GlassCrafters
GlassCrafters Inc. is a New Jersey-based, family-operated manufacturer and installer of luxury custom glass shower doors, medicine cabinets, wall mirrors, and architectural glass, serving residential homeowners, designers, contractors, and commercial/hospitality clients across the Eastern U.S. and select Western markets.
- Company typePrivate
- Founded1991
- HeadquartersWest Caldwell, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GlassCrafters does
GlassCrafters Inc. (also referenced as American GlassCrafters Inc.) is a private, family-operated bath products manufacturer founded in 1991 and headquartered at 11 York Avenue, West Caldwell, New Jersey, employing an estimated 51-100 people. The company is a full-service manufacturer and installer of luxury custom glass products, handling the entire process from design through installation. Its portfolio spans three core categories: shower doors (offered in frameless, semi-frameless, and fully framed configurations across nine trademarked series including Majestic, Royal, Matrix, Acero, Equalis, Epic, Metropolis, Regal, and Regal Hybrid), mirrored products (medicine cabinets, wall mirrors, and the Chelsea Collection of illuminated LED mirrors), and architectural glass solutions (glass railings, office partitions, stair rails, room dividers, storefronts, back-painted glass walls, and wine cellar enclosures).
The company's technology centers on custom glass fabrication, tempered safety glass processing, and specialized hardware systems. Notable proprietary and branded components include state-of-the-art top-and-bottom pivot hinges (Majestic Series) that do not rely on the wall, continuous concealed pivot hinges for heavier doors, Cleartek low-iron tempered safety glass with superior clarity, and the EnduroShield glass coating (10-year warranty, TÜV Rheinland certified) that reduces cleaning time by up to 90%. Products are offered across multiple metal finishes (chrome, nickel, brass, bronze, matte black) and glass options, with several series carrying registered trademarks.
GlassCrafters monetizes through custom glass product sales and professional installation services, with quote-based pricing that varies by glass type, finish, size, and customization; pricing is not publicly disclosed and price books are made available to distributors. Go-to-market combines an enterprise/field-sales motion (a nationwide showroom sales network, regional representatives covering NYC/Long Island/NJ/Eastern PA, Virginia/MD/DC/DE, Florida, and Southern California/Arizona/Las Vegas, and direct work with designers, contractors, and architects) with a channel motion via online retailers such as QualityBath.com. Direct measure-deliver-install service is provided for residences from Northern VA to Southern CT. Primary customer segments are residential homeowners seeking luxury bathroom upgrades and design professionals/contractors, with a secondary hospitality and commercial segment for architectural glass.
GlassCrafters firmographics
Firmographics- Name
- GlassCrafters
- Legal name
- GlassCrafters Inc.
- Website
- https://glasscraftersinc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GlassCrafters Inc. is a New Jersey-based, family-operated manufacturer and installer of luxury custom glass shower doors, medicine cabinets, wall mirrors, and architectural glass, serving residential homeowners, designers, contractors, and commercial/hospitality clients across the Eastern U.S. and select Western markets.
- Ownership category
- akta.pro rank
GlassCrafters industry classification
Industry- Product category
- Custom Glass Manufacturing
- NAICS
- Glass Product Manufacturing Made of Purchased Glass (327215)
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Glass Fabrication & Processing Services (Cutting/Edging/Drilling/Polishing) (IMADAHAI)
- akta.pro secondary industries
- Tempered & Heat-Strengthened Safety Glass (IMADAHAD), Glass & Glazing Repair (Single-pane, Insulated Glass Unit replacement) (HSAGAEAD)
Keywords
Where GlassCrafters is headquartered
LocationHeadquarters
- HQ city
- West Caldwell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GlassCrafters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Glass Product Sales: Sale of custom luxury glass shower doors, mirrored medicine cabinets, wall mirrors, and architectural glass products. Products are sold through showrooms, online retailers, and regional representatives with pricing based on product specifications and customization.
- Installation Services: Full-service measure, deliver, and installation for residences from Northern VA to Southern CT. Professional installation ensures proper fitting of custom glass products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GlassCrafters product offering
Product offeringCore offering
GlassCrafters is a full-service manufacturer and installer of luxury custom glass products, producing framed, semi-frameless, and frameless shower doors across multiple series (Majestic, Royal, Matrix, Acero, Equalis, Epic, Metropolis, Regal, Regal Hybrid), alongside mirrored medicine cabinets, wall mirrors, illuminated LED mirrors, architectural glass solutions (railings, partitions, store fronts, wine cellars), and accessories. The company handles the entire process from design through professional installation for residential and commercial clients.
