What Tieleman Keukens does

Tieleman Keukens B.V. is a privately held Dutch family-owned kitchen specialist, founded in 1960 and headquartered in Middelharnis, South Holland. The company operates a single flagship destination showroom with more than 65 complete kitchen setups, serving consumers across four Dutch provinces (South Holland, Zeeland, North Brabant, and Utrecht) along with B2B-adjacent customers such as new construction developers and commercial clients. Its core business is consultative sale, design, and installation of custom and semi-custom kitchens across entry, mid-market, and premium/luxury tiers, drawing on a curated portfolio of kitchen brands (Keller, Schüller, Mereno, next125, Snaidero) and tier-1 appliances (Miele, Siemens studioLine, NEFF, Bosch, ATAG, Pelgrim, ETNA, Gaggenau, Falcon).

The company's underlying technology stack combines proprietary digital tools — Mijn Stijlboek (personal inspiration book), the Tieleman Keukenplanner, a Matterport-powered virtual showroom tour, and the LivingWall VR visualization (3.5m x 2.5m) — with an in-house Eigen Montage- en Servicedienst (own installation and service department) and the proprietary Tieleman Bankgarantie financial-protection program. Tieleman has been an official NEFF MasterPartner® since October 2023, holds 20+ industry awards, and has won the Opiness 'Best Beoordeeld Keukenaanbieders' award for seven consecutive years (2020-2026) with a 9.6/10 rating across 1,600+ verified reviews.

The revenue model is transaction-based: one-time kitchen sales priced from entry-level to luxury (one reference premium kitchen at €42,495), with installation, plumbing, electrical, and tiling services quoted separately. Digital channels (blog, magazine, Stijlboek, virtual tour, newsletter) function as top- and mid-funnel lead capture feeding the showroom consultation, supplemented by a multi-year content partnership with food bloggers Voedzaam & Snel. The high-consideration, consultative model means revenue per transaction is high but volume is constrained by showroom capacity and regional catchment; no e-commerce or online transactional sales are operated.

Name

Tieleman Keukens

Legal name

Tieleman Keukens B.V.

Website

https://tielemankeukens.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Tieleman Keukens is a privately held Dutch family-owned kitchen specialist founded in 1960, operating a 65+ display destination showroom in Middelharnis and serving homeowners, renovators, and new construction developers across four Dutch provinces through consultative sale, custom design, and own-team installation.

Ownership category

akta.pro rank

Product category

Kitchen Retail Services

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household Appliance Manufacturing (3352)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Appliances (3630)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG), Built-In Appliance Installation (Wall Ovens, Cooktops, Built-In Microwaves) (HSAGANAE), Small Appliance, Countertop & Coffee/Tea Station Organization (HSAFACAH)

Keywords

• Custom kitchen design
• Kitchen retail
• Kitchen installation
• Premium kitchen appliances
• Kitchen renovation

Headquarters

HQ city

Middelharnis

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Kitchen Sales (One-Time): Primary revenue from selling custom and semi-custom kitchens. Kitchens are priced across multiple tiers from budget to luxury, with final price depending on cabinet brand, materials, appliances, accessories, and installation scope. One showroom kitchen was listed at €42,495. The company emphasizes 'kitchens for every budget' (Keukens voor elk budget).
2. Installation & Professional Services: Company's own installation and service department handles kitchen fitting, plumbing, electrical, and tiling work. Services are quoted separately and not included in the base kitchen price.
3. Content & Influencer Partnership (Voedzaam & Snel): Collaboration with food bloggers Voedzaam & Snel generates marketing content including recipe blogs, cooking videos, and social media posts featuring Tieleman kitchens. Revenue is indirect through brand awareness and lead generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Tieleman Keukens designs, sells and installs custom and semi-custom kitchens through a flagship showroom in Middelharnis, offering a multi-brand portfolio (Keller, Schüller, Mereno, next125, Snaidero) complemented by appliances from Miele, Siemens studioLine, Bosch, NEFF, Pelgrim, ETNA, ATAG, Gaggenau and Falcon, plus worktops, back walls, taps and accessories. The company operates its own installation and service department and surrounds the kitchen sale with a 'destination showroom' experience (VR visualization, lunchroom, children's facilities) plus digital tools such as the Mijn Stijlboek inspiration book and an online kitchen planner.

