Beira Rio
Beira Rio is a family-owned Brazilian retail chain of construction and finishing materials, operating 9 stores across 5 cities in Mato Grosso, with an e-commerce site and WhatsApp sales channel serving individual homeowners and small builders.
- Company typePrivate
- Founded1988
- HeadquartersCuiabá, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Beira Rio does
Beira Rio Construção e Acabamento (legal entity Rebouças Construção e Acabamentos LTDA) is a family-owned Brazilian retail chain of construction and finishing materials stores founded in 1988 in Cuiabá, Mato Grosso. The company operates 9 physical retail stores across 5 cities in the state of Mato Grosso (Cuiabá with 4 locations, Sinop, Colíder, Guarantã do Norte, and Nova Canaã do Norte), employing more than 150 people. Its assortment covers eight departments: Casa e Decoração (Home & Decor), Tintas e Acessórios (Paints & Accessories), Cozinhas (Kitchens), Banheiros (Bathrooms), Ferramentas (Tools), Iluminação e Elétrica (Lighting & Electrical), Pisos e Revestimentos (Flooring & Wall Tiles), and Portas e Janelas (Doors & Windows), with more than 500 porcelain tile SKUs from brands such as Roca, Incepa, Embramaco, and Damme.
Revenue is generated primarily through one-time retail sales of construction and finishing materials — unit-priced SKUs with frequent promotional discounts (20-58% off listed prices during weekly tabloids and up to 50% during Black Friday). Customers can purchase in-store, via the e-commerce website at lojasbeirario.com.br, or by requesting quotes/ordering through a dedicated WhatsApp sales line. The customer base is overwhelmingly comprised of individual homeowners and small builders/contractors in the Mato Grosso region, supported by a content marketing engine (blog, Instagram, Facebook, LinkedIn, YouTube's 'Diário de Obra' series) that drives organic discovery. There is no proprietary technology platform, no API, and no AI/ML capabilities described; the business operates as a traditional omnichannel retailer with deep supplier relationships to leading Brazilian manufacturers (Deca, Docol, Coral/AkzoNobel, Amanco/Wavin, Durafloor/Shaw Industries, Quartzolit/Saint-Gobain).
Beira Rio firmographics
Firmographics- Name
- Beira Rio
- Legal name
- Rebouças Construção e Acabamentos LTDA
- Website
- https://lojasbeirario.com.br
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beira Rio is a family-owned Brazilian retail chain of construction and finishing materials, operating 9 stores across 5 cities in Mato Grosso, with an e-commerce site and WhatsApp sales channel serving individual homeowners and small builders.
- Ownership category
- akta.pro rank
Where Beira Rio is headquartered
LocationHeadquarters
- HQ city
- Cuiabá
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
Beira Rio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Construction Materials: Revenue is generated through direct retail sales of construction and finishing materials across multiple product categories including tiles, ceramics, porcelain, paints, plumbing, lighting, tools, doors and windows, and home décor. Sales occur in-store, via e-commerce, and through WhatsApp consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-store retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Beira Rio product offering
Product offeringCore offering
Beira Rio Construção e Acabamento is a retail chain that sells construction and finishing materials through 9 physical stores located across 5 cities in the Brazilian state of Mato Grosso (Cuiabá, Sinop, Colíder, Guarantã do Norte, and Nova Canaã do Norte). The assortment spans porcelain tiles, ceramic tiles, paints, plumbing fixtures, bathroom and kitchen products, lighting, tools, doors and windows, and home décor, sourced from leading Brazilian brands such as Roca, Deca, Docol, Coral, Amanco, Damme, Embramaco, Incepa, and Durafloor. Sales occur in-store, via the e-commerce website (lojasbeirario.com.br), and through a dedicated WhatsApp consulting line.
Product overview
Beira Rio Construção e Acabamento is a retail chain of construction and finishing materials stores operating in 5 cities across Mato Grosso, Brazil (Cuiabá, Colíder, Guarantã do Norte, Nova Canaã, and Sinop). The company has over 34 years of history and operates approximately 9 physical store locations. The product portfolio is organized into departments: Casa e Decoração (Home and Decor), Tintas e Acessórios (Paints and Accessories), Cozinhas (Kitchens), Banheiros (Bathrooms), Ferramentas (Tools), Iluminação e Elétrica (Lighting and Electrical), Pisos e Revestimentos (Flooring and Wall Tiles), and Portas e Janelas (Doors and Windows). Key product categories include porcelain tiles (over 500 models from Roca, Incepa, Embramaco, Damme), ceramic tiles, laminate and vinyl flooring, Deca bathroom sinks in various styles, Deca/Docol/Meber faucets, Coral paints, plumbing materials from Amanco, sanitary ware, and general construction tools. The stores also feature a blog with DIY tips and design advice, and offer sales via WhatsApp consultation.
Differentiator
Problem solved
Functional benefit
Products and services
- Pisos e Revestimentos (Flooring and Wall Tiles) Comprehensive range of flooring and wall covering materials including porcelain tile, ceramic tile, laminate flooring, vinyl flooring, wood flooring (assoalhos), and hydraulic tiles (ladrilhos) for residential and commercial construction and renovation.
