Trurnit Gruppe

What Trurnit Gruppe does

Trurnit Gruppe, legally trurnit GmbH, is a privately held German full-service communications and marketing agency headquartered in Ottobrunn near Munich that positions itself as the German market leader (Marktführer) for energy-sector communication. The company primarily serves municipal utilities (Stadtwerke) and energy supply companies (Energieversorgungsunternehmen), with selective adjacencies in airports, healthcare, and B2B energy technology. It claims approximately 300 customers, 50 years of industry expertise, and operations across roughly ten regional offices in Germany plus a Swiss subsidiary (Blueheart in Aarau). The group consolidates several wholly-owned units, including trurnit Digital GmbH (AI chatbots/voicebots), Eckart & Partner (strategy and CSRD/EmpCo sustainability reporting), trurnit Zeit & Bild (calendar production), trurnit Pressewerk (PR), Solar Consulting (Freiburg), and Blueheart (Switzerland).

Trurnit's portfolio combines traditional agency services with proprietary productized digital offerings. Core agency work spans editorial and content production, customer magazines, website development on TYPO3, social media management (50+ clients via a 10-person specialist team), email newsletters, digital annual reports, brand positioning (LocalHero framework), and strategy/change/crisis consulting. Productized digital assets include a white-label customer loyalty platform (CityPower, used by 26 energy utilities), location-impact reporting (Standortbilanz), a sustainability calendar line (STEPS), and an AI/LLM customer-service stack built on OpenAI models via Microsoft Azure West Europe, featuring a text chatbot (with pre-trained ~400 intents for utility use cases), a multimodal voicebot using native audio LLMs, RAG-based knowledge ingestion from PDFs/URLs, and ERP/CRM integrations for process automation (meter reads, contract changes). Technology is enabled through integrations with Onlim (conversational AI partner), Haiilo (employee intranet), SIV-AG, Changers (sustainability app), censhare (content hub), and TYPO3.

The business model is a hybrid of project-based professional services, long-term retainer relationships, and a growing subscription/SaaS layer through chatbots, voicebots, and CityPower. GTM motion is enterprise-direct, consultative field sales via dedicated project inquiry forms, strategic workshops, and event-driven demand generation (trurnit Forum, webinars). The company emphasizes deep multi-year engagements and 360-degree integrated service across print, digital, social, and event channels. Revenue is not publicly disclosed and ownership is concentrated with co-CEOs Leif Küpper and Frank Trurnit, who appears to be a founder-family member; no external institutional investors are referenced.

Name

Trurnit Gruppe

Legal name

trurnit GmbH

Website

https://trurnit.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Trurnit Gruppe is a German full-service communications and marketing agency that serves as the self-claimed market leader for energy-sector communication, providing integrated marketing, content, digital, and AI-powered chatbot/voicebot services to approximately 300 municipal utilities and energy supply companies across Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Energy Sector Marketing Communications

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Energy communications
• Municipal utilities marketing
• AI chatbot solutions
• Sustainability reporting
• Customer magazine production

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Communication and Marketing Agency: Trurnit Gruppe generates revenue by providing integrated communication and marketing services to municipal utilities and energy supply companies in Germany. Revenue is derived from project-based consulting engagements, ongoing retainer relationships, and production/monitoring services across editorial, digital, strategy, and media services. The company serves approximately 300 customers across Germany, with long-standing partnerships (many spanning multiple years/years of collaboration).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Trurnit Gruppe is a full-service communication and marketing agency specialized in the German energy sector, primarily serving municipal utilities (Stadtwerke) and energy supply companies (EVU). The company delivers integrated 360° communications including strategic consulting, content production, customer magazines, social media management, sustainability/ESG reporting, and digital solutions. Its proprietary technology portfolio includes an LLM/OpenAI-based AI chatbot and voicebot platform for energy-utility customer service, the CityPower white-label customer loyalty platform, and a censhare-based cross-media publishing infrastructure. The group also produces branded calendar products (STEPS, Die Termine, Köstliches, Energie und Leben) through its trurnit Zeit & Bild subsidiary.