Product overview
GlassCrafters Inc. is a full-service manufacturer and installer of luxury custom glass products for residential and commercial bathrooms. The product portfolio centers on three core product categories: shower doors (offering frameless, semi-frameless, and fully framed configurations across nine distinct series including Majestic, Royal, Matrix, Acero, Equalis, Epic, Metropolis, Regal, and Regal Hybrid), mirrored products (medicine cabinets, wall mirrors, and illuminated mirrors with the Chelsea Collection), and architectural glass solutions (railings, partitions, wine cellars). The company provides complete turnkey solutions from custom design through professional installation, with products featuring various metal finishes (polished/chrome stainless, nickel, brass, bronze, matte black) and glass options (clear, low-iron, acid etched).
Differentiator
Problem solved
Functional benefit
Brands
- Majestic Series™: Luxury frameless hinged shower doors featuring state-of-the-art pivots on both top and bottom of glass, lifetime warranty on pivots and hardware finishes.
- Royal Series™
- Equalis Series™
- Acero Series™
- Matrix Series™
- Epic Hinged
- Epic By-Pass
- Regal Series™
- Regal Hybrid Series™
- Metropolis Series™
- Chelsea Collection
Products and services
- Custom Glass Shower Doors Luxury framed, semi-frameless, and frameless glass shower enclosures spanning nine distinct series (Majestic, Royal, Matrix, Acero, Equalis, Epic, Metropolis, Regal, Regal Hybrid) with multiple hardware finishes and glass options; sold to residential homeowners and commercial clients through dealers, showrooms, regional representatives, and direct channels.
- Majestic Series Shower Doors Premium frameless hinged shower doors with state-of-the-art pivots on both top and bottom of glass, ultra-clean aesthetic without bulky metal headers, and lifetime warranty on pivots and hardware finishes. Launched March 2022 in Brushed Brass and Iron Matte Black finishes.
- Equalis Series Frameless Sliding Bypass Shower Doors Frameless sliding bypass shower doors with solid aluminum track and cladded stainless steel; targeted at contemporary and transitional aesthetics for residential bathrooms. Launched in June 2017 and expanded with a Brushed Brass finish in September 2022.
- Medicine Cabinets Mirrored cabinet medicine cabinets with mirror door in frameless and framed configurations; options include flat mirror, beveled mirror, full-length cabinets, tri-view cabinets, and vertical tier systems.
- Wall Mirrors Decorative wall mirrors available in frameless flat, frameless beveled, and framed designs including Deco, Lexington, Park Avenue, Soho, and Trinity collections.
- Chelsea Collection Illuminated Mirrors LED illuminated bathroom mirrors with defogger and dimmable high-output LED lighting; available in frameless and framed (Tribeca) variants with natural white light (3000K), 90+ CRI, and seven finish options. Launched in June 2020.
- Architectural Glass Solutions Custom architectural glass for residential and commercial projects including glass railings, glass office partitions, stair rails, room dividers, terraces, store fronts, interior wall cladding, and back-painted glass walls. Notable commercial deployments include AC Hotel by Marriott Times Square and Mercedes Benz Dealerships.
- Custom Wine Cellar Enclosures Custom glass wine cellar enclosures for residential and hospitality projects that showcase wine collections from all angles with elegant simplicity and transparency.
- Custom Shower Door Measure, Deliver, and Installation Services End-to-end professional services covering in-home measurement, delivery, and installation of custom shower door products for residences from Northern VA to Southern CT.
- Matrix Series Semi-Frameless Shower Doors Modern style semi-frameless shower doors with minimal metal construction, stainless steel rollers with concealed ball bearings, and floor-to-ceiling glass panels; available in Polished Stainless and Brushed Brass/Oil Rubbed Bronze finishes.
- Acero Series Frameless Sliding Bypass Shower Doors Frameless sliding bypass doors with minimal geometric design and luxury tempered glass paired with stainless steel hardware; targeted at contemporary and transitional aesthetics. Expansion with Brushed Brass finish launched September 2022.
Quantifiable outcome
- EnduroShield reduces cleaning time by up to 90%
- +1 more outcomes
Companies that use GlassCrafters
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
GlassCrafters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GlassCrafters partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Livers BronzecoreSupplier of laminated low iron glass and handrails/mounting hardware. Provided materials for AC Hotel Marriott Times Square project including largest glass sections of 36"x130" and smallest at 5/8"x36".
- Bravitas Group InccoreDevelopers of Hillside Square complex - converted 1926 Christian Science church into 23,000 sq ft LEED Silver certified office space. Project involved extensive architectural glass work.
- Sionas Architecture PCcoreArchitect for Hillside Square conversion project. Firm designed the complex renovation and also became a tenant in the completed building.