- Porcelanato (Porcelain Tile) Over 500 models of porcelain tiles from brands including Roca, Incepa, Embramaco, and Damme, available in polished, satin, marble-look, and wood-look finishes for floors, walls, and countertops.
- Tintas (Paints) Paint products including Coral brand paints, cement paint (tinta cimento queimado), and paint accessories for interior and exterior applications.
- Cubas para Banheiro (Bathroom Basins) Deca brand bathroom sinks available in various styles: embedded (embutir), overmount (sobrepor), pedestal (apoio), semi-encaixe, wall-mounted (suspensa), and floor-standing (coluna). Materials include acrylic, porcelain, glass, wood, metal, and resin.
- Torneiras (Faucets) Bathroom and kitchen faucets from brands Deca, Docol, and Meber. Types include common faucets, dual-control mixers, single-lever mixers, with various heights and installation types (deck, wall, or floor).
- Casa e Decoração (Home and Decor) Home décor items including bathroom accessories, lighting fixtures, and decorative elements for residential spaces.
- Ferramentas (Tools) Construction and finishing tools for professional and DIY use.
- Iluminação e Elétrica (Lighting and Electrical) Electrical and lighting products including lamps, luminaires, chandeliers, pendant lights, adapters, electrical panels, circuit breakers, conduits, cables, outlets, and switches.
- Portas e Janelas (Doors and Windows) Doors and windows for residential and commercial construction.
- Cozinhas (Kitchens) Kitchen materials and finishes for construction and renovation.
- Banheiros (Bathrooms) Complete bathroom materials including tiles, fixtures, bathroom accessories, and finishing products.
- Hidráulica (Plumbing) Plumbing materials including pipes, connections, and tubes from brands like Amanco for water supply systems.
- Louças Sanitárias (Sanitary Ware) Sanitary ware including toilet bowls and bathroom fixtures.
- Metais (Metal Fixtures) Metal bathroom and kitchen fixtures including towel rails, soap dispensers, and accessories from Deca, Docol, and Meber.
Quantifiable outcome
- Up to 50% discounts during Black Friday promotions across all departments
- +2 more outcomes
Companies that use Beira Rio
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Beira Rio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beira Rio partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Coral Tintas (AkzoNobel)flagshipCoral Tintas is a major paint brand (part of AkzoNobel) that partners with Beira Rio for exclusive promotions, ColourFutures trend events, and Black Friday material construction campaigns. Coral is highlighted as a featured brand in Beira Rio's paint department, with Coral paints cited as known for quality and high yield.
- Amanco (Wavin)coreAmanco (a Wavin brand) is referenced as a key supplier partner providing complete hydraulic piping solutions for Beira Rio customers. The partnership ensures availability of tubes and connections for hydraulic projects and bathroom renovations.
- DecacoreDeca is a leading Brazilian manufacturer of bathroom fixtures (taps, sinks, toilets) featured prominently across Beira Rio's blog content and product listings. Multiple blog articles feature Deca products as recommended choices for bathroom renovations, positioning Deca as a preferred brand in Beira Rio's assortment.
- DocolcoreDocol is a major Brazilian taps and bathroom fixtures brand featured in Beira Rio's product listings and blog content. Products such as the Docol Next mixer and Docol Lift monobloc tap are sold through Beira Rio's physical and online stores.
- Durafloor (Shaw Industries)coreDurafloor (part of Shaw Industries) supplies laminate and vinyl flooring to Beira Rio, featured in the company's flooring section and product catalogs. Products include Durafloor Nature laminate flooring and Durafloor LVT Art vinyl flooring.
- Damme PorcelanatocoreDamme Porcelanato is a leading Brazilian porcelain tile manufacturer featured in Beira Rio's catalog. Multiple blog articles feature Damme products including the Evora Deck Rústico 83x83 for outdoor areas and the Magma Rústico Retificado for outdoor flooring. Damme is listed among Beira Rio's main brand partners.
- EmbramacocoreEmbramaco is a major Brazilian ceramic and porcelain manufacturer whose products are prominently featured across Beira Rio's blog articles and product catalogs. Products include the Colorado Roble Plus wood-look porcelain and Chorme Lux marble-look porcelain tiles.
- Roca CerâmicacoreRoca is a global bathroom fixtures manufacturer (ceramic tiles, sinks, toilets) listed among Beira Rio's main brand partners. Mentioned in blog content as a recommended brand for construction and renovation projects.
- IncepacoreIncepa is a Brazilian porcelain tile manufacturer whose products are sold through Beira Rio stores. The Incepa Pro Concrete Acetinado 60x120 Retificado is referenced in blog content as a recommended porcelain option.
- MeberminorMeber is a Brazilian bathroom fixtures brand referenced as one of the brands available at Beira Rio during Black Friday promotions alongside Deca and Docol.
- MajoparminorMajopar is a Brazilian bathroom fixtures and accessories brand referenced as a source for decorative items in Beira Rio's blog content on lavatory decoration.
- Quartzolit (Saint-Gobain)minorQuartzolit, part of Saint-Gobain, supplies construction chemical products (grout, post-work cleaners) sold through Beira Rio. The Quartzolit general post-work cleaner is referenced in porcelain maintenance content.
