What fix2U does

fix2U is an Australian on-demand mobile phone and tablet repair service founded in 2015 and headquartered in North Sydney, NSW. The company operates a 'Come To You' model in which a network of independent contractor technicians — branded Repair Heroes — are dispatched via a GPS-enabled iOS/Android app to a customer's home, office or other location, where they perform device repairs on the spot in roughly 30 minutes for phones (and up to one hour for iPads). Coverage spans 9+ Australian metro and regional locations including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Geelong, the Gold Coast, Newcastle, Mornington and the Central Coast, reaching over 80% of the population; an Express Mail-In service backs this for remote customers. Service offerings cover iPhone, iPad, Samsung Galaxy, Google Pixel and Oppo devices for screens, batteries, charging ports, cameras, audio and button issues.

The technology stack is asset-light and operational rather than platform-led: a GPS dispatch system connects local customers to the nearest available Repair Hero, with SMS notifications and live map tracking; technicians complete a proprietary 12-point testing regime (digitiser, Touch ID/Face ID, cameras, proximity sensor, microphones, speakers, buttons, charge port, Wi-Fi, mobile data, battery health) before and after each repair. fix2U holds certified Apple Independent Repair Provider (IRP) status, enabling it to source genuine Apple parts and apply Apple diagnostics and tools. PCI-DSS compliant payments are accepted via secure card readers or cash on-site, processed through a Shopify-hosted online store. The company carries no patents, has no external API, and employs 10–50 staff augmented by a freelance technician network.

fix2U generates revenue entirely through one-time transactional fees per repair, with no subscription model. Published pricing starts at $89 for screen repairs, $79 for iPhone batteries and $119 for Samsung batteries, with an $89 in-home assessment service whose fee is often reimbursable by insurers. Customer segments split between individual consumers (primary, long-tail, served via SEO-driven website booking and Product Review word-of-mouth) and over 80 corporate/enterprise accounts plus educational institutions served via a dedicated field sales motion. The enterprise and schools verticals (Corporate Phone Repair, iPad Repair for Schools) are an active growth focus alongside continued metro/regional geographic expansion and the Repair Hero partner recruitment programme.

Name

fix2U

Legal name

fix2U

Website

https://fix2u.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

fix2U is an Australian on-demand mobile phone and tablet repair service founded in 2015 that dispatches certified Repair Heroes to customers' locations for on-the-spot repairs across 9+ Australian cities, serving individual consumers, corporate clients, and educational institutions.

Ownership category

akta.pro rank

Product category

Mobile Device Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

Keywords

• Mobile phone repair
• Smartphone repair services
• On-site device repair
• Tablet repair services
• IPhone repair services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. On-site Phone and Tablet Repair: Fix2U generates revenue through one-time transaction fees for phone and tablet repair services. Customers pay per repair after the service is completed. No subscription fees. Pricing varies by device type and repair type (screen replacement, battery replacement, etc.).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

fix2U operates an on-demand, on-site mobile phone and tablet repair service across Australia. Certified technicians branded as "Repair Heroes" travel to a customer's chosen location (home, office, or café) and complete device repairs on the spot, typically within 30 minutes. The company repairs iPhone, iPad, Samsung Galaxy, Google Pixel, and Oppo devices, and also serves corporate clients and schools, plus a mail-in option for remote areas.

Product overview

fix2U is a mobile phone and tablet repair service that operates as a network of certified, mobile Repair Heroes who travel to customers' locations and repair devices on the spot. The core offering is the Come To You Repair Service, which encompasses device-specific repair products including iPhone Repair, iPad Repair, Samsung Galaxy Repair, Google Pixel Repair, and Oppo Repair, all backed by a 5-Year Parts & Labour Guarantee. The company also serves corporate clients via its Corporate Phone Repair (For Business) module and educational institutions via its iPad Repair for Schools module. A mail-in Express Mail-In Repair Service is available for customers outside coverage areas. fix2U also operates a Repair Hero franchise/partner model recruiting independent contractor technicians. The company holds certified Apple Independent Repair Provider (IRP) status, enabling it to source genuine Apple parts and use Apple diagnostics and tools.

