Balsiger Insurance

What Balsiger Insurance does

Balsiger Insurance is a privately held independent insurance agency and brokerage founded by Keith Balsiger and operating from four U.S. offices in Las Vegas, Reno, Pasadena, and Corpus Christi. The firm distributes both personal lines (auto, home, life, health, motorcycle, and RV/motorhome) and commercial lines (business, HOA/condo, apartment buildings, attorney malpractice, automotive repair, cell tower, data breach/cyber, workers compensation, food truck, winery, rideshare, daycare, tow truck, and others) as a non-carrier-affiliated broker representing 246+ insurance carriers through a partnership with Foundation Risk Partners.

The technology stack is the standard independent-brokerage model: comparative quoting across multiple carrier appointments, a website with quote-request forms, and a client portal for existing customers; there is no proprietary AI/ML or public API platform described. Distribution is multi-channel, combining physical office walk-ins, phone-based inside sales (1-866-872-0156), self-serve online quote forms, Yelp reputation pages, and referral-driven growth from named account managers.

Revenue is generated entirely on a recurring commission basis from carriers for policies placed across personal and commercial lines; pricing is quote-based and individualized to customer risk, with no standardized public pricing. The customer base is diversified across individual consumers, small and mid-sized commercial accounts, nonprofits, and specialty vertical clients (e.g., HOAs, construction, real estate investors). Retention is reported above 93%.

Name

Balsiger Insurance

Legal name

Balsiger Insurance

Website

https://balsigerinsurance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Balsiger Insurance is a privately held independent insurance brokerage serving consumers and businesses across 22+ U.S. states from offices in Las Vegas, Reno, Pasadena, and Corpus Christi, distributing personal and commercial lines via 246+ carrier appointments through Foundation Risk Partners.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Commercial Property Insurance (FSAJACAE)

akta.pro secondary industries

Excess Liability Insurance (FSAJANAC), Renters Insurance (FSAJACAB), Professional Umbrella / Excess (E&O/D&O Wrap) (FSAJANAH)

Keywords

• Independent insurance brokerage
• Personal lines insurance
• Commercial lines insurance
• Multi-carrier insurance agency
• Insurance quote comparison

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The company earns commissions from insurance carriers for policies placed. As an independent broker representing multiple insurance companies, they receive commission payments for each policy sold across personal lines (auto, home, life, health) and commercial lines (business, property, liability, workers comp, etc.).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Balsiger Insurance is an independent insurance agency and brokerage that places personal and commercial insurance policies on behalf of customers by comparing rates across more than 246 insurance carriers accessed through its partnership with Foundation Risk Partners. The agency sells policies across personal lines (auto, homeowners, life, health, motorcycle, RV/motorhome) and a broad set of commercial lines (business, apartment buildings, attorney malpractice, automotive repair shops, cell towers, HOA, data breach/cyber, workers compensation, restaurants, contractors, and other industry-specific packages), and is compensated via carrier commissions.