- RHG A+D (Rachael H. Grochowski)coreInterior architect and designer for Hillside Square complex, responsible for design elements that incorporated GlassCrafters' architectural glass products.
- Jack Finn & CompanyminorLocal general contractor for Hillside Square construction project.
- QualityBath.comcoreOnline retailer partner distributing GlassCrafters products nationwide through their e-commerce platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
GlassCrafters competitors and assessment
Company assessmentOthers
- Restoration Hardware (RH): Luxury home furnishings retailer whose bath and interiors assortment includes high-end frameless shower enclosures and fixtures; competes for the same affluent renovating customer GlassCrafters targets.
Direct peers
- VIGO Industries: Mid-market direct-to-consumer brand offering frameless shower doors, vanities, and bathroom accessories online; overlaps with GlassCrafters in frameless shower enclosures and competes in online retail channels.
- DreamLine Shower Doors: Direct competitor in custom and standard frameless/semi-frameless shower enclosures, serving both retail and e-commerce channels across the US — the closest head-to-head peer for GlassCrafters' core shower door business.
- Aston Global: Manufacturer and online retailer of frameless and semi-frameless shower doors, bathtubs, and vanities; comparable in product scope and price tier to GlassCrafters' shower door line.
- Basco Shower Enclosures: Direct peer in custom shower enclosures with a national dealer network; competes head-to-head with GlassCrafters in semi-frameless and frameless hinged/sliding configurations.
- Coastal Shower Doors: Manufacturer of custom frameless and heavy glass shower enclosures distributed through a national dealer network; directly comparable product mix and go-to-market model.
Broad incumbents
- Kohler Co. Diversified national bath fixtures giant whose LuxStone and custom shower programs overlap with GlassCrafters' premium positioning; broader portfolio but less specialization in made-to-order glass enclosures.
- CR Laurence (C.R. Laurence Co.): Major architectural glass hardware and railing systems supplier; competitor in GlassCrafters' architectural glass and railing category with a much broader product catalog and global distribution.
- Swanstone / Swan Corp: Broad bath/wall systems manufacturer with adjacent shower solutions; relevant adjacent incumbent serving similar home center and contractor channels as GlassCrafters.
Emerging players
- EnduroShield (manufacturer/distributor network): Independent protective glass coating technology supplier; GlassCrafters brands and applies EnduroShield on its shower enclosures, making it a both technology partner and adjacent competitor in surface protection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GlassCrafters social profiles
Digital presenceGlassCrafters compliance and trust
Trust signalCompliance1 record
GlassCrafters financial estimates
Financial estimateRevenue estimate
Valuation estimate
GlassCrafters leadership team
Management profileNumber of profiles
GlassCrafters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GlassCrafters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GlassCrafters
What does GlassCrafters do?
GlassCrafters is a full-service manufacturer and installer of luxury custom glass products, producing framed, semi-frameless, and frameless shower doors across multiple series (Majestic, Royal, Matrix, Acero, Equalis, Epic, Metropolis, Regal, Regal Hybrid), alongside mirrored medicine cabinets, wall mirrors, illuminated LED mirrors, architectural glass solutions (railings, partitions, store fronts, wine cellars), and accessories. The company handles the entire process from design through professional installation for residential and commercial clients.
Is GlassCrafters a public or private company?
GlassCrafters is a private company. It is classified as family owned and is currently operating.
When was GlassCrafters founded?
GlassCrafters was founded in 1991. It employs 51 to 100 people.
Where is GlassCrafters based?
GlassCrafters is headquartered in West Caldwell, United States, in the North America region.
How does GlassCrafters make money?
Two revenue lines are on record. Custom Glass Product Sales are the primary driver. The others are installation Services.
Who are GlassCrafters's main competitors?
Restoration Hardware (RH) is listed as an others. Direct peers are VIGO Industries, DreamLine Shower Doors, Aston Global, Basco Shower Enclosures and Coastal Shower Doors. Broad incumbents are Kohler Co., CR Laurence (C.R. Laurence Co.) and Swanstone / Swan Corp. EnduroShield (manufacturer/distributor network) is listed as an emerging player.
Does GlassCrafters have an API?
No public API is recorded for GlassCrafters.
What industry is GlassCrafters in?
GlassCrafters's product category is Custom Glass Manufacturing. Its primary akta.pro industry code is IMADAHAI, Glass Fabrication & Processing Services (Cutting/Edging/Drilling/Polishing), with a secondary code of IMADAHAD, Tempered & Heat-Strengthened Safety Glass. Its NAICS code is 327215 and its SIC code is 3231.