Pizzolato
Cantina Pizzolato is a family-owned Italian winery (founded 1981) producing certified organic and vegan wines across two estates in Veneto and Tuscany, selling direct-to-consumer via e-commerce, an on-site point of sale, bulk wine, and wine tourism.
- Company typePrivate
- Founded1981
- HeadquartersTreviso, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pizzolato does
Cantina Pizzolato (legal entity La cantina Pizzolato S.r.l. sb) is a family-owned Italian winery founded in 1981 in Villorba, Treviso (Veneto), that has produced certified organic wines since 1991 and obtained vegan certification in 2009 as the first Italian winery to do so. It operates two estates — the original Cantina Pizzolato in Villorba and Casale Terzo in Colle di Val d'Elsa, Siena (Tuscany) — and sells through a direct-to-consumer model comprising a physical point of sale in Villorba, a global e-commerce shop (shop.lacantinapizzolato.com), bulk wine, and a B2B services line for hospitality clients. The portfolio spans Prosecco DOC, sparkling, red, white, and rosé organic wines, plus specialty categories such as sulfite-free wines, Piwi wines from disease-resistant grape varieties, grappa, organic bitter ("Live Bio"), and olive oil, organized into eight named collections including M-Use, Back to Basic, Piwi, So Easy, Collezione di famiglia, Libellula, Casale Terzo, and H-Heroes.
The underlying production technology is conventional viticulture differentiated by EU Organic, USDA Organic, vegan, and Società Benefit certifications, with Piwi grape varieties reducing chemical inputs. The company complements production with experiential marketing through Bio Tours, custom events, and an educational blog, and runs a multi-channel digital presence (e-commerce, email newsletter, Facebook, Instagram, Twitter/X, YouTube, TripAdvisor).
Revenue is generated primarily through one-time wine sales via direct retail and e-commerce, complemented by professional-services revenue from wine tourism experiences (Bio Tours, tastings, custom events) and bespoke wine services for business clients. Pricing is not publicly disclosed but is available on the e-commerce shop. The firm is privately held, family-controlled, with a registered share capital of €50,000, headcount of 11–50, and no disclosed external investors or parent company.
Pizzolato firmographics
Firmographics- Name
- Pizzolato
- Legal name
- La cantina Pizzolato S.r.l. sb
- Website
- https://lacantinapizzolato.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cantina Pizzolato is a family-owned Italian winery (founded 1981) producing certified organic and vegan wines across two estates in Veneto and Tuscany, selling direct-to-consumer via e-commerce, an on-site point of sale, bulk wine, and wine tourism.
- Ownership category
- akta.pro rank
Pizzolato industry classification
Industry- Product category
- Organic Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Production & Winemaking (AFAFAAAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI)
Keywords
Where Pizzolato is headquartered
LocationHeadquarters
- HQ city
- Treviso
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Pizzolato business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Wine Sales (Direct and E-commerce): Direct retail sales of organic wines to consumers through their point of sale in Villorba and their e-commerce platform at shop.lacantinapizzolato.com. They also sell wine in bulk.
- Wine Tourism Experiences: Revenue from Bio Tours, wine tasting experiences, and custom events hosted at the winery in Villorba.
- Business Services: Custom wine services for business clients who want to offer organic wine at their establishments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pizzolato product offering
Product offeringCore offering
Cantina Pizzolato produces and sells certified organic and vegan wines from two Italian estates (Villorba in Veneto and Casale Terzo in Tuscany). The portfolio includes sparkling wines, Prosecco DOC, red, white, and rosé wines, as well as specialty sulfite-free wines and wines made from disease-resistant Piwi grape varieties, supplemented by grappa, bitter spirits, passito wines, organic olive oil, Bio Tour wine tourism experiences, direct-to-consumer retail, and B2B supply to hospitality businesses.
Product overview
Cantina Pizzolato is an organic and vegan wine company established in 1991, operating two estates in Italy: Cantina Pizzolato in Villorba (Treviso, Veneto) and Casale Terzo in Colle Val D'Elsa (Siena, Tuscany). The product portfolio consists of certified organic wines including Spumanti e Frizzanti (sparkling), Prosecco DOC, Vini Rossi (red), Vini Bianchi (white), Vini Rosati (rosé), Senza solfiti aggiunti (no added sulfites), and Da vitigni resistenti/Piwi wines (disease-resistant varieties). Wine collections include M-Use, Back to Basic, Piwi Collection, So Easy, Collezione di famiglia, Libellula, Casale Terzo, and H-Heroes. The company also offers bitter and after-dinner products (Passiti, Bitter "Live Bio", Grappe e distillati) and organic olive oil. Experiences include Bio Tours at the winery and a retail point in Villorba.
