IQ Leads
IQ Leads B.V. is a Dutch digital marketing agency founded in 2012 that provides SEO, SEA, web development, email marketing, and CRO services to small and medium businesses, primarily in South Holland, Netherlands.
- Company typePrivate
- Founded2012
- HeadquartersAlphen Aan Den Rijn, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IQ Leads does
IQ Leads B.V. is a Netherlands-based digital marketing agency (online marketing bureau) founded in 2012 in Alphen aan den Rijn, South Holland. The company operates as a full-service performance marketing provider serving primarily Dutch SMBs (MKB — midden- en kleinbedrijf), with a geographic focus on the South Holland province. Its service portfolio spans SEO, SEA (Google Ads management), web and webshop development across WordPress, Lightspeed, and Shopify, email marketing, social media advertising, conversion rate optimization, and linkbuilding. The company holds official Google Partner and Lightspeed Gold Partner statuses and is described on its own material as "the Lightspeed expert of the Netherlands." Ownership sits with founder Eric Bakker (Owner, Founder & CEO), and the company has no disclosed parent entity, institutional investor, or external funding.
The business model is professional services revenue on retainer/customized contracts, with annual billing cadence and an explicit policy of no long-term binding commitments. Pricing is quote-based and not publicly disclosed; client acquisition is sales-led, combining organic content marketing (an extensive blog and knowledge bank), direct outreach, local SEO-optimized city landing pages across 20+ South Holland municipalities, free marketing scans, and workshops/webinars. Named customers are predominantly SMBs spread across e-commerce (Gearpoint, Hijsenenzo, Kiesrijk, Trendie Wendie), manufacturing (VRG Components, CNC Alphen), construction (Kokosystems, Renovatiecenter), technology (Type2Solutions, ONE2ID), hospitality (Spant Congrescentrum), and non-profit (NML-Erfgoedstem). A flagship 2025 outcome delivered ROAS of 15+ and approximately €500,000 in conversion value for e-commerce client Gearpoint via Google Ads.
Technically, IQ Leads is not a product or SaaS company; its capability lies in implementing and managing third-party platforms (Google Ads, Lightspeed, WordPress, Channable, Qooqie, Combell) on behalf of clients. The company employs approximately 11–50 staff across specialized SEO, SEA, development, and WordPress roles. Reported scale signals include 69 South Holland SEO clients and 51 SEA clients, and a 4.6/5 Google rating across 16 reviews. IQ Leads is privately held, independently owned, with no subsidiaries, no funding rounds, and no acquisitions disclosed in the available source material.
IQ Leads firmographics
Firmographics- Name
- IQ Leads
- Legal name
- IQ Leads B.V.
- Website
- https://iq-leads.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IQ Leads B.V. is a Dutch digital marketing agency founded in 2012 that provides SEO, SEA, web development, email marketing, and CRO services to small and medium businesses, primarily in South Holland, Netherlands.
- Ownership category
- akta.pro rank
IQ Leads industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where IQ Leads is headquartered
LocationHeadquarters
- HQ city
- Alphen Aan Den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
IQ Leads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: IQ Leads generates revenue through providing digital marketing services to MKB (small/medium businesses) including SEO, SEA, email marketing, web development, and conversion optimization. The company works on retainer/contract basis with flexible contracts (no long-term binding agreements). Services are customized per client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized professional services for MKB businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
IQ Leads product offering
Product offeringCore offering
IQ Leads is a Dutch online marketing bureau (digital marketing agency) that helps MKB (small and medium businesses) build and execute performance-driven online marketing strategies. Its core offerings span SEO, SEA/Google Ads, web and webshop development (WordPress, Lightspeed, Shopify), email marketing, social media advertising, conversion rate optimization, and linkbuilding. The company delivers these services on a customized, retainer/contract basis to Dutch SMBs across e-commerce and B2B lead generation use cases.
Product overview
IQ Leads is an online marketing agency (online marketing bureau) founded in 2012, headquartered in Alphen aan den Rijn, Netherlands. The company operates as a full-service digital marketing provider offering a comprehensive portfolio of services rather than a unified software product. The core service offerings include SEO (Search Engine Optimization), SEA (Search Engine Advertising with Google Ads), Development (custom web/webshop development using WordPress, WooCommerce, Lightspeed, and Shopify), Email Marketing, Social Media Marketing, CRO (Conversion Rate Optimization), and Linkbuilding. The company specializes in two primary market segments: E-commerce (B2C) for webshop businesses and Lead Generation (B2B) for service companies. Additional specialized services include Technical SEO, Content Marketing, Keyword Research, Display Advertising, Remarketing, Google Shopping, Feed Management, and International Webshop expansion. The agency positions itself as a strategic partner for SMB (MKB) companies, emphasizing data-driven approaches, sustainable growth strategies, and no long-term contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO (Search Engine Optimization) Search engine optimization services that improve website visibility in Google and other search engines, including keyword research, content optimization, linkbuilding, and technical SEO. Targeted at Dutch MKB businesses seeking organic search growth.
