la maison de l'espadrille
La Maison de l'Espadrille is a French family-run SARL founded in 1960 that designs, manufactures, and retails espadrilles, sandals, slippers, and bags via a DTC e-commerce site and seven southwest France stores, plus Astérix, Gaston, and Lucky Luke licensed collaborations and worldwide shipping.
- Company typePrivate
- Founded1960
- HeadquartersSoorts-hossegor, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What la maison de l'espadrille does
La Maison de l'Espadrille is a privately held French SARL that designs, manufactures, and retails espadrilles, sandals, slippers, and complementary bags under its own brand and through licensed collaborations with French comic IP (Astérix, Gaston Lagaffe, Lucky Luke). The company is the second-generation continuation of the "goes extra" brand created in 1960 by Monsieur and Madame Arauzo in southwestern France and is currently managed by their two sons. Its annual manufacturing capacity exceeds 300,000 classic and fantaisie espadrilles, produced in-house through a dual artisanal ("cousu main") and proprietary machine-stitched ("cousu machine / mécanique") method, supplemented by a 25+ year partnership with an undisclosed Spanish manufacturer for the summer "bios" sandals and winter pantoufles lines.
The commercial operation is omnichannel. Distribution combines a PrestaShop-based direct-to-consumer e-commerce storefront (maisonespadrille.fr) that ships worldwide via Chronopost with VAT exemption for non-EU customers, and seven owned physical retail stores across southwest France (Bayonne, Capbreton, Pau, Soorts-Hossegor, Vieux-Boucau-les-Bains, Arcachon, Hossegor). The technology stack is standard commerce infrastructure: Société Générale online payment gateway with 3D Secure and SSL, PrestaShop loyalty (totloyaltyadvanced) and email-alert (ps_emailalerts) modules, and hosting by VEGA Informatique in Reims. Customer segments are mass-consumer (women, men, children) plus a niche comic/IP novelty segment and international cross-border buyers, served at accessible unit price points between roughly €15 (discounted) and €130+, with promotional markdowns of up to ~59% off list price and a tiered loyalty-points scheme (approximately 33 points per euro) redeemable as discount vouchers. The company is family-run with no external investors, no funding rounds, and registered share capital of €150,000 (RCS Dax 344 100 284).
la maison de l'espadrille firmographics
Firmographics- Name
- la maison de l'espadrille
- Legal name
- S.A.R.L. La Maison de l'espadrille
- Website
- https://maisonespadrille.fr
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Maison de l'Espadrille is a French family-run SARL founded in 1960 that designs, manufactures, and retails espadrilles, sandals, slippers, and bags via a DTC e-commerce site and seven southwest France stores, plus Astérix, Gaston, and Lucky Luke licensed collaborations and worldwide shipping.
- Ownership category
- akta.pro rank
la maison de l'espadrille industry classification
Industry- Product category
- Espadrilles and Footwear
- NAICS
- Footwear Manufacturing (3162)
- SIC
- Rubber & Plastics Footwear (3021), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)
Keywords
Where la maison de l'espadrille is headquartered
LocationHeadquarters
- HQ city
- Soorts-hossegor
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
la maison de l'espadrille business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct retail of espadrilles and slippers: One-time sale of physical footwear products (espadrilles traditionnelles, fantaisies, classiques, bios, pantoufles, sacs and licensed collaborations) via own e-commerce site maisonespadrille.fr and 7 physical stores in southwest France. Prices range from approximately €15 to €130+ per pair with promotional discounts of up to ~59% off list price.
- International / export retail sales: Worldwide delivery via Chronopost with country-specific shipping rates; non-EU customers receive VAT exemption (TVA displayed at 0%), enabling a cross-border DTC sales channel.
- Loyalty-driven repeat purchases: Bonus-point loyalty scheme (totloyaltyadvanced) converts accumulated points into discount vouchers, stimulating repeat purchases and post-sale engagement with a registered customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-priced espadrilles, slippers and bags with promotional markdowns |
| Unit Pricing | Pay-as-you-go | Tiered delivery pricing by basket size |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
la maison de l'espadrille product offering
Product offeringCore offering
La Maison de l'Espadrille manufactures and retails espadrilles (traditionnelles, classiques, fantaisies), summer bios sandals, winter pantoufles slippers, and bags. Production combines traditional hand-stitched (cousu main) and proprietary machine-stitched (cousu mécanique) methods in its own southwest France workshop, with annual output exceeding 300,000 pairs. Sales run through the maisonespadrille.fr e-commerce site, seven physical stores in southwest France, and worldwide Chronopost delivery.