Differentiator
Problem solved
Functional benefit
Brands
- M-Use: Wine collection offering accessible organic wines.
- Back to Basic
- Piwi
- So Easy
- Collezione di famiglia
- Libellula
- Casale Terzo
- H-Heroes
Products and services
- Spumanti e Frizzanti (Organic Sparkling and Semi-Sparkling Wines)
Companies that use Pizzolato
Customer profileSegments2 records
Ideal customer profiles2 records
Pizzolato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pizzolato partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pizzolato competitors and assessment
Company assessmentDirect peers
- Alois Lageder: Alto Adige-based biodynamic and organic winery with a strong sustainability and arts-focused brand narrative. Comparable to Pizzolato through certified organic winemaking, family ownership, and a portfolio spanning multiple product lines.
- Tasca d'Almerita: Family-owned Sicilian winery with a long heritage and significant organic/sustainable viticulture investments. Comparable to Pizzolato through multi-generation family ownership, estate-based organic production, and DTC-direct distribution.
- Avignonesi: Tuscan winery focused on organic and biodynamic wine production with multi-channel DTC distribution. Comparable to Pizzolato through its organic certification, family/benefit-oriented ownership culture, and estate-driven wine tourism model.
- Planeta: Sicilian organic wine producer operating multiple estates with hospitality and tourism experiences. Comparable to Pizzolato through its organic certification, multi-region estate model, and integrated DTC + wine tourism revenue approach.
- La Vialla: Tuscan biodynamic estate producing organic wines, olive oil, and food products with strong DTC e-commerce. Comparable to Pizzolato through organic certification, estate-based production, and direct-to-consumer e-commerce focus.
- Querciabella: Tuscan biodynamic and organic winery emphasizing sustainability and terroir-driven wines. Comparable to Pizzolato through organic/biodynamic certification, premium positioning, and family-controlled ownership ethos.
Broad incumbents
- Zonin 1821: One of Italy's largest privately held wine groups with estates in both Veneto and Tuscany. Comparable to Pizzolato through dual Veneto/Tuscan presence and Prosecco DOC production, though at substantially larger scale with broader distribution.
- Marchesi Antinori: Large family-owned Italian wine group with significant Tuscan and national wine production. Comparable to Pizzolato through family-controlled ownership heritage and Tuscan estate footprint, though operating at much greater scale and brand reach.
- Santa Margherita: Large Veneto-based wine group with a portfolio spanning Prosecco and other Italian wine regions. Comparable to Pizzolato through Veneto Prosecco production, though at substantially greater scale with established international distribution.
- Frescobaldi: Large historic Tuscan wine group with multi-region estates and growing organic/biodynamic projects. Comparable to Pizzolato through Tuscan estate presence and increasing emphasis on organic certification, though at significantly greater scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pizzolato social profiles
Digital presencePizzolato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizzolato leadership team
Management profileNumber of profiles
Pizzolato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizzolato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizzolato
What does Pizzolato do?
Cantina Pizzolato produces and sells certified organic and vegan wines from two Italian estates (Villorba in Veneto and Casale Terzo in Tuscany). The portfolio includes sparkling wines, Prosecco DOC, red, white, and rosé wines, as well as specialty sulfite-free wines and wines made from disease-resistant Piwi grape varieties, supplemented by grappa, bitter spirits, passito wines, organic olive oil, Bio Tour wine tourism experiences, direct-to-consumer retail, and B2B supply to hospitality businesses.
Is Pizzolato a public or private company?
Pizzolato is a private company. It is classified as family owned and is currently operating.
When was Pizzolato founded?
Pizzolato was founded in 1981. It employs 11 to 50 people.
Where is Pizzolato based?
Pizzolato is headquartered in Treviso, Italy, in the Europe region.
How does Pizzolato make money?
Three revenue lines are on record. Wine Sales (Direct and E-commerce) is the primary driver. The others are wine Tourism Experiences and business Services.
Who are Pizzolato's main competitors?
Direct peers on record are Alois Lageder, Tasca d'Almerita, Avignonesi, Planeta, La Vialla and Querciabella. Broad incumbents are Zonin 1821, Marchesi Antinori, Santa Margherita and Frescobaldi.
Does Pizzolato have an API?
No public API is recorded for Pizzolato.
What industry is Pizzolato in?
Pizzolato's product category is Organic Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.