Max Watt's

Live Music Venue Servicesmaxwatts.com.au

Max Watt's is a privately-held live music venue in Melbourne's CBD hosting live music gigs and events. It serves music fans aged 18+ and offers venue hire for bands and private events, with tickets sold through Oztix.

Company typePrivate
Founded2015
HeadquartersMelbourne, Australia
Headcount11–50
GTM typeB2C
OfferingServices

What Max Watt's does

Max Watt's is a privately-held live music venue operator based in Melbourne, Australia, founded in 2015. The company operates a single venue at 125 Swanston St in Melbourne's Central Business District, featuring general admission standing-room format with a band room, downstairs bar, mezzanine bar, and cloak room facilities. The venue serves primarily music enthusiasts aged 18 and over (a constraint imposed by its Liquor Licence), as well as bands, performers, and event organizers seeking venue hire for private events and corporate functions.

The business generates revenue through three primary streams: ticket sales and booking fees (distributed via Oztix's online and phone ticketing platform), venue hire and band bookings (managed directly through [email protected]), and on-site bar sales of food and beverages. Ticketing is handled entirely through the Oztix partnership, with phone sales available at 1300 762 545. The venue offers accessibility features including lift access to the band room, companion card acceptance, and limited seating for disabled or injured patrons. Additional services include a $5 cloak room and a 'Watt's On' mailing list for show announcements.

The company has no proprietary technology platform, no mobile app, no API, and no disclosed digital product beyond its website and email newsletter. Marketing is focused on event promotion through the website and email subscription, with Oztix handling ticket distribution. The company falls within the 11-50 employee range and serves the Melbourne metropolitan market exclusively, with no international or multi-city footprint.

Max Watt's firmographics

Firmographics

Name: Max Watt's
Website: https://maxwatts.com.au
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Max Watt's is a privately-held live music venue in Melbourne's CBD hosting live music gigs and events. It serves music fans aged 18+ and offers venue hire for bands and private events, with tickets sold through Oztix.
Ownership category
akta.pro rank

Max Watt's industry classification

Industry

Product category: Live Music Venue Services
NAICS: Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)
SIC: Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Live Music Clubs & Venues (MPAGAIAB)
akta.pro secondary industries: Live Music Bars & Venues (CRANACAH), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

Live music venue
Music concerts
Event services
Venue hire
Bar services

Where Max Watt's is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Max Watt's business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

Ticket Sales and Booking Fees: Revenue generated through ticket sales for gigs and events. Booking fees are charged to cover administration, delivery costs, and bank fees. Tickets can be purchased online via the Oztix platform or by phone at 1300 762 545.
Venue Hire and Band Bookings: The venue generates revenue by renting out the space for bands, performers, and private events. Bookings are managed through [email protected].
Bar Sales: On-site bar services providing food and beverages to patrons during events. Located downstairs with cloak room services available for $5 per cloak.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	General admission standing room tickets
Unit Pricing	Pay-as-you-go	Cloak room service

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Max Watt's product offering

Product offering

Core offering

Max Watt's operates a live music venue at 125 Swanston Street in Melbourne's CBD, hosting general admission standing room concerts and gigs for patrons over 18. The venue also provides food and beverage service through on-site bars and offers venue hire for bands, performers, and private events.

Product overview

Max Watt's is a single live music venue in Melbourne offering a unified hospitality and entertainment experience. The core product is the live music venue itself at 125 Swanston St, featuring general admission standing shows with limited seating. Additional services include venue hire and band booking capabilities, cloak room services, and a mailing list subscription for show announcements. The venue operates with an over-18 policy in the band room due to liquor licensing regulations.

