What Charged does

Charged (legal entity JSC "CHARGED.LT", enterprise id 304654865) is a privately-held Lithuanian manufacturer and direct-to-consumer retailer of electric personal-mobility vehicles, headquartered at T. Masiulio st. 21B, Kaunas. The company designs, assembles, tunes and brands its products in Lithuania, manufacturing carbon-fibre frames, battery packs with an in-house BMS, and (in its flagship) a proprietary liquid-cooled rear-drive e-bike motor — claimed as a world-first and capable of up to 15 kW. Its portfolio spans three core EV product lines: high-performance electric bicycles (CHARGED Devil Carbon Edition, Monster 3 kW, Evil Zbike), an electric longboard (Longboard 3kW Carbon Edition), and an electric scooter (Scooter Vogue Edition), supplemented by accessories such as a smart brake-light helmet, LED gloves, and a rechargeable air pump. Premium third-party componentry (FOX/Rockshox suspension, Magura/Hope brakes, Shimano groupsets, LG cells, Japanese T700 carbon) is integrated with proprietary hardware and software.

The business model is a pure direct-to-consumer e-commerce operation run through the charged.lt WooCommerce storefront, with payment processing via Paysera and EU-wide shipping (~30 working days, ~7 working days domestically in Lithuania). All revenue is one-time transactional hardware sale; there is no subscription, financing, wholesale, or retail channel evident. Pricing spans €707 (longboard, discounted) to €9,777.77 (Devil Carbon Edition), inclusive of VAT. Marketing is omnichannel but organic/social-led (Instagram, Facebook, Twitter/X, LinkedIn, Tumblr) plus a 10%-off email newsletter, with no documented paid acquisition or content-marketing program.

Charged targets two primary consumer segments: individual consumer riders seeking electric alternatives to fuel-powered personal transport (commuters, recreational users), and a narrower performance/adrenaline sub-segment attracted to the high-wattage Devil/Monster platforms. EU-wide delivery (countries outside Lithuania serve a 30-working-day window) indicates a pan-European customer base despite the absence of named enterprise customers or B2B revenue. Certifications on the longboard (CE, FCC, RoHS, ASTM, UL) demonstrate compliance investment, though operating scale (1–10 employees, no disclosed revenue) remains micro-enterprise in nature.

Name

Charged

Legal name

JSC "CHARGED.LT"

Website

https://charged.lt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Charged (JSC CHARGED.LT) is a private Lithuanian manufacturer and direct-to-consumer online retailer of premium electric bicycles, longboards, and scooters — including a flagship liquid-cooled e-bike — serving individual consumer and performance-rider segments across the European Union.

Ownership category

akta.pro rank

Product category

Personal Electric Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Personal Electric Transporters (Segways & similar) (CRACASAF), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Electric bicycles
• Electric scooters
• Electric skateboards
• Personal electric vehicles
• Electric mobility products

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Hardware Sales: Primary revenue stream from direct sale of electric bicycles, electric longboards, and electric scooters to end consumers. Products are sold as one-time purchases with full payment collected at checkout. No subscription or recurring revenue model is evident.
2. Accessories and Spare Parts: Sale of accessories including rechargeable air pumps, bicycle helmets with integrated brake lights, LED gloves, and related components. Small-ticket items sold through the same e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Charged designs, manufactures, and sells high-performance electric personal mobility vehicles — electric bicycles (Devil, Monster, Evil models), an electric longboard (Longboard Carbon Edition), and an electric scooter (Scooter Vogue Edition) — directly to individual consumers across the EU through its own e-commerce storefront. All bikes and boards are assembled in Lithuania with hand-laid carbon fibre frames, proprietary battery packs with a Lithuanian-engineered BMS, and in the Devil model, the world's first liquid-cooled electric bicycle motor. Complementary accessories including a smart brake-light helmet, LED gloves, and a rechargeable digital air pump are also sold through the same channel.

