What Longdo Cards does

Longdo Cards operates Loga, a multi-channel customer relationship management (CRM), loyalty, and e-commerce platform targeted at small and medium-sized merchants in Thailand, with a particular concentration in retail, food and beverage, and service businesses. Founded around 2013 under Metamedia Technology and operating from Bangkok, Loga bundles membership management, point-based loyalty rewards, e-coupons, an e-commerce storefront, booking and reservations, and BI analytics into a single product accessible via LINE Official Account, a branded mobile application, or even a phone number without a smart device. The platform's technical architecture is anchored by a native LINE Official Account integration, augmented by the Loga API, which connects merchants' POS systems, multiple payment gateways (credit/debit cards, QR code, LINE Pay), and logistics/delivery providers into a unified workflow.

The company monetizes through a tiered subscription model priced in Thai Baht, ranging from a free-forever tier (100 members, one admin) up to Pro Platinum (฿3,290/month, 30,000 members, 50 admin seats), with LINE Integration gated to the Pro Gold tier and above. Complementary revenue streams include transaction-related fees from in-platform e-commerce and bespoke branded mobile app development services for iOS and Android. Distribution is predominantly product-led: a prominent "Create A Free Account" call-to-action drives self-serve onboarding, while a Calendly scheduling link supports enterprise-style sales conversations. The customer base spans Thai SMBs across F&B, retail, healthcare, and wellness — including Jones Salad, Teppen, Malee Superstore, Akiyoshi, Boon Tong Kee, Thann, and Dentajoy — alongside regional enterprise users such as Tim Hortons Thailand. Marketing leverages the Loga website and blog, LINE OA, Facebook, and TikTok, with customer testimonials functioning as a referral engine.

Strategically, the company is bootstrapped with no disclosed venture funding, operates with a lean team of 1–10 employees, and is headquartered in Bangkok, Thailand. Its positioning rests on being the most comprehensive LINE-OA-native CRM/loyalty stack in Thailand — leveraging LINE's dominant 50M+ user footprint as a distribution channel — while expanding the product surface into e-commerce, subscription management, in-house delivery (positioned against third-party platform fees), and BI analytics to deepen merchant workflow lock-in over time.

Name

Longdo Cards

Legal name

Longdo Cards

Website

https://cards.longdo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Customer Loyalty & CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

akta.pro secondary industries

Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Customer loyalty platform
• Merchant CRM software
• LINE OA integration
• Mobile membership cards
• Loyalty rewards system

Headquarters

HQ city

Phuket

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Tiered subscription model with monthly billing. Four tiers from free (100 members) to Pro Platinum (30,000 members). Higher tiers unlock more members, admins, and LINE integration features.
2. Transaction/Commission Fees: E-commerce platform enabling merchants to sell products online, process payments through integrated gateways, and manage own delivery platform - likely generating transaction or commission-based revenue.
3. Custom Branded App Development: Bespoke app creation service for businesses that prefer unique branded environment for iOS and Android.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Longdo Cards operates the Loga platform, a multi-channel CRM, loyalty, and e-commerce solution for merchants. It enables customer membership management, point accumulation and milestone-based reward redemption, e-coupon distribution, an integrated online store with payment and delivery, booking/reservation scheduling, and BI Analytics dashboards. The platform is delivered primarily through LINE Official Account, branded mobile apps, web portal, and phone-based access, with deep POS, payment gateway, and logistics integration via the Loga API.

Product overview

Longdo Cards operates Loga (at loga.app), a unified CRM, loyalty, and e-commerce platform delivered as a single product with multiple access channels (LINE OA, branded app, phone number). The core Loga platform bundles several integrated functions: membership and loyalty management (points, rewards, coupons), an e-commerce store with payment and delivery integration, booking/reservation scheduling, and BI Analytics for customer insights. The platform is available in Thai and English, targets merchants across retail, food & beverage, and service industries, and is offered across tiered pricing plans (Free, Starter, Silver, Pro - Gold, Pro - Platinum) differentiated by member capacity and feature access.

Differentiator

Problem solved

Functional benefit

Brands

• Loga: One-stop solution for CRM/Loyalty and E-Commerce providing Point-Reward, E-Coupon, E-Commerce, Booking, Customer Insights, and Business Intelligence analytics.