Product overview

Balsiger Insurance is an independent insurance agency/broker offering a comprehensive portfolio of insurance products across personal and commercial lines. The company operates as a full-service insurance agency providing both personal insurance products (auto, health, homeowners, life, motorcycle, and RV/motorhome insurance) and commercial insurance products (business, apartment building, attorney malpractice, automotive repair shop, cell tower, HOA, data breach/cyber liability, and workers compensation insurance). As an independent broker partnered with Foundation Risk Partners, they access over 246 insurance carriers to provide competitive quotes and coverage options across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage for individuals and families, including liability, collision, comprehensive, uninsured/underinsured motorist, medical payments, and optional coverages such as towing, rental reimbursement, full glass, GAP, and new car replacement. Shopped across multiple carriers for competitive pricing.
• Health, Dental & Vision Insurance Health, dental, and vision insurance options for individuals, families, seniors, and employer groups, including coverage through Nevada Health Link and marketplace exchanges. Placed with carrier partners such as Anthem and United Health Care.
• Homeowners Insurance Home insurance covering dwelling, other structures, personal property, high-value personal property, liability, and additional living expenses with customizable coverage options.
• Life Insurance Various life insurance products including term life, whole life, universal life, indexed universal life, variable universal life, return of premium term, and credit life insurance.
• Motorcycle Insurance Motorcycle insurance coverage available through multiple carriers including Progressive, American Modern, Foremost, Allied, and Safeco, with potential savings of up to 37%.
• RV and Motorhome Insurance RV and motorhome insurance covering full replacement, personal attachments, personal items, full-timer liability, vacation liability, campsite coverage, emergency expenses, and towing.
• Business Insurance Commercial insurance products for small and mid-sized businesses including general liability, professional liability, product liability, property insurance, commercial auto, workers compensation, loss of income, EPLI, cyber and data breach, crime/employee dishonesty, inland marine, and ordinance or law coverage.
• Apartment Building Insurance Insurance for apartment complex owners covering commercial property damage, general liability, business owners policy, surety bonds, loss of business income, commercial auto, and workers compensation.
• Attorney Malpractice Insurance Professional liability insurance for lawyers covering claims-made, pre-claim assistance, loss of earnings, worldwide coverage, pro bono coverage, network and IT security, enhanced settlement, punitive damages, and crisis expense.
• Automotive Repair Shop Insurance Coverage for auto repair shops including general liability, commercial property, workers compensation, garage liability, and garage-keepers insurance.
• Cell Tower Insurance Comprehensive cell tower business insurance covering workers compensation, vehicles, general liability, pollution, crime, cyber liability, commercial auto, bodily injury, equipment, and employment practices.
• HOA / Condo Association Insurance Homeowners association and condominium complex insurance covering communal areas, master policies, liability, property, flood insurance, professional liability, and workers compensation for board members.
• Data Breach / Cyber Liability Insurance Cyber and data breach insurance for small businesses covering crisis management, good faith advertising, legal and forensic services, monitoring services, notification expenses, and defense and liability costs.
• Workers Compensation Insurance Workers compensation coverage for businesses covering medical expenses, lost wages, and lawsuits related to employee injuries or illnesses.
• Industry-Specific Commercial Insurance Packages Specialized commercial insurance packages for specific industries including daycare, employee benefits, food trucks, funeral homes, general contractors, golf courses, landscaping, non-emergency medical transport, nonprofits, real estate E&O, rental properties, restaurants, rideshare, roofing companies, tow trucks, warehouses, and wineries and vineyards.
• Group Health & Employee Benefits Group health, dental, vision, and supplemental benefits packages for employers and their employees, placed with carrier partners such as Anthem, United Health Care, and Aflac.

