PSI Consultants

What PSI Consultants does

PSI Consultants, LLC is an independent insurance brokerage and advisory firm founded in 1985 and headquartered at 65 Harristown Road, Suite 103, Glen Rock, New Jersey. The firm operates as a multi-carrier broker, placing life, disability, long-term care, employee health benefits, and executive benefits coverage on behalf of individuals, families, and small to mid-size businesses. Its primary product categories are Life Insurance (Whole, Term, Level Term, Universal, Adjustable, and Flexible policies), Income Protection / Disability Insurance, Long-Term Care Insurance, Employee Benefits for SMB group health plans, and Executive Benefits for high-level personnel including shareholder and key-person protection.

The business model is commission-based: PSI acts as an intermediary between clients and over 20 affiliate insurance carriers (national providers such as Aetna, BCBS, United Healthcare, MetLife, Guardian, Lincoln Financial, Principal, Sun Life, and Unum; regional New Jersey networks such as AmeriHealth, Horizon, and Oxford; and out-of-area networks such as Multiplan, EmblemHealth, and Oscar). Revenue mechanics are standard brokerage commissions on placed policies, with no standardized public pricing—each client receives a quote-based recommendation after a private consultation. Underlying technology is non-proprietary; the firm does not develop carrier portals, underwriting engines, or software platforms, and operates entirely on relationship-driven advisory delivery.

The firm is led by principal Ed Gaelick, CLU, ChFC (40+ years in industry, MDRT Court/Top of Table), supported by Jodi Kennelly (Chief of Staff, REBC, 20+ years), Whitney Escher (Account Manager since 2007), and Skyler Quinlan (Client Service Specialist). Go-to-market is sales-led via direct consultation (phone and in-person at Glen Rock HQ), supplemented by referral relationships with accountants, attorneys, estate planners, and financial planners, plus community outreach (veterans' charities, children's causes, HLA Registry Foundation). Geographic focus is regional New Jersey with national reach through industry speaking and content. The firm is privately held with no external institutional investment, no M&A activity, no documented funding rounds, and no regulatory actions on record.

Name

PSI Consultants

Legal name

PSI Consultants, LLC

Website

https://psi-consultants.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

PSI Consultants is a New Jersey-based independent insurance brokerage founded in 1985, placing life, disability, long-term care, employee benefits, and executive benefits coverage for individuals, families, and small to mid-size businesses through a 20-plus carrier network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Management Consulting Services (54161)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Insurance brokerage services
• Life insurance advisory
• Employee benefits consulting
• Disability insurance planning
• Long-term care insurance

Headquarters

HQ city

Glen Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: PSI Consultants operates as an independent insurance broker/agent, earning commissions from insurance carriers when they place policies for clients. They represent multiple insurance providers and receive compensation based on the policies sold. This is a standard insurance brokerage revenue model where the firm acts as an intermediary between insurance carriers and customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PSI Consultants is an independent insurance brokerage that places life, disability, and long-term care insurance policies for individuals and families, and designs employee health benefit and executive benefit packages for small to mid-size businesses. Acting as an intermediary, the firm represents a network of over 20 premier insurance carriers and earns commissions on placed coverage. Service delivery is consultative, with private needs-discovery sessions, custom quote generation, and annual review processes.

Product overview

PSI Consultants operates as a unified insurance brokerage and advisory firm, not a platform-plus-modules architecture. Since 1985, they have provided a coordinated portfolio of insurance products and employee benefit services. Their core offerings include Life Insurance (with various policy types such as Whole Life, Term, Level Term, Universal, Adjustable, and Flexible), Income Protection/Disability Insurance, Long-Term Care Insurance, Employee Benefits for small to mid-size businesses, and Executive Benefits for high-level personnel. These products are delivered through their advisory team acting as insurance brokers, working with a network of affiliate carriers to provide comprehensive protection planning for individuals, families, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance

Quantifiable outcome

• Client relationships spanning 10-28+ years demonstrate long-term trust and satisfaction
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, supporting and major.

• AmeriHealth New JerseycoreOthersRegional New Jersey health insurance provider included in PSI's network of affiliate carriers. PSI acts as broker intermediary placing client coverage with this carrier. Listed in local networks category on affiliate carriers page.
• Horizon Blue Cross Blue Shield of New JerseycoreOthersMajor regional health insurance provider. PSI places client coverage through this carrier. One of the primary local network options for New Jersey clients. Listed in local networks category.
• Oxford Health PlanscoreOthersHealth insurance provider operating in New Jersey and New York markets. PSI offers Oxford plans as part of their carrier network options for individual and group coverage.
• MultiplansupportingTechnology or IntegrationHealthcare cost management company providing network access for out-of-area provider negotiations. Listed as out-of-area network partner helping expand coverage options for clients with multi-state operations or needs.
• Blue Cross Blue Shield (BCBS)coreOthersNational federation of health insurance providers offering broad coverage across multiple states. PSI offers BCBS products as part of their carrier portfolio, providing options for clients with national coverage needs.
• United HealthcarecoreOthersMajor national health insurance provider. PSI places client coverage with United Healthcare as one of their affiliate carriers offering comprehensive health, dental, and vision coverage options.
• AetnacoreOthersMajor national health insurance provider (now part of CVS Health). PSI offers Aetna products as part of their carrier network, providing clients with access to comprehensive medical coverage and related benefits.
• EmblemHealthsupportingOthersNew York-based health insurance provider serving individuals and groups. Listed as an out-of-area network option for clients with coverage needs extending to New York.
• Oscar HealthsupportingOthersTechnology-focused health insurance provider operating in New Jersey and New York markets. PSI offers Oscar plans as part of their carrier options, particularly for individual coverage.
• Guardian Life InsurancecoreOthersMajor life insurance and employee benefits provider. PSI offers Guardian dental and vision coverage as part of their employee benefits solutions for small to mid-size businesses.
• Lincoln Financial GroupcoreOthersFinancial services and insurance company providing life insurance, dental, and vision coverage. PSI offers Lincoln Financial products for employee benefits and individual coverage needs.
• MetLifecoreOthersGlobal financial services company offering insurance and employee benefits. PSI places coverage with MetLife as part of their carrier network for group benefits and individual coverage.
• Mutual of OmahasupportingOthersInsurance provider offering individual and group coverage including dental insurance. Listed in PSI's affiliate carrier network providing additional coverage options for clients.
• Principal Financial GroupsupportingOthersFinancial services and insurance company offering retirement, insurance, and asset management products. PSI offers Principal dental coverage as part of their benefits portfolio.
• Sun Life FinancialsupportingOthersInternational insurance company providing life insurance, health coverage, and employee benefits. PSI offers Sun Life products as part of their carrier network.
• UnumsupportingOthersInsurance provider specializing in disability insurance and employee benefits. Listed in PSI's affiliate carrier network offering dental coverage options as part of comprehensive benefits packages.
• Homes for Veterans (HFV)majorStrategic or Co-development Partner501(c)(3) non-profit organization based in New Jersey that modifies homes of disabled Veterans at no cost to them, installing wheelchair ramps, kitchen and bathroom adaptations, and barrier-free living modifications. PSI Consultants has worked with HFV since 2019, helping raise thousands of dollars and collectively applying for and securing an $18,500 MDRT Foundation grant for the organization.
• Wounded Warrior ProjectmajorStrategic or Co-development PartnerNon-profit organization serving wounded Veterans. PSI makes annual charitable donations to the Wounded Warrior Project in lieu of holiday cards and gifts. PSI also hosted a Veterans appreciation event honoring Veterans who help other Veterans adjust to post-military life.
• The HLA Registry FoundationmajorStrategic or Co-development PartnerBone marrow registry based in River Edge, New Jersey. Ed Gaelick established a program called 'In Honor of Life' making charitable contributions for every whole life policy sold. He held donor drives and advocated for the registry, helping add hundreds of donors. This partnership earned Ed the MDRT Foundation Quality of Life award, which resulted in a $10,000 grant to the organization.
• Party With PurposesupportingStrategic or Co-development PartnerAnnual 5K race and Kids Fun Run event raising money for children's charities. PSI was a sponsor of this event and participated with branded materials.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Quotacy: Online life insurance brokerage aggregating quotes from multiple carriers. Closely comparable to PSI in product focus (term, whole, universal life) but bypasses the consultative broker with a digital experience.
• Policygenius: Digital-first life, disability, and home insurance brokerage. Directly competes for the same consumer and SMB life/disability insurance customers PSI serves, but delivers via online quoting and direct purchase rather than consultative selling.
• Burnham Benefits Insurance Services: Independent employee benefits and insurance brokerage focused on mid-market and SMB employers. Comparable benefits-brokerage model, carrier-agnostic approach, and consultative GTM motion.
• SelectQuote: Direct-to-consumer insurance distribution platform focused on life, auto, and senior health products. Overlaps with PSI on life insurance brokerage, though SelectQuote operates a centralized call-center model versus PSI's regional advisory model.
• Holmes & Murphy (HMA): Independent insurance brokerage with strong employee benefits and personal lines practices serving businesses and individuals. Comparable product mix and relationship-driven sales model to PSI, with broader geographic reach.

Broad incumbents

• Alera Group: National insurance brokerage and advisory firm built through acquisition of regional agencies. Comparable in employee benefits and personal lines focus; represents the type of platform that could absorb a PSI-sized regional book.
• Hilb Group: Acquisitive insurance brokerage consolidator focused on personal, commercial, and benefits lines. Highly comparable in product breadth and regional agency profile, and an active acquirer of NJ-based brokerages.
• Brown & Brown: Diversified national insurance brokerage with strong employee benefits and personal lines practices. Comparable benefits brokerage book and a frequent acquirer of regional agencies like PSI.
• OneDigital: Large national employee benefits and insurance brokerage. Overlaps directly with PSI's employee benefits and executive benefits lines, serving SMB and mid-market employers across multiple geographies — a logical consolidator peer.

Emerging players

• Nava Benefits: Tech-enabled employee benefits brokerage serving SMB employers. Overlaps with PSI's employee benefits practice but delivers via proprietary software and modern benefits infrastructure rather than manual brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgtVZn0c8BbPCHMfvQjd5Fg
• LinkedInlinkedin.com/company/psi-consultants-llc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSI Consultants