What Persax does

Persax (legally PERSIANAS PERSAX S.A.) is a Spanish manufacturer of window treatments and solar protection products headquartered in Villena, Alicante. Founded in 1976 and operating with 251-500 employees, the company produces a multi-module portfolio spanning roller shutters (persianas) in aluminum and PVC, awnings (toldos) in multiple configurations, mosquito nets (mosquiteras), security rolling doors (puertas enrollables), interior curtains and blinds (cortinas y estores), exterior louvers and Venetian blinds (celosías y venecianas), and shutter boxes (cajones). Specialized subsystems include the ALIKA orientable shutter, HELIA Screen Zip external vertical awning with proprietary zipper technology, extractable EXBOX shutter boxes, Cube Passive 2.0 passive-house insulated boxes, SPX motorization systems, and the Ohmio domotic switch for smart home integration. The company holds ISO 9001, ISO 14001, AENOR, and IQNet certifications, and offers Passivhaus-certified components in joint specification with GEALAN windows.

The company's business model is predominantly B2B, targeting professional installers, architects, engineers, and interior designers through a dedicated B2B portal that provides technical documentation, tariffs, and order management. Revenue derives from one-time hardware sales of window treatment products, professional services including technical consultation and custom quotation for large projects, and architectural solutions including REVIT integration files and energy calculation tools for construction professionals. Pricing is opaque to non-registered users; B2B professional pricing operates on 30-day payment terms with a minimum invoice threshold of 50 euros (9 euros expedition fee below threshold). Distribution combines direct sales through regional delegaciones across Spain, an installer network locator tool, and inside-sales quote requests. The company serves residential homeowners (primary), professional installers (primary), architects and engineers (primary), with hospitality and retail/commercial segments as secondary end markets. Geographic operations span Spain, Portugal, and France with dedicated country-specific websites and an English-language global site.

The company's go-to-market emphasizes specification-led selling through construction professionals, supported by digital presence (blog, social media on YouTube, Facebook, Twitter, LinkedIn, Instagram), trade publication coverage, and integration partnerships with CYPE for price calculation and ASEFAVE for industry-standard technical manuals. The firm has received EU/FEDER and IVACE funding for supply chain management tools and ICEX Next program support for international development, indicating active public-sector co-investment in growth initiatives. Ownership remains privately held as a Sociedad Anónima with no disclosed institutional investors or parent company affiliations.

Name

Persax

Legal name

PERSIANAS PERSAX S.A.

Website

https://persax.es

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Persax (Persianas Persax S.A.) is a Spanish manufacturer of window treatments, awnings, mosquito nets, rolling doors, curtains, and exterior louvers, headquartered in Villena, Alicante. The company sells primarily through B2B channels targeting professional installers, architects, and engineers across Spain, Portugal, and France.

Ownership category

akta.pro rank

Product category

Window Treatments and Solar Protection Manufacturing

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

akta.pro secondary industry

Garage Doors & Rolling Shutters (IMADAIAE)

Keywords

• Window treatment manufacturing
• Roller shutter systems
• Solar protection products
• Exterior awning solutions
• Mosquito screen systems

Headquarters

HQ city

Villena

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Window Treatment Products: Direct sales of roller shutters, awnings, mosquito nets, roller doors, curtains, blinds, and louvers. Products sold to professional installers and directly to end customers through quote requests. Pricing requires B2B login for tariff access.
2. Professional Services: Technical consultation, custom quotation for large projects, and technical documentation access through professional B2B portal.
3. Architectural Solutions: Specialized products and technical support for architects and construction professionals, including Passivhaus-certified components and REVIT integration files.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Persax manufactures and sells roller shutters, awnings, mosquito nets, rolling security doors, interior curtains and blinds, and exterior louvers/Venetian blinds made of aluminum, PVC, and wood. Products are sold primarily to professional installers, architects, and engineers through a dedicated B2B portal, with quote-based pricing, regional sales offices, and an installer locator tool connecting end customers with certified installers.

Product overview

Persax (PERSIANAS PERSAX S.A.) is a Spanish manufacturer of window treatments and solar protection products based in Villena, Alicante. The company operates a multi-module portfolio centered around core product categories: shutters (persianas) in aluminum and PVC, awnings (toldos) in various styles, mosquito nets (mosquiteras), rolling doors (puertas enrollables), interior curtains and blinds (cortinas y estores), and exterior louvers (celosías y venecianas). Supporting these core lines are specialized subsystems including the ALIKA orientable shutter, HELIA Screen Zip external vertical awning with zipper technology, extractable shutter boxes (EXBOX), and passive-house insulated boxes (Cube Passive 2.0). The company also offers motorization (SPX), domotic controls (Ohmio), and exterior Venetian blinds in various blackout and non-blackout configurations (C80, Z70, Z90 series). An Access B2B professional portal provides technical documentation, pricing, and order management for installers, architects, and technicians. Products span residential, commercial, and hospitality segments with styling options for contemporary, Mediterranean, and rustic architectures.

