Trands USA

What Trands USA does

Trands USA is the US-facing subsidiary of Dayang Group, one of the world's largest Made-to-Measure garment manufacturers. Operating as a private-label custom garment producer, Trands enables menswear and apparel retailers to offer Made-For-You garments to end consumers without holding inventory. Its core product portfolio spans six garment categories — Casual Shirt, Casual Jacket, Casual Pant, Dynamic Shirt, Hunting Jacket (PW Convenience Jacket), and Jeans & Sweaters — manufactured at parent Dayang's world-class facilities capable of producing 1 to 1 million garments with consistent quality.

The company's technology stack centers on the USTYYLIT digital platform, which provides retailers with login access, order management, sample garment and fabric swatch distribution, and customization tools. Supporting this are TrandsForms (a suite of online order and request forms covering Bulk CMT, Custom Woven Labels, Parts Order, Production Issue Reports, and more) and the BYOM (Bring Your Own Material) program, which allows retailers to warehouse their own fabrics at Trands for CMT orders. The Dynamic Shirt modular system enables retailers to build custom shirts from sample parts. Lux

Name

Trands USA

Legal name

Trands

Website

https://trandsusa.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Trands USA is the US subsidiary of Dayang Group, enabling menswear retailers to offer private-label custom-made garments via the USTYYLIT platform, CMT services, and BYOM fabric program, with zero inventory risk.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Garment Manufacturing (CMT): Cut, Make, and Trim services where Trands manufactures custom garments for retailers. Retailers provide fabric or use Trands fabrics, and pay for manufacturing services.
2. Fabric and Swatch Materials: Sale of luxury fabric swatchbooks (Clothing, Jeans & Sweaters, Linings, Shirts, Marzoni, Stylbiella, Materials & Trims, Limited Edition, Last Call) to retailers for customer selection.
3. In-Stock Garment Orders: Direct purchase of pre-made, hand-finished in-stock garments for immediate delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Trands USA manufactures custom, made-to-measure private-label garments for approved menswear and apparel retailers under the "Made For You" program, covering casual shirts, casual jackets, casual pants, dynamic shirts, hunting jackets, and jeans & sweaters. Retailers place orders through the USTYYLIT platform and the TrandsForms request suite, and can either supply their own fabrics (BYOM) for Cut-Make-Trim service or choose from luxury in-house fabric swatchbooks. Production is performed by parent company Dayang Group's large-scale Made-to-Measure manufacturing facilities.

Product overview

Trands USA operates as a Private Label Custom Made For You garment manufacturer, offering a unified platform architecture consisting of USTYYLIT (retailer styling and ordering platform), TrandsForms (order and request management system), and BYOM (Bring Your Own Material CMT service). The product portfolio centers on six core garment categories: Casual Shirt, Casual Jacket, Casual Pant, Dynamic Shirt, Hunting Jacket, and Jeans & Sweaters. Retailers gain access through a three-step onboarding process: enquiry submission, receiving sample garments and fabric swatches, then running their business with minimal investment by ordering only when needed. The company is powered by parent Dayang Group, one of the world's largest made-to-measure garment manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Ustyylit: Digital platform for styling and ordering custom, Made For You garments
• Trandsforms
• Trands CL
• Trandsforms

