APi Supply Lifts

What APi Supply Lifts does

APi Supply Lifts is an independently owned aerial equipment dealer and rental operator founded in 1977 and headquartered at 624 Arthur Street NE in Minneapolis, Minnesota. The company distributes, rents, and services powered access equipment including scissor lifts, boom lifts (straight, articulating, and electric variants), telehandlers, material lifts, electric straight mast lifts, and manually propelled push-arounds, sourced from major manufacturers JLG, Genie, Skyjack, Haulotte, and MEC. It supports these products with operator safety training that meets ANSI 92.2-92.6 and OSHA requirements, and emphasizes a modern fleet with 80% of units under three years old, backed by $20 million in fleet investment over the past two to three years.

The company operates a sales-led go-to-market model with quote-based pricing distributed through four Minnesota branches (Minneapolis headquarters, plus Rochester, Brainerd, and Duluth), serving construction, industrial, and commercial customers across the Midwest. Revenue is generated through three streams: one-time equipment sales of new and used units, recurring short- and long-term equipment rentals, and professional services via operator safety training. Marketing is conducted primarily through a content-and-RFQ website and inbound phone sales, with no public pricing, no digital customer portal, and no disclosed financials.

APi Supply Lifts is privately held with no parent company, institutional investors, or M&A activity disclosed. The company carries no patents, no public API, and no AI/ML capabilities, and operates exclusively within a regional Midwest footprint with no stated international expansion.

Name

APi Supply Lifts

Legal name

APi Supply Inc.

Website

https://apisupplyinc.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

APi Supply Lifts is an independently owned Midwest aerial equipment dealer founded in 1977 that sells, rents, and trains operators on scissor lifts, boom lifts, and telehandlers from JLG, Genie, Skyjack, Haulotte, and MEC across four Minnesota branches serving construction and industrial customers.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Sales

NAICS

Material Handling Equipment Manufacturing (33392)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Aerial lift equipment
• Scissor lifts
• Boom lifts
• Telehandler rental
• Material handling equipment

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used aerial lift equipment including scissor lifts, boom lifts, and telehandlers. Equipment is bought brand new and rigorously maintained.
2. Equipment Rental: Short-term and long-term rental of aerial lift equipment with a modern fleet (80% less than 3 years old) to minimize downtime for customers.
3. Operator Safety Training: Operator safety training services (ANSI 92.2-92.6) and telehandler operator training meeting OSHA requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

APi Supply Lifts sells and rents aerial work platform equipment, including scissor lifts, boom lifts (straight, articulating, electric, and compact crawler), telehandlers, material lifts, electric straight mast lifts, and manually propelled push-arounds, sourced from manufacturers such as JLG, Skyjack, Genie, Haulotte, and MEC. The company complements this with operator safety training certified to ANSI 92.2-92.6 and OSHA requirements, supported by an in-house maintenance program that keeps 80% of the fleet under three years old.

Product overview

APi Supply Lifts operates as an aerial equipment dealer offering equipment rental, sales, and operator training services. Their core product portfolio centers on powered access equipment including Scissor Lifts, Boom Lifts (straight, articulating, and electric variants), and Aerial Lifts, supplemented by Telehandlers, Material Lifts, Electric Straight Mast lifts, and Manually Propelled Push Arounds. The company carries equipment from manufacturers JLG, Skyjack, Genie, and Haulotte. They distinguish their offering through a modern fleet (80% less than 3 years old), full maintenance records, and bundled operator safety training meeting ANSI 92.2-92.6 standards.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• JLGcoreTechnology or IntegrationJLG is a major manufacturer of aerial work platforms and lifts. APi Supply Lifts offers JLG equipment for sale and rental, including boom lifts, scissor lifts, and telehandlers.
• SkyjackcoreTechnology or IntegrationSkyjack manufactures aerial work platforms. APi Supply Lifts provides Skyjack equipment including scissor lifts, boom lifts, and material lifts for sale and rental.
• GeniecoreTechnology or IntegrationGenie is a manufacturer of lifting and material handling equipment. APi Supply Lifts offers Genie products including boom lifts, scissor lifts, and material lifts.
• HaulottecoreTechnology or IntegrationHaulotte manufactures aerial work platforms. APi Supply Lifts provides Haulotte equipment including boom lifts and rough terrain scissors for sale and rental.
• MEC (Material Handling Equipment Corporation)coreTechnology or IntegrationMEC manufactures aerial work platforms. APi Supply Lifts offers MEC equipment including scissor lifts, boom lifts, and telehandlers for sale and rental.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EquipmentShare: Technology-enabled equipment dealer and rental company with an aerial access fleet serving construction contractors. Comparable to APi Supply on dealer/rental business model, though differentiated by a proprietary digital platform.
• BrandSafway: Provider of aerial work platforms, scaffolding, and industrial access solutions. Comparable to APi Supply's aerial access business, particularly for construction and industrial work-at-height applications.
• H&E Equipment Services: Public aerial and industrial equipment dealer with both new/used equipment sales and a rental fleet. Highly comparable to APi Supply: distributor of JLG, Genie and other major OEMs serving construction and industrial customers.
• Ahern Rentals: Family-owned aerial equipment rental company operating across multiple US regions. Direct comparable to APi Supply: independent ownership, multi-brand aerial fleet (scissor lifts, boom lifts, telehandlers), and blended sales/rental/training model.

Broad incumbents

• United Rentals: Largest equipment rental company in North America with a sizable aerial lift fleet (JLG, Genie, Skyjack). Comparable to APi Supply on aerial rental line of business, but operates at national scale with a much broader equipment portfolio.
• Caterpillar: Largest heavy equipment manufacturer with aerial and material handling product lines sold through an independent dealer network. Comparable to APi Supply on the dealer/distributor role for industrial equipment, though Caterpillar's aerial exposure is a fraction of its earthmoving business.
• Herc Rentals: Public equipment rental company offering aerial work platforms alongside earthmoving and material handling fleets. Comparable to APi Supply on aerial access rental, but operates at national scale as part of a broader industrial portfolio.
• Sunbelt Rentals: Second-largest North American equipment rental company with a substantial aerial work platform division. Comparable to APi Supply on aerial fleet composition and customer base, but serves a national footprint through hundreds of branches.
• Oshkosh Corporation (JLG): Parent of JLG Industries, the largest aerial work platform manufacturer globally and a primary OEM for APi Supply. Comparable as the upstream supplier that defines APi's product offering and competitive landscape.

Others

• Haulotte Group: French manufacturer of aerial work platforms whose products APi Supply distributes. Comparable as an OEM partner whose brand, pricing, and supply decisions directly shape APi's competitiveness in the aerial rental market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL236276E7AA9A957C
• Xx.com/ApiLifts
• Facebookfacebook.com/apisupplylifts
• LinkedInlinkedin.com/company/api-supply-lifts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APi Supply Lifts