Differentiator

Problem solved

Functional benefit

Brands

• ALIKA: New orientable roller shutter product line
• HELIA Screen Zip
• HELIA Mosquizip
• HARMONY

Products and services

• Persianas (Roller Shutters) Roller shutters available in profiled aluminum, extruded aluminum, and PVC for windows, balconies, and commercial establishments. Offered with thermal insulation and security variants.
• Toldos (Awnings) Awning systems in cofre (box), punto recto (straight drop), monoblock, estor (roller screen), capotas (canopy), brazo invisible, palillerías, Creta, Ceos, and fabric variants for terraces, gardens, balconies, windows, porches, hospitality, and commercial premises.
• Mosquiteras (Mosquito Nets) Mosquito and insect protection screens in sliding, roller, pleated, fixed, hinged, and ZIP configurations for windows, doors, balconies, and large spaces.
• Puertas Enrollables (Rolling Security Doors) Rolling security doors in medium, high, and extreme (block) security classifications for garage entrances and commercial establishments.
• Cortinas y Estores (Curtains and Roller Blinds) Interior window treatments including roller blinds, Venetian blinds, traditional Alicantinas (wood/PVC shutters), vertical lamas, Screen Zip, and enrollable curtains for residential and hospitality use.
• Celosías y Venecianas (Louvers and Exterior Venetian Blinds) Exterior aluminum and PVC louver systems and Venetian blinds including Levante series (120, 210, 400), Cibeles, Diana, Costablanca, Atalanta, Atenea, Afrodita, and exterior Venetian blind series C80, Z70, Z90 with blackout variants.
• Cajones (Shutter Boxes/Casings) Shutter box casings in extractable PVC, standard PVC, and aluminum variants, featuring thermal insulation, acoustic insulation, aesthetic options, and large dimension configurations including Passivhaus-certified Cube Passive 2.0.
• HELIA Screen Zip Vertical Awning External vertical awning system with welded zipper in fabric sides providing CLASE 6 wind resistance. Available in opaque fabric for total blackout or screen fabrics for solar protection and energy savings. Supports large dimensions up to 6.00m width and 3.50m height.
• ALIKA Persiana Orientable Orientable shutter system allowing slats to be tilted for adjustable light control while maintaining ventilation, visibility, security, and thermal insulation properties.
• Pulsador Domótico Ohmio Domotic switch for home automation control of motorization systems, enabling smart home integration of Persax automated shutters, awnings, and screens.
• Acceso B2B Portal Business-to-business portal for professional installers, architects, and technicians providing access to technical documentation, gated tariffs, and order management functionality.

Quantifiable outcome

• CLASE 6 wind resistance on HELIA Screen Zip system
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ICEX NextcoreGTM or Marketing PartnerPersax participated in the ICEX Next program for international development, supported by ICEX and co-financed by the European FEDER fund. The program aims to support the company's international expansion and development of its surrounding business ecosystem.
• CYPEmajorTechnology or IntegrationPersax has integrated a price generator tool with CYPE (generadordeprecios.info), allowing construction professionals to calculate costs for Persax products within their project estimation workflows.
• GEALANmajorTechnology or IntegrationJoint Passivhaus certificates available for GEALAN windows and PERSAX shutter boxes, enabling architects to specify complete energy-efficient fenestration solutions meeting Passivhaus standards.
• ASEFAVEmajorStrategic or Co-development PartnerASEFAVE (Association of Manufacturers of Facades and Windows) collaborated on technical manuals including 'Manual de Prescripción del Hueco' and 'Manual de Protección Solar,' providing industry-standard technical documentation for architects and engineers.
• SoudalminorStrategic or Co-development PartnerJoint technical seminar with Soudal and Saint Gobain on window and shutter solutions, providing technical training and product integration knowledge.
• Saint GobainminorStrategic or Co-development PartnerJoint technical seminar with Soudal and Saint Gobain on window and shutter solutions, providing technical training and product integration knowledge.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bandalux: Spanish manufacturer of technical blinds, awnings, and ZIP screen systems headquartered in Barcelona. Bandalux is the most direct domestic competitor to Persax, overlapping in ZIP screens, motorization, and B2B/architect specification channels across Spain.
• Griesser: Swiss manufacturer of external sun protection systems including roller shutters, venetian blinds, awnings, and textile screens. Griesser serves European commercial and residential markets via a professional channel, directly comparable to Persax's Mediterranean-focused operations.
• Warema: Germany's largest sun-shading systems manufacturer, offering external venetian blinds, roller shutters, awnings, and textile screens. Warema competes directly with Persax across most product categories and serves both residential and commercial segments through a professional installer channel analogous to Persax's B2B model.
• Selve: German-based manufacturer of roller shutters, awnings, and motor drives. Selve competes with Persax in both finished products (shutters/awnings) and motorization components, serving the European professional installer channel.
• ROMA: German manufacturer of roller shutters, external venetian blinds, awnings, and insect protection systems. ROMA's product range and B2B/installer distribution model closely mirror Persax's portfolio and go-to-market approach in the European market.
• Heroal: German manufacturer of aluminum roller shutters, venetian blinds, insect protection, and window systems. Heroal competes in the same product categories as Persax with a comparable emphasis on aluminum extrusion engineering and architectural specification.

Broad incumbents

• Velux: Global leader in roof windows and associated blinds/shutters. While not a direct competitor in exterior shutters, Velux overlaps in interior blinds, motorization, and Passivhaus-relevant fenestration — a broad incumbent in adjacent fenestration categories.
• Somfy: World leader in motorization and smart-control systems for blinds, shutters, awnings, and curtains. Somfy competes with Persax's SPX motorization and Ohmio domotic switch offerings and supplies motors used in many competing shutter systems — a partial competitor and ecosystem participant.
• Hunter Douglas: Global leader in window coverings (blinds, shades, shutters) with broad architectural integration capabilities. Hunter Douglas operates across multiple continents and product categories, making it a broader incumbent versus Persax's Iberian-focused specialty portfolio.

Regional players

• Aluplex: Spanish regional manufacturer of aluminum roller shutters and venetian blinds. Aluplex overlaps with Persax in Iberian markets but with narrower product breadth, making it a regional competitive reference rather than a global peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Persax
• YouTubeyoutube.com/channel/UCBmF6MCmnC5vZCuBTTw7RQQ/videos
• Facebookfacebook.com/PERSAX
• LinkedInes.linkedin.com/company/persianas-persax-sa
• Instagraminstagram.com/persax_oficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persax