- Cerâmica AtlasminorCerâmica Atlas supplies ceramic tiles and mosaics for swimming pools featured in Beira Rio's blog content. The Verde Fiji Mate 10x10 tile is referenced as used in pool projects.
- CeralminorCeral is a Brazilian ceramic manufacturer referenced as a supplier for pool tile products featured in Beira Rio's blog content.
- CozimaxminorCozimax is a Brazilian kitchen and bathroom fixture brand (sinks, countertops) referenced as a source of imagery and product information in Beira Rio's blog content.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Beira Rio competitors and assessment
Company assessmentRegional players
- Tumelero Materiais de Construção: Tumelero is a regional construction materials retailer with multiple stores in Rio Grande do Sul, serving homeowners and contractors with a comparable assortment of finishes, fixtures, and tools. Like Beira Rio it is a regional multi-store chain rather than a national operator.
- Tupan Home Center: Tupan is a regional home center and construction materials chain operating in Paran\u00e1 and surrounding states in southern Brazil. It shares Beira Rio's combination of physical store retail, multi-category assortment, and homeowner/contractor target customer.
- Cassol Centerlar: Cassol is a regional home improvement and construction materials chain based in Santa Catarina with a multi-store presence across southern Brazil. It mirrors Beira Rio's regional multi-store retail format and construction materials focus, though operating in a different geography.
- Quero Home Center: Quero is a regional construction materials retail chain in Minas Gerais offering a multi-category assortment comparable to Beira Rio's across finishes, fixtures, plumbing, and tools. It serves a similar small/regional consumer base but in a different state and competitive context.
Direct peers
- Telhanorte: Telhanorte is a S\u00e3o Paulo-based construction materials and home improvement retailer owned by Saint-Gobain, selling tiles, plumbing, paint, lighting, and tools. It competes directly with Beira Rio on the same product categories and customer segments, though concentrated in S\u00e3o Paulo state.
- Dicico: Dicico is a Brazilian home improvement and construction materials retailer serving homeowners and contractors across S\u00e3o Paulo state with a multi-format store network. It is comparable to Beira Rio in assortment (finishes, fixtures, tools) and DIY-oriented customer base.
- Leroy Merlin Brasil: Leroy Merlin is the largest home improvement and construction materials retailer in Brazil, offering tiles, fixtures, paint, tools, lighting, and decor across nationwide physical stores and e-commerce. It is the most direct competitor to Beira Rio in product mix, customer base, and omnichannel model, but at materially larger scale.
- C&C Casa e Construção: C&C is a major Brazilian home center chain selling construction materials, finishes, fixtures, and tools to homeowners and contractors. Its product mix, target customer (DIYers, contractors, homeowners), and multi-channel retail model closely align with Beira Rio's offering.
Broad incumbents
- Magazine Luiza: Magazine Luiza is one of Brazil's largest broad-line and marketplace retailers, with an expanding home improvement and construction materials category including tiles, fixtures, and tools. It overlaps with Beira Rio on construction and home goods but at vastly larger scale and with a primarily marketplace-driven model.
- Sodimac (Brasil): Sodimac, part of the global Falabella-controlled home improvement chain, operates in Brazil with a broad assortment of construction and finishing materials. It overlaps with Beira Rio's core categories and serves both homeowners and contractors, though at a different geographic and competitive scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beira Rio social profiles
Digital presenceBeira Rio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beira Rio leadership team
Management profileNumber of profiles
Profiles1 record
Beira Rio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beira Rio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beira Rio
What does Beira Rio do?
Beira Rio Construção e Acabamento is a retail chain that sells construction and finishing materials through 9 physical stores located across 5 cities in the Brazilian state of Mato Grosso (Cuiabá, Sinop, Colíder, Guarantã do Norte, and Nova Canaã do Norte). The assortment spans porcelain tiles, ceramic tiles, paints, plumbing fixtures, bathroom and kitchen products, lighting, tools, doors and windows, and home décor, sourced from leading Brazilian brands such as Roca, Deca, Docol, Coral, Amanco, Damme, Embramaco, Incepa, and Durafloor. Sales occur in-store, via the e-commerce website (lojasbeirario.com.br), and through a dedicated WhatsApp consulting line.
Is Beira Rio a public or private company?
Beira Rio is a private company. It is classified as family owned and is currently operating.
When was Beira Rio founded?
Beira Rio was founded in 1988. It employs 101 to 250 people.
Where is Beira Rio based?
Beira Rio is headquartered in Cuiabá, Brazil, in the Latin America region.
How does Beira Rio make money?
One revenue line is on record: retail Sales of Construction Materials.
Who are Beira Rio's main competitors?
Regional players on record are Tumelero Materiais de Construção, Tupan Home Center, Cassol Centerlar and Quero Home Center. Direct peers are Telhanorte, Dicico, Leroy Merlin Brasil and C&C Casa e Construção. Broad incumbents are Magazine Luiza and Sodimac (Brasil).
Does Beira Rio have an API?
No public API is recorded for Beira Rio.