Product overview

Charged is a Lithuanian electric vehicle company (JSC CHARGED.LT) offering a portfolio of electric mobility products centered on high-performance electric bikes and boards. The core product line includes the CHARGED Monster 3kW and CHARGED Devil Carbon Edition (flagship liquid-cooled 15kW high-speed e-bike), the CHARGED Evil Zbike (legal mid-drive e-bicycle), and the CHARGED Longboard Carbon Edition (3kW electric skateboard). The company also sells the CHARGED Scooter Vogue Edition electric scooter and complementary accessories including a smart Bicycle Helmet with Brake Lights, LED Safety Gloves, and a Rechargeable Air Pump. Products are characterized by premium components (FOX suspension, Magura/Hope brakes, LG batteries, Japanese carbon fiber) and smart features including GPS navigation, Bluetooth connectivity, and smartphone apps. Assembly and customization are performed in Lithuania.

Differentiator

Problem solved

Functional benefit

Products and services

• CHARGED Monster 3kW Electric Bike

Quantifiable outcome

• CHARGED Devil: up to 220 km range at 35 km/h; up to 100 km at 55 km/h; up to 100 km/h max speed
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rad Power Bikes: Rad Power Bikes is one of the largest direct-to-consumer electric bike companies in North America and Europe, selling through its own e-commerce storefront. While positioned at lower price points, it competes in the same D2C e-bike channel and is a key benchmark for online-first e-bike sales.
• Minimotors (Dualtron / Speedway): Minimotors is a leading manufacturer of high-performance electric scooters (Dualtron, Speedway brands) selling 1-3 kW+ models in the €1,000-€4,000+ range. Directly comparable to Charged's Scooter Vogue Edition in the premium electric scooter category.
• Super73: Super73 is a California-based premium electric bicycle brand targeting enthusiasts and lifestyle riders with high-performance, design-forward e-bikes in similar €2,000-€5,000+ ASP ranges. Directly competes with Charged's performance e-bike positioning and D2C-first distribution model.
• Evolve Skateboards: Evolve Skateboards is a premium electric skateboard brand selling high-performance carbon and bamboo boards with comparable ASPs and global D2C shipping. Comparable directly to Charged's Longboard Carbon Edition in performance and price tier.
• Boosted (revived as Boosted USA): Boosted was a leading electric skateboard brand known for premium boards with hub motors and Bluetooth connectivity. Its product category closely aligns with Charged's Longboard Carbon Edition — premium electric skateboards with similar performance positioning.

Broad incumbents

• Riese & Müller: Riese & Müller is a German premium e-bike manufacturer known for high-end, full-suspension, and cargo e-bikes in the €4,000-€10,000+ range. Directly comparable in EU manufacturing footprint, premium positioning, and target customer demographic.
• Specialized Bicycle Components: Specialized is a major premium bicycle manufacturer with the Turbo e-bike line, integrating Brose motors and proprietary batteries in premium builds. While much larger, it competes for the same premium performance-oriented riders Charged targets with the Devil and Monster.
• Stromer: Stromer is a Swiss premium speed-pedelec manufacturer selling high-power e-bikes in the €5,000-€10,000+ range with proprietary connectivity features (OMNI). Comparable to Charged in targeting high-speed, premium e-bike buyers in the EU with smart connectivity features.

Emerging players

• Cake (Cake 0 Emission): Cake is a Swedish premium electric motorcycle and light electric off-road vehicle maker with similar 'eco/green performance' positioning and EU manufacturing. Comparable in spirit to Charged's premium electric mobility focus, though at higher motorcycle ASPs and a broader product scope.
• ONYX Motorbikes: ONYX Motorbikes is a smaller premium electric moped/bike brand focused on high-power retro-style e-bikes with comparable ASPs ($3,000-$5,000+) and enthusiast positioning. Closely matches Charged's premium niche targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/Charged.lt
• LinkedInlinkedin.com/company/charged-lt

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charged