What TrendBible does

TrendBible is a UK-based futures agency founded in 2006 by Joanna Feeley, specializing in trend forecasting for the future of life at home, family life, and celebration occasions. The company operates from core offices in Newcastle upon Tyne and London, supplemented by a global network of freelancers, and serves enterprise customers across three primary verticals: Home & Interiors, Baby & Kids, and Seasonal & Celebration. Its core product is the My TrendBible subscription platform (launched 2021), which provides tiered membership access (free Basics, Professional Insight, Premium) to digital trend forecasts, seasonal reports with PANTONE color references, macro trend reports, and educational masterclass content. Beyond subscriptions, TrendBible sells individual digital trend books (£500–£1,400+VAT) and offers bespoke trend consultancy services for brands requiring tailored insights.

The business model combines recurring subscription revenue, one-time book purchases, and high-margin bespoke consultancy for enterprise clients. Trusted global brands include Whirlpool, LEGO, Mattel, Walmart, Target, Home Depot, Wayfair, Philips, Etsy, and Kohl's, among others. The company is registered as Trend Bible Limited (company number 07509248) in England and Wales, with Joanna Feeley serving as Founder & CEO. TrendBible appears to be bootstrapped and organically grown with no disclosed external funding, parent company, or M&A activity. Distribution is digital-first through the My TrendBible platform with self-serve registration, supplemented by trade show presence at Maison&Objet, Kind + Jugend, and London Design Festival, and a content marketing strategy across Instagram, LinkedIn, Facebook, and email newsletters. The company has no disclosed AI/ML capabilities, with its core differentiator being a proprietary forecasting methodology, nearly two decades of accumulated domain expertise, and a content library of 900+ trend reports published since 2021.

Name

TrendBible

Legal name

Trend Bible Limited

Website

https://trendbible.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TrendBible is a UK-based futures agency founded in 2006 that delivers trend forecasting for the future of life at home, family life, and celebrations. It serves global enterprise brands via a subscription platform, individual trend books, and bespoke consultancy across Home & Interiors, Baby & Kids, and Seasonal & Celebration verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Services: My TrendBible subscription tiers including Basics (free), Professional, and Premium plans offering varying levels of access to trend reports, forecasts, and content
2. Trend Books Sales: One-time purchase of seasonal trend books covering Home & Interiors, Baby & Kids, and Seasonal & Celebration categories. Digital format with team sharing licenses.
3. Bespoke Consultancy: Custom trend consulting services for brands seeking tailored future insights and strategic guidance

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

TrendBible is a futures agency that delivers trend forecasting products and services focused on the future of life at home, family life, and seasonal celebrations. Its primary commercial offering is the My TrendBible subscription platform, which delivers digital trend reports and forecasts across three specialisms: Home & Interiors, Baby & Kids, and Seasonal & Celebration. The company also sells individual seasonal trend books and macro reports, and provides bespoke trend consultancy services to enterprise brand clients such as Whirlpool, LEGO, Mattel, and Walmart.

Product overview

TrendBible is a futures agency delivering trend forecasting products and services focused on the future of life at home and family life. The core offering is the My TrendBible subscription platform, which provides tiered access to digital trend forecasts including Trend Books for Home & Interiors, Baby & Kids, and Seasonal & Celebration industries. The platform offers three membership tiers: free Basics Plan, Professional Insight, and Premium. Beyond the subscription platform, TrendBible sells individual Trend Books and Macro Reports, offers Bespoke Trend Consultancy Services, and provides educational content through the Trend Forecasting Masterclass Series. Supporting content series include The Lost Boys (on masculinity) and Alpha Rising (on Generation Alpha). The company was founded in 2006 and has published over 900 trend reports since launching its digital platform in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• My TrendBible: The company's subscription platform providing trend forecasting reports, seasonal forecasts, and trend intelligence tailored to specific industry sectors including Home & Interiors, Baby & Kids, and Seasonal & Celebration.

Products and services

• My TrendBible Subscription Platform Digital trend subscription platform delivering trend forecasts, reports, and insights tailored by industry, with tiered membership levels (free Basics, Professional Insight, and Premium). Serves as the primary delivery mechanism for TrendBible's forecasting content to enterprise and individual subscribers.
• Trend Books / Trend Forecasts Digital trend forecasting publications providing exclusive insights into consumer attitudes and lifestyle shifts, covering Home & Interiors, Baby & Kids, and Seasonal & Celebration categories. Each book includes trend drivers, PANTONE colour palettes, product direction, pattern and illustration guidance, and a downloadable content library.
• Bespoke Trend Consultancy Services Custom trend consulting services providing tailored future insights and trend intelligence specific to enterprise client needs, delivered directly by the TrendBible consultancy team for brands requiring personalised strategic guidance.
• Home & Interiors Trend Forecasts Seasonal trend books focused on the home and interiors industry, providing design direction, colour forecasting, and product trends for future seasons.
• Baby & Kids Trend Forecasts Seasonal trend books focused on the baby and kids industry covering design, colour, and product direction, including macro trend reports for multi-year planning.
• Seasonal & Celebration Trend Forecasts Trend forecasts focused on how future consumers will celebrate and mark occasions, covering themes, colours, and product direction across decoration, gift, greetings, food and drink categories.
• Festive Forecast Annual trend forecast covering celebration, decoration, gift, greetings, food and beverage categories for the festive season, including 4 unique trends with PANTONE colours and marketing moments guidance.
• Macro Trend Reports Annual comprehensive reports exploring the influences, mindsets, and behaviours impacting how families will live at home, including Baby & Kids Macro Reports and Home & Interiors Macro Reports with multi-year trend foresight.
• Trend Forecasting Masterclass Series Educational coaching series exclusive to Premium members, comprising 8 sessions across 3 modules covering building belief in trends, building belief in yourself, and inspiring and influencing others. Designed to help professionals apply trends within their organisations.

Quantifiable outcome

• Published over 900 trend reports since 2021

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Maison&ObjetcoreGTM or Marketing Partner · 1 January 2023Partnership to offer complimentary free access to Maison&Objet trade show. TrendBible researchers spotlight designers and brands to recommend visiting at the show. Collaborative marketing to provide free tickets to the design fair.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mintel: Mintel is a global market research firm offering consumer trend reports, category analysis, and innovation insights to brands and retailers. It overlaps with TrendBible on consumer trend intelligence, but operates at a larger scale with broader category coverage.
• Circana (NPD Group): Circana is a large-scale consumer insights and market research firm serving global brands and retailers with point-of-sale data and trend analytics. It overlaps with TrendBible at the intersection of trend intelligence and consumer goods, but operates at significantly larger scale.
• Euromonitor International: Euromonitor provides global market research and consumer trend analysis across industries. It is a broader incumbent competitor to TrendBible for enterprise consumer insights budgets, though with less design-led, futures-oriented content.

Direct peers

• Peclers Paris: Peclers Paris is a trend and innovation agency providing trend books, consumer insights, and creative direction for fashion, beauty, and lifestyle brands — directly comparable to TrendBible in trend book publishing and consultancy.
• Trendstop: Trendstop is a trend forecasting service delivering seasonal trend analysis, catwalk coverage, and design direction to fashion and lifestyle brands — a direct competitor in the trend subscription and reporting space.
• Carlin International: Carlin International is a creative trend agency publishing seasonal trend books and providing brand strategy to consumer brands, particularly in beauty, fashion, and home — directly comparable to TrendBible's trend book and consultancy model.
• Future Laboratory: The Future Laboratory is a trend forecasting and consumer insights agency that helps brands anticipate future consumer behavior, with comparable subscription, bespoke consultancy, and trend report offerings aimed at similar enterprise clients.
• WGSN: WGSN is the largest dedicated trend forecasting agency globally, offering subscription-based trend intelligence across fashion, interiors, food, and consumer goods — directly comparable to TrendBible's subscription platform in model, customer base, and content output.
• Stylus: Stylus is a subscription-based consumer insights and trend forecasting service covering design, retail, technology, and lifestyle — competing head-to-head with TrendBible for enterprise brand and retailer budgets in trend intelligence.

Emerging players

• Heuritech: Heuritech is an AI-driven trend forecasting platform that uses social media and computer vision to predict fashion and lifestyle trends. It represents an emerging, technology-led approach that overlaps with TrendBible's forecasting output but competes on data and automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TrendBibleLtd
• LinkedInlinkedin.com/company/trend-bible
• Instagraminstagram.com/trendbible

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrendBible