategy, and digital product development across many industries. Comparable on UX/UI and digital product work, but operates at much larger scale and with broader service breadth.
• Huge: Global digital agency delivering strategy, experience design, marketing, and technology for major brands. Comparable on UX/UI design and product engineering but at significantly larger scale and broader capability set.
• Frog Design: Global design and innovation consultancy (now part of Capgemini Invent) covering strategy, product design, brand, and technology. Comparable in offering UX/UI and digital product services but at significantly larger scale and broader portfolio.

Regional players

• Netlight: Nordic-origin IT and design consultancy with German presence, offering digital strategy, UX, and software development to enterprise clients. Comparable integrated design/tech delivery model, with primary geographic strength in the Nordics rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodmates
• LinkedInlinkedin.com/company/goodmates-gmbh
• Instagraminstagram.com/we_are_goodmates

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodmates