New Minds
New Minds is a Swedish recruitment and talent development company that places newly graduated IT and tech professionals with approximately 80 partner companies across Sweden, and runs 12-month Academy programs including the SAP Academy and Procurement Academy to build junior talent pipelines for enterprise clients.
- Company typePrivate
- Founded2010
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Minds does
New Minds is a privately held Swedish recruitment and talent development company founded in 2010 and headquartered in Gothenburg, with regional offices in Stockholm. The company specializes in placing newly graduated engineers and junior IT and tech professionals with approximately 80 partner companies across Sweden, operating in a B2B model where employers pay recruitment fees structured around candidate starting salaries. The stated value proposition emphasizes a personal, relationship-driven matching process that considers technical skills alongside personality and cultural fit, with the company reporting that over 90% of placed consultants transition to permanent employment with partner firms.
New Minds' core offering is a recruitment service that runs candidates through a five-step process (Application, Technical Interview, Matching, Customer Interview, Employment), supplemented by a portfolio of proprietary 12-month Academy programs. The flagship New Minds Academy combines structured training, mentorship, and real-world project assignments at partner companies, with participants formally employed by New Minds during the program. Two verticalized Academy variants have been launched in 2026: the SAP Academy, co-developed with Swedish ERP specialist Implema to address SAP implementation skills shortages, and the Procurement Academy, developed with Acelion to build strategic procurement talent, with its first cohort scheduled for September 2026.
The business operates on two primary revenue streams: professional services fees for recruitment placements and recurring program fees for Academy cohorts. New Minds has no proprietary technology platform; it uses Teamtailor for its career site and applicant tracking, Meta Pixel for advertising, and Google Analytics for site measurement. The company appears to be founder-owned, with no disclosed external investment, parent company, or acquisition activity, and operates with approximately 50 employees across its Gothenburg and Stockholm locations.
New Minds firmographics
Firmographics- Name
- New Minds
- Legal name
- New Minds
- Website
- https://newminds.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Minds is a Swedish recruitment and talent development company that places newly graduated IT and tech professionals with approximately 80 partner companies across Sweden, and runs 12-month Academy programs including the SAP Academy and Procurement Academy to build junior talent pipelines for enterprise clients.
- Ownership category
- akta.pro rank
New Minds industry classification
Industry- Product category
- IT Staffing and Recruitment
- NAICS
- Employment Placement Agencies (561311), Computer Training (611420), Professional and Management Development Training (61143)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
- akta.pro secondary industries
- Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Information Technology & Software (EDAAAPAB)
Keywords
Where New Minds is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
New Minds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Recruitment Services: New Minds recruits junior IT and tech professionals for partner companies, providing quality-assured candidates through a structured process. Companies pay for the recruitment service, and if the consulting period proceeds satisfactorily, the candidate transitions to direct employment without additional fees.
- Academy Programs: The company operates 12-month Academy programs (New Minds Academy, SAP Academy, Procurement Academy) that combine education, mentorship, and real-world assignments. Participants are employed by New Minds from day one and work at partner companies. The programs generate revenue through program fees paid by partner organizations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
New Minds product offering
Product offeringCore offering
New Minds recruits and places junior IT and tech professionals (recently graduated engineers) with approximately 80 partner companies across Sweden, handling sourcing, technical screening, interview coordination, and consultant placement. Complementing the recruitment service, the company operates New Minds Academy, a 12-month structured program that combines education, mentorship, and real-world assignments at partner firms, with specialized tracks such as SAP Academy (in collaboration with Implema) and Procurement Academy (with Acelion). Over 90% of placed consultants transition into permanent employment with partner companies after the consulting period.
Product overview
New Minds operates as a tech recruitment company with a dual offering: a core recruitment service that matches junior IT and tech professionals with partner companies, and the New Minds Academy portfolio consisting of specialized 12-month training programs. The Academy includes SAP Academy (developed with Implema for SAP expertise) and Procurement Academy (developed with Acelion for strategic procurement skills), both combining structured education with real project work at partner organizations. The company focuses on recently graduated engineers and positions itself as a personal link between candidates and employers, with over 90% of placed consultants transitioning to permanent employment.
Differentiator
Problem solved
Functional benefit
Brands
- New Minds Academy: 12-month talent development program combining education, mentorship, and real-world assignments for newly graduated engineers and IT professionals. Includes specialized tracks such as SAP Academy and Procurement Academy.
- SAP Academy
- Procurement Academy
Products and services
- New Minds Academy A 12-month structured training and mentorship program for newly graduated engineers, combining education, real-world project assignments at partner companies, and professional networking. Participants are formally employed by New Minds and work at partner companies, with the goal of permanent employment after program completion.
