What Red-Dolphin does

Red-Dolphin (legal entity: RED-DOLPHIN sàrl) is a Swiss e-commerce curator and exclusive distributor of innovative connected objects and design products, headquartered in Les Acacias (Geneva) and operating online at red-dolphin.ch. Founded in 2013 by Laurent and at least one co-founder, the company sources products globally from innovative startups and resells them exclusively into the Swiss market through its own online storefront (with French, English, and German localization) and a network of physical retail partners. The catalog spans approximately 170 SKUs across six categories: Connected Health (e.g., BACtrack breathalyzers, AliveCor Kardia ECG devices, SmartRope, NOERDEN smart scales, Aranet4 CO2 sensors), Home-Lifestyle (NOVIUM Hoverpen, KeySmart, LoveBox, InkPoster, Klydoclock, Yaber projectors, raindesign stands), Office Tech (IRIS scanners and pens), Outdoor/GreenTech (GoSun solar ovens, Altered showerheads, CYCL WingLights, SPYRA, TexEnergy, SANDBERG, AIRMAAN, Trailkeg), FoodTech (OUTIN portable espresso, Delissea cups, Full Windsor Magware), and GameTech (Target Darts, GoCube, GoDice, AEROBAND). Pricing is in Swiss Francs with one-time unit pricing (CHF 9.90 to CHF 2,479), all taxes included, and the company supports bank transfer, PayPal, Stripe, and TWINT, plus 4x interest-free installments over CHF 300 via a HEYLIGHT financing partnership.

The business model is straightforward retail/distribution: Red-Dolphin purchases from innovative OEMs (often as the exclusive Swiss channel) and resells to Swiss consumers. The company itself holds no proprietary technology; the 'connectivity' in its products (Bluetooth, Wi-Fi, app integrations with Apple Health and Google Fit, and DartCounter for smart darts) is supplied by the original manufacturers. Logistics are outsourced to Swiss Post's YellowCube automated warehouse, enabling same-day shipping for paid orders. The operating model is bootstrapped and small-scale, with approximately two full-time employees supplemented by around ten freelancers, no disclosed external funding, no subsidiaries, and no parent entity. Marketing is built on content (blog), organic social (Facebook, X/Twitter, YouTube, Instagram), email, and the company's recurring status as a CES Innovation Awards jury member (2023 and 2024), which doubles as an industry-credibility signal and a sourcing channel for new products. Notable recent strategic moves include the September 2024 IONNYK distribution partnership (digital art frames for B2B placements such as galleries, hotels, and offices), the September 2024 HEYLIGHT financing partnership (4x installments), and 2025 SKU additions at significantly higher price points including the KARDIA 12L professional 12-lead ECG (CHF 1,990) and the InkPoster Tela 28.5-inch color e-paper display (CHF 2,479).

Name

Red-Dolphin

Legal name

RED-DOLPHIN sàrl

Website

https://red-dolphin.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Red-Dolphin is a Swiss e-commerce curator and exclusive distributor (founded 2013, based in Geneva) that sources innovative connected objects and design products from startups worldwide and resells them exclusively to Swiss consumers via red-dolphin.ch and a retail network.

Ownership category

akta.pro rank

Product category

Specialty E-commerce Distribution

NAICS

Other Miscellaneous Retailers (4599), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Retail (5900), Retail-Misc General Merchandise Stores (5399), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Connected consumer devices
• Design gift retail
• Innovative product distribution
• E-commerce distribution
• Specialty consumer electronics

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Red-Dolphin generates revenue through the sale of innovative connected objects and design products. Products are sold at one-time purchase prices in Swiss Francs (CHF), with no recurring subscription component. The company offers various payment methods including bank transfer, PayPal, Stripe, and TWINT.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Red-Dolphin is a Swiss e-commerce retailer and exclusive distributor that curates, sources, and sells innovative connected objects and design products from startups worldwide to Swiss consumers. The company operates an online shop (red-dolphin.ch) and a network of physical retail partners in Switzerland, distributing products across six main categories: Connected Health, Home-Lifestyle, Office Tech, Outdoor/GreenTech, FoodTech, and GameTech.

Product overview

Red-Dolphin is a Swiss online retailer and distributor of innovative connected objects and design gifts, operating since 2013. The company curates and sells products across six main categories: Connected Health (BACtrack breathalyzers, AliveCor ECG devices, SmartRope fitness trackers, NOERDEN smart scales, Aranet4 CO2 sensors), Home-Lifestyle (NOVIUM Hoverpen levitating pens, KeySmart key organizers, LoveBox message boxes, InkPoster digital frames, Klydoclock clocks, Yaber projectors, raindesign laptop stands), Office Tech (IRIS scanners, IRIS Pen, IRIScan Visualizer), Outdoor/GreenTech (GoSun solar ovens, Altered showerheads, CYCL WingLights, SPYRA water guns, TexEnergy solar chargers, SANDBERG outdoor gear, AIRMAAN outdoor furniture, Trailkeg beer growlers), FoodTech (OUTIN portable espresso machines with accessories, Delissea specialty coffee cups, Full Windsor Magware utensils, GoSun cookers, Trailkeg growlers), and GameTech (Target Darts with DartCounter integration, GoCube connected Rubik's cubes, GoDice connected dice, AEROBAND electronic drums). The company sources from innovative startups worldwide and distributes exclusively in Switzerland through their online shop and retailer network, with logistics managed through Swiss Post's YellowCube automated warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• BACtrack Breathalyzers Electronic breathalyzers including keychain (C6), personal (C8), professional (S80), mobile, and TRACE models for personal alcohol detection and monitoring. Sold to individual consumers in Switzerland.
• AliveCor Kardia ECG Devices Mobile ECG devices including Kardia Mobile, KardiaMobile 6L, and professional KARDIA 12L 12-lead ECG for cardiac health monitoring. Sold to health-conscious consumers in Switzerland.
• SmartRope Jump Ropes Connected fitness jump ropes with Bluetooth sensors syncing to smartphone apps for tracking jump counts, calories, duration and workout goals. Includes SmartRope Rookie model.
• NOERDEN Smart Scales Connected body composition scales including MINIMI and SENSORI models with Wi-Fi and Bluetooth connectivity, bio-impedancemetry technology measuring 10 body metrics including heart rate, weight, fat mass, visceral fat, and BMI.
• GoSun Solar Ovens Solar-powered outdoor cooking devices including GoSun Sport and GoSun Fusion models for eco-friendly camping and outdoor food preparation.
• OUTIN Espresso Machines Portable espresso machines including Nano and Fino models for mobile coffee lovers, with accessories like foldable stands, protective cases, and portable coffee grinders.
• NOVIUM Hoverpen Levitating pen designs including Interstellar Hoverpen 2.0 and Hoverpen 3.0 in various editions (Future, Rollerball, Plume) featuring magnetic levitation technology.
• Target Darts Connected and professional dart products including automatic scoring systems, dartboards, and precision darts like the STAR WARS DARTH VADER limited edition with DartCounter integration.
• SPYRA Water Guns Electric water guns including SPYRA DASH and SPYRA Four models with advanced water blast technology for summer outdoor play.
• InkPoster Digital Art Frames Color e-paper digital art frames including InkPoster Tela 28.5" for displaying digital artwork and changing images.
• IONNYK Digital Frames Digital photo frames for art enthusiasts designed for galleries, hotels, lounges, waiting rooms, and offices.
• Yaber Projectors Portable projectors including T1 Pro model with 1080p resolution and autofocus for home entertainment.
• CYCL WingLights LED bicycle indicators including MAG V3 and Fixed V3 models that attach to bicycle handlebars for increased visibility and safety.
• GoCube Connected Rubik's Cube Connected speed cube that syncs to smartphone for tracking solve times, learning tutorials, and competing with players worldwide.
• Full Windsor Magware Magnetic reusable utensils including titanium BBQ tools and folding camping cutlery for sustainable outdoor dining.
• Trailkeg Insulated pressurized growler for transporting draft beer, keeping it fresh and carbonated for outdoor activities.
• IRIS Scanners Document scanners including IRIScan Anywhere 6 WiFi, IRIScan Desk 6 Pro A3, IRIScan Book 7, and IRIS Pen Air for office and document management.
• raindesign Laptop Stands Ergonomic laptop stands including mStand360 swivel stand and mBar Pro foldable stand designed for Apple MacBook users.
• Altered Showerheads Water-saving showerheads using Dome technology that can reduce water consumption by 50-70% while maintaining shower pressure.
• LoveBox Connected message box that receives messages and displays hearts when loved ones send love notes remotely.
• Aranet4 CO2 Sensors Environmental monitors measuring CO2 levels, temperature, and humidity for indoor air quality assessment.
• Ops Clean Laundry System Eco-friendly laundry fragrance system designed to reduce water pollution and skin irritation.
• Klydoclock Digital clock with unique daily-changing display design for modern home interiors.
• OLIGHT Lighting Products Flashlights and lighting equipment including Ostation 2 battery charger for outdoor and everyday use.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• HEYLIGHTminorGTM or Marketing Partner · 18 September 2024Financing collaboration announced in September 2025 (blog post dated 18/09/2025) to provide installment payment options for customers purchasing products on Red-Dolphin.
• IONNYKminorChannel Partner/ Reseller/ Distributor · 4 September 2024IONNYK frames are digital art frames for art lovers, finding placement in galleries, hotels, lounges, waiting rooms, offices. Red-Dolphin became the Swiss reseller for IONNYK frames in September 2024.
• Full WindsorcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Full Windsor is a UK-based design company creating innovative utensils (Magware) and cycling accessories. Red-Dolphin serves as their Swiss distributor. The partnership was established around 2019 when Full Windsor launched on Kickstarter, with Red-Dolphin subsequently taking on distribution rights for Switzerland. Mark Windsor (founder) is an industrial designer from New Zealand, now based in Los Angeles.
• Swiss Post (PostLogistics/YellowCube)coreStrategic or Co-development PartnerRed-Dolphin uses Swiss Post's automated YellowCube warehouse for order fulfillment, enabling same-day shipping and efficient logistics management. This partnership provides significant operational advantages in order processing speed.
• InfomaniakminorOthersSwiss hosting provider that manages the Red-Dolphin website hosting, compliant with GDPR standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coolshop: Coolshop is a Danish online retailer selling a broad assortment of consumer electronics, toys, lifestyle and connected gadgets across Europe — a similar diversified small-ticket consumer-products model to Red-Dolphin, but operating multinationally.
• Brack.ch: Brack is a major Swiss online retailer selling consumer electronics, household, and lifestyle products to Swiss consumers through both e-commerce and physical showrooms, making it the closest in-market competitor to Red-Dolphin's diversified, curated retail model.
• The Grommet: The Grommet is a US-based curated marketplace for innovative independent-maker products and emerging brands, and shares Red-Dolphin's playbook of being early exclusive distribution partners for small innovative brands before they mass-market.
• Hammacher Schlemmer: Hammacher Schlemmer is a long-standing US catalog and online retailer of unique, design-forward and innovative consumer products, providing a direct historical parallel to Red-Dolphin's curated-innovative-products positioning.
• Uncommon Goods: Uncommon Goods is a US-based online retailer curating unique, design-led and innovative gifts and household gadgets, overlapping closely with Red-Dolphin's home-lifestyle and gift catalog positioning.
• Firebox: Firebox is a UK-founded online retailer specializing in unusual, design-led and connected gadgets and gifts; it mirrors Red-Dolphin's value proposition of curating innovative niche products for a single national consumer base, but at significantly larger scale.

Broad incumbents

• Digitec Galaxus: Galaxus/Digitec is Switzerland's largest online retailer covering electronics, household, sport and lifestyle categories — a much broader incumbent that overlaps with Red-Dolphin's full assortment but competes on scale rather than curated innovation.
• Interdiscount: Interdiscount is a Swiss consumer-electronics and household retailer (part of the Coop Group) operating both e-commerce and physical stores, overlapping with Red-Dolphin on the electronics and household side of the catalog.
• Microspot.ch: Microspot is the online consumer-electronics and household arm of the Swiss Migros group and competes with Red-Dolphin for the same Swiss household and connected-products spend, but across a much wider SKU range.
• Coolblue: Coolblue is a major Dutch online retailer of consumer electronics, household and lifestyle products that has expanded into Switzerland; it competes with Red-Dolphin in selected categories such as connected health devices and smart-home gadgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProjectDOLPHIN
• YouTubeyoutube.com/channel/UCpf7otSgSiBEYgfeQiuO7sQ
• Facebookfacebook.com/REDOLPHIN
• Instagraminstagram.com/red_dolphin_ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red-Dolphin