Product overview

Tieleman Keukens is a Dutch family-owned kitchen specialist with over 60 years of experience, operating as the 'Beste Keukenzaak van Nederland' (Best Kitchen Store of the Netherlands). The company operates on a platform-plus-partner model, selling and installing kitchens from premium brands including Keller Keukens, Schüller Keukens, Mereno Keukens, next125 Keukens, and Snaidero Keukens, complemented by appliances from Miele, Siemens StudioLine, Bosch, NEFF (MasterPartner), Pelgrim, ETNA, ATAG, Gaggenau, and Falcon. The product ecosystem also includes Dekker worktops, Bokmerk aluminum back walls, Doeco accessories, Grohe faucets, Wave Design extractor hoods, and ABK components. Tieleman offers digital tools including a kitchen planner, virtual showroom tours, LivingWall 3D visualization, and an online inspiration book (Mijn Stijlboek). Services include their own installation and service department, kitchen renovation, new construction projects, and a lunchroom/showroom experience.

Differentiator

Problem solved

Functional benefit

Brands

• Tieleman Exclusief: Exclusive custom kitchen line featuring premium brands like Mereno, Gaggenau, and designer collaborations

Products and services

• Keller Keukens (Dutch premium kitchen brand)

Quantifiable outcome

• 9.6/10 average customer rating from 1,600+ reviews on Opiness platform
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered primary, secondary, strategic and minor.