Product overview

Trurnit Gruppe is a full-service marketing and communications agency specializing in the German energy sector. The portfolio consists of an AI-powered chatbot and voicebot platform for customer service automation, calendar products including STEPS sustainability calendar and themed annual calendars, customer loyalty solutions like CityPower, and brand positioning tools such as LocalHero and Standortbilanz. These are supported by services including social media management, website development, email newsletters, sustainability reporting, customer magazines, and strategic consulting. The group comprises multiple subsidiaries including trurnit Digital (chatbots), trurnit Publishers, trurnit Pressewerk (PR), Solar Consulting, Blueheart, and Eckart & Partner.

Differentiator

Problem solved

Functional benefit

Brands

• CityPower: White-label customer loyalty solution for energy utilities
• STEPS
• trurnit Zeit & Bild
• trurnit Chatbot
• Local Hero
• Standortbilanz
• Content-Pyramide H³
• Travellers Insight

Products and services

• KI-Chatbot für Energieversorger (AI Chatbot for Energy Utilities) AI-powered chatbot solution for energy utilities and municipal utilities, combining LLM technology with pre-trained energy-sector knowledge to deliver 24/7 automated customer service for tariff inquiries, meter readings, contract changes, and general information requests. Can automate up to 80% of standard customer inquiries and is hosted GDPR-compliant on Microsoft Azure West Europe.
• KI-Voicebot (AI Voicebot) AI voice assistant integrated with telephone systems for voice-based customer service. Uses native multimodal LLMs to process spoken language directly for natural conversational interactions including meter reading submissions and service inquiries.
• CityPower White-Label Customer Loyalty Platform White-label customer loyalty solution enabling energy utilities to strengthen their brand, engage customers, and reduce churn rates. Currently used by 26 energy utilities (EVU).
• STEPS Sustainability Calendar Annual wall calendar featuring 12 trend topics on climate, energy, and sustainability with practical tips. Available for customization with company branding for energy utility clients.
• Die Termine Family Planning Calendar Family planning calendar with 286 stickers, four large columns, birthday column, and practical sections for notes with exclusive recipes and energy-saving tips.
• Energie und Leben Calendar Landscape and cityscape calendar with 14-day calendar pages, approximately 100 practical recipes, and energy-saving tips for sustainability positioning.
• Köstliches fürs ganze Jahr Calendar Culinary calendar featuring food photography, creative recipes, and practical tips for food enthusiasts.
• Individuelle Kalender (Custom Branded Calendars) Custom calendar production in company branding with personalized title pages, logos, colors, and layout. Available in brochure or spiral binding with minimum print run of 500-2,000 units.
• Social Media Management Services Full-service social media marketing including strategy development, content creation, community management, and performance marketing. Team of 10 specialists serving over 50 clients across platforms including LinkedIn, Facebook, Instagram, TikTok, and Pinterest.
• Strategieberatung (Strategy Consulting) Communication strategy consulting including brand positioning, market analysis, and stakeholder communication planning backed by over 25 years of energy sector expertise.
• Kundenmagazine (Customer Magazine Production) Customer magazine production with editorial design, copywriting, and printing services including e-paper editions and thematic special editions for municipal utilities.
• Digitaler Geschäftsbericht (Digital Annual Report) Interactive digital annual report development with animations, videos, mobile optimization, and social media integration for stakeholder communication.
• Nachhaltigkeit / ESG Reporting Sustainability and ESG reporting services including digital and print visualization of environmental metrics, corporate sustainability communications, and regulatory compliance reporting (CSRD, EmpCo).
• Markenpositionierung (Brand Positioning) Brand positioning services for regional utilities to establish strong local brand identity, build community connection, and differentiate from competitors through authentic local engagement.
• Krisenkommunikation (Crisis Communication) Crisis communication and prevention services including media monitoring, press relations, and emergency response planning for utilities and municipal companies.
• Change-Management Consulting Organizational change management consulting including change roadmaps, stakeholder messaging, and transformation support for digital initiatives.
• Website-Entwicklung / TYPO3 Relaunch

