Boy Next Door
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Boy Next Door does
BOY NEXT DOOR Inc. (株式会社BOY NEXT DOOR) is a privately held Tokyo-based talent management and production company founded on December 17, 2014. The company operates as a 'next-generation production company' that develops and represents individuals across multiple creator-economy formats, including 1,500+ salon models, Instagram influencers, live streamers (livers), TikTokers, and YouTubers. Its roster includes exclusive talent such as Satoru Soma, Nao Niino, and competitive latte artist Kenta Baba, as well as the Mayonaka no 12-ji YouTuber group, with combined SNS followings exceeding 700,000.
The company operates two primary product surfaces: the BOY NEXT DOOR casting service (boynextdoor.jp) and the Coupe web service platform (coupe-tokyo.com) for hairstylist-model casting. Talent services include SNS training, entertainment lessons, photo sessions, and access to corporate campaign work; for livers, the company provides structured onboarding onto the Pococha platform via a LINE-based funnel and performance-tied bonuses (e.g., ¥40,000 for 60 hours streamed within 30 days). There is no proprietary technology platform described in available sources; the underlying technology stack is standard web/social media tooling rather than custom infrastructure.
BOY NEXT DOOR monetizes primarily through commission-based talent representation (10–30% of talent earnings, per industry norm) across management fees, casting placements with corporate clients, and revenue share from the Pococha liver channel partnership with DeNA. GTM is direct-to-consumer for talent acquisition (LINE-driven self-serve funnel) and direct enterprise sales for corporate casting. Registered capital is approximately ¥105M (including capital reserves), and the company is led by Representative Director Nakamura Shinnosuke. No external funding rounds, M&A activity, or parent-company ownership are disclosed.
Boy Next Door firmographics
Firmographics- Name
- Boy Next Door
- Legal name
- 株式会社BOY NEXT DOOR
- Website
- https://boynextdoor.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
Boy Next Door industry classification
Industry- Product category
- Talent Management Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industry
- Children’s & Youth Theatre (MPAGABAE)
Keywords
Where Boy Next Door is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Boy Next Door business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Talent Management Services: BOY NEXT DOOR earns revenue by managing and representing influencers, livers, and models, taking a commission on the work secured for their talent. The company places talent with corporate clients for campaigns, appearances, and content creation.
- Liver (Live Streaming) Representation: The company acts as a certified Pococha liver agency, placing livers on the platform and supporting their growth with bonuses tied to streaming hours. Revenue is generated through commissions on the livers' streaming income and platform bonuses.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Boy Next Door product offering
Product offeringCore offering
Boy Next Door (株式会社BOY NEXT DOOR) operates as a talent management and production company representing SNS-focused creators including 1,500+ salon models, Instagramers, livers (live streamers), TikTokers, YouTubers, and actors. It provides casting services to corporate clients seeking talent for campaigns and media productions, and runs the Coupe web casting platform connecting hairstylists with models.
Product overview
BOY NEXT DOOR operates as a next-generation production company for individuals who shine on social media. The portfolio consists of two main offerings: the BOY NEXT DOOR casting service (managing 1,500+ salon models, Instagramers, livers, TikTokers, and YouTubers) and the Coupe web service platform for hairstylists and models. The company also supports talent in entertainment activities including acting, and manages the YouTuber group '真夜中の12時' (Mayonaka no 12-ji). Services include SNS training, entertainment lessons, photo sessions, and corporate project opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Coupe: Web service for hair artists and models providing casting services for models and influencers.
Products and services
- BOY NEXT DOOR Casting Service Talent management and casting service for models, livers (live streamers), Instagramers, TikTokers, YouTubers, and actors. Manages 1,500+ salon models and provides corporate clients with talent access for campaigns, brand ambassadorships, and media productions.
- Coupe Web Service Web service platform connecting hairstylists with models for casting opportunities; part of the COUPE MANAGEMENT sub-brand, supporting the salon model segment of the agency's talent pool.
Quantifiable outcome
- Top livers exceed 1,000,000 yen in monthly income
- +2 more outcomes
Companies that use Boy Next Door
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Boy Next Door technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boy Next Door partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pococha (DeNA)coreBOY NEXT DOOR is a certified (公道の) liver agency for the Pococha live streaming platform operated by DeNA. The company recruits, trains, and manages livers who stream on Pococha, acting as an authorized channel partner that provides a pipeline of talent to the platform. The partnership includes bonus structures tied to liver performance metrics on the platform.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Boy Next Door competitors and assessment
Company assessmentDirect peers
- BitStar: Influencer MCN and creative agency focused on YouTube and TikTok creators in Japan, offering brand campaigns and creator development services. Directly comparable on offering (talent management + influencer campaigns) and target customers (brands + talent).
- Geelee (17LIVE Japan): Liver-focused talent agency affiliated with 17LIVE, one of the major live-streaming platforms in Japan. Closest peer to BOY NEXT DOOR's liver agency model, though backed by a different platform partner.
- UUUM: Japan's largest MCN-style talent agency for YouTubers and social creators, with exclusive multi-channel network contracts and brand-integration deals. Closest direct analog to BOY NEXT DOOR's influencer/YouTuber management practice, scaled to a publicly listed entity.
- VAZ: Tokyo-based influencer marketing and YouTube talent agency operating a multi-channel network model with brand matching services. Comparable in revenue mix (commission + corporate placements) and in operating platform-agnostic SNS creator management.
Broad incumbents
- Horipro: Established Japanese talent agency with divisions for actors, models, and increasingly social-media creators. Overlaps with BND's model/talent management and casting for brand campaigns.
- CyberAgent: Japanese digital advertising and internet media conglomerate operating ABEMA, AbemaTV, and large influencer marketing arms (CyberAgent CAd/CAM). Overlaps with BND through ABEMA reality-show placements and brand campaign flow.
- STARDUST PROMOTION: Large traditional Japanese talent agency with a growing social-media/influencer division. Comparable on actor-talent management, cross-media representation, and casting services for brand/TV campaigns.
Others
- DeNA (Pococha parent): Operator of the Pococha live streaming platform — BOY NEXT DOOR's primary strategic partner and the indirect source of most of the agency's liver commission revenue. Their cooperation is a critical ecosystem dependency for BND.
Emerging players
- ProBo: Influencer marketing agency in Japan offering casting, campaign planning, and analytics tools. Comparable on the brand-facing casting and influencer-campaign side, with partial overlap on the talent-management service.
- GEN.TV / Daisy: Japan-focused influencer agency serving a similar creator-led, brand-campaign-driven model, often working with TikTok and Instagram creators. Comparable emerging peer in the SNS influencer talent management segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Boy Next Door social profiles
Digital presenceBoy Next Door financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boy Next Door leadership team
Management profileNumber of profiles
Profiles1 record
Boy Next Door funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boy Next Door M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boy Next Door
What does Boy Next Door do?
Boy Next Door (株式会社BOY NEXT DOOR) operates as a talent management and production company representing SNS-focused creators including 1,500+ salon models, Instagramers, livers (live streamers), TikTokers, YouTubers, and actors. It provides casting services to corporate clients seeking talent for campaigns and media productions, and runs the Coupe web casting platform connecting hairstylists with models.
Is Boy Next Door a public or private company?
Boy Next Door is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boy Next Door founded?
Boy Next Door was founded in 2014.
Where is Boy Next Door based?
Boy Next Door is headquartered in Tokyo, Japan, in the Asia region.
How does Boy Next Door make money?
Two revenue lines are on record. Talent Management Services are the primary driver. The others are liver (Live Streaming) Representation.
Who are Boy Next Door's main competitors?
Direct peers on record are BitStar, Geelee (17LIVE Japan), UUUM and VAZ. Broad incumbents are Horipro, CyberAgent and STARDUST PROMOTION. DeNA (Pococha parent) is listed as an others. Emerging players are ProBo and GEN.TV / Daisy.
Does Boy Next Door have an API?
No public API is recorded for Boy Next Door.
What industry is Boy Next Door in?
Boy Next Door's product category is Talent Management Services. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 541830 and its SIC code is 7361.