Product overview
La Maison de l'Espadrille operates a single integrated e-commerce storefront (maisonespadrille.fr) organized as a unified product catalog rather than a platform-plus-modules architecture. The catalog is structured around six core product collections: Espadrilles Traditionnelles (the heritage hand-sewn and machine-sewn range, with over 300,000 units produced per year), Espadrilles Fantaisies (fashion-driven designs for women, men, and children), Espadrilles Classiques (classic mules with leather insoles), Les Bios (summer sandals produced via a long-standing Spanish manufacturing partner), Pantoufles (winter slippers across women's, men's, Christmas, felt, and children's ranges), and Sacs (bags). On top of this core assortment, the company layers three licensed character collaboration lines — Astérix, Gaston, and Lucky Luke — which extend across the slipper and espadrille sub-categories. All collections are sold from the same site with shared checkout, loyalty points, return policy, and Chronopost shipping infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Espadrilles Traditionnelles Traditional espadrilles manufactured using both machine-sewn (cousu machine) and hand-sewn (cousu main) methods; the brand's heritage product line, with more than 300,000 units produced annually.
- Espadrilles Fantaisies Fashion/fancy espadrilles offered for women, men, and children, including basic, tennis-style, and compensée (wedge) variants in nubuck, leather, and textile materials.
- Espadrilles Classiques Classic espadrille mules (such as the Inte-445 model), hand-sewn with leather insole and vulcanized sole, offered in textile and various colorways for women.
- Les Bios (Summer Sandals) Summer sandal range (bio sandals) for women, men, and children; manufactured in collaboration with a Spanish partner the company has worked with for over 25 years.
- Pantoufles (Slippers) Winter slippers range including women's, men's, Christmas, felt (Halloween), and children's styles; expands the seasonal offering beyond summer espadrilles.
- Sacs (Bags) Bags category complementing the footwear offering, available alongside espadrilles and slippers.
- Collaboration Astérix Licensed product collaboration featuring the Astérix character; includes women's slippers, men's slippers, and men's espadrilles.
- Collaboration Gaston Licensed product collaboration featuring the Gaston Lagaffe character, applied to men's and women's slippers, plus espadrille homme.
- Collaboration Lucky Luke Licensed product collaboration featuring the Lucky Luke character, applied to men's espadrilles.
Quantifiable outcome
- Manufactures more than 300,000 espadrilles (classiques and fantaisies) every year
- +4 more outcomes
Companies that use la maison de l'espadrille
Customer profileSegments5 records
Ideal customer profiles4 records
la maison de l'espadrille technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
la maison de l'espadrille partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ChronopostcoreExclusive shipping partner used for all outbound orders ("Le mode d'expédition est CHRONOPOST 24H"). Provides both Pickup relay points (€7 under €35 / free from €35) and home delivery with signature (€9 under €35 / €2 from €35 / free from €100). Tracking ID provided via confirmation email and on chronopost.fr.
- Société Généralecore"L'Exploitant utilise la solution de paiement en ligne Société générale" — provides the secure online payment gateway through which card transactions are routed directly to Société Générale's banking servers with SSL encryption.
- PayPalcoreEnabled as a wallet payment option so customers can pay without sharing bank-card details with the site. Order is only effective once PayPal's secure payment centre confirms the transaction.
- VEGA InformatiquecoreWeb hosting provider for maisonespadrille.fr, based at 27 rue ponsardin, 51100 Reims, France.
- Unnamed Spanish manufacturing partnercoreLong-term manufacturing collaborator of 25+ years producing the summer "bio" sandals line and the winter pantoufles fantaisies line. Specific partner name is not disclosed in the source.
- Astérix (licensed collaboration)coreCo-branded collection featuring Astérix IP on espadrilles and pantoufles (femme, homme). Listed as a permanent "collaborations" category on the navigation.
- Gaston (Gaston Lagaffe) (licensed collaboration)coreCo-branded collection featuring Gaston Lagaffe IP on pantoufles homme and pantoufles femme, plus espadrille homme.
- Lucky Luke (licensed collaboration)minorCo-branded collection featuring Lucky Luke IP on espadrilles homme, listed under the "collaborations" navigation menu.