Differentiator

Problem solved

Functional benefit

Products and services

Live Music Venue (Melbourne CBD) Live music venue at 125 Swanston St, Melbourne CBD, hosting general admission standing room concerts and gigs for over-18 patrons. Features multiple bars (downstairs and mezzanine) and lift access for accessibility.
Venue Hire and Band Bookings

Companies that use Max Watt's

Customer profile

Segments2 records

Ideal customer profiles2 records

Max Watt's technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Max Watt's partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

OztixcoreChannel Partner/ Reseller/ DistributorOztix is the primary ticketing partner for Max Watt's, providing the online ticketing platform for gig and event ticket sales. Oztix manages ticket distribution, booking fees, and phone sales support (1300 762 545). The partnership enables digital ticket purchases through maxwatts.com.au and the Oztix platform.

Scale indicators1 record

Recent moves6 records

Max Watt's competitors and assessment

Company assessment

Direct peers

The Tote: The Tote is a long-running Melbourne live music pub and venue supporting local and touring acts. Comparable to Max Watt's as a single-site live music venue with bar operations and standing-room gigs, though more pub-anchored.
The Forum Melbourne: The Forum is a heritage-listed live music and theatre venue in Melbourne's CBD hosting touring artists, comedy, and live events. Comparable to Max Watt's as a CBD live music venue operating on general admission and event-hire models, though at a larger scale.
170 Russell: 170 Russell is a Melbourne CBD live music venue hosting rock, metal, and indie touring acts with general admission standing format. Directly comparable to Max Watt's in venue format, target audience, and operational model.
Howler: Howler is a Melbourne live music and arts venue hosting concerts, club nights, and community events. Comparable to Max Watt's as a smaller-capacity live music venue in Melbourne's inner-city scene.
The Croxton Bandroom: The Croxton Bandroom is a Thornbury-based Melbourne live music venue hosting mid-sized touring acts. Comparable to Max Watt's in venue format and general admission model, though operating in Melbourne's inner-north rather than CBD.
The Corner Hotel: The Corner Hotel is one of Melbourne's most iconic live music venues, hosting both established and emerging artists across multiple rooms. Directly comparable to Max Watt's as a single-site, general admission live music venue serving Melbourne's CBD and inner-city music audience.
Northcote Social Club: Northcote Social Club is a Melbourne inner-north live music venue presenting indie and emerging touring acts. Comparable to Max Watt's in format, capacity, and target audience, though in a different inner-Melbourne suburb.
The Prince Bandroom: The Prince Bandroom in St Kilda is a Melbourne live music venue hosting touring and local acts with bar and event-hire operations. Comparable to Max Watt's in venue type, target audience, and revenue model, though in a different inner-Melbourne precinct.

Broad incumbents

Festival Hall: Festival Hall is a larger Melbourne live music and event venue hosting touring international acts. Comparable to Max Watt's as a Melbourne live music venue, but operating at significantly larger capacity and corporate scale.

Regional players

The Triffid: The Triffid is a Brisbane-based live music venue, brewery, and beer garden hosting touring and local acts. Comparable to Max Watt's as a single-venue live music operator with bar and event-hire revenue, though serving a different Australian city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Max Watt's financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Max Watt's leadership team

Management profile

Number of profiles

Max Watt's funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Max Watt's M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Watt's

What does Max Watt's do?

Is Max Watt's a public or private company?

Max Watt's is a private company. It is classified as unknown and is currently operating.

When was Max Watt's founded?

Max Watt's was founded in 2015. It employs 11 to 50 people.

Where is Max Watt's based?

Max Watt's is headquartered in Melbourne, Australia, in the Oceania region.

How does Max Watt's make money?

Three revenue lines are on record. Ticket Sales and Booking Fees are the primary driver. The others are venue Hire and Band Bookings and bar Sales.

Who are Max Watt's's main competitors?

Direct peers on record are The Tote, The Forum Melbourne, 170 Russell, Howler, The Croxton Bandroom, The Corner Hotel, Northcote Social Club and The Prince Bandroom. Festival Hall is listed as a broad incumbent. The Triffid is listed as a regional player.

Does Max Watt's have an API?

No public API is recorded for Max Watt's.

What industry is Max Watt's in?

Max Watt's's product category is Live Music Venue Services. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of CRANACAH, Live Music Bars & Venues. Its NAICS code is 71131 and its SIC code is 5810.