- SEA (Search Engine Advertising) Search engine advertising services including Google Ads campaigns, Shopping ads, Display advertising, and remarketing to drive immediate visibility and conversions for Dutch MKB clients.
- Google Ads Management Management of Google Ads campaigns including Shopping, Performance Max (PMAX), and display advertising, designed to maximize ROAS and conversions for clients.
- Web Development Custom web development services building websites and webshops using WordPress, Lightspeed, and Shopify platforms, with online marketing optimization focus for Dutch SMB clients.
- E-commerce Solutions Online marketing services tailored for B2C e-commerce businesses, including webshop optimization and multi-channel selling strategies to grow online sales.
- Lead Generation B2B lead generation services focused on filling sales pipelines with qualified leads through targeted online marketing strategies for service businesses.
- Email Marketing Email marketing services including newsletter campaigns and marketing automation to activate leads and customers and drive repeat purchases for Dutch MKB clients.
- Social Media Marketing Social media advertising and marketing services including Facebook, Instagram, LinkedIn, and TikTok advertising campaigns for Dutch SMB clients.
- CRO (Conversion Rate Optimization) Conversion rate optimization services to improve website performance and turn visitors into customers, applied across client websites and webshops.
- Linkbuilding Linkbuilding services to build website authority through quality backlinks and improve search engine rankings for client websites.
- Data & Analytics Data analytics services to measure and optimize marketing performance and ROI across client campaigns.
Quantifiable outcome
- ROAS of 15+ via Google Ads campaigns for e-commerce clients
- +4 more outcomes
Companies that use IQ Leads
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
IQ Leads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IQ Leads partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreIQ Leads is an official Google Partner, managing Google Ads campaigns and leveraging Google marketing technologies for client campaigns.
- LightspeedcoreIQ Leads is a Lightspeed Gold Partner, specializing in Lightspeed webshop development and implementation. The company is recognized as dé Lightspeed expert of the Netherlands.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
IQ Leads competitors and assessment
Company assessmentDirect peers
- OrangeValley: Dutch digital marketing agency headquartered in Utrecht offering SEO, SEA, content, and data services to mid-market clients. Closely comparable on service portfolio, Dutch SMB focus, and scale.
- Leadinfo: Dutch B2B lead generation and marketing software company. Comparable on the lead generation value proposition for Dutch SMBs and B2B segment overlap.
- Traffic Builders: Dutch performance marketing agency specializing in SEO, SEA, and CRO for e-commerce and B2B clients. Directly comparable on service mix and target SMB/MKB segment.
- Netprofs: Dutch digital marketing agency offering SEO, SEA, social advertising, and content services to B2B and e-commerce clients. Comparable on services, geography, and SMB focus.
- Spotler: Dutch marketing technology provider offering email marketing, automation, and CRM-adjacent tools. Comparable on Dutch market, SMB focus, and the email marketing/automation service line IQ Leads offers.
- Clickvalue: Dutch SEA and Google Ads-focused digital marketing agency. Comparable on Google Ads specialization, Dutch market focus, and SMB target audience.
Broad incumbents
- Dept Agency: Global digital agency with Dutch roots offering creative, performance marketing, and technology services. Overlaps in digital marketing services but operates at enterprise scale with a much broader portfolio.
- Happy Horizon: Larger Dutch digital marketing group offering performance marketing, content, and technology services. Comparable on Dutch market and service overlap but operates at significantly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IQ Leads social profiles
Digital presenceIQ Leads financial estimates
Financial estimateRevenue estimate
Valuation estimate
IQ Leads leadership team
Management profileNumber of profiles
Profiles8 records
IQ Leads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IQ Leads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IQ Leads
What does IQ Leads do?
IQ Leads is a Dutch online marketing bureau (digital marketing agency) that helps MKB (small and medium businesses) build and execute performance-driven online marketing strategies. Its core offerings span SEO, SEA/Google Ads, web and webshop development (WordPress, Lightspeed, Shopify), email marketing, social media advertising, conversion rate optimization, and linkbuilding. The company delivers these services on a customized, retainer/contract basis to Dutch SMBs across e-commerce and B2B lead generation use cases.
Is IQ Leads a public or private company?
IQ Leads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IQ Leads founded?
IQ Leads was founded in 2012. It employs 11 to 50 people.
Where is IQ Leads based?
IQ Leads is headquartered in Alphen Aan Den Rijn, Netherlands, in the Europe region.
How does IQ Leads make money?
One revenue line is on record: digital Marketing Services.
Who are IQ Leads's main competitors?
Direct peers on record are OrangeValley, Leadinfo, Traffic Builders, Netprofs, Spotler and Clickvalue. Broad incumbents are Dept Agency and Happy Horizon.
Does IQ Leads have an API?
No public API is recorded for IQ Leads.
What industry is IQ Leads in?
IQ Leads's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.