Planfeuer
- Company typePrivate
- Founded2015
- HeadquartersWiesbaden, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Planfeuer firmographics
Firmographics- Name
- Planfeuer
- Legal name
- planfeuer GmbH
- Website
- https://planfeuer.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Planfeuer industry classification
Industry- Product category
- Sweepstakes Marketing Platform
- NAICS
- Graphic Design Services (541430), Packaging and Labeling Services (56191)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
- akta.pro secondary industries
- Shopper Marketing Strategy & Planning (MPAAAJAA), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Planfeuer is headquartered
LocationHeadquarters
- HQ city
- Wiesbaden
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Planfeuer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DIGILOS Platform Subscriptions: Monthly subscription tiers (Basic, Premium, Enterprise) for access to DIGILOS platform with varying feature sets. Basic includes individual campaign setup; Premium adds Calendar mode (e.g., advent calendars); Enterprise offers custom solutions beyond standard cockpit capabilities.
- DIGILOS Lot Packages: Credits for digital scratch cards purchased in packages. Los-Guthaben (lot credits) consumed when participants interact with a scratch card. Los packages available in 1,000; 2,500; 5,000; 10,000+ quantities with volume discounts. Not subscription-based; credits roll over if account remains active.
- LAMIZU Product Packages: Physical prize cans sold as start packages (500 units from €780) and additional 100-unit add-ons (+€110 per 100). Three variants: Classic (tin), Paper (recycled kraft paper), and Plus (reusable with giveaway). Shipping included at reduced prices.
- Professional Services: Add-on services including consulting and conception, visual design and branding, technical implementation, production and logistics, clearing and communication, analysis and optimization, and white-label setups for agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DIGILOS Basic - Essential campaign platform access |
| Subscription | Monthly | DIGILOS Premium - Enhanced features including Calendar mode |
| Subscription | Monthly | DIGILOS Enterprise - Custom solutions beyond standard platform |
| Usage-based | Pay-as-you-go | DIGILOS Los-Pakete - Digital scratch card credits |
| Unit Pricing | One time/ perpetual license | LAMIZU Startpaket - 500 prize cans with setup |
| Unit Pricing | One time/ perpetual license | LAMIZU Zusatzpaket - Additional 100 prize cans |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Planfeuer product offering
Product offeringCore offering
Planfeuer develops and operates DIGILOS, a SaaS-based digital scratch-card lottery platform, and LAMIZU, a physical point-of-sale prize-can product line in Classic, Paper, and Plus variants, plus a services portfolio covering campaign consulting, design, technical implementation, production, logistics, and white-label/reseller deployment. Both products target retailers, brands, and agencies for fair, GDPR-compliant sweepstakes marketing campaigns that drive measurable customer return visits.
Product overview
Planfeuer operates as a Creative Lab for fair sweepstakes marketing, offering two core product lines: DIGILOS and LAMIZU. DIGILOS is a digital scratch-off lottery SaaS platform (built on Laravel/MySQL) accessible via QR code, web link, or iFrame embedding, with a web-based Cockpit dashboard supporting multiple game modes (Classic, Sofortgewinn, Tombola, Calendar, Treasure Hunt) and configurable ticket layouts including Freiform freeform scratch-off surfaces. LAMIZU is the physical counterpart — a point-of-sale sweepstakes prize can system available in three variants: Classic (tinplate, recyclable), Paper (recycled kraft paper, reusable), and Plus (reusable branded carrier product). Both product lines are supplemented by a services portfolio (consulting, design, technical integration, production, logistics, analytics) and a White-Label/Reseller program. The company also publishes a free whitepaper on experience-driven campaign design.
Differentiator
Problem solved
Functional benefit
Brands
- DIGILOS: Digital scratch cards platform for sweepstakes marketing, enabling mobile prize reveals with various game modes including Classic, Tombola, Calendar, and Treasure Hunt variants.
- LAMIZU
- LAMIZU Classic
- LAMIZU Paper
- LAMIZU Plus
Products and services
- DIGILOS SaaS-based digital scratch-off lottery/sweepstakes platform enabling interactive marketing campaigns across online and offline channels, accessible via QR code, web link, messenger, email, or iFrame embedding. Supports multiple game modes (Sofortgewinn/instant win, Tombola/raffle, Calendar/advent calendar, Treasure Hunt) and free-form, brand-customized scratch surfaces, with GDPR-compliant privacy-by-design data collection. Sold as tiered subscriptions (Basic, Premium, Enterprise) plus usage-based Los-Pakete (lot credit bundles) to retailers, brands, and agencies.
- LAMIZU (Classic / Paper / Plus) Point-of-sale sweepstakes system using physical prize cans with a delayed-opening ('do not open until...') mechanic, designed to drive high customer return-visit rates. Available in three variants: LAMIZU Classic (recyclable tinplate with Safe full-tear lid), LAMIZU Paper (recycled kraft paper and grass-paper labels, returned and refurbished for reuse — launched March 2025), and LAMIZU Plus (reusable branded carrier product such as a cotton bag). Sold in start packages from €780 for 500 units and additional 100-unit add-ons at +€110. Used by retailers and brands for in-store and multi-location POS promotions.
