What Classy.org does

Classy.org, founded in 2006 and headquartered in San Diego, is a cloud-based nonprofit fundraising platform that was acquired by GoFundMe in 2024 and rebranded as GoFundMe Pro. The platform serves thousands of U.S.-based 501(c)(3) nonprofits across verticals including healthcare, food banks, research/cure organizations, and human services, providing tools for branded donation forms, donation pages, crowdfunding, recurring giving, peer-to-peer fundraising, live events with ticketing and auctions, and corporate giving programs. The platform is built on a modular architecture with proprietary components including GoFundMe Pay (integrated nonprofit payment processing), GoFundMe Intelligence (predictive donor behavior analytics), and a Studio Campaign Builder for no-code customization, alongside integrations with Meta (Facebook/Instagram) for social sharing and multi-currency international fundraising support.

GoFundMe Pro generates revenue through a combination of subscription-based platform fees (quote-based annual billing, not publicly disclosed), transaction-based payment processing fees on donations processed, and event ticketing revenue. The go-to-market combines product-led growth through a self-serve platform, enterprise field sales for large nonprofits (American Cancer Society, Direct Relief, Joni and Friends are documented customers with quantified outcomes including 46% higher yield, 121% YoY fundraising growth, and 10-minute campaign creation), and community-led acquisition leveraging GoFundMe's 200M+ donor community. The platform claims $40 billion in cumulative funds raised for nonprofit causes, positioning it within the cloud-based peer-to-peer fundraising segment that holds 54.1% global market share.

Name

Classy.org

Legal name

Classy.org

Website

https://classy.org

Company type

Private

Founded year

2006

Operating status

Acquired

Short description

Classy.org, operating as GoFundMe Pro since its 2024 acquisition by GoFundMe, is a cloud-based nonprofit fundraising platform serving thousands of U.S. 501(c)(3) organizations with donation forms, peer-to-peer fundraising, event management, and integrated payment processing tools.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Nonprofit fundraising software
• Online donation platform
• Peer-to-peer fundraising
• Event ticketing platform
• Donation management system

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Fees: GoFundMe Pro charges nonprofits for using its fundraising platform, likely through subscription or transaction-based pricing models.
2. Transaction/Donation Processing: Platform processes donations and likely takes a percentage or flat fee per transaction for payment processing.
3. Event Ticketing: Revenue from event registration and ticketing services for live events and virtual fundraising activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GoFundMe Pro (formerly Classy.org) is a cloud-based online fundraising platform that enables 501(c)(3) nonprofits to create branded donation forms, peer-to-peer fundraising pages, recurring giving programs, crowdfunding campaigns, live and virtual events, auctions, and event ticketing. The platform integrates proprietary payment processing (GoFundMe Pay), predictive donor analytics (GoFundMe Intelligence), Meta social sharing, and multi-currency international fundraising, and connects nonprofits to GoFundMe's community of 200M+ supporters.

Product overview

GoFundMe Pro is a platform-plus-modules architecture for nonprofit fundraising, formerly known as Classy. The platform provides a core fundraising infrastructure with multiple integrated modules covering donation collection (Donation Forms, Donation Pages, Crowdfunding, Recurring Giving, Giving Cart), event management (Live Events, Event Ticketing & Registration, Auctions & Mobile Bidding), supporter engagement (Peer-to-Peer Fundraising, Corporate Giving, Impact Creator Tools, Nonprofit Pages on GoFundMe), and platform capabilities (GoFundMe Pay, Donor Dashboard, Campaign Templates, GoFundMe Intelligence, Reporting, Meta Social Sharing, Integrations Hub, International Fundraising, Security & Scalability). The platform has facilitated $40 billion raised for good and serves organizations including American Cancer Society, Direct Relief, and Joni and Friends.