Quantifiable outcome

• Over 93% customer retention rate due to service quality and processes
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Foundation Risk PartnerscoreStrategic or Co-development PartnerBalsiger Insurance is a partner of Foundation Risk Partners, which provides them access to over 246 insurance carriers to help customers get great coverage at great rates. This partnership enables the company to offer comprehensive market comparison services.
• AflacminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Balsiger Insurance offering supplemental insurance products.
• AnthemminorChannel Partner/ Reseller/ DistributorHealth insurance carrier represented by Balsiger Insurance for group health coverage offerings.
• ChubbminorChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier represented by Balsiger Insurance.
• Liberty Mutual InsuranceminorChannel Partner/ Reseller/ DistributorNational insurance carrier represented by Balsiger Insurance offering auto, home, and commercial coverage.
• Nationwide InsuranceminorChannel Partner/ Reseller/ DistributorNational insurance carrier represented by Balsiger Insurance for various coverage types.
• ProgressiveminorChannel Partner/ Reseller/ DistributorAuto insurance carrier represented by Balsiger Insurance, particularly noted for motorcycle coverage.
• The HartfordminorChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier represented by Balsiger Insurance.
• TravelersminorChannel Partner/ Reseller/ DistributorCommercial and business insurance carrier represented by Balsiger Insurance for commercial lines.
• United Health CareminorChannel Partner/ Reseller/ DistributorHealth insurance carrier represented by Balsiger Insurance for group health coverage offerings.
• American ModernminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier represented by Balsiger Insurance, noted for motorcycle and RV coverage.
• ForemostminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Balsiger Insurance for various specialty coverages.
• CNAminorChannel Partner/ Reseller/ DistributorCommercial insurance carrier represented by Balsiger Insurance for business coverage.
• Cincinnati InsuranceminorChannel Partner/ Reseller/ DistributorCommercial insurance carrier represented by Balsiger Insurance for business coverage.
• Safeco InsuranceminorChannel Partner/ Reseller/ DistributorPersonal insurance carrier represented by Balsiger Insurance for auto and home coverage.
• Mercury InsuranceminorChannel Partner/ Reseller/ DistributorAuto insurance carrier represented by Balsiger Insurance.
• HagertyminorChannel Partner/ Reseller/ DistributorClassic car and collector vehicle insurance carrier represented by Balsiger Insurance.
• MarkelminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Balsiger Insurance for specialty coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a large public brokerage that has grown substantially through independent agency roll-ups. It represents the scaled end-state of Balsiger's potential roll-up trajectory and the most relevant public-market comparable for valuation purposes.
• Foundation Risk Partners: Foundation Risk Partners is the strategic partner that gives Balsiger access to its 246+ carrier network. FRP itself is a Top-50 U.S. insurance brokerage built largely through agency roll-ups, making it the most direct structural comparable and the natural acquirer-of-last-resort for Balsiger.
• Marsh McLennan Agency: MMA is the middle-market arm of Marsh McLennan, providing commercial insurance, employee benefits, and risk management. It represents the scaled, institutional end of the independent brokerage spectrum and a potential acquirer of specialty commercial books like Balsiger's.

Direct peers

• Leavitt Group: Leavitt Group is a large, multi-state independent insurance agency with a similar personal-and-commercial-lines mix, multiple physical offices, and a deep carrier roster. Its size, ownership model, and regional multi-state presence make it the closest functional comparable to a scaled-up Balsiger.
• Heffernan Insurance Brokers: Heffernan is a West Coast-headquartered independent insurance brokerage offering personal, commercial, and employee benefits lines out of multiple offices. Its California footprint, broad carrier access, and specialty-commercial expertise (lawyers, nonprofits, real estate) directly mirror Balsiger's positioning.
• Insurica Insurance Group: Insurica is a multi-state independent agency offering personal, commercial, and specialty lines. Its mid-sized regional structure, mix of standard P&C plus specialty commercial (auto repair, contractors, agribusiness), and producer-driven model closely match Balsiger's profile.

Emerging players

• CoverWallet: CoverWallet is an insurtech brokerage platform acquired by Aon that sells small-commercial insurance online. It represents a digital-first distribution model that competes with traditional independent agencies like Balsiger for small-business customers.
• NEXT Insurance: NEXT is a digitally-native commercial insurance carrier that sells direct to small businesses, often in the same verticals Balsiger targets (contractors, food trucks, auto repair, cleaning). It is the most relevant insurtech disruption risk to Balsiger's small commercial book.

Regional players

• Naisbitt Insurance: Naisbitt is a Utah-based independent insurance agency focused on commercial lines. It is a useful peer for understanding competitive dynamics in the Mountain West commercial P&C market where Balsiger also operates.

Others

• The Co-operators: The Co-operators is a Canadian multi-line insurance carrier-and-agency group, useful as a benchmark for independent agency economics and commission-driven revenue models, even though it does not directly compete in Balsiger's U.S. geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BalsigerInsurance
• LinkedInlinkedin.com/company/balsiger-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balsiger Insurance