Salty Peaks
Specialty action-sports retailer in Salt Lake City selling premium snowboards, skateboards, apparel, and accessories, plus rentals, tuning and repair services, custom splitboard building, and vintage appraisals for multi-generational snowboard and skateboard enthusiasts.
- Company typePrivate
- Founded1987
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salty Peaks does
Salty Peaks is a single-location specialty action-sports retailer founded in October 1987 by Dennis Nazari in Salt Lake City, Utah, operating under the legal entity Salty Peaks Incorporated. The company sells snowboards, skateboards, snowboard boots, bindings, longboards, specialty boards, outerwear, apparel, and accessories from premium third-party brands including Burton, Lib Tech, Never Summer, GNU, Jones, Ride, Powell, Independent, and NHS. It also offers services: daily snowboard demos and backcountry gear rentals ($50-$75/day), performance tuning and repair ($69-$99), custom splitboard and swallowtail building ($129-$259), and vintage snowboard appraisals ($70). The business runs an omnichannel model combining a flagship showroom on Salt Lake City's 'Shred Row' with a global e-commerce site featuring in-store pickup and a 10-day price-match guarantee.
The company's core differentiator is its cultural and historical position in snowboarding: it houses the Utah Snowboard Museum, the world's largest known collection of over 1,000 boards, with additional vintage boards displayed at Brighton Ski Area, the Alf Engen Ski Museum, and the Utah State Capitol. It pioneered the 'shop team' sponsorship model and was instrumental in opening Utah ski resorts to snowboarding. Revenue is generated through one-time product sales plus recurring service revenue (rentals, repairs, custom builds, appraisals), supported by community-led go-to-market tactics including event sponsorships (Battle of the Beehive), social media, and educational content.
Operationally, Salty Peaks is a privately held business with 1-10 employees, no disclosed funding, and no parent company or acquisition activity. Its only physical location doubles as a retail showroom, service center, museum destination, and tourist attraction on Salt Lake City's emerging action-sports corridor. Recognition includes SIA 'Retailer of the Year', consistent 'Utah's Best Snowboard Shop' awards, and a perfect 10 score in Future Magazine's secret shopper test.
Salty Peaks firmographics
Firmographics- Name
- Salty Peaks
- Legal name
- Salty Peaks Incorporated
- Website
- https://saltypeaks.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Specialty action-sports retailer in Salt Lake City selling premium snowboards, skateboards, apparel, and accessories, plus rentals, tuning and repair services, custom splitboard building, and vintage appraisals for multi-generational snowboard and skateboard enthusiasts.
- Ownership category
- akta.pro rank
Salty Peaks industry classification
Industry- Product category
- Snowboard and Skateboard Specialty Retail
- NAICS
- Sporting Goods Retailers (45911), Recreational Goods Rental (532284)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)
Keywords
Where Salty Peaks is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salty Peaks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Retail sales of snowboards, skateboard, boots, bindings, apparel, and accessories from premium brands. Products range from $30-$1,300 with significant inventory across multiple categories.
- Snowboard Rentals/Demos: Daily snowboard rentals starting at $50, good for 24 hours with gear available night before. Includes latest model boards from Lib Tech, Never Summer, Gnu, Jones, and Ride. Half rental cost can be applied toward purchase.
- Tuning and Repair Services: Full tune services from $69-$99, express options available. Additional services include mount bindings ($30), P-TEX work, edge repairs, and specialty repairs. Custom splitboard services including splitting ($129), epoxy sidewalls ($55+), and full mounting ($259).
- Vintage Appraisals: $70 appraisal service including authentication, condition grading, and realistic market value assessment using confirmed sales data from past 2-20 years.
- Backcountry Gear Rentals: Specialized rentals including splitboards ($75/day), beacon ($10/day), probe ($10/day), shovel ($10/day), skins ($15/day), and airbag rentals (ARVA 30L at $50/day or 15L at $25/day).