- Bayonne MédiationminorDesignated consumer mediator (32 rue du Hameau, 64200 Biarritz; www.bayonne-mediation.com) for out-of-court dispute resolution after customer service is first contacted.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
la maison de l'espadrille competitors and assessment
Company assessmentDirect peers
- Manebi: Italian espadrille brand with a strong DTC and wholesale footprint across Europe. Comparable in seasonal espadrille focus, fashion-forward SKUs, and licensed/collaboration-driven collections, competing for the same European summer footwear buyer.
- Soludos: US-based espadrille and casual summer shoe brand with a DTC storefront and international shipping. Comparable in espadrille-centric catalog, fashion collaborations, and direct-to-consumer positioning, though primarily targeting a North American customer base.
- Toni Pons: Spanish espadrille and wedge footwear brand selling across Europe and internationally with both DTC e-commerce and physical retail. Comparable in product mix (espadrilles, summer sandals) and in using Mediterranean artisan production at accessible price points.
- Minnetonka Moccasin: US heritage slipper and moccasin brand with DTC storefront and worldwide shipping. Comparable in heritage/handcraft narrative, slipper-led catalog, and DTC + retail mix targeting a similar seasonal indoor/outdoor footwear customer.
- Castañer: Spanish heritage espadrille maker founded in 1927, producing hand-stitched espadrilles for women, men and children with a global DTC and wholesale presence — the closest direct competitor to La Maison de l'Espadrille in category, craft positioning, and price band.
- Avarca: Menorquín-based espadrille/sandal maker (avarcas) selling handmade summer footwear via DTC and select retailers. Comparable in artisanal craft story, narrow seasonal SKU, and DTC-led international distribution model.
Broad incumbents
- Havaianas: Brazilian global rubber-sandal incumbent owned by Alpargatas, with massive scale, worldwide retail, and licensed collaborations. Competes for the same summer/slipper footwear wallet at a much larger scale and broader price band.
- TOMS: US casual footwear brand (alpargata/espadrille-adjacent slip-ons) with a strong DTC site, international shipping, and one-for-one social mission. Comparable as a DTC-led casual summer footwear brand, though broader in category and much larger in scale.
- EMU Australia: Australian sheepskin slipper and casual footwear brand with international DTC and wholesale distribution. Comparable in slipper category overlap (pantoufles) and DTC international model, though broader in material and price band.
- Bata: Global footwear incumbent with a deep multi-category portfolio including casual and slipper ranges, distributed via own stores and e-commerce worldwide. Relevant as a broad incumbent competing for the same mass-market affordable footwear customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
la maison de l'espadrille social profiles
Digital presencela maison de l'espadrille financial estimates
Financial estimateRevenue estimate
Valuation estimate
la maison de l'espadrille leadership team
Management profileNumber of profiles
Profiles1 record
la maison de l'espadrille funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
la maison de l'espadrille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about la maison de l'espadrille
What does la maison de l'espadrille do?
La Maison de l'Espadrille manufactures and retails espadrilles (traditionnelles, classiques, fantaisies), summer bios sandals, winter pantoufles slippers, and bags. Production combines traditional hand-stitched (cousu main) and proprietary machine-stitched (cousu mécanique) methods in its own southwest France workshop, with annual output exceeding 300,000 pairs. Sales run through the maisonespadrille.fr e-commerce site, seven physical stores in southwest France, and worldwide Chronopost delivery.
Is la maison de l'espadrille a public or private company?
la maison de l'espadrille is a private company. It is classified as family owned and is currently operating.
When was la maison de l'espadrille founded?
la maison de l'espadrille was founded in 1960. It employs 11 to 50 people.
Where is la maison de l'espadrille based?
la maison de l'espadrille is headquartered in Soorts-hossegor, France, in the Europe region.
How does la maison de l'espadrille make money?
Three revenue lines are on record. Direct retail of espadrilles and slippers are the primary driver. The others are international / export retail sales and loyalty-driven repeat purchases.
Who are la maison de l'espadrille's main competitors?
Direct peers on record are Manebi, Soludos, Toni Pons, Minnetonka Moccasin, Castañer and Avarca. Broad incumbents are Havaianas, TOMS, EMU Australia and Bata.
Does la maison de l'espadrille have an API?
No public API is recorded for la maison de l'espadrille.
What industry is la maison de l'espadrille in?
la maison de l'espadrille's product category is Espadrilles and Footwear. Its primary akta.pro industry code is IMAMAHAI, Foodservice Disposables (cups, plates, bowls, trays, clamshells). Its NAICS code is 3162 and its SIC code is 3021.