• Keller KeukensprimaryChannel Partner/ Reseller/ DistributorDutch kitchen manufacturer with 85+ years of history. Produces kitchens in own factories. CO2-neutral production. Extensive collection from modern to classic. Keller is a core brand in Tieleman's portfolio, marketed with exclusive Keller Upgrade Weeks promotions. Four base styles: modern, classic, rural, industrial.
• Schüller KeukensprimaryChannel Partner/ Reseller/ DistributorGerman kitchen manufacturer known for adaptability, modern design, high quality. PEFC-certified (sustainable wood sourcing). next125 is Schüller's premium concept. Schüller offers extensive customization (100-200mm plinths, 85-102.2cm work heights). Also offers dedicated bijkeuken (utility room) collections.
• Mereno KeukensprimaryChannel Partner/ Reseller/ DistributorDutch manufacturer of quality kitchens known for craftsmanship. Specializes in custom-made kitchens, bathrooms, and study rooms. Elke keuken wordt volledig op maat gemaakt (fully custom-made). Offers landelijk (rural), klassiek (classic), modern, eigentijds (contemporary) styles. Tieleman markets Mereno as 'exclusief maatwerkproduct' (exclusive custom product).
• next125primaryChannel Partner/ Reseller/ DistributorPremium kitchen brand from Schüller. Combines artisanal craftsmanship with latest technology. Timeeless design, high-quality finishes. Exclusive premium concept under Schüller. NX510, NX505, NX890, NX640 models available at Tieleman. German precision meets aesthetics. Features 125mm grid-based design system.
• Snaidero KeukenssecondaryChannel Partner/ Reseller/ DistributorItalian kitchen manufacturer. Listed in sitemap as part of kitchen brands portfolio. Specific details on partnership depth not extensively covered in available source material.
• Siemens studioLineprimaryTechnology or IntegrationPremium appliance line from Siemens. Four Siemens appliances won Consumentenbond 'Beste uit de Test' (Best Buy) awards in 2023, 2024, and 2025. Includes iQ700 ovens, inductionAir hobs, XXL vaatwassers, XL koelvriezes. Home Connect wifi integration. Zeolith drying technology, activeClean pyrolysis, VarioSpeed microwave-assisted cooking.
• MieleprimaryTechnology or IntegrationPremium German appliance manufacturer. Both Tieleman and Miele are family businesses sharing values of quality and passion. Tieleman showcases Miele appliances in multiple showroom kitchen displays. Products include combi-stoomovens (DGC Pro with HydroClean), induction cooktops with Plug&Play, vaatwassers with PowerDisk, wijnklimaatkasten.
• NEFFprimaryTechnology or IntegrationTieleman is an official NEFF MasterPartner® (since October 1, 2023). One of few kitchen specialists in Netherlands to achieve this status. Benefits include broad NEFF collection in showroom, regular training for sales advisors, exclusive NEFF promotions. NEFF appliances featured: Slide&Hide ovens, CircoTherm airflow, TwistPad Flex, Flexinduction cooktops, vacuüm drawers for sous-vide. Live cooking events held with NEFF chefs.
• BoschsecondaryTechnology or IntegrationAppliance manufacturer. Products include Serie 6 and Serie 8 ovens (AutoPilot, pyrolyse), inductiekookplaten (PerfectFry Plus with 11 temperature levels), afzuigkappen (PerfectAir sensor), koelkasten (VitaFresh 2-3x longer freshness), vaatwassers (PerfectDry with Zeolith). Accent Line Carbon Black series available.
• ATAGprimaryTechnology or IntegrationDutch appliance brand with high service level due to long-term partnership. G8 Garantie: 2 years full + 6 years parts (when buying 4+ ATAG appliances). Celsius Cooking technology. ATAG Live Amsterdam experience center available for customer demonstrations. Full range: afzuigkappen, koffiezetapparaten, kookplaten, vaatwassers, ovens, stoomovens, magnetrons, koelkasten, vriezers.
• ETNAprimaryTechnology or IntegrationDutch appliance brand ('oer-Hollands') known for affordable quality. 'Kwaliteit betaalbaar' (quality made affordable). Full range including afzuigkappen, kookplaten, vaatwassers, ovens, magnetrons, koelkasten, vriezers, fornuizen, kranen. Long-term partnership enables high service levels. Matzwarte (matte black) appliance line popular.
• PelgrimsecondaryTechnology or IntegrationDutch appliance brand (90-year history). Full range: afzuigkappen, magnetrons, stoomovens, fornuizen, koelkasten, koffiezetapparaten, kookplaten, ovens, vaatwassers, vriezers. Matte black appliances particularly highlighted. Popular brand for budget-to-mid tier kitchens.
• GaggenausecondaryTechnology or IntegrationLuxury German appliance brand featured in exclusive Tieleman Exclusief Ottone showroom kitchen. Products include ovens (13 systemen, TFT-display), stoomovens (hete lucht, kerntemperatuurmeter, water reservoir), vaatwassers (8 systemen, Zeo lith, HomeConnect). Considered premium/luxury tier.
• ABK innoventsecondaryTechnology or IntegrationDutch manufacturer of kitchen components. Specializes in maatwerkoplossingen (custom solutions). Products include RVS werkbladen (worktops, 12.5-185mm thickness), spoelbakken (Bingata, Baronga), afzuigsystemen (ceiling, wall, island), and i-Cooking technology (ICI inductie, ICG gas, ICGX, Koonaka, KPGM, Eclipse, Lava, FantasyFantasy, Hybride).