Quantifiable outcome

• Chatbots can automate up to 80% of standard customer inquiries, reducing service costs and eliminating wait times
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HaiilocoreTechnology or Integration · 15 December 2025Haiilo is a social intranet platform partner. Trurnit integrates Haiilo into its employee communications offering for energy utilities. A joint press release (December 2025) announced the partnership, targeting municipal utilities seeking modern internal communication solutions.
• OnlimcoreTechnology or IntegrationOnlim is a key technology partner for trurnit's chatbot and voicebot solutions. Onlim's conversational AI platform integrates with trurnit's LLM-based chatbot offering. Joint webinars and demos feature Onlim experts alongside trurnit chatbot specialists. The partnership enables trurnit to offer pre-configured chatbot and voicebot solutions for energy utilities with deep conversational AI capabilities.
• ChangersminorStrategic or Co-development PartnerChangers partnership relates to sustainability communication tools. Trurnit integrates the Changers-App into its sustainability communication offering for energy utilities, enabling customer engagement around climate and energy topics.
• Eckart & PartnercoreStrategic or Co-development PartnerEckart & Partner is a wholly-owned subsidiary of the Trurnit Gruppe, embedded within the Ottobrunn location. It provides strategic consulting, brand development, market/trend analysis, and CSRD/sustainability reporting services. It is a core part of the group's full-service offering.
• BlueheartminorStrategic or Co-development PartnerBlueheart is a partner company of the Trurnit Gruppe located in Aarau, Switzerland. It provides communication services in the Swiss market, extending the group's geographic reach.
• Solar ConsultingminorStrategic or Co-development PartnerSolar Consulting is a subsidiary of the Trurnit Gruppe based in Freiburg, Germany, focused on solar energy and sustainability communication consulting services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jung von Matt: Major German creative agency group with integrated communication capabilities across B2B and consumer. Comparable to Trurnit as a top-tier German full-service agency competing for enterprise clients.
• Zum goldenen Hirschen: German independent creative and communications agency with integrated brand, content and digital capabilities. Comparable as a German independent full-service agency competing for similar enterprise mandates.
• Edelman Germany: German arm of the global Edelman PR network, active in corporate communications, sustainability reporting and B2B storytelling. Comparable to Trurnit's corporate reporting, sustainability and stakeholder comms work.
• Scholz & Friends: German creative agency group (part of WPP) offering advertising and brand communication with energy/utilities case histories. Comparable as a full-service German agency competitor pursuing the same enterprise accounts.
• Fischer Appelt: German owner-led communications group with strong corporate communications, PR and content marketing practices serving DAX-level enterprises. Comparable as a full-service German communications peer, particularly on stakeholder and corporate reporting work.
• Serviceplan Group: Largest owner-managed German agency group offering full-service marketing communication across industries including energy/utilities. Competes with Trurnit for energy sector briefs but operates at vastly larger scale and broader vertical scope.
• FleishmanHillard Germany: Global communications consultancy with a strong German practice in corporate, energy and technology communications. Comparable to Trurnit's consulting, PR and sustainability reporting offerings for enterprise clients.
• Territory (Bertelsmann): German communications and content marketing network owned by Bertelsmann, with strong expertise in corporate publishing, content hubs and customer magazines. Comparable to Trurnit's censhare-based publishing and customer magazine business.

Emerging players

• Cognigy: Enterprise conversational AI platform headquartered in Germany offering AI agents for customer service automation. Comparable to trurnit Digital's chatbot/voicebot offering as an alternative platform for utility contact-center automation.
• Parloa: Berlin-based AI voice/chat agent platform focused on enterprise customer service automation. Comparable to Trurnit's voicebot and LLM chatbot business as a specialist AI agent vendor competing for the same utility customer service RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TrurnitGruppe/videos
• Facebookfacebook.com/trurnitgruppe
• LinkedInlinkedin.com/company/trurnit-gruppe-gmbh
• Instagraminstagram.com/trurnit_gruppe
• TikToktiktok.com/@trurnit_gruppe
• Xx.com/trurnitgruppe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trurnit Gruppe