MaxData
MaxData Sistemas is a privately held Brazilian ERP software vendor founded in 2002, headquartered in Palmas, that sells modular MaxBasic, MaxManager and MaxWeb ERP systems with 150+ modules across 20+ verticals to 6,000+ SMB and mid-market businesses nationwide, distributed via direct sales, franchises and accountants.
- Company typePrivate
- Founded2002
- HeadquartersPalmas, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MaxData does
MaxData Sistemas ('MaxData') is a Brazilian private software company founded in 2002 and headquartered in Palmas, Tocantins, that develops verticalized ERP systems primarily for SMB and mid-market customers in Brazil. Its product family consists of three core platforms — MaxBasic (entry-level ERP), MaxManager (mid-market ERP with broader management capabilities) and MaxWeb (browser-based, self-serve extension) — packaged with 150+ modules targeting 20+ industry verticals including construction materials retailers, wholesale distributors, supermarkets, optical retailers, pharmacies, gas stations, auto parts retailers, fashion stores, restaurants, agricultural supply stores, pet/vet clinics, and convenience stores. The ERP suite addresses finance, inventory, sales, point-of-sale and Brazilian fiscal compliance, with built-in integrations to Sintegra, SVRS, SPED and NF-e tax authority systems. Core technology is a modular, on-premise-style architecture that has been incrementally extended with web-access delivery via MaxWeb and remote support tooling (HopToDesk).
MaxData earns revenue primarily through recurring software license subscriptions to MaxBasic, MaxManager and MaxWeb, supplemented by non-trivial professional services revenue from a structured four-stage implementation process (personalized diagnostic, strategic planning, installation and training) and ongoing 24-hour technical support subscriptions. Pricing is quote-based, not publicly disclosed, and is delivered through a three-pronged go-to-market: direct sales-led engagement via phone, WhatsApp and contact forms; a national franchise/reseller network ('Seja um Revendedor' / 'Seja Parceiro') spanning all five Brazilian regions; and a product-led self-serve layer through the MaxWeb portal. The company claims 6,000+ active customers across Brazil, served from 51-100 employees and regional offices in the Southeast, South, North, Central-West and Northeast.
The customer base is heavily SMB-weighted and broadly diversified across verticals and geographies, with notable long-tenure customers (e.g., DuNorte Vidros Automotivos at 12+ years). MaxData is privately held, bootstrapped with no disclosed external funding, no M&A activity and no leadership transitions in the input data, and markets to accountants via a dedicated partner program ('MaxData parceiro do contador'). Distribution is executed through a combination of direct sales, franchisees/resellers and self-serve web access, with marketing presence across Facebook, Instagram, LinkedIn, YouTube and a content blog.
MaxData firmographics
Firmographics- Name
- MaxData
- Legal name
- MaxData Sistemas
- Website
- https://maxdatasistemas.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MaxData Sistemas is a privately held Brazilian ERP software vendor founded in 2002, headquartered in Palmas, that sells modular MaxBasic, MaxManager and MaxWeb ERP systems with 150+ modules across 20+ verticals to 6,000+ SMB and mid-market businesses nationwide, distributed via direct sales, franchises and accountants.
- Ownership category
- akta.pro rank
MaxData industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Other Computer Related Services (541519), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)
Keywords
Where MaxData is headquartered
LocationHeadquarters
- HQ city
- Palmas
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MaxData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (ERP Subscriptions): Recurring software license fees for ERP systems (MaxBasic, MaxManager, MaxWeb) with module-based pricing tailored to business segment and size.
- Implementation and Training Services: Professional services including personalized diagnostic, strategic planning, software installation, configuration, and comprehensive team training to ensure smooth ERP implementation.
- Ongoing Technical Support: Continuous 24-hour technical support services post-implementation, including remote assistance and continuous optimization of the software.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
MaxData product offering
Product offeringCore offering
MaxData Sistemas develops and sells modular ERP (Enterprise Resource Planning) software for Brazilian SMB and mid-market businesses across 20+ industry verticals. The platform consists of three core products—MaxBasic (entry-level ERP), MaxManager (comprehensive management module), and MaxWeb (web-based access portal)—and is delivered with fiscal compliance integration for Brazilian tax authorities (NF-e, SPED, Sintegra, SVRS), implementation/training services, and 24-hour technical support.
