What Light and Shadows does

Light and Shadows, operating as LS GROUP, is a French privately-held 3D technology company founded in 2009 and headquartered in Suresnes, France, with an employee count in the 11-50 band. The firm organizes its offering into three specialized divisions — V-DESIGN, V-MANUFACTURING, and V-COMMERCE — plus supporting sub-brands (LS Studio, LS Software, LS Solutions, LS Academy, LUMINA STUDIO, Stipple) that collectively address the full product lifecycle from early-stage design through manufacturing simulation to e-commerce sales enablement.

The technical core is real-time 3D visualization and immersive experience delivery, powered by NVIDIA Omniverse, OpenUSD 3D standards, and WebGL. V-DESIGN provides real-time visualization, CAD review, and Omniverse-based rendering for product design decisions; V-MANUFACTURING delivers digital twin simulation, physics-based industrial interactions, ergonomic and assembly VR simulation, and a no-code VR builder; V-COMMERCE supplies 3D product configurators, virtual showrooms, and mixed-reality experiences aimed at increasing conversion and reducing returns, with LUMINA STUDIO serving luxury clients.

The business operates a dual revenue model combining subscription/recurring software across the three divisions with quote-based professional services and custom 3D development for enterprise clients, sold under multi-year contracts. The go-to-market is direct enterprise field sales into flagship brand customers including Airbus Corporate Jets (ACJ TwoTwenty configurator), Kia (EV6 configurator in 2020), Levi's (sneaker configurator), and Cabaña (bag and luggage personalization), supported by a content-marketing and SEO-driven website plus LinkedIn and YouTube distribution. The company has no disclosed funding rounds, no parent company, no listed subsidiaries, and no known acquisitions or restructuring events.

Name

Light and Shadows

Legal name

LS GROUP

Website

https://light-and-shadows.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Light and Shadows (LS GROUP) is a French 3D technology firm that builds NVIDIA Omniverse and OpenUSD-powered real-time visualization, digital twin, and e-commerce configurator solutions across V-DESIGN, V-MANUFACTURING, and V-COMMERCE for enterprise clients.

Ownership category

akta.pro rank

Product category

3D Visualization & Digital Twin Software

NAICS

Software Publishers (5132), Industrial Design Services (541420), Custom Computer Programming Services (541511)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Real-time 3D visualization
• Digital twin solutions
• 3D product configurators
• VR simulation software
• Immersive commerce experiences

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. V-DESIGN Software Products: Software products and purpose-built applications for 3D design visualization, including real-time 3D visualization software and product design review tools sold to enterprise customers.
2. V-MANUFACTURING Software Products: Purpose-built applications and plugins for Digital Twin experiences creation, industrial simulation, and VR-based manufacturing solutions.
3. V-COMMERCE Software Products: 3D configurator software, virtual showroom solutions, and e-commerce visualization tools for retail and luxury product companies.
4. Professional Services & Custom Development: Custom 3D development, rendering, UI design, and WebGL implementation services for bespoke client projects, as evidenced by their tailored project approach and client-specific implementations for Airbus, Kia, Levi's, and Cabaïa.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Light and Shadows (LS GROUP) develops and delivers 3D visualization, digital twin, and immersive commerce software through three specialized divisions: V-DESIGN (real-time 3D visualization and product design review powered by NVIDIA Omniverse and OpenUSD), V-MANUFACTURING (digital twin simulation, VR-based maintenance/assembly/ergonomic simulation, and no-code VR simulation builder), and V-COMMERCE (3D product configurators, virtual showrooms, and mixed reality experiences for e-commerce). The company also provides professional services for tailor-made custom 3D projects.

Product overview

LS GROUP (Light and Shadows) is a French company offering a unified platform of 3D solutions organized into three specialized divisions: V-DESIGN, V-MANUFACTURING, and V-COMMERCE. V-DESIGN provides real-time 3D visualization, advanced rendering powered by NVIDIA Omniverse, and OpenUSD-based workflows for design decision-making. V-MANUFACTURING delivers purpose-built digital twin applications, virtual reality simulation tools, and industrial interaction capabilities. V-COMMERCE focuses on e-commerce enablement through 3D configurators, virtual showrooms, and mixed reality experiences, with LUMINA STUDIO serving luxury clients. The divisions share underlying 3D technology but address distinct stages of the product lifecycle from design through sales.

