Roig
Roig is a family-owned mobility provider in Mallorca, Spain, offering car rental, airport transfers, coach and bus rentals, premium chauffeur services, and curated tourist experiences to international visitors, event organizers, and travel trade partners across seven island locations.
- Company typePrivate
- Founded1953
- HeadquartersCala Millor, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
Roig firmographics
Firmographics- Name
- Roig
- Legal name
- Roig Drive Mallorca
- Website
- https://roig.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Roig is a family-owned mobility provider in Mallorca, Spain, offering car rental, airport transfers, coach and bus rentals, premium chauffeur services, and curated tourist experiences to international visitors, event organizers, and travel trade partners across seven island locations.
- Ownership category
- akta.pro rank
Roig industry classification
Industry- Product category
- Car Rental and Mobility Services
- NAICS
- Passenger Car Rental and Leasing (53211), Limousine Service (48532), Taxi and Ridesharing Services (48531)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)
- akta.pro primary industry
- Private Airport Transfer & Chauffeured Services (THAIAFAB)
- akta.pro secondary industries
- Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Chauffeured / Black Car & Executive Car Services (THACAIAC), Luxury Sedan & Executive Car Rentals (THADAMAB)
Keywords
Where Roig is headquartered
LocationHeadquarters
- HQ city
- Cala Millor
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Roig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Car Rental: Core revenue stream from renting vehicles to tourists and residents. Customers pay daily or weekly rates for vehicle access, with options for different vehicle categories from economy to luxury. The fleet includes various categories: mini, compact, family, SUV, premium, and electric/hybrid vehicles.
- Airport and Destination Transfers: Shuttle and private transfer services between Palma Airport and various points across Mallorca. Revenue generated from per-trip fees based on distance and vehicle type.
- Premium/Chauffeur Services: High-end transportation services including luxury vehicle rentals with professional drivers and VIP coach services for discerning customers and special occasions.
- Group Transportation (Bus/Coach Rental): Rental of minibuses (14-16 passengers) and full-size coaches (up to 55 passengers) for group travel, events, and tours. Revenue from per-trip or daily charter fees.
- Experiences and Activities: Curated tours and activities including boat excursions, cultural experiences, and adventure activities. Revenue from ticket sales and tour packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy vehicles starting from €86/day |
| Unit Pricing | Pay-as-you-go | Premium/Luxury vehicles from €200+/day |
| Unit Pricing | Pay-as-you-go | Experiences from €39/adult |
| Other | Pay-as-you-go | Special promotions up to 40% savings |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Roig product offering
Product offeringCore offering
Roig is a Mallorca-based integrated mobility provider offering car rental (rent-a-car across economy to luxury/electric vehicle categories), airport and destination transfers, premium chauffeur services, coach and bus rentals for groups, and curated local experiences (sea, land, air activities). All services are sold under a single unified brand through the company's own booking platform (booking.roig.com), seven physical offices across Mallorca, and airport service points.
Product overview
ROIG Mobility & Experiences is a unified mobility platform offering multiple transportation services in Mallorca. The core offerings include Rent a Car (standard and premium vehicle rental), Transfer (airport shuttle services), ROIG Bus (coach and bus rentals), and ROIG Premium (luxury chauffeur services). The portfolio is unified under a single brand with a shared booking platform (booking.roig.com) and complemented by ROIG Experiences for curated island activities. Additional services include Smartlock for self-service vehicle pickup and ROIG Pro for partner access.
Differentiator
Problem solved
Functional benefit
Products and services
- Rent a Car
- Airport and Destination Transfers
- ROIG Premium
- ROIG Experiences
- ROIG Bus
- Smartlock
Quantifiable outcome
- Save up to 40% with seasonal promotions
- +2 more outcomes
Companies that use Roig
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Roig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roig partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- HolaflyminorHolafly appears as an advertising partner/banner on the ROIG website, promoting eSIM and travel connectivity services. This appears to be a cross-promotional partnership targeting tourists with complementary travel services.
- Andreu GenestraminorLocal chef Andreu Genestra serves as a brand ambassador for ROIG. He represents the authentic Mallorcan essence and helps promote the brand as a trusted local entity that connects visitors with genuine local experiences.
- Local Travel AgenciesminorROIG has partnerships with local travel agencies for booking excursions and activities. The company offers collaboration with travel agencies for selling curated experiences and tours.
- Stellantis &YOU PalmaminorThe chef Andreu Genestra transitioned from Stellantis &YOU Palma to become a ROIG ambassador, indicating a relationship context but not a formal partnership.
Scale indicators5 records
Recent moves3 records
Expansion highlights6 records
Roig competitors and assessment
Company assessmentDirect peers
- Record Go: Spanish car rental operator focused on tourist destinations including Mallorca and other Balearic airports. Comparable low-to-mid tier fleet and leisure-customer base.
- Goldcar: Spanish-headquartered low-cost car rental brand operating across Mediterranean destinations including the Balearics. Directly comparable as a Spanish tourist-driven rental competitor at Mallorca airport.
- Centauro Rent a Car: Spain-based car rental specialist with strong Mediterranean resort and airport presence including Mallorca. Comparable in fleet composition, tourist-segment focus, and airport counter model.
- OK Mobility: Mallorca-headquartered Spanish rental and mobility group operating across the Balearics and mainland. Closest geographic and model match to ROIG's island-centric, multi-service approach.
Broad incumbents
- Enterprise Rent-A-Car: World's largest rental company with Spanish operations. Comparable airport and local-market rental, but with far broader geography and corporate account coverage.
- Hertz: Global car rental incumbent with Spanish operations including Mallorca airport. Comparable at the airport counter level but spans many geographies and customer segments.
- Sixt: European-headquartered premium mobility and rental group with full airport presence in Mallorca. Overlaps with ROIG Premium but operates at much larger scale and brand breadth.
- Europcar: Large European mobility group (now part of a PE-led ownership structure) operating at Mallorca airport. Comparable leisure and short-term rental mix but pan-European scale.
- Avis: Global rental brand with presence at Palma airport. Comparable corporate and leisure rental offering, with broader geographic footprint and loyalty ecosystem.
Regional players
- Hiper Rent a Car: Mallorca-based local rental operator. Comparable as a fellow island-focused local competitor, though smaller in fleet breadth and lacking ROIG's premium/experiences diversification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roig social profiles
Digital presenceRoig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roig leadership team
Management profileNumber of profiles
Roig subsidiaries and ownership
Company hierarchySubsidiaries3 records
Roig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roig
What does Roig do?
Roig is a Mallorca-based integrated mobility provider offering car rental (rent-a-car across economy to luxury/electric vehicle categories), airport and destination transfers, premium chauffeur services, coach and bus rentals for groups, and curated local experiences (sea, land, air activities). All services are sold under a single unified brand through the company's own booking platform (booking.roig.com), seven physical offices across Mallorca, and airport service points.
Is Roig a public or private company?
Roig is a private company. It is classified as family owned and is currently operating.
When was Roig founded?
Roig was founded in 1953. It employs 251 to 500 people.
Where is Roig based?
Roig is headquartered in Cala Millor, Spain, in the Europe region.
How does Roig make money?
Five revenue lines are on record. Car Rental is the primary driver. The others are airport and Destination Transfers, premium/Chauffeur Services, group Transportation (Bus/Coach Rental) and experiences and Activities.
Who are Roig's main competitors?
Direct peers on record are Record Go, Goldcar, Centauro Rent a Car and OK Mobility. Broad incumbents are Enterprise Rent-A-Car, Hertz, Sixt, Europcar and Avis. Hiper Rent a Car is listed as a regional player.
Does Roig have an API?
No public API is recorded for Roig.
What industry is Roig in?
Roig's product category is Car Rental and Mobility Services. Its primary akta.pro industry code is THAIAFAB, Private Airport Transfer & Chauffeured Services, with a secondary code of THADAAAG, Chauffeur-Driven Car Rental (With Driver). Its NAICS code is 53211 and its SIC code is 7510.