Vertical Booking USA

Name

Vertical Booking USA

Legal name

Vertical Booking USA

Website

https://verticalbookingusa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hotel Reservation Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Central Reservation Systems (CRS) (THALACAB)

akta.pro secondary industries

Hotel CRS & Booking Engines (THALADAA), Booking Engines & Direct Web Booking (THALACAD), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Hotel reservation software
• Central reservation system
• Channel management platform
• GDS connectivity services
• Hospitality booking technology

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. simpleSITES Subscription: Annual hosting fees for website builder service: SIMPLE (1 page) at $250/year, MORE SIMPLE (4 pages) at $300/year, SIMPLEST (7 pages) at $350/year. Additional custom domain at $500 one-time fee and custom updates at $50/hour.
2. CRS/Booking Engine Licensing: Revenue from Central Reservation System licensing for hotels. The company provides complete, easy-to-use, affordable turnkey solutions supporting the entire booking cycle. No specific pricing publicly disclosed - quote-based enterprise pricing.
3. Channel Manager Services: Distribution management services enabling hotels to manage electronic distribution on OTAs automatically, simply, and quickly from one central panel. Can be supplied as integrated part of CRS or as stand-alone solution.
4. GDS Connectivity Services: Electronic distribution of room inventory and rates through Global Distribution Systems, connecting hotels to all four GDS channels reaching hundreds of thousands of travel agents worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Vertical Booking USA sells a web-based Central Reservation System (CRS) for hotels, paired with an Internet Booking Engine, Synchro Channel Manager, GDS connectivity, voice reservation (CRO) software, PMS interfaces, and the simpleSITES website builder. The integrated platform manages availability, rates, and inventory in real time across 450+ online booking channels and all four major GDS systems, supporting the entire booking cycle for independent hotels and chains.

Product overview

Vertical Booking USA provides an integrated hospitality technology platform built around the Vertical Booking CRS (Central Reservation System) as the core platform. The system includes multiple integrated modules: GDS Connectivity for travel agent distribution, a Booking Engine for direct website reservations, the Synchro Channel Manager for managing 450+ OTA channels, Voice Reservation (CRO) for call center operations, PMS Interfaces for property management system connectivity, simpleSITES for website building, and Digital Marketing and Web Design services. The platform supports the entire booking cycle from reservation through guest management, with translation into 29 languages and usage across 100+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• simpleSITES: Hotel website builder and direct booking solution offering templated website development with integrated booking engine functionality.

Products and services

• Vertical Booking CRS (Central Reservation System) Web-based central reservation platform that distributes hotel rates and inventory electronically across multiple channels, managing availability, rates, and hotel information in real time. Targets independent hotels and hotel chains.
• GDS Connectivity

Quantifiable outcome

• Zero commissions on direct bookings through hotel's own website
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration71 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and major.

• Zucchetti North AmericaflagshipStrategic or Co-development Partner · 1 January 2024Vertical Booking USA is a part of Zucchetti North America and Zucchetti Worldwide. Zucchetti Group celebrates 40 years of creating innovative technologies designed to support customers' successes. This corporate parent relationship provides Vertical Booking with the backing of a major global hospitality technology company with extensive resources and market presence.
• Zucchetti WorldwideflagshipStrategic or Co-development Partner · 1 January 2024Zucchetti Worldwide extends Vertical Booking's global reach with offices in the United States, Italy, Mexico, and Thailand. The partnership enables Vertical Booking to serve hotel clients across multiple continents with localized support and comprehensive hospitality technology solutions.
• Booking.comcoreTechnology or IntegrationIntegration partner for channel distribution. Automatic allotment management and rate/inventory synchronization available. One of 450+ connectivity partners in Vertical Booking's distribution network.
• ExpediacoreTechnology or IntegrationIntegration partner for channel distribution with automatic allotment management. Part of 450+ connectivity partners enabling hotels to distribute inventory across major OTAs.
• HotelbedscoreTechnology or IntegrationIntegration partner for channel distribution. Automatic allotment management included. Part of the extensive connectivity network for hotel distribution.
• Opera Cloud (Oracle)coreTechnology or IntegrationPMS integration partner connecting Vertical Booking CRS with Opera Cloud property management system for seamless hotel operations and data synchronization.
• Google Hotel AdscoreTechnology or IntegrationMetasearch integration for hotel visibility on Google search results. Enables hotels to appear prominently when users search for accommodations, driving direct bookings.
• TripAdvisormajorTechnology or IntegrationMetasearch integration partner for hotel distribution visibility. Part of metasearch connectivity including Trivago for comprehensive online presence management.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roiback: Roiback is a direct booking platform for hotels and chains, offering booking engine, channel manager, and digital marketing services. Listed in Vertical Booking's integrations, it competes for the same direct-booking hotel technology budget.
• Bookassist: Bookassist specializes in direct booking technology for hotels, including booking engines, metasearch, and channel manager solutions. It is even listed as a Vertical Booking integration partner, indicating overlap in the direct-booking optimization space.
• Cloudbeds: Cloudbeds offers an all-in-one hospitality management platform with PMS, booking engine, and channel manager functionality for independent hotels and hostels. It competes head-to-head with Vertical Booking for the same mid-market hotel technology budget.
• SiteMinder: SiteMinder is a hotel distribution platform combining a channel manager, booking engine, and CRS-as-a-service targeting the same independent hotel and small-chain segment as Vertical Booking. It is the most directly comparable competitor with similar GDS, OTA, and metasearch connectivity for hotels.
• Mews: Mews is a hospitality operations platform with PMS, booking engine, and payment processing for hotels and hostels. Its modern cloud-native architecture and broad integration ecosystem compete directly with Vertical Booking's older all-in-one approach.
• Shiji Group: Shiji Group provides enterprise hotel technology including PMS, CRS, distribution, and revenue management solutions. Its ReviewPro and distribution modules address the same chain and independent hotel segments as Vertical Booking.

Broad incumbents

• BookingSuite (Booking Holdings): BookingSuite is the hotel technology and services arm of Booking.com, offering PMS, channel manager, and website solutions to independent hotels. As a division of the dominant OTA, it represents a major incumbent competing for the same hotel customer base that Vertical Booking targets.
• Amadeus Hospitality: Amadeus operates the largest GDS globally and offers the HotSOS and Demand360 hospitality platforms. It competes broadly with Vertical Booking in hotel distribution and CRS, though as part of a much wider travel technology portfolio.
• Sabre Hospitality: Sabre operates one of the four major GDS systems that Vertical Booking connects to, and also offers Synxis CRS for hotels. As a large established GDS/CRS incumbent, it overlaps with Vertical Booking's distribution and reservation technology capabilities for hotel chains.

Emerging players

• Profitroom: Profitroom is a hospitality booking engine and digital marketing platform targeting independent hotels and small chains. It overlaps with Vertical Booking's simpleSITES booking engine module and direct-booking optimization value proposition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VBookingUSA
• LinkedInlinkedin.com/company/verticalbookingusa
• Xx.com/VBookingUSA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertical Booking USA