What Prince Real Estate does

Prince Real Estate is a privately held, single-location property management and residential real estate brokerage headquartered at 214 Virginia Lane in Sneads Ferry, North Carolina. The firm serves individual property owners, buyers, sellers, and tenants across Onslow County, including Sneads Ferry, Holly Ridge, Topsail Island, Richlands, and Hubert. Its core offering is split between recurring single-family residential property management services (tenant placement, rent collection, maintenance coordination, and financial reporting) and transactional buyer/seller representation for residential real estate closings. The principal agent, Cheri Prince, also operates as a Realtor under the Coldwell Banker Sea Coast Advantage brand for real estate transaction services, while property management operations are run independently under the Prince Real Estate name.

The firm's technology backbone is the AppFolio property management platform, which powers dedicated tenant and owner online portals supporting online rent payment via eCheck or debit card, maintenance request submission, secure messaging, renters insurance documentation, and 24/7 access to financial statements, monthly summaries, and year-end tax documents. Property listings are distributed through Flexmls MLS for both rentals and homes for sale. The firm also self-attests to alignment with WCAG 2.x accessibility standards for its website.

Commercially, Prince Real Estate runs a sales-led, relationship-driven go-to-market with no publicly disclosed pricing; services are quoted based on individual property needs and transaction requirements. Revenue is generated through three streams: recurring property management fees (subscription/recurring model), transactional commissions on real estate closings (transaction-fee model), and tenant placement services (professional-services model). The firm has no outside funding, no disclosed subsidiaries, no M&A activity, and reports a headcount of 1-10, with named personnel limited to principal agent Cheri Prince and a supporting staff member, Ashley. Customer acquisition is driven by direct referrals, the company website, MLS exposure, and word-of-mouth from long-tenured clients, with multiple testimonials documenting 4-6+ year property management engagements and out-of-state remote management capability.

Name

Prince Real Estate

Legal name

Prince Real Estate

Website

https://rentalsprincere.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prince Real Estate is a privately held, single-location residential property management and real estate brokerage in Sneads Ferry, NC, serving individual owners, buyers, sellers, and tenants across Onslow County with recurring management fees and transactional commissions delivered through the AppFolio platform and a Coldwell Banker Sea Coast Advantage affiliation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property management
• Residential real estate
• Home buying services
• Home selling services
• Rental management

Headquarters

HQ city

Sneads Ferry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Management Services: Ongoing property management fees for single-family residential homes including tenant placement, rent collection, maintenance coordination, and financial reporting.
2. Real Estate Transaction Services: Buyer and seller representation services for residential real estate transactions including market analysis, professional photography, virtual tours, staging, negotiation, and closing coordination.
3. Tenant Placement Services: Property marketing and tenant placement services to fill vacancies for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prince Real Estate buys, sells, and manages single-family residential properties in Onslow County, North Carolina. The firm provides recurring property management services (tenant placement, rent collection, maintenance coordination, and financial reporting), full-service residential real estate buying representation, and full-service selling representation including marketing, photography, virtual tours, staging, and closing. Operations are supported by AppFolio-powered online portals for owners and tenants.

Product overview

Prince Real Estate is a single-location real estate firm in Sneads Ferry, NC offering an integrated suite of property services built around a proprietary online portal platform. The core offering consists of Property Management for single-family residential homes and Buying/Selling Services for buyers and sellers. The tenant and owner online portals enable rent collection, maintenance requests, financial reporting, and communication. Additional services include marketing, reporting, tenant placement, and market analysis.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Managed property remotely from 4,000 miles away (Hawaii)
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Coldwell Banker Sea Coast AdvantagecoreChannel Partner/ Reseller/ DistributorCheri Prince operates as a Realtor with Coldwell Banker Sea Coast Advantage, leveraging the national brand for real estate transactions while maintaining independent property management services through Prince Real Estate.
• AppFoliocoreTechnology or IntegrationProperty management software provider powering tenant/owner online portals, rent collection, maintenance tracking, and financial reporting. AppFolio branding appears on website footer indicating partnership.
• FlexmlscoreTechnology or IntegrationMLS listing service used for property listings distribution. Website integrates Flexmls links for rental search and homes for sale search functionality.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Belong: Belong is a full-service single-family residential property manager offering long-term rentals with white-glove service. It is comparable to Prince Real Estate because both operate in the SFR management space with a focus on owner experience, recurring fee revenue, and remote-friendly service delivery.
• Mynd Management: Mynd is a tech-enabled property manager specializing in single-family rental homes across multiple U.S. markets. It is comparable because it targets the same small-/mid-portfolio residential landlord segment with combined property management, leasing, and investment services.

Broad incumbents

• Invitation Homes: Invitation Homes is the largest U.S. institutional owner/operator of single-family rental homes. It is comparable because it operates in the same SFR property management business model, though at vastly greater scale and with a corporate, rather than boutique, service approach.
• American Homes 4 Rent (AMH): AMH is a publicly traded institutional SFR owner and operator with a vertically integrated property management platform. It is comparable to Prince Real Estate because it earns recurring revenue from leasing and managing single-family rental homes, providing a benchmark for SFR unit economics at scale.
• RPM Living: RPM Living is a large national residential property management firm serving both single-family rentals and multifamily communities. It is comparable because it competes for the same SFR landlord and tenant segments with a recurring-fee revenue model, though it operates at far greater scale than Prince.

Emerging players

• Roofstock: Roofstock is an SFR investment marketplace and management provider enabling individual investors to buy and remotely manage single-family rentals. It is comparable to Prince Real Estate because it serves the same out-of-state residential landlord use case Prince addresses in coastal North Carolina.
• Doorstead: Doorstead offers guaranteed-rent, full-service property management for single-family rental owners. It is comparable to Prince Real Estate because both target SFR owners seeking hands-off management with predictable rental income, albeit with very different technology and pricing models.

Regional players

• Coldwell Banker Sea Coast Advantage: Coldwell Banker Sea Coast Advantage is the regional brokerage franchise under which Prince Real Estate operates for real estate transactions. It is comparable because it is the parent brand and referral network that supplies Prince with buyer/seller leads, brand credibility, and transaction infrastructure in the coastal NC market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RentalsPrinceRE
• LinkedInlinkedin.com/company/prince-real-estate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince Real Estate