What Adido does

Adido is a UK-based digital marketing agency founded in 2003 and headquartered at CoSpace7, 7 Carbery Lane, Bournemouth, that operates exclusively in the travel industry. The firm partners with mid-market and enterprise travel businesses in the UK and selected international markets to drive direct bookings, search visibility and digital marketing ROI through an integrated portfolio spanning SEO, PPC, content marketing, social media, email marketing, analytics, conversion rate optimization, UX design, and digital strategy. Service delivery is built around seven vertical specializations: villa holidays, luxury travel, cruise lines, adventure travel, ski holidays, holiday parks, and travel agents.

The agency's underlying technology is an assembly of third-party platforms rather than proprietary products: MODX CMS (accredited specialist and contributor), Laravel PHP framework (certified developers), React for frontend, AWS hosting with a 99.9999% uptime target, and deep integration expertise with travel-technology platforms ATCORE, ATCOM and Tigerbay. Operations rely on standard tooling: Screaming Frog, Semrush, Majestic, Google Search Console, PageSpeed Insights for SEO; Google Ads and Microsoft Ads for paid media; Google Analytics, Hotjar and VWO for analytics and CRO; and GTMetrix for performance monitoring. No mobile app, public API or SDK is offered. Certifications include Google Partner, Microsoft Advertising Partner 2025, MODX partner and Laravel certified partner.

The business model is predominantly subscription-style monthly retainer work for ongoing SEO/PPC and digital marketing engagements, alongside project-based revenue from website builds, migrations and audits. Public pricing ranges from £1,500 per month for smaller SEO or PPC retainers up to £15,000 per month for larger multi-brand, multi-channel engagements with complex travel businesses. The go-to-market is consultative direct sales underpinned by thought leadership: CEO Andy Headington is a regular keynote speaker at ABTA, CLIA, AITO, ITT and major search-industry events (SMX London, SES London, UK Search Awards) and a contributor to Travel Weekly, TTG, Travolution and Travel Bulletin. Named clients include Condor Ferries, Southampton Airport, Fred Olsen Cruise Lines, Broadway Travel, Not Just Travel, Hoburne Holidays, Latin Routes, Canadian Affair, SPL Villas, and Ordnance Survey Leisure. The company is privately held and founder-owned (Andy Headington, CEO; Alex Othold, Co-Founder), with no venture capital or private equity backing disclosed.

Name

Adido

Legal name

Adido

Website

https://adido-digital.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Adido is a UK-based digital marketing agency headquartered in Bournemouth that has specialized exclusively in the travel industry since 2003. It partners with mid-market and enterprise travel businesses to deliver integrated SEO, PPC, web design and development, analytics, CRO and digital strategy services on retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Retainers: Adido generates revenue primarily through monthly retainer agreements for ongoing digital marketing services. Retainers are priced based on the scope of work, competitiveness of market, complexity of requirements, and time needed from their team of specialists. Services covered under retainers typically include SEO, PPC, content marketing, social media advertising, analytics, and web development.
2. Project-Based Services: One-time or discrete projects including website design and development, SEO audits, PPC audits, website migrations, and technical SEO consultancy. These are typically priced based on project scope and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Adido is a specialist digital marketing agency that designs, develops, and markets websites exclusively for mid-to-large UK travel businesses. Its core offerings span travel SEO, travel PPC, web design and development, analytics, conversion rate optimization, email marketing, UX design, and digital strategy, with deep specializations in travel verticals such as villa holidays, cruise lines, luxury travel, adventure travel, ski holidays, and holiday parks. Services are delivered through monthly retainers starting from £1,500 and one-off projects for site builds and audits.

Product overview

Adido Digital is a specialist digital marketing agency for the travel industry, offering a comprehensive portfolio of services organized around core digital marketing disciplines: Travel SEO, Travel PPC, Email Marketing, Web Design & Development, Analytics, CRO, UX, and Digital Strategy. The agency also provides specialized audit services (SEO Audit with a 99-point checklist, PPC Audit with a 99-point checklist) and AI Search/GEO services for optimizing content on AI platforms. The service offering is structured by both function (SEO, PPC, design, etc.) and travel vertical specialization (Villa Holidays, Luxury Travel, Cruise Lines, Adventure Travel, Ski Holidays, Holiday Parks, Travel Agents). Development expertise spans multiple CMS platforms including MODX CMS, Laravel Development, and ATCORE Web Development for connecting with travel technology systems. Services are delivered on a retainer model starting from £1,500 per month, with pricing up to £15,000 per month for larger multi-brand travel companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel SEO Services Specialist travel SEO service offering comprehensive organic search marketing including keyword research, technical auditing, competitor analysis, landing page optimization, content marketing, and link building for travel brands.
• Travel PPC Services Specialist travel PPC service delivering targeted, results-driven paid search and advertising campaigns across Google Ads, Microsoft Ads, social advertising, display, remarketing, and programmatic for travel brands.
• Email Marketing Services Email marketing service covering lead generation, acquisition and retention strategies, marketing automation, email design, campaign management, and platform expertise (Mailchimp, ActiveCampaign) for travel brands.
• AI Search and GEO Services Generative Engine Optimization (GEO) and AI search strategy service helping travel brands optimize for AI platforms including ChatGPT, Gemini, and Perplexity through content optimization, keyword strategy, and technical audits.
• SEO Website Migration Services SEO-led website migration service protecting rankings and traffic while setting new sites up for growth, covering domain, international, content, structural, and hybrid migrations.
• SEO Audit Services Comprehensive SEO site audit service for travel brands covering keyword audits, content review, technical audit, competitor analysis, backlink profile analysis, and website migrations with a 99-point checklist.
• PPC Audit Services Detailed PPC audit service with a 99-point checklist across nine key areas including mini audits, keyword analysis, account structure reviews, ad copy audits, budget reviews, and conversion tracking analysis.
• Technical SEO Services Technical SEO service including technical SEO audits, page speed audits, website migration, international SEO, technical consultancy, and website performance optimization using tools like Screaming Frog and GTMetrix.
• Travel Web Design and Development Bespoke travel website design and development service including creative briefing, mobile-first design, UX, conversion rate optimization, responsive design, and web development for travel brands.
• Web Design Services Website design service creating responsive, mobile-first designs with high-fidelity concepts and conversion-focused user experience for travel brands.
• Web Development Services Website development service using Laravel, MODX, and React frameworks with system integration, AWS hosting (99.9999% uptime), performance monitoring, e-commerce, and analytics.
• Laravel Development Bespoke Laravel PHP framework development service for complex websites requiring custom functionality, third-party integrations, and no licensing fees.
• MODX CMS Development MODX content management system development service known for security (11 issues in 15 years), creative freedom, fast performance, and no licensing costs.
• ATCORE Web Development Specialized ATCORE, ATCOM, and Tigerbay web development service connecting travel websites with real-time data, API integrations, booking systems, and customer portals.
• Analytics and Insights Services Data analytics and insights service including web analytics, tracking, KPIs, bespoke reporting, attribution modeling, and cookie consent platform guidance (CookieBot, OneTrust, Osano, Piwik Pro, TrustArc, CookieControl).
• Conversion Rate Optimization (CRO) Conversion rate optimization service using A/B testing, split testing, multi-variate testing, heat mapping (Hotjar, VWO), and data analysis to turn browsers into bookers.
• UX Design Services User experience design service including information architecture, personas, prototypes, user research, site mapping, user stories, user journeys, and wireframing for travel brands.
• Digital Strategy Services Digital marketing strategy service including target audience research, competitive research, brand storytelling, channel strategy, tactical planning, and measurement frameworks.
• Content Marketing Services Engaging content strategy service supporting travel brands through editorial planning and content production that drives visibility, engagement, and conversion across owned channels.
• Travel Social Media Services Social media engagement service for travel brands covering social strategy and social advertising across major platforms.