- Gewinnspiel Services (Campaign Services) Supplementary professional services covering campaign consulting and conception, visual design and branding, technical implementation, production and logistics, winner clearing and communication, and analysis/optimization for DIGILOS and LAMIZU activations. Sold as add-on service engagements to retailers, brands, and agencies that need end-to-end execution support rather than self-serve platform use.
- White-Label & Reseller Program White-label deployment of DIGILOS digital scratch cards and LAMIZU prize cans under a partner agency's or reseller's own branding, with technical management handled by Planfeuer in the background, plus partner onboarding, training, and follow-up campaign services. Targeted at marketing agencies and resellers seeking a reliable, ready-made promotional tool to offer to their own end clients.
Quantifiable outcome
- 50%+ customer return rates measured in sports retail
- +3 more outcomes
Companies that use Planfeuer
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Planfeuer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Planfeuer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- facettenwerk (Werkstätten für Menschen mit Behinderung)coreRegional workshop for people with disabilities that produces LAMIZU prize cans. Workers manually fill lottery tickets, apply labels, and package products. This partnership is central to PLAN/FEUER's social engagement commitment.
- Grüner Punkt (Dual System)minorLicensing partnership for LAMIZU Classic tin containers through the Green Dot dual system. Enables easy recycling of tin cans through established recycling infrastructure.
- Tree Planting Initiative (Germany)minorEnvironmental partnership where at least one tree is planted in Germany for each LAMIZU campaign. Local tree planting initiative supporting environmental sustainability.
- Sport 2000flagshipMajor sports retail chain operating as a key reference customer and partner. Multiple stores use LAMIZU and DIGILOS for coordinated marketing campaigns.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Planfeuer competitors and assessment
Company assessmentEmerging players
- Gleam: Contest and giveaway platform focused on lead generation and engagement, comparable in the sweepstakes/giveaway mechanic space.
- Dot.vu: Interactive content and gamified experience platform for marketers, overlapping with DIGILOS's interactive campaign creation.
Direct peers
- Brame: European (Swiss) interactive marketing and gamification SaaS enabling contests and prize campaigns, closely aligned with Planfeuer's DACH focus and digital scratch-card product.
- Qualifio: European interactive marketing platform for quizzes, contests and sweepstakes used by brands and retailers, overlapping with DIGILOS campaign tooling.
- Drimify: Gamification platform for branded games including scratch cards and prize draws, competing in the same interactive campaign category as DIGILOS.
- Woobox: Contest, sweepstakes and giveaway software for marketers, overlapping strongly with Planfeuer's sweepstakes administration offering.
- Easypromos: Online promotions and sweepstakes platform offering scratch-and-win and giveaway mechanics, directly comparable to Planfeuer's digital sweepstakes offering.
- Playable (Leadfamly): Gamification marketing platform offering scratch cards, spin-the-wheel, and contest mechanics for retail and brands, directly comparable to DIGILOS.
Others
- Voucherify: Promotions and loyalty API platform; adjacent in the promotional marketing space though focused on coupons/rewards rather than sweepstakes mechanics.
Regional players
- Sodapop (SodaStream promotions agencies): Representative of regional German shopper/POS promotion agencies serving retail sweepstakes and trade marketing, comparable to Planfeuer's creative-agency side.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Planfeuer social profiles
Digital presencePlanfeuer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planfeuer leadership team
Management profileNumber of profiles
Profiles2 records
Planfeuer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planfeuer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planfeuer
What does Planfeuer do?
Planfeuer develops and operates DIGILOS, a SaaS-based digital scratch-card lottery platform, and LAMIZU, a physical point-of-sale prize-can product line in Classic, Paper, and Plus variants, plus a services portfolio covering campaign consulting, design, technical implementation, production, logistics, and white-label/reseller deployment. Both products target retailers, brands, and agencies for fair, GDPR-compliant sweepstakes marketing campaigns that drive measurable customer return visits.
Is Planfeuer a public or private company?
Planfeuer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planfeuer founded?
Planfeuer was founded in 2015. It employs 11 to 50 people.
Where is Planfeuer based?
Planfeuer is headquartered in Wiesbaden, Germany, in the Europe region.
How does Planfeuer make money?
Four revenue lines are on record. DIGILOS Platform Subscriptions are the primary driver. The others are DIGILOS Lot Packages, LAMIZU Product Packages and professional Services.
Who are Planfeuer's main competitors?
Emerging players on record are Gleam and Dot.vu. Direct peers are Brame, Qualifio, Drimify, Woobox, Easypromos and Playable (Leadfamly). Voucherify is listed as an others. Sodapop (SodaStream promotions agencies) is listed as a regional player.
Does Planfeuer have an API?
No public API is recorded for Planfeuer.
What industry is Planfeuer in?
Planfeuer's product category is Sweepstakes Marketing Platform. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration, with a secondary code of MPAAAJAA, Shopper Marketing Strategy & Planning. Its NAICS code is 541430 and its SIC code is 7311.