• Dekker ZevenhuizensecondaryTechnology or IntegrationDutch specialist in kitchen worktops (aanrechtbladen). Materials include laminaat (TopLaminate, DecorTop, TopCore, Fenix NTM, Corian), steen (composiet, Cambria, keramiek, beton), and speciale bladen (massief hout, glas, RVS). Also produces Bokmerk aluminium achterwanden (back walls) and Greengridz sustainable worktops. Tieleman markets Dekker as 'keukenbladen van de allerbeste kwaliteit'.
• BokmerksecondaryTechnology or IntegrationAluminium achterwand (kitchen back wall) manufacturer selected by Tieleman. Heat resistant to 150°C, moisture resistant, scratch and impact resistant, fingerprint-resistant coating. Available in standard RAL colors, metallic, Bokmerk selection, or custom colors. Bokline system profile with integrated LED lighting and accessories (wine glass holders, magnetic knife holders). Laser-cut precision.
• DoecosecondaryTechnology or IntegrationDutch kitchen accessories manufacturer (founded June 1, 1971 by Steef Doekemeijer, started with 3 people). Now offers 3,500+ products. Products include kranen (taps), spoelbakken (sinks), besteklades (cutlery drawers), afvalsystemen (waste systems), barkrukken (bar stools). Long-term partnership between Doekemeijer and Jan Tieleman with shared goals of quality and customer satisfaction.
• FalconsecondaryTechnology or IntegrationBritish manufacturer of premium fornuizen (ranges). Nexus Steam model featured in Keller Zuylen showroom kitchen. 110cm wide. Options for gas or induction with bridge function. Direct steam injection. Available in zwart (black), RVS, noorse lei (Norwegian slate), wit (white). Modern and sophisticated design.
• Voedzaam & Snel (Jennifer and Sven)strategicGTM or Marketing PartnerDutch food bloggers (foodfluencer partnership). Website receives ~12,000 daily visitors. Published multiple cookbooks. Documented entire Tieleman kitchen purchase journey: showroom visit, LivingWall visualization, design consultation, purchase, installation, first cooking videos. Partnership has produced 4+ blog posts and multiple YouTube cooking videos. Cross-promotion on Instagram, Facebook, Pinterest, YouTube. 5-year ongoing relationship.
• QuookersecondaryTechnology or IntegrationDutch boiling water tap manufacturer. Products include Nordic (with Fusion Round variants) and Combi+ systems. Featured in multiple showroom kitchens (Tieleman Exclusief Ottone with Fusion Round zwart, Keller Zuylen). Revolutionary instant boiling water from kitchen tap.
• InnovathuisminorStrategic or Co-development PartnerListed in sitemap under partners. 'Innovathuis - het huis van de toekomst met een innovatieve Tieleman keuken' (The house of the future with an innovative Tieleman kitchen). New construction/ sustainability focused partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DroomKeukens: Dutch kitchen retailer scaling a showroom-plus-digital consultation model; competes with Tieleman for Dutch consumers who want multi-brand choice with a more digital buying journey.
• Brugman Keukens: Dutch family-owned kitchen specialist with multiple showrooms, similar premium positioning and own installation offering, competing for the same Dutch kitchen-buyer segment.
• Mandemakers Keukens: Largest Dutch kitchen specialist retailer with a multi-showroom footprint and own installation services, directly comparable to Tieleman's premium kitchen showroom and installation model.
• Kvik: Nordic/Danish kitchen brand with showroom-based retail in the Netherlands; comparable on multi-brand showroom experience and fixed-price kitchen configurations.
• Piet Zwart Keukens: Independent Dutch kitchen retailer with showrooms and own service organization, closely comparable as a regional premium kitchen specialist with installer control.
• Keuken Concurrent: Netherlands-based kitchen retailer operating a showroom-driven, multi-brand model across price tiers, directly comparable to Tieleman's broad-tier showroom strategy.

Others

• Nolte Küchen: German premium kitchen manufacturer whose products Tieleman could carry; comparable as a supply-side peer and benchmark for the cabinet brands Tieleman sells through its showroom.
• Miele: Premium German appliance manufacturer and primary appliance partner of Tieleman; comparable as an ecosystem supplier whose showroom co-marketing with Tieleman drives both parties' Dutch consumer reach.

Broad incumbents

• IKEA Keukens: Mass-market home furnishings giant with dedicated kitchen department; broader incumbent serving the same Dutch consumers at lower price tiers and modular kitchen configurations.
• Howdens Joinery: UK trade and retail kitchen supplier with depot/showroom model; broader incumbent with trade focus, but mirrors Tieleman's deposit-and-supply workflow and own-installer advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tielemankeukens
• Facebookfacebook.com/tielemankeukens.middelharnis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tieleman Keukens