12K Media

What 12K Media does

12K Media GmbH is a bootstrapped digital marketing agency founded in 2022 and headquartered in Oberschleißheim, near Munich, Germany. The company delivers performance marketing services to e-commerce brands, generating leads and sales across North America, Australia, and Europe. Its core differentiator is an AI-powered media buying automation platform that handles the full campaign workflow (testing, optimization, scaling), while its human talent is concentrated entirely on creative output, including ad copy, images, video, and landing pages. The agency is sales-led and operates a B2B professional services model with custom-quoted engagements; no public pricing or productized SaaS offering is disclosed. Founders Fabian Eppinger and Iman Sheikholmolouki are listed as legal representatives of the GmbH entity (HRB 236332, Amtsgericht München), and the company is actively recruiting a Fullstack Developer and a Performance Marketer.

The business relies on integrations with major advertising platforms, with Facebook/Meta, Google Ads, and Instagram positioned as core channels, and Taboola, Yahoo, and GiddyUp as secondary channels. Customer segmentation is horizontal, targeting e-commerce brands across diverse industries rather than specializing in a vertical. No customer logos, case studies, contract values, or retention metrics are publicly disclosed, and there are no funding rounds, acquisitions, or institutional investors on record. The company's stated outcome metric is the generation of "thousands of high quality leads and sales monthly" for clients, though this is a client-outcome signal rather than company revenue. The company offers equity from an initial employee pool to early hires, reflecting an early-stage, talent-acquisition-driven growth posture.

Name

12K Media

Legal name

12K Media GmbH

Website

https://12kmedia.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

12K Media GmbH is a bootstrapped Munich-based digital marketing agency that uses AI-powered media buying automation to generate leads and sales for e-commerce brands across North America, Australia, and Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Performance marketing
• E-commerce marketing
• Media buying automation
• Customer acquisition
• Digital advertising

Headquarters

HQ city

Oberschleißheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing Services: Digital marketing agency delivering performance (leads and sales) for e-commerce brands. Generates thousands of high quality leads and sales monthly for clients across diverse industries in North America, Australia, and Europe.

Go-to-market motion1 record

Distribution channels1 record

Core offering

12K Media is a digital marketing agency that scales customer acquisition for e-commerce brands by combining creative services with AI-powered media buying automation. The company focuses 100% on the creative component (ad copy, images, landing pages) while relying on AI technology to automate the full media buying workflow across platforms like Facebook, Google, and Instagram. Each month, the agency generates thousands of high-quality leads and sales for clients across North America, Australia, and Europe.

Product overview

12K Media is a digital marketing agency that operates as a unified service offering rather than a modular product portfolio. The company scales customer acquisition for e-commerce brands by combining creative services with AI-powered media buying automation. Their core service integrates creative development (focusing on ad copy, images, and landing pages) with automated campaign management across major advertising platforms. The company positions its value proposition around using innovative technology to automate the full media buying experience while maintaining 100% focus on the creative component of performance marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing for E-commerce Brands End-to-end performance marketing service that scales customer acquisition for e-commerce brands. Includes creative development (ad copy, images, videos, landing pages), AI-automated media buying, campaign testing, optimization, and scaling across Facebook, Google, Instagram, Taboola, Yahoo, and GiddyUp. Generates thousands of high-quality leads and sales monthly for clients across diverse industries in North America, Australia, and Europe.

Quantifiable outcome

• Generates thousands of high quality leads and sales monthly

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Facebook/MetacoreTechnology or IntegrationAdvertising platform partner used for running performance marketing campaigns. 12K Media creates and manages Facebook marketing campaigns including testing, optimization and scaling.
• Google AdscoreTechnology or IntegrationAdvertising platform partner for digital advertising campaigns. Part of the multi-platform media buying approach.
• InstagramcoreTechnology or IntegrationSocial media advertising platform used for running campaigns that drive online sales for e-commerce brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Disruptive Advertising: Established digital marketing agency offering paid media, SEO, and creative across multiple channels. Broader incumbent with overlapping paid-media capabilities but wider service portfolio.
• SmartSites: Digital marketing agency offering paid media, SEO, web design, and CRO to small and mid-market businesses. Overlaps with 12K on paid acquisition for SMB e-commerce clients.
• Power Digital Marketing: Larger performance and brand marketing agency with proprietary technology and significant e-commerce practice. Competes for the same mid-market and enterprise e-commerce clients.
• Hawke Media: Full-service digital marketing agency serving e-commerce and DTC brands across paid social, SEO, email, and Amazon. Broader incumbent competing for the same client wallet.
• Tinuiti: Major independent performance marketing agency with deep paid social, paid search, and Amazon expertise. Established incumbent competing in the same e-commerce performance space.

Direct peers

• Common Thread Collective: E-commerce growth agency offering performance marketing, creative, and lifecycle services to DTC brands. Direct peer in terms of horizontal e-commerce focus and growth-stage client base.
• AdShark Marketing: Boutique performance marketing agency focused on Google and Meta paid media for e-commerce and lead-gen brands. Closely comparable in size, channel focus, and customer profile.
• Voy Media: Specialist e-commerce performance marketing agency heavily focused on Facebook/Meta ads. Closest direct comparison to 12K Media in terms of channel mix, customer segment, and service offering.
• Ladder: Performance marketing agency combining creative, media buying, and data/analytics for e-commerce and DTC brands. Closely comparable business model and client profile.
• Tier11: Performance marketing agency focused on Facebook ads for direct-to-consumer and e-commerce brands, with AI/automation positioning. Directly comparable on channel expertise and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/12k-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12K Media