Quantifiable outcome

• Hoburne Holidays: Online bookings grew from 39% of total revenue in 2017 to 46% in 2018; Sales exceeded targets by 6% in 2018; Organic traffic increased by 43% YoY; SEO-driven revenue rose by 37%
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Microsoft Advertising Partner 2025coreTechnology or Integration · 1 January 2025Adido is a Microsoft Advertising Partner for 2025, certified in Microsoft Ads (Bing) advertising platform services.
• ABTA (Partner Plus)coreGTM or Marketing PartnerAdido is an ABTA Partner Plus member, displaying the ABTA Partner Plus Port With Tag logo on their website. This partnership provides credibility within the travel industry and access to ABTA's network of travel businesses and events.
• AITO (Business Partner)coreGTM or Marketing PartnerAdido is an AITO Business Partner, the Specialist Travel Association. The partnership is highlighted on their website and CEO Andy Headington regularly delivers training sessions for AITO members.
• Travel Technology Initiative (TTI)coreGTM or Marketing PartnerAdido displays the TTI logo on their website, indicating partnership with the Travel Technology Initiative organization supporting travel technology companies.
• MODXcoreTechnology or IntegrationAdido is a recognized MODX partner and contributor to the MODX community. They have been recognized as a leading MODX agency in the UK by the MODX community thanks to contributions to core functionality. They build many client websites using MODX CMS.
• LaravelcoreTechnology or IntegrationAdido is a Laravel certified partner. Their web development team includes Laravel certified developers. They use Laravel PHP framework for bespoke website development projects.
• Google PartnercoreTechnology or IntegrationAdido displays Google Partner status, indicating certified expertise in Google advertising products and services including Google Ads and Google Analytics.
• ATCORE/ATCOMcoreTechnology or IntegrationAdido has worked with ATCOM, Tigerbay and their parent company ATCORE (leading travel technology company in Europe) to deliver seamless digital experiences for travel brands. They have expert knowledge of ATCOM API framework and have built many travel websites integrating with ATCORE platforms.
• CLIAcoreGTM or Marketing PartnerAdido is a member of CLIA (Cruise Lines International Association) and its team members are regular speakers at CLIA events and conferences. This provides credibility in the cruise sector.
• ITTminorGTM or Marketing PartnerAdido's CEO Andy Headington regularly leads training sessions for ITT (Institute of Travel and Tourism) members.
• ATASminorGTM or Marketing PartnerAdido works with ATAS (Accredited Travel Accredited Scheme) members and Andy Headington has presented at the ATAS Summit.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Evoluted: UK digital agency offering SEO, PPC, web design and development services to mid-market clients; comparable service portfolio and UK mid-market positioning to Adido.
• Hallam Internet: UK multi-service digital marketing agency serving mid-market and enterprise B2B clients across SEO, PPC, content and web development; comparable in size, service mix and B2B retainer model to Adido.
• QueryClick: UK-headquartered digital marketing agency specialising in SEO, paid media, and analytics with enterprise clients across multiple verticals; directly comparable on service mix and SEO-led retainer model.
• Brainlabs: Global data-driven digital marketing agency with a strong paid media and SEO practice; overlaps with Adido on PPC, SEO and analytics services for enterprise clients including travel.
• Digital Media Team: UK digital marketing agency delivering SEO, paid media, content, and web development to mid-market and enterprise clients; directly comparable in agency size, geography, and B2B services.
• The SEO Works: UK SEO and digital marketing agency serving mid-market clients across multiple verticals; comparable on SEO-led service offering, UK mid-market focus, and agency scale.

Broad incumbents

• Tug: UK digital marketing agency (now part of Dept) offering SEO, paid media and content services with established travel and hospitality clients; broader agency portfolio but directly overlapping on travel marketing services.
• Dept: Large global digital agency network (incorporating Tug) offering marketing, technology and creative services to enterprise travel and hospitality brands; broader portfolio and larger scale than Adido but overlapping on travel digital marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adido
• Facebookfacebook.com/adidoagency
• LinkedInlinkedin.com/company/adido
• Instagraminstagram.com/adidodigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adido