- Onewheel Rentals: Onewheel electric board rentals: 1 hour $40, 3 hours $80, 6 hours $100, 20 hours $150. Includes instruction and safety equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Snowboard Rental - $50/day |
| Unit Pricing | Pay-as-you-go | Splitboard Rentals - $75/day |
| Unit Pricing | Pay-as-you-go | Full Tune - $69 regular / $79 express |
| Unit Pricing | Pay-as-you-go | Mount Bindings - $30 |
| Unit Pricing | Pay-as-you-go | Vintage Snowboard Appraisal - $70 |
| Unit Pricing | Pay-as-you-go | 2025/26 Snowboards - $288-$630 |
| Unit Pricing | Pay-as-you-go | Skateboard Trucks - $18-$44 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Salty Peaks product offering
Product offeringCore offering
Salty Peaks is an independently owned specialty retailer in Salt Lake City that sells new and used snowboards, skateboards, longboards, bindings, boots, apparel, outerwear, accessories, and action-sports gear, alongside demo rentals, performance tuning and repairs, custom splitboard and swallowtail fabrication, vintage snowboard appraisals, and an on-site Utah Snowboard Museum. Customers include individual riders, beginners testing gear before purchase, visitors renting demo boards for resort days, collectors seeking appraisals, and multi-generational Utah families.
Product overview
Salty Peaks operates as a multi-category specialty retail shop for snowboarding and skateboarding equipment and apparel. The product portfolio centers on snowboards (featuring Lib Tech, Never Summer, GNU, Burton, Jones, Roxy, Ride, and many other brands across men's, women's, kids', wide, splitboard, powder, swallowtail, alpine, vintage, and snowskate categories), skateboards (completes, decks, trucks, wheels, helmets, pads), longboards, and specialty boards (brake boards, electric longboards, surf skates, Onewheel, balance boards). Supporting categories include snowboard boots, snowboard bindings, outerwear/gloves, apparel (men's, women's, kids'), bags, headwear, cameras, DVDs, and used gear. Services include snowboard demos ($50/day rental), performance tuning and repairs (full tune, base grind, P-TEX work, custom splitboards), and vintage snowboard appraisals ($70). The company is an authorized dealer for Powell, NHS, Never Summer, and Burton.
Differentiator
Problem solved
Functional benefit
Products and services
- 2025/26 Snowboards New-model snowboards for the 2025/26 season sold by authorized dealer in Salt Lake City to individual riders seeking current-year performance boards from premium brands.
- Skateboards Skateboards sold retail to individual skateboarders under the skateboards category of the store's catalog, alongside trucks and accessories.
- Skateboard Trucks and Accessories Trucks and complementary accessories for individual skateboarders shopping the parts and accessories category.
- Longboards Longboards sold retail to individual riders seeking cruiser, commuter, or downhill longboard setups.
- Snowboard Boots Men's and women's snowboard boots from premium brands including Burton, sold retail to individual riders as part of the boot-binding-board setup.
- Snowboard Bindings Snowboard bindings from premium brands including Burton Lexa, sold retail to individual riders to complete boot-binding-board setups.
- Specialty Boards Specialty boards including wakeboards, mountain boards, and sandboards for individual riders shopping outside the standard snowboard or skateboard lineup.
- Parts and Accessories Replacement parts and complementary accessories for snowboarders and skateboarders maintaining or customizing their setups.
- Snowboard Outerwear, Gloves and Mittens Snowboard outerwear jackets and pants, plus gloves and mittens, sold retail to individual riders preparing for resort and backcountry use.
- Men's Apparel Men's action sports apparel sold retail to individual male snowboarders, skateboarders, and riders.
- Women's Apparel Women's action sports apparel sold retail to individual female snowboarders, skateboarders, and riders.
- Kids' Apparel Action sports apparel sized for children and youth, sold retail to parents outfitting young snowboarders and skateboarders.
- Bags and Packs Bags and packs for snowboarders, skateboarders, and travelers commuting with their gear, sold retail to individual riders.
- Headwear and Headphones Beanies, hats, and ride-along headphones sold retail to individual snowboarders and skateboarders.
- Cameras and Accessories Action-sports cameras and complementary accessories such as mounts sold retail to individual riders documenting their sessions.
- DVDs and Movies Snowboard and skateboard DVD and movie titles sold retail to individual riders and fans of action-sports video content.
- Used Gear Previously owned snowboards, bindings, boots, apparel, and accessories resold at used prices to budget-conscious individual riders.
- Snowboard Demos Try-before-buy demo rentals of new-season snowboards, bindings, and boots from premium brands for individual riders who want to test a board at a Utah resort before purchase, with half the rental fee creditable toward purchase.
- Backcountry Gear Rentals Rental of backcountry-specific gear such as splitboards, beacons, and packs for individual riders doing off-piste and touring days.
- Onewheel Rentals Rental of Onewheel electric boards for individual riders wanting to try the device before purchase or for a trial session.
- Performance Tuning, Repairs, and Custom Boards Expert snowboard tuning, waxing, edge work, base repair, structural repair, and custom splitboard and swallowtail fabrication services for individual riders whose boards need expert service or whose preferred setup cannot be bought off the shelf.
- Vintage Snowboard Appraisals Authenticated appraisal of rare or vintage snowboards for individual collectors, sellers, and estate or insurance purposes, leveraging the shop's vintage board expertise and museum relationships.
Quantifiable outcome
- 38+ years in business as Utah's first snowboard specialty shop
- +2 more outcomes
Companies that use Salty Peaks
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Salty Peaks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salty Peaks partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BurtoncoreBurton authorized dealer. Carries full range of Burton snowboards, bindings, boots, and apparel including popular models like the Burton Custom, Ion Step On, and Genesis EST. Featured brand prominently in shop marketing.
- Lib TechcoreLib Tech authorized dealer. Carries extensive Lib Tech lineup including Skate Banana, EJack Knife, Dynamo, Wayfinder, and specialty boards. Innovative C2BTX and magne-traction technologies highlighted in shop.
- Never SummercoreNever Summer authorized retailer. Extensive selection including Proto Synthesis, Proto Ultra, Valhalla, and specialty shapes. One of the core brands in demo and rental fleet.
- GNUcoreGNU authorized dealer. Carries GNU snowboards including Gremlin, Riders Choice, Wagyu, and Barrett. Popular brand for both men's and women's boards.
- JonescoreJones authorized dealer. Strong selection including Flagship, Hovercraft, Stratos, Solution Split (backcountry), and Mind Expander. Featured in demo fleet and rental programs.
- PowellcorePowell authorized dealer. Carries Powell skateboard decks including reissue series, completes, and specialty items. Strong presence in skateboard category.
- IndependentcoreIndependent Truck Company authorized dealer. Carries full range of Independent skateboard trucks including Stage 4, Stage 11, and pro models like Eric Dressen hollows.
- Spark R&DminorSpark R&D authorized dealer. Carries splitboard bindings and accessories for backcountry riding. Featured in splitboard rental program.
- VibeRideminorVibeRide authorized dealer. Carries innovative brake board products including Brakeboard Pro and Switch Brake Board with patented foot-activated disc brake technology.
- NHS (National Hot Skooter)coreNHS authorized dealer for skateboard brands including Santa Cruz, Creature, Blind, and others under NHS distribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Salty Peaks competitors and assessment
Company assessmentDirect peers
- Backcountry: Backcountry is an online outdoor and action sports retailer with deep snowboard, ski, and apparel assortments from the same premium brands carried by Salty Peaks (Burton, Lib Tech, Jones). Competes head-to-head for the same online snowboard/skateboard customer.
- evo: evo is a multi-channel action sports retailer selling snowboards, skis, skateboards, and apparel online and through flagship stores, plus offering rentals and lessons. Directly comparable to Salty Peaks across product mix, premium-brand assortment, and rental/demo services, but at materially larger scale.