Products and services

• Loga Platform One-stop CRM, loyalty, and e-commerce platform for merchants that enables membership management, point accumulation and milestone-based reward redemption, e-coupons, an integrated online store with payment (cards, QR code, LINE Pay) and delivery connectivity, booking/reservation scheduling, and BI analytics. Delivered through LINE Official Account, branded app, web portal, and phone-based access. Target users are Thai retail, food & beverage, and service businesses.
• Bespoke Branded Mobile Apps

Quantifiable outcome

• Existing customers spend 66% more than new customers

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• Metamedia TechnologycoreStrategic or Co-development PartnerParent company of Loga. Loga is identified as a Metamedia Technology company in footer and branding. Website URL and copyright maintained under this corporate entity.
• LINE Official Account (LINE OA)coreTechnology or IntegrationLINE OA is a core technology integration partner and primary distribution channel. Loga is optimized for LINE Official Account and deep-links to functions from LINE OA. LINE Integration feature included in Pro Gold tier and above.
• LINE PaymajorTechnology or IntegrationIntegrated payment gateway enabling QR code payments through LINE Pay. Part of the payment gateway integrations available within Loga's e-commerce platform.
• POS (Point-of-Sales) System ProvidersmajorTechnology or IntegrationPOS system integration enables merchants to connect their existing point-of-sale systems with Loga CRM. Customer testimonials confirm flexible POS integration with database consolidation.
• Payment GatewaysmajorTechnology or IntegrationIntegrated payment gateways supporting credit/debit cards and QR code payments. Enables seamless e-commerce checkout within Loga platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antavo: Antavo is an enterprise SaaS loyalty platform with API-centric architecture for retailers and brands. Like Loga, it provides points/rewards programs, tiered memberships, and integrations with POS/e-commerce systems, though it targets larger enterprise customers globally.
• TabSquare: TabSquare is a Singapore-headquartered F&B technology company offering POS, CRM, and AI-driven menu/loyalty solutions across Southeast Asia. Comparable to Loga's integrated CRM + POS + analytics positioning for restaurants in the same SEA SMB segment.
• Stamped.io: Stamped.io is an e-commerce marketing platform offering loyalty, rewards, referrals, and reviews for Shopify merchants. Comparable to Loga in loyalty program functionality with tier-based rewards and member engagement features.
• Smile.io: Smile.io is a loyalty and rewards platform purpose-built for e-commerce merchants (primarily Shopify). Comparable to Loga's points/rewards, VIP tiers, and referral program functionality, but focused on global DTC e-commerce rather than Thai F&B/retail SMBs.
• Qlub: Qlub is a payment-linked loyalty and marketing platform for restaurants across the Middle East and Asia. Directly comparable to Loga in targeting F&B merchants with digital loyalty, CRM, and customer engagement features in a regional market.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty and rewards platform for e-commerce brands with points programs, VIP tiers, and integration with POS/CRM stacks. Closely comparable to Loga's loyalty-first functionality but on Shopify/WooCommerce rather than LINE OA.
• Eats365: Eats365 is a Hong Kong-based F&B operating system providing POS, KDS, online ordering, and CRM to restaurants across Asia. Overlaps directly with Loga's SMB F&B merchant focus and bundled POS + CRM + e-commerce model.

Broad incumbents

• Yotpo: Yotpo is a global e-commerce marketing platform offering loyalty, referrals, reviews, and SMS marketing. Comparable to Loga in loyalty/CRM functionality but serves larger global e-commerce brands rather than Thai SMBs on LINE.
• LINE Corporation: LINE Corp operates LINE Official Account and LINE MyShop commerce tools for merchants directly on its messaging platform. While LINE is both Loga's deepest integration partner and a potential first-party competitor, its commerce/loyalty features compete with Loga for the same Thai SMB merchant base.
• Square (Block): Square provides SMB payments, POS, and a built-in loyalty program targeting small retailers and restaurants globally. Comparable to Loga as a broad commerce/loyalty platform for SMBs, but as a much larger incumbent with significantly more resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfb.com/logaapp
• TikToktiktok.com/@l ogaapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longdo Cards