Differentiator

Problem solved

Functional benefit

Brands

• V-DESIGN: 3D visualization solutions for design decision-making, providing early-stage 3D visuals and real-time experiences powered by NVIDIA Omniverse.
• V-MANUFACTURING
• V-COMMERCE
• LS Studio
• LS Software
• LS Solutions
• LS Academy

Products and services

• V-DESIGN 3D design software suite providing real-time 3D visualization, advanced NVIDIA Omniverse-powered rendering, high-fidelity product visualization, 3D asset and CAD management, product design review, immersive real-time 3D experiences, and OpenUSD 3D visualization technology for enterprise design and engineering teams to validate concepts early and accelerate time-to-market.
• V-MANUFACTURING Purpose-built digital twin applications and plugins enabling virtual reality design review, a no-code VR simulation builder, interactive digital twin simulation, physics-based industrial interactions, ergonomic analysis in VR, maintenance and assembly simulation, scenario planning and process simulation, and advanced industrial simulation for manufacturing and industrial clients.
• V-COMMERCE 3D and mixed reality commerce software providing 3D product configurators, virtual showrooms, mixed reality engagement experiences, real-time 3D product visualization for e-commerce, and interactive product demos designed to increase conversion rates, reduce product returns, and accelerate sales cycles for retail and e-commerce clients.
• LUMINA STUDIO Luxury-focused 3D visualization and rendering offering within the V-COMMERCE division, delivering tailored and ultra-realistic visuals for discerning luxury clients and premium brand product presentations.
• Stipple Software product within the LS GROUP portfolio, listed as an additional branded property under the company's software offerings.
• Custom 3D Professional Services Bespoke 3D development, rendering, UI design, and WebGL implementation services for tailor-made client projects, evidenced by custom implementations for Airbus Corporate Jets, Kia, Levi's, and Cabaña.

Quantifiable outcome

• Accelerates time-to-market through faster design decisions and streamlined workflows
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, notable and flagship.

• NVIDIA OmniversecoreTechnology or IntegrationNVIDIA Omniverse serves as the foundational technology powering advanced and realistic 3D rendering capabilities. LS GROUP explicitly states their rendering is 'powered by NVIDIA Omniverse' indicating a strategic technology partnership for their core visualization platform.
• OpenUSDcoreTechnology or IntegrationOpenUSD 3D visualization technology is a core technology component used by LS GROUP for 3D visualization, enabling standardized 3D content creation and interoperability.
• CabaïanotableStrategic or Co-development PartnerFrench brand Cabaïa partnered with LS GROUP to launch an immersive 3D e-commerce configurator for personalizing bags and luggage online, demonstrating co-development of a customized retail solution.
• Airbus Corporate JetsflagshipStrategic or Co-development PartnerDeveloped luxury aircraft configurator for ACJ TwoTwenty jet featuring real-time 3D development, rendering, UI design, and WebGL implementation. This flagship project demonstrates high-end aerospace 3D configurator capabilities.
• KiaflagshipStrategic or Co-development PartnerDeveloped car configurator on demand for Kia EV6 electric vehicle during the automotive industry's shift toward electric mobility in 2020.
• Levi'sflagshipStrategic or Co-development PartnerCreated e-commerce configurator for customizing Levi's sneakers using real-time 3D development, rendering, UI, HTML, and WebGL technologies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Threekit: Threekit is a 3D product visualization and configurator platform used by enterprise brands for e-commerce and product configuration, directly overlapping with LS GROUP's V-COMMERCE offering on real-time 3D configurators and virtual showrooms.
• Marxent: Marxent offers 3D/AR/VR product configurators and visualization for home furnishings and retail, intersecting with LS GROUP's V-COMMERCE configurators and virtual showroom capabilities.
• Emersya: Emersya provides interactive 3D and AR product visualization and online configurators for retailers and brands, competing head-to-head with LS GROUP's V-COMMERCE division on the same buyer profiles and use cases.
• Cylindo: Cylindo delivers high-quality 3D product visualization for retail and e-commerce, including 3D configurators and shoppable 3D viewers—a direct comparable to LS GROUP's V-COMMERCE configurator business.
• Configura (CET Designer): Configura provides 3D space planning and product configurators (CET Designer) for commercial furniture and interior goods, overlapping with LS GROUP's V-COMMERCE configurator business in adjacent verticals.

Emerging players

• Spatial (spatial.io): Spatial builds immersive 3D and VR collaboration spaces used for design review and product visualization, intersecting with LS GROUP's V-DESIGN and V-MANUFACTURING real-time 3D and VR review capabilities.
• Roomle: Roomle offers a 3D/AR room planning and product configurator platform for furniture and home goods retailers, an adjacent configurator comparable to LS GROUP's V-COMMERCE work with brands like Cabaïa.

Broad incumbents

• Unity Industrial (Unity Technologies): Unity provides the real-time 3D engine and tooling that underpins many industrial visualization, configurator, and digital twin experiences, comparable to LS GROUP's NVIDIA Omniverse-based real-time pipeline and digital twin work.
• Autodesk VRED: Autodesk VRED is a high-end 3D visualization and design review tool used in automotive and industrial design workflows, comparable to LS GROUP's V-DESIGN real-time product visualization offering but as part of Autodesk's broader design suite.
• Dassault Systèmes (3DEXCITE): 3DEXCITE is the marketing and 3D experience platform within Dassault Systèmes' portfolio, offering high-end 3D product visualization and configurators as part of a much broader PLM suite, directly overlapping with LS GROUP's V-DESIGN and V-COMMERCE.

Market position

Strengths1 record

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lsgroupexlightandshadows3716
• LinkedInlinkedin.com/company/lsgroup3d

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Light and Shadows