- Tactics: Tactics is an Oregon-based e-commerce retailer specializing in skateboarding, snowboarding, and wakeboarding equipment, apparel, and shoes. Closely comparable to Salty Peaks's skateboard and snowboard assortment with a similar specialty-shop online identity.
- Skate Warehouse: Skate Warehouse is a large online skateboard and streetwear retailer carrying the same deck, truck, and wheel brands Salty Peaks stocks (Powell, Independent, NHS). Comparable to Salty Peaks's skateboard category but competes primarily online rather than via a flagship store.
Regional players
- Alpine Rose Ski & Sport: Alpine Rose is a family-owned ski and snowboard specialty shop in Colorado offering sales, rentals, and tuning. Compares to Salty Peaks as a similar-sized, service-oriented specialty snowboard retailer, but operates in a different regional market.
- Sturtevant’s Ski & Snowboard: Sturtevant's is a long-established ski and snowboard specialty retailer in the Pacific Northwest with multiple locations, offering sales, rentals, and tuning. Comparable to Salty Peaks in legacy specialty retail and service offerings, but serving a different regional market.
Broad incumbents
- Christy Sports: Christy Sports is a multi-state specialty retailer in the western U.S. offering ski, snowboard, and outdoor gear, apparel, and rentals. Comparable to Salty Peaks in the snowboard specialty and rental segments but with multiple locations and a broader mountain-town footprint.
- REI: REI is a large U.S. outdoor co-op retailer with a broad multi-sport assortment including snowboards, bindings, boots, and apparel. Overlaps with Salty Peaks on winter sports retail but operates at much larger scale and with a wider, less curated category focus.
Emerging players
- Burton (Direct-to-Consumer): Burton is a leading snowboard brand and the single most important supplier to Salty Peaks, and it sells direct through burton.com and flagship stores. Not a retailer peer in the traditional sense, but the growing D2C posture of Burton is a direct competitive threat to Salty Peaks's retail sales of the same brand.
- brightonresort.com (Brighton Ski Resort Retail): Brighton is a Utah ski resort that operates its own on-mountain retail and rental shops and already hosts Salty Peaks's vintage board displays. Comparable to Salty Peaks in Utah-located snowboard retail and rental, but as a resort-owned operation rather than an independent specialty shop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salty Peaks social profiles
Digital presenceSalty Peaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salty Peaks leadership team
Management profileNumber of profiles
Profiles1 record
Salty Peaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salty Peaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salty Peaks
What does Salty Peaks do?
Salty Peaks is an independently owned specialty retailer in Salt Lake City that sells new and used snowboards, skateboards, longboards, bindings, boots, apparel, outerwear, accessories, and action-sports gear, alongside demo rentals, performance tuning and repairs, custom splitboard and swallowtail fabrication, vintage snowboard appraisals, and an on-site Utah Snowboard Museum. Customers include individual riders, beginners testing gear before purchase, visitors renting demo boards for resort days, collectors seeking appraisals, and multi-generational Utah families.
Is Salty Peaks a public or private company?
Salty Peaks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salty Peaks founded?
Salty Peaks was founded in 1987. It employs 1 to 10 people.
Where is Salty Peaks based?
Salty Peaks is headquartered in Salt Lake City, United States, in the North America region.
How does Salty Peaks make money?
Six revenue lines are on record. Product Sales are the primary driver. The others are snowboard Rentals/Demos, tuning and Repair Services, vintage Appraisals, backcountry Gear Rentals and onewheel Rentals.
Who are Salty Peaks's main competitors?
Direct peers on record are Backcountry, evo, Tactics and Skate Warehouse. Regional players are Alpine Rose Ski & Sport and Sturtevant’s Ski & Snowboard. Broad incumbents are Christy Sports and REI. Emerging players are Burton (Direct-to-Consumer) and brightonresort.com (Brighton Ski Resort Retail).
Does Salty Peaks have an API?
No public API is recorded for Salty Peaks.
What industry is Salty Peaks in?
Salty Peaks's product category is Snowboard and Skateboard Specialty Retail. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks). Its NAICS code is 45911.