Product overview
MaxData offers a unified ERP platform-plus-modules architecture consisting of three core products: MaxBasic (foundational ERP), MaxManager (management and control module), and MaxWeb (web-based client portal). The system provides a complete, robust, and specialized ERP solution with over 150 solutions tailored for more than 20 industry segments including construction materials, wholesale distribution, supermarkets, optics, pharmacies, restaurants, auto parts, fuel stations, fashion, agriculture, veterinary, and convenience stores. The company serves over 6,000 clients across Brazil with 24-hour technical support and follows a four-stage implementation process: personalized diagnosis, strategic planning, implementation and training, and continuous optimization.
Differentiator
Problem solved
Functional benefit
Brands
- MaxBasic: ERP software solution offered by MaxData
- MaxManager
- MaxWeb
Products and services
- MaxBasic
Quantifiable outcome
- 6,000+ companies managed with MaxData ERP solutions
- +2 more outcomes
Companies that use MaxData
Customer profileNamed customers16 records
Segments12 records
Ideal customer profiles2 records
MaxData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
MaxData partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
MaxData competitors and assessment
Company assessmentDirect peers
- Omie: Brazilian cloud-native ERP and financial management platform targeting SMBs with verticalized solutions across retail, services, and distribution — directly comparable to MaxData on customer segment, vertical strategy, and SMB GTM motion in Brazil.
- Conta Azul: Brazilian SaaS ERP focused on SMBs in services and small retail, offering financial management, sales, and inventory — competing with MaxData on price-sensitive SMB accounts and increasingly on cloud-based delivery.
- Linx (Stone Co.): Brazilian retail and ERP software provider (now part of Stone), specializing in retail verticals like fashion, supermarkets, and fuel stations — overlapping with multiple MaxData verticals and providing direct competition in Brazilian retail SMB ERP.
- WK Sistemas: Brazilian ERP vendor serving SMB and mid-market companies with verticalized management software, including fiscal integrations — closely comparable to MaxData on customer profile, vertical focus, and Brazilian SMB market position.
- Sankhya: Brazilian ERP vendor offering management software across multiple verticals including distribution, manufacturing, and services for SMB and mid-market — competing with MaxData for the same verticalized Brazilian SMB ERP segment.
- Alterdata Software: Brazilian ERP and payroll software vendor with a broad SMB and mid-market product suite across verticals, headquartered in Brazil — directly comparable to MaxData on target customer, verticalized ERP offering, and domestic Brazilian footprint.
Broad incumbents
- SAP Business One: SAP's SMB-focused ERP suite, deployed widely in Brazil for small and mid-market companies; competes with MaxData for mid-market customers requiring more robust, internationally-recognized ERP functionality.
- TOTVS: TOTVS is the largest ERP vendor in Brazil and Latin America, offering ERP, management software, and tech platforms across multiple verticals and business sizes — the dominant incumbent MaxData competes against in the Brazilian SMB ERP segment.
- Oracle NetSuite: Global cloud-based ERP targeting small and mid-market companies, increasingly adopted in Brazil by growing SMBs seeking modern cloud architecture — competes with MaxData for mid-market customers that have outgrown legacy on-premise systems.
Emerging players
- Bluesoft ERP: Brazilian cloud ERP and retail management platform for SMBs in retail and wholesale — overlapping with MaxData's distribution/wholesale vertical and SMB customer base, with a more cloud-native delivery model.
Market position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MaxData social profiles
Digital presenceMaxData financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxData leadership team
Management profileNumber of profiles
MaxData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxData
What does MaxData do?
MaxData Sistemas develops and sells modular ERP (Enterprise Resource Planning) software for Brazilian SMB and mid-market businesses across 20+ industry verticals. The platform consists of three core products—MaxBasic (entry-level ERP), MaxManager (comprehensive management module), and MaxWeb (web-based access portal)—and is delivered with fiscal compliance integration for Brazilian tax authorities (NF-e, SPED, Sintegra, SVRS), implementation/training services, and 24-hour technical support.
Is MaxData a public or private company?
MaxData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaxData founded?
MaxData was founded in 2002. It employs 51 to 100 people.
Where is MaxData based?
MaxData is headquartered in Palmas, Brazil, in the Latin America region.
How does MaxData make money?
Three revenue lines are on record. Software Licenses (ERP Subscriptions) is the primary driver. The others are implementation and Training Services and ongoing Technical Support.
Who are MaxData's main competitors?
Direct peers on record are Omie, Conta Azul, Linx (Stone Co.), WK Sistemas, Sankhya and Alterdata Software. Broad incumbents are SAP Business One, TOTVS and Oracle NetSuite. Bluesoft ERP is listed as an emerging player.
Does MaxData have an API?
No public API is recorded for MaxData.
What industry is MaxData in?
MaxData's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 541519 and its SIC code is 7372.