Products and services

• Casual Shirt Custom-made casual shirts sold to approved menswear retailers as part of the Private Label Made For You program, manufactured to retailer and end-customer specifications.
• Casual Jacket Custom-made casual jackets sold to approved menswear retailers as part of the Private Label Made For You program.
• Casual Pant Custom-made casual pants sold to approved menswear retailers as part of the Private Label Made For You program.
• Dynamic Shirt Custom-made dynamic shirts using a modular customization system that allows retailers to order sample parts and assemble bespoke shirts for customers.
• Hunting Jacket (PW Convenience Jacket) Safari-style convenience jacket with exterior and interior pockets for phone and wallet storage, available in suit, jacket, trouser, or outerwear fabrics including water-repellent trench coat and luxury overcoat woolens, offered to retailers as part of the Private Label Made For You program.
• Jeans & Sweaters Custom-made jeans and sweaters sold to approved menswear retailers as part of the Private Label Made For You program.
• BYOM (Bring Your Own Material) CMT Service Cut, Make, and Trim (CMT) manufacturing service that allows retailers to supply their own fabrics or custom-printed materials, which Trands warehouses and uses to produce garments per order; retailers are charged only for cutting, making, and trimming.
• Luxury Fabric Swatchbooks Collections of fabric swatchbooks including Clothing, Jeans & Sweaters, Linings, Shirts, Marzoni, Stylbiella, Materials & Trims, Limited Edition, and Last Call, sold to retailers to support customer fabric selection for custom garments.
• In-Stock Hand-Finished Garments Pre-made, hand-finished in-stock garments that retailers can order for immediate delivery without waiting for custom manufacturing.
• Trands CL (Cut Length Fabric) Cut-length fabric ordering service that lets retailers purchase Trands fabrics by specific cut lengths for their custom garment programs.
• Custom Woven Labels Custom woven label ordering service that lets retailers brand their private-label garments with personalized woven labels.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dayang GroupflagshipStrategic or Co-development PartnerDayang Group is the parent company and manufacturing partner of Trands USA. They are described as 'one of the world's largest Made-to-Measure garment manufacturers' with world-class facilities and state-of-the-art equipment. Dayang manufactures all Trands garments, from 1 to 1 million units, with the same attention to detail.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Knot Standard: Knot Standard is a US custom menswear brand combining physical showrooms with made-to-measure suiting, shirts, and casualwear. It targets the same premium custom menswear consumer served through Trands' retailer partners.
• Tom James: Tom James is a US-based custom business apparel company with a strong B2B and direct-to-individual sales force, producing made-to-measure suiting and shirts. Like Trands USA, it sells custom garments through a relationship/channel-led motion, making it the closest comparable in business model even though Tom James operates its own manufacturing rather than a retailer platform.
• Proper Cloth: Proper Cloth is a US-based direct-to-consumer custom shirt brand with deep customization, fit technology, and fabric library depth. It competes for the same custom shirt consumer that Trands USA's retailer channel targets through its Dynamic Shirt offering.
• Suitsupply: Suitsupply is a global menswear retailer offering both ready-to-wear and made-to-measure suiting, shirts, jackets, and casual wear. It overlaps directly with Trands USA's product categories and increasingly competes through its own custom program and in-house manufacturing.
• Indochino: Indochino is a leading North American direct-to-consumer custom menswear brand selling made-to-measure suits, shirts, and outerwear. It competes for the same end consumer Trands USA's retailer partners serve and shares Trands' core MTM product categories (shirts, jackets, pants).
• Alton Lane: Alton Lane is a US custom menswear brand operating showrooms plus a digital channel for made-to-measure suiting, shirts, and casualwear. Its showroom-led B2C model targets the same end consumer that Trands USA enables its retailers to serve.
• MTailor: MTailor is a US custom apparel company that uses mobile scanning technology to capture measurements for made-to-measure shirts and suits. It overlaps with Trands USA's Dynamic Shirt and custom suiting categories and represents the tech-enabled customization segment of the same market.
• SPOKE London: SPOKE is a UK-based direct-to-consumer custom menswear brand focused on made-to-measure shirts, trousers, and casualwear. It shares Trands USA's focus on custom shirts and casual bottoms and competes for similar digitally native custom menswear customers, primarily in Europe.

Emerging players

• Ministry of Supply: Ministry of Supply is a US performance menswear brand using technical fabrics and limited customization. It sits adjacent to Trands USA, targeting a more tech-forward menswear consumer with partial overlap in custom/fit offerings.

Others

• Dayang Group: Dayang Group is Trands USA's parent company and the world's largest made-to-measure garment manufacturer. It is the upstream production partner and shareholder of Trands USA, providing the manufacturing capacity that Trands' US platform monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Trands-USA-257803934352348
• LinkedInlinkedin.com/company/trands-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trands USA