Bold House

What Bold House does

Bold House (legal entity SAS BOLD-HOUSE, SIRET 85145255700016) is a privately held Paris-based creative agency founded in 2019 that operates as a B2B service firm for major brands targeting gaming, esports, and Gen Z audiences. The company is structured around three service pillars — Brand Definition (community strategy, insights, business analysis, brand platform development), Brand Identity (visual identity, brand guidelines, digital platforms), and Brand Narrative (content creation, influence marketing, community management, experiential activations) — supplemented by esports tournament design and management, live show production for Twitch and other streaming platforms, gaming event activations, and art direction services. Its core technology stack is not disclosed and no proprietary product or platform was identified; the value proposition rests entirely on creative services and the cultural positioning of its team.

The agency's commercial model is professional-services based, operating on project and retainer engagements priced via quote per campaign rather than disclosed unit pricing. Go-to-market is enterprise field sales: Bold House acquires clients through direct relationships, industry reputation, and physical presence at flagship French gaming events such as Paris Games Week, where it has historically designed and operated booths for Samsung, FNAC, and JBL. Its named customer base spans food and beverage (Burger King, Red Bull, Danone), consumer electronics and gaming hardware (Samsung, JBL/Harman, Nvidia, OMEN by HP, EVNIA, Kia), sportswear and lifestyle (adidas, Puma, Babolat, Ralph Lauren, Lacoste), banking (Credit Agricole, La Banque Postale), retail (FNAC, LEGO), automotive (Subaru), entertainment and gaming IP (Netflix, Activision Blizzard, Team Vitality, Karmine Corp), and other enterprises — reflecting a deliberately horizontal segmentation approach across verticals that share a need to reach gaming-native and Gen Z consumers.

Revenue mechanics derive from multi-deliverable campaigns combining brand strategy, content production, influencer orchestration, and live event execution. The firm has no parent company, no disclosed funding, no subsidiaries, and an employee count in the 11–50 range, and it draws an extended talent moat from positioning itself as a 'collective of players' with backgrounds spanning esports, sport business, and cultural strategy. The agency is regulated under CNIL data protection declaration 1656629 and operates from 104 Faubourg Saint Antoine, Paris.

Name

Bold House

Legal name

SAS BOLD-HOUSE

Website

https://bold-house.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bold House is a Paris-based B2B creative agency that helps global brands — including Samsung, JBL, adidas, Burger King, Netflix, Credit Agricole, and LEGO — connect with gaming, esports, and Gen Z audiences through brand strategy, content creation, influencer campaigns, live show production, and experiential event design.

Ownership category

akta.pro rank

Product category

Creative & Experiential Marketing Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Gaming marketing services
• Esports creative agency
• Experiential brand activation
• Live event production
• Influencer campaign management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Bold House generates revenue through project-based creative services including brand strategy, content creation, experiential events, influencer marketing campaigns, and live show production for corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bold House is a Paris-based creative agency that helps major brands connect with gaming, esports, and Gen Z audiences. The agency delivers end-to-end services including brand strategy, visual identity, content creation, influencer campaigns, live show production for streaming platforms, and experiential event design at major gaming conventions such as Paris Games Week.

Product overview

Bold House is a creative agency that operates as a collective of players, free spirits, and creative minds born from gaming. The company functions as a service-based agency rather than a product company, offering three core service pillars: Brand Definition (community strategy, insights, business analysis, brand platform), Brand Identity (visual identity, brand guidelines, digital platforms), and Brand Narrative (content creation, influence, community management, experiential activations). The agency specializes in esports tournament design and management, live show production for streaming platforms, gaming event activations, and art direction services. They work primarily with brands seeking to connect with gaming and esports communities through strategies, stories, and experiences that resonate where culture happens.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Definition Services Strategic services including community strategy, insights, business analysis, and brand platform development to help brands define their positioning in the gaming and esports space.
• Brand Identity Services Visual identity creation, brand guidelines development, and digital platform design to establish cohesive brand presence across channels.
• Brand Narrative Services Content creation, influence marketing, community management, and experiential activations to engage audiences through gaming culture and live events.
• Esports Tournament Design & Management Design and management of esports tournaments including RLCS Worlds, Roland Garros eSeries, FIFA FUT Champions Cup, and League of Legends competitions with professional players and influencers.
• Live Show Production Production of live streaming shows for Twitch and other platforms, including V.TV for Team Vitality, V.I.P by Orange, and various gaming events with influencer talent.
• Gaming Event Activations Concept and execution of gaming activations at major events like Paris Games Week, including booth design, product showcases, and audience engagement experiences.
• Art Direction & Key Visual Services Art direction and key visual creation for major events including 24 Hours of Le Mans posters (2025 and 2026 editions), and brand campaign visual identities.