- SAP Academy A 12-month talent program developed in collaboration with Implema (Nordics' leading SAP partner) to train graduates in SAP environments. Combines technical certification pathways, real transformation projects, and structured mentorship; participants learn in the partner company's systems and projects with option for permanent hire upon completion.
- Procurement Academy A 12-month program developed in partnership with Acelion to build strategic procurement capabilities. Combines the New Minds Academy model with deep industrial procurement expertise from Acelion founder Johan Larsson, targeting graduates to develop category management, strategic sourcing, and supplier relationship skills in industrial settings.
- Recruitment Services Junior IT and tech talent recruitment services matching newly graduated engineers with partner companies. Includes sourcing, technical screening, interview coordination, and consultant placement, with over 90% of placed consultants transitioning to permanent employment with partner companies after their consulting period.
Quantifiable outcome
- Over 90% of consultants are directly employed by partner companies after consulting period
- +2 more outcomes
Companies that use New Minds
Customer profileNamed customers14 records
Ideal customer profiles1 record
New Minds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
New Minds partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- ImplemacoreSwedish ERP specialist Implema and New Minds jointly launched SAP Academy - a one-year talent program targeting newly graduated engineers and junior IT professionals to address growing technical skills shortages in SAP implementations. The program combines structured training, mentorship, and real customer project work, with Implema contributing SAP expertise and New Minds handling recruitment and talent development.
- AcelioncoreProcurement Academy is run by New Minds in partnership with Acelion, founded by Johan Larsson. Johan has held senior procurement leadership positions at some of the Nordics' leading industrial companies, with experience across construction, consumer goods, automotive, defense, and manufacturing. The program addresses the gap in strategic procurement talent.
- SaabflagshipMajor partner company with established Academy program for network engineering and automation roles. Multiple consultants placed through New Minds Academy program.
- HiQcoreStrategic consulting firm partnered with New Minds for junior IT recruitment services.
- Ekan ManagementcoreManagement consulting firm partnered for recruitment of junior consultants in business and management roles.
- VolvoflagshipMajor automotive partner with established recruitment partnership for junior engineers and consultants. Multiple placements across engineering functions.
- EricssoncoreGlobal telecommunications company partnered for tech recruitment services.
- CentirocoreTechnology company specializing in supply chain solutions partnered for recruitment.
- WirelessCarcoreConnected car technology company (Volkswagen Group) partnered for tech recruitment.
- MenticecoreMedical technology company partnered for consultant placement in technical roles.
- KnowitcoreIT consulting company partnered for systems development recruitment.
- CEVTcoreChina-Euro Vehicle Technology (Geely Group) partnered for automotive engineering recruitment.
- JappaminorRecruitment services partner listed on company website.
- InformatorminorTraining and education services partner.
- Aros ElectronicsminorElectronics company partnered for tech recruitment.
- ZeekrminorElectric vehicle brand (Geely Group) partnered for recruitment.
- TidiominorCustomer service platform partner (for recruitment communication tools).
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
New Minds competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Minds social profiles
Digital presenceNew Minds compliance and trust
Trust signalCompliance1 record
New Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Minds leadership team
Management profileNumber of profiles
Profiles11 records
New Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Minds
What does New Minds do?
New Minds recruits and places junior IT and tech professionals (recently graduated engineers) with approximately 80 partner companies across Sweden, handling sourcing, technical screening, interview coordination, and consultant placement. Complementing the recruitment service, the company operates New Minds Academy, a 12-month structured program that combines education, mentorship, and real-world assignments at partner firms, with specialized tracks such as SAP Academy (in collaboration with Implema) and Procurement Academy (with Acelion). Over 90% of placed consultants transition into permanent employment with partner companies after the consulting period.
Is New Minds a public or private company?
New Minds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Minds founded?
New Minds was founded in 2010. It employs 11 to 50 people.
Where is New Minds based?
New Minds is headquartered in Gothenburg, Sweden, in the Europe region.
How does New Minds make money?
Two revenue lines are on record. Recruitment Services are the primary driver. The others are academy Programs.
Does New Minds have an API?
No public API is recorded for New Minds.
What industry is New Minds in?
New Minds's product category is IT Staffing and Recruitment. Its primary akta.pro industry code is BPACAFAC, Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare), with a secondary code of EDAAAKAO, Career Coaching, Mentoring & Placement Support Services. Its NAICS code is 561311 and its SIC code is 7361.