What Borscht does

Borscht is a Cyprus-headquartered performance marketing agency that specializes in user acquisition for mobile applications and web services. Founded more than eight years ago, the firm has executed 1,400+ advertising campaigns and reports a client base of 100+ companies and 100,000+ end-users acquired across its portfolio. Its client roster spans gaming (primary vertical), e-commerce, fintech, and funtech, with named engagements including Zeptolab, Tinkoff, Pirates, and Otello.

The agency's core services bundle three layers: (1) creative production covering 2D/3D art, video ads, and playable ad formats; (2) media buying executed across 15+ advertising channels including Google, Meta, TikTok, Yandex, VK, and Telegram Ads, supported by partnerships with the major ad platforms; and (3) analytics setup for campaign measurement. The four-person executive team — CEO Nikita Grigorovich, CCO George Tsomaev, COO Daria Tsomaeva, and HCD/CPO David Badalyan — oversees an organization sized at 11-50 employees based in Nicosia.

Borscht operates on a services-based revenue model, charging client fees for bundled creative plus media-buying engagements targeted at measurable user-acquisition outcomes (installs, registrations, purchases). Its go-to-market targets app developers and web-service operators — primarily in gaming and adjacent verticals — that require outsourced performance marketing expertise. The firm carries no disclosed external funding, positions itself through platform partner credentials (Google, TikTok), and competes against both boutique performance agencies and in-house growth teams on the basis of multi-channel reach and gaming vertical specialization.

Name

Borscht

Legal name

Borscht

Website

https://borscht.mobi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Borscht is a Cyprus-headquartered performance marketing agency specializing in user acquisition for mobile apps and web services, executing media buying across 15+ channels alongside in-house creative production. It serves 100+ clients primarily in gaming, e-commerce, fintech, and funtech verticals.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Performance marketing services
• User acquisition campaigns
• Creative production services
• Mobile app advertising
• Digital advertising analytics

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Performance Marketing Services: B2B advertising and marketing services including creative production (videos, banners, playables) and media buying across multiple platforms. Revenue generated through service fees for campaign management and user acquisition.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Borscht is a B2B performance marketing agency that runs user acquisition campaigns for mobile apps and web services across 15+ advertising channels, including Meta, Google, Yandex, VK, TikTok, in-app networks, DPS, and OEM partners. The agency produces 2D/3D banners, videos, playables, and live-action promotional content in-house, and sets up analytics infrastructure to measure campaign ROI and user lifetime value.

Product overview

Borscht is a performance marketing agency that provides a unified suite of digital advertising services. The core offering combines Performance Marketing Services (user acquisition across 15+ channels including Meta, Google, Yandex, VK, and in-app networks), Creative Production (2D/3D banners, videos, playables), and Analytics Setup. These services work together as an integrated performance marketing solution, applying gaming-industry ROI and LTV calculation strategies to E-commerce, Fintech, and Funtech sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services

Quantifiable outcome

• 100k+ users attracted for clients
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerOfficial Google Partner with access to Google Ads platform. Runs advertising campaigns using Google Ads as one of the primary channels for user acquisition.
• MetacoreGTM or Marketing PartnerRuns advertising campaigns on Meta platforms (Facebook, Instagram) as part of multi-channel user acquisition strategy.
• TikTok for BusinesscoreGTM or Marketing PartnerOfficial TikTok for Business Marketing Partner. Provides user acquisition services using TikTok's advertising platform.
• Yandex DirectcoreGTM or Marketing PartnerUses Yandex Direct for running advertising campaigns, particularly for Russian-speaking markets.
• VK AdscoreGTM or Marketing PartnerUtilizes VK social network advertising platform for campaigns targeting Russian-speaking audiences.
• MintegralminorGTM or Marketing PartnerIn-app advertising network used for mobile app user acquisition campaigns.
• IronSourceminorGTM or Marketing PartnerMobile game discovery and advertising platform used for user acquisition.
• UnityminorGTM or Marketing PartnerUnity advertising network utilized for in-game user acquisition campaigns.
• BigominorGTM or Marketing PartnerLive streaming and social platform advertising network used for campaigns.
• Petal AdsminorGTM or Marketing PartnerMobile advertising platform used for user acquisition campaigns.
• Mi AdsminorGTM or Marketing PartnerXiaomi advertising platform for reaching users on Mi devices.
• Telegram AdsminorGTM or Marketing PartnerTelegram messaging platform advertising for user acquisition.
• Avito ReklamaminorGTM or Marketing PartnerRussian classified advertising platform used for targeted advertising campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AppSamurai: Mobile user acquisition agency offering performance UA services for apps and games across multiple ad networks. Directly comparable to Borscht in target client (mobile gaming/app studios), service model (managed UA + creative), and channel mix.
• Liftoff: Mobile UA platform and agency serving app advertisers with programmatic user acquisition, creative optimization, and CTV. Closely overlaps Borscht in mobile app UA focus, performance-driven campaigns, and multi-channel buying.
• Mintegral: Mobile ad network and programmatic UA platform serving app advertisers globally. Comparable as both a channel partner and competitive UA provider with creative tools (playables) similar to Borscht's offering.
• Moloco: Programmatic mobile UA platform powered by ML-driven bidding, serving app marketers with performance campaigns. Overlaps Borscht in mobile app performance marketing, cross-channel buying, and creative iteration.
• Remerge: Mobile retargeting and UA platform specializing in app re-engagement and user acquisition at scale. Comparable in mobile-first UA delivery, programmatic buying, and analytics-driven optimization for app clients.
• CrossInstall: Mobile UA agency focused on performance-driven app install campaigns across programmatic and social channels. Directly comparable as a managed-service UA agency serving mobile gaming and app clients.

Broad incumbents

• ironSource: Mobile UA and monetization platform (now part of Unity) offering mediation, exchange, and creative solutions. Overlaps Borscht's UA offering while also providing supply-side infrastructure that Borscht depends on as a partner channel.
• AppLovin: Publicly traded mobile adtech platform spanning UA, monetization, and creative AI. Competes indirectly via its AXON ad network and SparkLabs creative tooling, and serves as both a competitor and key channel partner for agencies like Borscht.
• Unity Ads: Mobile ad network inside the Unity engine ecosystem, used for in-game UA. Listed as one of Borscht's channel partners and competes for the same mobile gaming UA budgets through self-serve tooling.
• Digital Turbine: Mobile media and UA platform with OEM-level ad delivery (similar to Borscht's Mi Ads and Petal Ads integrations). Provides competing supply and mediation capabilities for app advertisers at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/borscht
• Facebookfacebook.com/borschtagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borscht