Differentiator

Problem solved

Functional benefit

Products and services

• GoFundMe Pro A comprehensive cloud-based nonprofit online fundraising platform that enables 501(c)(3) organizations to raise money through branded donation forms, donation pages, peer-to-peer fundraising, recurring giving, crowdfunding, live events, event ticketing, auctions, and integrated payment processing. Designed for U.S.-based 501(c)(3) nonprofits including healthcare, food banks, research/cure, and human services organizations.
• Nonprofit Pages on GoFundMe A self-serve offering that allows 501(c)(3) nonprofits to claim their pages on GoFundMe's consumer-facing platform and tap into GoFundMe's 200M+ supporter community for discovery, engagement, and fundraising reach. Designed for nonprofits seeking organic donor acquisition beyond their existing supporter base.

Quantifiable outcome

• 46% higher yield for American Cancer Society using community-led challenges
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• American Cancer SocietycoreStrategic or Co-development PartnerAmerican Cancer Society partnered with GoFundMe to launch community-led challenges that boosted participation and unlocked grassroots growth. The partnership achieved 46% higher yield and 14-15% repeat organizers.
• Direct ReliefcoreStrategic or Co-development PartnerDirect Relief partners closely with GoFundMe Pro to gain insights into campaign performance and identify opportunities to improve fundraising. The partnership enables 10-minute campaign creation and 2-minute program designation addition.
• Joni and FriendscoreStrategic or Co-development PartnerJoni and Friends used GoFundMe Pro's Studio campaign builder to customize its Giving Tuesday campaign without developers. The partnership resulted in 37% more gifts YoY and 121% more raised YoY.
• MetacoreTechnology or IntegrationMeta social sharing integration makes it easy for donors to find, share, and support causes on Facebook and Instagram platforms directly from GoFundMe Pro campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qgiv: Qgiv is a direct peer offering donation forms, peer-to-peer fundraising, event registration, and auctions for small to mid-sized nonprofits. It competes head-to-head with GoFundMe Pro in segments prioritizing transparent pricing and quick setup.
• Givebutter: Givebutter is a fast-growing nonprofit fundraising platform offering donation pages, P2P, events, and auctions with a free-tier pricing model. It competes directly with GoFundMe Pro, particularly in the SMB and mid-market nonprofit segments where transparent pricing is decisive.
• Funraise: Funraise is a modern nonprofit fundraising platform offering donation forms, peer-to-peer fundraising, events, and CRM. It directly competes with GoFundMe Pro in mid-market and enterprise nonprofit segments with comparable feature breadth and a more transparent pricing model.
• Bonterra (Network for Good / EveryAction): Bonterra combines Network for Good, EveryAction, and other nonprofit tech brands into a comprehensive fundraising, CRM, and marketing suite. It is a direct peer serving nonprofits with broader software stack including advocacy and email marketing alongside donations.
• DonorPerfect: DonorPerfect is a longstanding nonprofit fundraising and donor management platform serving thousands of small and mid-sized nonprofits. It is a direct peer in donation forms, recurring giving, and donor CRM, with a longer operating history than GoFundMe Pro.
• Bloomerang: Bloomerang is a donor management and fundraising platform focused on donor retention analytics. It is a direct peer in nonprofit CRM and online giving, particularly for small to mid-sized organizations.

Broad incumbents

• Salesforce Nonprofit Cloud (NPSP): Salesforce Nonprofit Cloud and the Nonprofit Success Pack (NPSP) provide CRM-driven fundraising, program management, and donor engagement for large nonprofits. It is a broad incumbent that competes with GoFundMe Pro at the enterprise end through partner-built donation pages and apps.
• Blackbaud: Blackbaud is the largest incumbent in nonprofit software, offering Raiser's Edge NXT, Luminate Online, and a broader ecosystem spanning CRM, fundraising, financial management, and education. It competes broadly with GoFundMe Pro across enterprise nonprofits but is more on-premise and legacy.

Others

• Stripe (for nonprofits): Stripe is a leading payment processor used by many nonprofits and is an enabler/competitor to GoFundMe Pay. While not a fundraising platform, it serves overlapping payment-processing needs and represents both a partner opportunity and a competitive threat to the proprietary payments stack.

Emerging players

• PayPal Giving Fund: PayPal Giving Fund enables donations through PayPal's consumer checkout and partners with eBay and other platforms. It overlaps with GoFundMe Pro on online donation processing and donor reach but focuses more on point-of-sale generosity than branded nonprofit fundraising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classy.org