What Freerange Future does

Freerange Future is an Adelaide-based, B Corp certified creative agency founded in 2006 by Nick Crowther, operating with approximately eight team members from a post-2020 remote work structure. The firm provides four integrated practice areas — Strategy, Branding, Digital, and Marketing — to purpose-driven organizations including non-profits, disability service providers (NDIS), aged care organizations (My Aged Care), arts and culture groups, local government, and values-aligned for-profit businesses primarily across Australia with select international projects.

Its technical platform centers on WordPress CMS as the primary website development tool, replacing an earlier custom Ruby on Rails-based Gluttonberg CMS that the firm built and operated for five years. The agency specializes in WCAG 2.1 AA-compliant accessible websites, with a dedicated Senior Digital/UX Designer and a long-tenured WordPress developer (12+ years) anchoring delivery. Service delivery follows the proprietary Heartways five-phase methodology that codifies nearly two decades of sector learning into a strategy-to-implementation framework.

Revenue is generated through project-based fees for website design/development, brand development, marketing campaigns, and multi-year retainer engagements with non-profit and government clients. Pricing is custom rather than tiered, and distribution is direct-to-client via the firm's portfolio website, case studies, B Corp directory listing, and referrals from the B Corp community and South Australian non-profit networks. The firm operates the Perfform impact initiative, donating 5% of billable time to arts and cultural organizations serving children and young people. No external venture or private equity funding is disclosed, and ownership is founder-held.

Name

Freerange Future

Legal name

Freerange Future Pty. Ltd.

Website

https://freerangefuture.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Freerange Future is an Adelaide-based, B Corp certified creative agency serving Australian non-profits, disability and aged care providers, arts organizations, and values-aligned businesses with branding, accessible WordPress web development, and digital marketing services via a proprietary Heartways methodology.

Ownership category

akta.pro rank

Product category

Creative Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

Keywords

• Creative agency services
• Brand development
• Web development
• Digital marketing
• Accessible web design

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategy, branding, digital and marketing services. Revenue comes from project-based fees for website design/development, brand development, marketing campaigns, and ongoing retainer relationships with clients. Services are priced as custom projects rather than standardized subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Freerange Future is a creative agency that delivers strategy, branding, digital, and marketing services for purpose-driven organizations including non-profits, disability service providers (NDIS), aged care organisations, arts and culture bodies, local government, and values-aligned businesses. Engagements typically encompass brand development, accessible website design and development (WCAG 2.1 AA), marketing campaigns, digital strategy, and storytelling, executed through a proprietary Heartways five-phase methodology.

Product overview

Freerange Future is a wholehearted creative agency offering Strategy, Branding, Digital, and Marketing services primarily for purpose-driven organizations including nonprofits, arts and cultural groups, disability service providers, and ethical businesses. Their core service model is organized around four main practice areas, supported by their proprietary Heartways five-phase methodology developed over 18 years of sector-specific experience. They operate as a B Corp certified business and have an impact initiative called Perfform that donates 5% of billable time to arts organizations serving children and young people. The agency also provides free educational resources including ebooks and webinars to support the nonprofit sector.

Differentiator

Problem solved

Functional benefit

Brands

• Perfform: Impact business model focusing on arts and cultural organizations that work with children and young people. Donates 5% of billable time to charitable causes.

Products and services

• Strategy Services Strategic consulting services spanning values and purpose transformation, culture building, strategic facilitation, market research, creative problem solving, opportunity identification, simplification and clarification, designed for purpose-driven organisations.
• Branding Services Brand development, repositioning, identity design, brand storytelling, naming and taglines, and style manuals for purpose-driven organisations across non-profit, arts, disability, aged care and government sectors.
• Digital Services Digital strategy, UX/UI design, accessible websites built to WCAG 2.1 AA, WordPress web development, eCommerce and CRM integration, and mobile and web application development delivered to clients in the non-profit, disability, aged care, arts, and government sectors.
• Marketing Services Marketing strategy, campaign management, analytics and benchmarking, email marketing and automation, social media, SEO/SEM, and content creation for purpose-driven organisations.

Quantifiable outcome

• Homes for Tomorrow campaign reached 100,000+ people in first two weeks with 1,400+ website visits and 300+ fact sheet downloads
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Perfform InitiativecoreStrategic or Co-development PartnerPerfform is Freerange Future's impact business model initiative where they donate 5% of billable time to charitable causes. They actively partner with arts and cultural organizations that work with children and young people, supporting them to grow their practice, reach and impact. Looking for organizations with participatory, hands-on work, especially those engaging underserved communities.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Howatson+Co: Independent Australian creative agency offering strategy, branding, and integrated campaigns. Comparable as a similarly-sized independent Australian agency competing for the same mid-market client engagements with overlapping creative capabilities.
• The Hallway: Independent Australian creative agency with offices in Sydney and Melbourne offering brand strategy, design, and digital services. Comparable as an independent Australian full-service agency of similar scale competing for the same national cause and consumer clients.
• Think HQ: Melbourne-based B Corp social purpose marketing and communications agency working with non-profits, government, and purpose-driven organizations. Closest direct peer given shared values-aligned positioning, B Corp credentials, and similar service portfolio across branding, digital, and campaigns.

Broad incumbents

• DDB Group Australia: Australian operations of global creative network DDB (part of Omnicom), offering advertising, branding, and digital services. Comparable as a broad incumbent competing for government and large non-profit accounts where scale and procurement matter.
• Thinkerbell: Australian creative agency founded in 2018 by former Mondelez marketers, offering creative, media, and communications. Comparable as a larger Australian independent agency with broader portfolio of commercial clients that increasingly targets the purpose and ESG space.
• Cummins&Partners: Independent Melbourne-based creative agency offering advertising, digital, and brand strategy. Comparable as a larger independent Australian competitor with overlapping branding and digital service offerings.
• Ogilvy Australia: Australian operations of Ogilvy (WPP), one of the world's largest creative networks. Comparable as a broad incumbent with significant resources and government/non-profit practice that competes for high-value strategic mandates.
• McCann Australia: Australian arm of global advertising network McCann Worldgroup, offering full-service creative and communications. Comparable as a broad incumbent that increasingly pursues purpose-driven work and can outbid independent agencies on large national accounts.
• VMLY&R Australia: Australian arm of global VMLY&R network (WPP) offering creative, digital, and technology services. Comparable as a broad incumbent with deeper digital and technology capability that competes for enterprise cause-sector clients.
• BMF Advertising: Long-standing Australian creative agency in Sydney and Melbourne known for high-profile integrated campaigns. Comparable as a larger Australian agency with broader portfolio that occasionally services government and cause clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FreerangeFuture
• Instagraminstagram.com/freerangefuture
• Xx.com/freerangefuture

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freerange Future