Differentiator

Problem solved

Functional benefit

Products and services

• fix2U Come To You Repair Service Flagship on-demand service: certified Repair Heroes travel to the customer's chosen location (home, office, café) and repair smartphones and tablets on the spot. Covers iPhone, iPad, Samsung Galaxy, Google Pixel, and Oppo devices across 9+ Australian metros plus a mail-in option for remote areas.
• iPhone Repair On-site repair for iPhone models from iPhone 5 through iPhone 14 and later, covering screen repair/replacement, battery replacement, back glass replacement, camera replacement, charging port replacement, audio issues, and button issues.
• iPad Repair On-site repair for iPad models including iPad 2 through iPad 7, iPad Mini, iPad Air, and iPad Pro, covering screen repair, screen replacement, and LCD replacement.
• Samsung Galaxy Repair On-site repair for Samsung Galaxy S and A series devices, covering screen repair, screen replacement, and battery replacement.
• Google Pixel Repair On-site repair for Google Pixel devices (screen, battery, and other common issues), available in select Australian locations.
• Oppo Repair On-site repair for Oppo devices, available in select Australian locations.
• Express Mail-In Repair Service Mail-in repair service for customers in remote or rural areas not covered by fix2U's on-site network. fix2U covers all shipping charges both to and from its repair centre.
• Corporate Phone Repair (For Business) On-site device repair service tailored for corporate customers, with Repair Heroes dispatched to office locations to repair employee devices on-site, reducing downtime and eliminating off-site repair logistics. Serves over 80 of Australia's largest companies.
• iPad Repair for Schools On-site iPad repair service for schools, universities, and educational establishments, with repairs performed at the school to minimize disruption to students and staff.

Quantifiable outcome

• 85%+ same-day repair completion rate for bookings before 11am
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Apple Inc. (Independent Repair Provider)coreTechnology or IntegrationFix2U is a certified Apple Independent Repair Provider (IRP), having completed Apple's rigorous verification and certification process. The company uses genuine Apple parts sourced directly from Apple, along with Apple diagnostics, tools and processes to ensure device repairs are done safely and reliably. Fix2U technicians have completed extensive Apple training and examinations.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Others

• iFixit: Open-source repair guide and parts retailer enabling self-repair. Not a direct service competitor, but an ecosystem participant whose DIY ethos and parts catalog shape customer expectations and influence the broader right-to-repair environment in which fix2U operates.

Broad incumbents

• SquareTrade (Allstate Protection Plans): Large extended warranty and device protection provider that operates its own phone and tablet repair operations. Competes indirectly through insurance-backed repair and is a meaningful adjacent incumbent in the device repair ecosystem that fix2U intersects with.
• Samsung Care / Samsung Authorized Service Centers: Manufacturer-operated and authorized service network for Samsung Galaxy devices in Australia. Direct competitive overlap for the Samsung portion of fix2U's repair mix and a key alternative channel for customers with in-warranty devices.
• Asurion: Global tech protection and device repair giant, parent of uBreakiFix, with extensive corporate and consumer device repair operations. A broad incumbent whose scale and carrier relationships dwarf fix2U but compete for similar enterprise repair contracts.
• Apple Authorized Service Providers: Apple's network of authorized service providers and Apple Stores offering in-warranty and out-of-warranty iPhone and iPad repairs using genuine parts. Direct competitive overlap for Apple device repairs, especially post the 2018 ACCC ruling that permitted third-party repairs without voiding warranty.

Direct peers

• iSmash: UK and Asia-Pacific phone and tablet repair chain offering walk-in and on-site repairs for iPhone, Samsung, iPad, and other devices. Comparable service menu, target customer (consumer and corporate), and Apple-authorized positioning to fix2U.
• iCracked: On-demand iPhone, iPad, and smartphone repair service originally built around a dispatched technician model. Conceptually aligned with fix2U's come-to-you dispatch approach, though iCracked has historically operated more in the US market.
• uBreakiFix (Asurion): Largest global mobile device repair franchise, acquired by Asurion. Operates walk-in and mail-in repair for phones, tablets, and computers using OEM-quality parts. Most directly comparable to fix2U's phone and tablet repair focus, though primarily brick-and-mortar rather than on-site.
• CPR Cell Phone Repair: US franchise network specializing in smartphone, tablet, and computer repair with both in-store and mail-in options. Comparable device categories, franchise-style scaling model, and B2B and consumer customer mix to fix2U.
• Puls: US-based on-demand smartphone, tablet, and computer repair service that sends technicians to customer locations. Closest conceptual peer to fix2U's 'Come To You' model with similar dispatch-based service delivery and same-day repair positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/get_fix2u
• Facebookfacebook.com/get.fix2U
• LinkedInlinkedin.com/company/fix2u
• Instagraminstagram.com/_fix2u

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fix2U