Quantifiable outcome

• 2.3M global reach for JBL Quantum brand at Paris Games Week 2023
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• JBLcoreStrategic or Co-development Partner · 1 January 2022JBL collaborated with Bold to become an official supplier to Team Vitality. Bold helps JBL implement activations and manage the partnership, providing exclusive headphones and speakers to Team Vitality's world-class esports teams.
• Team VitalitycoreStrategic or Co-development PartnerLongstanding partnership with Team Vitality esports organization. Bold produces V.TV live shows, V.I.P by Orange content, and various tournament activations for the esports team.
• We Are Young AgencyminorStrategic or Co-development PartnerCollaboration with We Are Young agency on gaming operations including Good Game Contest at Citadium Mall and adidas Predator Mutator live stories.
• Initiative (Media Agency)minorGTM or Marketing PartnerBold House and Initiative were chosen together to guide JBL Quantum through the year, working with Doigby and 1PV to promote JBL Quantum maps on Fortnite and CS:GO.
• Clutch AgencyminorStrategic or Co-development PartnerPartnership with Clutch agency on Troussel Cup project combining sailing and video gaming for Corum L'Épargne.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dentsu Gaming: Dentsu's global gaming and esports practice, combining creative, media, and experience capabilities. Targets the same enterprise CMOs Bold House pursues, but with full-funnel media-buying power that independent agencies cannot match.
• Havas Play: Havas' dedicated gaming, esports, and entertainment practice. Operates in the same French and European markets with the backing of Havas' global network, directly competing for gaming-marketing mandates from large advertisers.
• Ogilvy Gaming: WPP-owned Ogilvy's global gaming practice. Competes for the same enterprise briefs from brands wanting gaming-native creative, with the advantage of integrated media planning across WPP's network.
• Heaven (by DDB): Paris-based agency within the DDB network specializing in gaming, esports, and entertainment marketing. Comparable service mix (brand strategy, content, live events) with the backing of a global holding company giving it superior scale and cross-market reach.

Direct peers

• Engine Shop: Sports, esports, and entertainment marketing agency producing live events, content, and brand activations. Closely comparable in experiential execution capabilities and event production depth.
• 1000heads: International agency specializing in social media, influencer marketing, and community-driven campaigns for enterprise brands. Comparable in service mix (influence, content, community management) and serves overlapping consumer brands.
• We Are Young Agency: French creative agency specialized in gaming, esports, and youth-culture marketing. Closest direct peer — already a working partner of Bold House on projects like Good Game Contest and adidas Predator Mutator, with overlapping streamer relationships and client base.
• Diva Agency: Paris-based creative agency with strong gaming, esports, and influencer marketing expertise. Comparable size and client mix, serving similar enterprise brands seeking authentic connections with Gen Z and gaming audiences.
• Clutch Agency: Paris-based creative agency focused on gaming, esports, and pop-culture marketing. Direct peer in size, geography, and offering — has collaborated with Bold House on the Troussel Cup and competes for similar French brand briefs.

Others

• Publicis Play: Publicis Groupe's dedicated gaming and entertainment practice. Direct functional competitor in the same French market with significantly greater resources, global coordination capabilities, and enterprise client access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bold-house
• Instagraminstagram.com/boldhouse_paris
• Xx.com/theboldhouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold House